Carolina Pediatric Therapy

What Carolina Pediatric Therapy does

Carolina Pediatric Therapy is a privately held, founder-led pediatric therapy practice headquartered in Asheville, North Carolina, delivering speech, occupational, physical, and behavioral health therapy to children from birth through 21 years of age. The company operates five clinic locations across North Carolina — Asheville, Brevard, Hendersonville, Waynesville, and Charlotte — serving 11 counties and supplementing in-clinic care with in-home, in-school, and telehealth delivery. Its service portfolio includes the four core therapy disciplines plus specialized programs such as Early Childhood Intervention, Psychological Testing, the Safe & Sound Protocol, the EPIC Saturdays Social Skills Group, and an EasyPath & Expanded Access Advantage access program. The founder and CEO is Dr. Summer McMurry, Ph.D., CCC-SLP, who also hosts the Caring Collaboratively podcast; the company has been operating for over 15 years.

The business model is a fee-for-service clinical practice. Revenue is generated through reimbursement from all major commercial insurance plans and North Carolina Medicaid (which fully covers evaluation, ongoing therapy, and virtual appointments), supplemented by self-pay options for uninsured or out-of-network families. Pricing is consistent across in-person, in-home, and virtual modalities, with the company explicitly stating that treatment recommendations are driven by clinical need rather than insurance coverage. Go-to-market relies on a hybrid motion: direct referrals from pediatricians, Children's Developmental Services Agencies, and health departments, combined with parent self-referral, plus a content-led marketing engine built around a blog, knowledgebase, podcast, social media, and free community Parent Education Nights.

The technology stack is conventional clinical SaaS rather than proprietary. Telehealth sessions run on Zoom; scheduling, patient intake, and billing are handled through the Raintree platform (carolina.raintree.cloud and carolina.raintreeinc.com). The company maintains a careers page and dedicated team pages for each clinical discipline, indicating ongoing hiring across administrative, behavioral health, OT, PT, and speech therapy functions. No AI/ML capabilities, patents, regulatory actions, funding rounds, mergers, acquisitions, or institutional investment are disclosed.

Name

Carolina Pediatric Therapy

Legal name

Carolina Pediatric Therapy

Website

https://carolinapeds.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Carolina Pediatric Therapy is a founder-owned, multi-clinic pediatric therapy practice in North Carolina delivering speech, occupational, physical, and behavioral health therapy to children from birth through age 21 across five clinic locations and via telehealth.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

Keywords

• Pediatric therapy services
• Speech language pathology
• Occupational therapy children
• Pediatric physical therapy
• Behavioral health counseling

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Reimbursement: The company accepts all commercial insurance plans and North Carolina Medicaid. Services are billed through insurance for covered services. Medicaid covers the entire cost for evaluation and ongoing therapy services including virtual appointments.
2. Self-Pay: Self-pay options available for families without insurance coverage or for services not covered by their plan.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Carolina Pediatric Therapy delivers pediatric speech, occupational, physical, and behavioral health therapy services to children from birth through age 21 in North Carolina. Services are offered across multiple modalities — five clinic locations, in-home, in schools, and via telehealth — supported by insurance and Medicaid billing plus self-pay options.

Product overview

Carolina Pediatric Therapy is a pediatric therapy practice offering a coordinated suite of therapeutic services for children from birth through age 21. The core offerings include four primary therapy disciplines—Speech Therapy, Occupational Therapy, Physical Therapy, and Behavioral Health—delivered through multiple modalities (clinic-based, in-home, school-based, and virtual). The practice also provides specialized programs including Early Childhood Intervention, Psychological Testing, the Safe & Sound Protocol, EasyPath/Expanded Access Advantage, and the EPIC Saturdays Social Skills Group. A complimentary Parent Education Night Series extends educational support to the broader community. Services are available at five North Carolina clinic locations (Asheville, Brevard, Charlotte, Hendersonville, Waynesville) with flexible payment options including commercial insurance, Medicaid, and self-pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Speech Therapy Pediatric speech-language pathology services addressing articulation, language disorders, social communication, and speech sound production for children and teens.
• Occupational Therapy Pediatric occupational therapy focusing on fine motor skills, sensory processing, self-care, executive functioning, and participation in daily activities for children from infancy through adolescence.
• Physical Therapy Pediatric physical therapy addressing gross motor development, strength, coordination, balance, orthotics, and assistive equipment for children with movement-related challenges.
• Behavioral Health Mental health and counseling services for children and teens including therapy for behavioral challenges, anxiety, ADHD, autism, and family support.
• Virtual Therapy Telehealth therapy services delivered via secure video conferencing, offering the same quality of care and pricing as in-person sessions for speech, occupational, physical, and behavioral therapy.
• Psychological Testing Comprehensive psychological and psychoeducational assessment services for children and adolescents.
• Early Childhood Intervention Specialized services for children from birth through age three designed to identify developmental delays and provide early therapeutic support in partnership with the NC Infant Toddler Program.
• Safe & Sound Protocol A music-based auditory intervention designed to reduce sound sensitivity and improve auditory processing for children with sensory and emotional regulation challenges.
• EasyPath & Expanded Access Advantage Programs designed to provide easier access to therapy services and expanded care options for families.
• EPIC Saturdays Social Skills Group A social skills development program for school-aged children ages 10–16 that uses unstructured, natural environments and peer interactions to practice social thinking, perspective-taking, and communication skills.

Quantifiable outcome

• Therapy typically begins within a week of referral
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hopebridge: Multi-disciplinary pediatric therapy provider (ABA, OT, PT, SLP, diagnostics) operating a large clinic network across the Midwest, South, and Southeast. Directly comparable to Carolina Pediatric Therapy in service mix, age range served, and clinic-based delivery model, but at substantially greater scale.
• Solace Pediatric Healthcare: Home- and community-based pediatric therapy provider delivering nursing, OT, PT, SLP, and ABA services to children. Highly comparable to Carolina Pediatric Therapy on home-based delivery, pediatric-only focus, and Medicaid-driven payor base.
• LEARN Behavioral: National pediatric behavioral health and ABA provider serving children with autism and related developmental disabilities across multiple states. Comparable in pediatric-only focus, family-centered therapy model, and clinic plus home delivery mix.
• BlueSprig Pediatrics: PE-backed pediatric ABA and therapy provider operating clinics across the U.S., focused on autism and developmental delays. Direct competitor for pediatric behavioral health and developmental therapy referrals in any overlapping Southeast market.
• Centria Healthcare: National provider of ABA, occupational, and speech therapy for children with autism and developmental needs, with both clinic-based and home-based delivery. Comparable service portfolio and payor mix to Carolina Pediatric Therapy, including Medicaid reimbursement across multiple states.
• Cortica: Integrated pediatric neurology and therapy platform offering ABA, OT, PT, SLP, and medical services for children with autism and developmental differences. Comparable to Carolina Pediatric Therapy across the same multi-disciplinary pediatric therapy stack and family-centered model.

Broad incumbents

• Maxim Healthcare Services: Large diversified home health staffing and pediatric services operator with a pediatric home health and therapy line of business. Overlaps with Carolina Pediatric Therapy on pediatric home- and school-based therapy services but competes across a much broader adult and staffing portfolio.
• BAYADA Home Health Care: National non-profit home health provider with a large pediatric home care and therapy practice. Comparable to Carolina Pediatric Therapy on home- and community-based pediatric therapy, but operates at vastly greater scale and geographic breadth.

Others

• Therapy Brands (WebPT pediatric suite): Pediatric therapy EMR and practice management software vendor serving outpatient therapy clinics including pediatric practices. Adjacent rather than competitive — Carolina Pediatric Therapy itself uses a similar Raintree platform — but relevant for benchmarking clinic-level digital infrastructure.
• Raintree Systems: EMR and patient engagement platform used by Carolina Pediatric Therapy for scheduling, patient portal, and billing. Enabling technology peer rather than clinical competitor; relevant for understanding the practice's underlying digital stack and switching cost profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CarolinaPediatricTherapy/reviews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Pediatric Therapy