hsag

Name

hsag

Legal name

hsag Heidelberger Services AG

Website

https://hsag.info

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Process Outsourcing (BPO): hsag provides personnel for customer service, back office, meter reading processing, billing, device management, energy data management, supplier switching processes, tariff management, debtor accounting, and contract accounting — both on-site at client premises and remotely. Staff are provided with IT equipment for in-house assignments.
2. Consulting Services: Strategic and operational consulting, process and project management, training and coaching, and marketing services including online editing, social media management, SEO/SEM, online marketing, and corporate website creation and maintenance.
3. RPA and AI Implementation Services: Implementation of Robotic Process Automation and AI-based solutions including process analysis, bot development, integration, and ongoing monitoring. Offered as project-based or managed service engagements.
4. Feed-in Expertise (Einspeise-Kompetenz): Specialized support for EEG (Renewable Energy Sources Act) processes including commissioning of feed-in plants, billing, operator consulting, and training. Long-term staff augmentation with hsag employees embedded in client operations.
5. Thüga Abrechnungsplattform (TAP) Migration: Migration services for the Thüga billing platform transition, delivered jointly with AXXCON and koenig.solutions, covering technical integration, organizational anchoring, and process optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

hsag provides business process outsourcing, consulting, marketing, and digital transformation services exclusively for German energy utility companies (Energieversorgungsunternehmen). The core offering spans the full utility value chain — customer service, back office, billing, metering, market communication, feed-in (EEG) management, and TAP system migration — supported by proprietary AI/RPA technology products including the hsag ai suite and Chatbot Isa. Customers are municipalities and regional energy providers across DACH that contract for staff augmentation, project-based implementations, and managed services.

Product overview

hsag (Heidelberger Services AG) is a service company for energy utilities offering a portfolio of services across the entire value chain. The main products include the hsag ai suite (core AI product), Chatbot Isa (AI chatbot for customer service), RPA & KI Automatisierung (RPA with AI integration via UiPath), BPO services, marketing services, and system consulting. The hsag ai suite serves as the primary AI platform, while Chatbot Isa handles conversational customer service automation. Services are offered for suppliers, metering point operators, and distribution network operators. hsag ON AG is a subsidiary focused on Customer Experience Management.

Differentiator

Problem solved

Functional benefit

Brands

• hsag ON AG: Subsidiary focused on Customer Experience Management services for energy utilities.
• hsag AI Suite
• Chatbot Isa

Products and services

• hsag ai suite AI product suite for energy utilities that delivers productive AI across all customer service channels to raise service performance while reducing service costs, without requiring complex in-house development. The suite extends automation beyond structured, rule-based processes into AI Agents for unstructured content and decision support.
• Chatbot Isa AI-based chatbot specifically developed for energy utilities, handling over 10,000 questions across approximately 280 typical utility use cases — including meter reading, move notifications, tariff changes, and contract completions. Available 24/7, integrates with the iAdvize Conversational Platform for Bot Human Handover, and is listed in both the SAP Store and the powercloud powerApp Store.
• RPA & AI Automation for EVU Robotic Process Automation combined with AI and AI Agents for energy utility processes. Automates structured, rule-based tasks (supplier, metering operator, distribution network operator use cases — master data management, meter reading capture, deadline monitoring, billing, complaint handling) and extends automation where content is unstructured or decisions need support. Delivered on UiPath with average 2–3 week implementation.
• BPO (Business Process Outsourcing) Business process outsourcing services for energy utilities covering customer service, back office, billing, device management, energy data management, supplier switching processes, tariff management, debtor accounting, and contract accounting. Staff provided both on-site at client premises and remotely with company IT equipment.
• hsag Marketing Marketing services for energy utilities including online editorial, social media management, SEO/SEM, online marketing, and corporate website creation and maintenance. Also covers product marketing campaigns such as new eco-electricity product launches and energy-saving campaigns.
• Systemberatung (System Consulting) System consulting services for energy utilities including process analysis, process optimization, project management, system migrations (notably Thüga TAP), and training/coaching.
• Digital Experience Check Four-step diagnostic analysis methodology that evaluates digital platforms and service processes of energy utilities, identifies UX weaknesses, and delivers a fixed-price assessment report with concrete optimization potentials (quick wins) to improve customer experience, increase efficiency, and reduce support requests.
• Professional Data Cleansing (Professionelle Datenbereinigung) Data cleansing service for energy utilities that removes duplicates and corrects faulty entries in master, process, and address data, ensuring DSGVO and MaKo compliance for IT transformations, data migrations, and digital processes.
• Feed-in Expertise (Einspeise-Kompetenz / EEG Services) Specialized support for EEG (Renewable Energy Sources Act) processes including commissioning of feed-in plants, billing, operator consulting, and training. Includes long-term staff augmentation with hsag employees embedded in client operations such as Westnetz and Soluvia Energy Services.
• Thüga TAP Migration (Drei Partner, ein Ziel) Migration services for the Thüga Abrechnungsplattform (TAP) transition delivered jointly with AXXCON (transformation consulting, change management) and koenig.solutions (SAP expertise, 300+ SAP projects, 50+ SAP for Utilities customers). Covers technical integration, organizational anchoring, and process optimization for Thüga group utilities.
• Wilken Beratung (Wilken Consulting) Consulting and advisory services around Wilken software implementations and adjacent processes for energy utilities.
• hsag ON AG — Customer Experience Management Wholly-owned subsidiary (hsag ON AG) focused on Customer Experience Management for energy utilities, offering CX strategy development and implementation. Co-hosts events and webinars with hsag.
• Heating and Operating Cost Billing (Heiz- und Betriebskostenabrechnung) Back-office administration service for housing companies and metering service providers covering heating and operating cost allocations, contract management, legal compliance, peak-season processing, and CRM/reclamation management.

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AXXCONcoreStrategic or Co-development Partner · 1 October 2025hsag, AXXCON, and koenig.solutions formed a joint partnership to support energy utilities in migrating to the new Thüga Abrechnungsplattform (TAP). AXXCON contributes transformation consulting including IT strategy, cloud architectures, program management, organizational development, and change management. EFQM-certified change consultants with deep TAP context knowledge. The partnership is marketed as 'Drei Partner, ein Ziel' (Three partners, one goal).
• koenig.solutionscoreStrategic or Co-development Partner · 1 October 2025hsag, AXXCON, and koenig.solutions formed a joint partnership for TAP migration. koenig.solutions provides SAP expertise with over 300 SAP projects delivered and 50+ SAP for Utilities customers. Specializes in SAP IS-U, S/4HANA, and cloud architectures. Headquartered in Walldorf, directly adjacent to SAP HQ. Delivers hybrid solutions, automation in operations, and tailored AMS services.
• powercloud GmbHcoreStrategic or Co-development PartnerStrategic partnership for digital transformation of energy utilities. powercloud's SaaS platform handles mid- and back-office processes. hsag provides consulting, system integration, app development, and BPO services. Chatbot Isa is available as an out-of-the-box solution in the powerApp Store for powercloud customers.
• iAdvize GmbHcoreTechnology or IntegrationIntegration partnership enabling Chatbot Isa to connect with the iAdvize Conversational Platform via REST APIs. This 'Bot Human Handover' feature allows Isa to transfer conversations to live service agents during complex advisory interactions, combining AI automation with human customer service.
• UiPathcoreTechnology or IntegrationOfficial UiPath partnership for RPA implementation. hsag delivers certified RPA development using UiPath's market-leading RPA software, enabling flexible implementation tailored to individual customer requirements in the energy utility sector.
• Wilken BeratungminorImplementation/ SI/ Consulting PartnerListed as a hsag service offering under Leistungen (services), suggesting a consulting/advisory partnership for Wilken-related implementations in the energy utility sector.
• Carsten Eckart / Energiewirtschaft EinfachminorStrategic or Co-development PartnerContent series partnership on Redispatch 2.0 topics. Carsten Eckart from Energiewirtschaft Einfach co-authors educational content with hsag, providing expert commentary on Redispatch 2.0 regulations, merit orders, and data requirements via videos and blog posts.
• hsag ON AG (Subsidiary)coreStrategic or Co-development Partnerhsag ON AG is a wholly-owned subsidiary of hsag specializing in Customer Experience Management. Co-hosts webinars and events with hsag (e.g., Onlinemesse 360° EVU). Matthias Schmidt serves as board member. Provides CX strategy and implementation services to energy utilities.
• softgarden e-recruiting GmbHminorOthersThird-party recruitment platform used for online job applications. Processes applicant data on servers in Germany per Art. 28 DSGVO. hsag uses softgarden for its career portal recruitment process.
• encore GmbHminorStrategic or Co-development PartnerPartnership referenced in blog post 'Bester Kundenservice – encore und hsag machen es möglich' (May 2023), focusing on customer service excellence for energy utilities.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BTC AG: BTC AG is a German IT services and consulting firm specializing in energy, public, and telecommunications sectors with deep roots in E.ON's IT operations. Directly comparable to hsag in vertical focus (energy utilities), systems-integration depth (SAP, billing, metering), and BPO offerings, making it a head-to-head peer in German utility IT services.
• rku.it GmbH: rku.it is a German IT services and consulting company focused on energy supply companies (Energieversorgungsunternehmen), telecom, and public sector. It provides SAP for Utilities implementations, process consulting, and managed services in the same niche as hsag, with overlapping customer types (Stadtwerke, regional utilities).
• Schleupen SE: Schleupen SE is a German software and consulting company specializing in IT solutions for utilities, waste management, and housing industries. Its utility ERP and billing software, combined with implementation consulting, overlaps directly with hsag's system consulting and SAP-adjacent offering for German energy utilities.
• Wilken Software Group: Wilken Software Group provides ERP and billing software solutions for utilities, housing, and healthcare across Germany, with significant market share in municipal utility billing. Featured as hsag's Wilken Beratung partner, Wilken overlaps directly in customer type (Stadtwerke) and solution scope (billing, market communication).
• proventis GmbH: proventis is a German strategy and management consulting boutique focused exclusively on the energy industry. Its consulting offering for EVU strategy, organizational development, and digital transformation is closely aligned with hsag's consulting and BPO for energy utilities, serving overlapping customer profiles.
• SASKIA Informationssysteme GmbH: SASKIA is a German software and IT services company specializing in solutions for utilities and housing companies. It provides energy data management, billing, and workflow automation — overlapping directly with hsag's metering, billing, and BPO offerings for German municipal utilities.
• Mettenmeier GmbH: Mettenmeier is a German IT services and consulting company with a dedicated utilities practice covering network operators, metering, and regulatory processes. Its focus on EVU back-office, GIS, and network documentation parallels hsag's full-utility-value-chain positioning.
• KISTERS AG: KISTERS is a German software vendor specializing in energy data management, forecasting, and water/energy resource management for utilities and energy traders. Its renewable energy and energy data analytics software addresses comparable utility use cases to hsag's data cleansing and feed-in competence services.

Broad incumbents

• Capgemini: Capgemini operates a significant global Utilities practice covering digital transformation, customer experience, and IT services for energy companies. While broader in scope, its German Utilities consulting team competes with hsag's consulting and BPO for enterprise-scale mandates and likely overlaps on selected Stadtwerke and DAX-listed energy customers.
• Accenture: Accenture's Utilities industry group delivers large-scale digital transformation, customer operations, and cloud services to global energy companies. Its German energy practice overlaps with hsag's BPO and AI/RPA consulting at the upper end of the market, particularly for MVV, EnBW, and E.ON-scale accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hsag-heidelberger-services-ag/posts/?feedView=all
• Instagraminstagram.com/team.hsag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hsag