Immomig

What Immomig does

IMMOMIG SA, trading as Immomig, is a privately held Swiss software company founded in 2004 and headquartered in Düdingen (Guin), Canton Fribourg. It develops and sells an all-in-one real estate CRM and brokerage platform — Immomig® — used by 600+ Swiss agencies and 6,000+ active users to centralize property and contact management, automate listing distribution across portals, run client matching, generate marketing materials, and manage rental workflows. The product portfolio extends beyond the core CRM into a connected ecosystem: DigiRENT for digital rental management (usage-based per-property, per-day billing), dreamo.ch as a proprietary real estate portal, the SwissMLS distribution network connecting to 100+ international portals, native iOS and Android mobile applications, an integrated CMS-driven website builder, and the MIG-API for integrations with third-party property management software (REM, RIMO, Quorum, Thurner) and external portals (Comparis, ImmoScout24 DemandBoost, Firstcaution).

The platform is built on a web-based cloud architecture with an API-first design, mobile clients, and AI-powered features spanning generative ad creation, computer vision-based image classification and feature detection, NLP property search, broker recommendation, and anomaly detection on rental applications. The company monetizes primarily through tiered SaaS subscriptions (Lite at 59 CHF/user/month plus branch and setup fees; Pro with custom pricing; Developer at 299 CHF/month for 3 users), supplemented by one-time template pack sales (Oak, Mahogany, Pando, Sycamore, Birch, Cedar priced 9,900–14,226 CHF), portal publication fees (39 CHF/month/portal), and usage-based DigiRENT billing. Go-to-market is sales-led, anchored on personalized demos and test accounts, reinforced by workshops, content marketing, SEO, PR in Swiss business media, and event sponsorships (Real Estate Meeting, The Big Handshake). Customer mix spans independent agents through enterprise networks such as DBS Group, with stated 95% user satisfaction. The company employs approximately 40 staff across Switzerland and Serbia and is constructing a new headquarters in Guin designed to accommodate 70+ employees, signaling capacity for continued scaling.

Name

Immomig

Legal name

IMMOMIG SA

Website

https://immomig.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

IMMOMIG SA is a Swiss real estate software company, founded in 2004, that provides an all-in-one CRM and brokerage platform serving 600+ agencies and 6,000+ users via subscription SaaS, AI-powered automation, and complementary modules including digital rental management and a proprietary property portal.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

Keywords

• Real estate CRM software
• Property management platform
• Digital rental management
• Brokerage software solutions
• Real estate portal network

Headquarters

HQ city

Sursee

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions: Tiered subscription model with three license types (Lite, Pro, Developer) offering different feature sets and user capacities. Lite at 59 CHF/user/month plus branch fees, Developer at 299 CHF/month for 3 users, Pro with custom pricing.
2. Website Templates and Services: Website template packs including Oak (9,900 CHF with 30% discount), along with social network packs and SEO optimization services.
3. Portal Subscriptions: dreamo.ch portal included free with subscriptions; other real estate portals at 39 CHF/month per portal through SwissMLS network.
4. DigiRENT Digital Rental: Per-property, per-day billing model for the digital rental solution, allowing property management companies to pay only for what they use.
5. Template Pack Sales: One-time purchase of template packs (Oak, Mahogany, Pando, Sycamore, Birch, Cedar) including website templates, PDF packs, social network packs, and SEO packs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Immomig develops and sells Immomig®, an all-in-one real estate CRM and brokerage software platform for Swiss real estate agencies, brokers, property managers, and developers. The core offering centralizes property, contact, and mandate management, listing distribution across 100+ portals, website and CMS capabilities, mobile applications, and AI-powered automation. Complementary standalone products include DigiRENT (digital rental application management), dreamo.ch (real estate portal), SwissMLS (distribution network), and website builder packages.

Product overview

Immomig offers a comprehensive real estate software ecosystem built around its core Immomig® CRM platform. The portfolio includes complementary modules: DigiRENT (digital rental management), dreamo.ch (proprietary real estate portal), and SwissMLS (distribution network connecting to 100+ international portals). Additional offerings include responsive website builder with CMS, native iOS/Android mobile app, template packs for visual identity, MIG-API for external integrations, plus specialized modules for property matching, PDF brochure creation, reporting, calendar management, and real estate project development tools. The platform integrates AI capabilities across all products for automation, computer vision, and natural language processing.

Differentiator

Problem solved

Functional benefit

Brands

• DigiRENT: Digital rental solution for residential and commercial real estate, integrated with Immomig® software. Includes AI-powered application verification, tenant management, and rental process automation.
• dreamo.ch
• SwissMLS

Products and services

• Immomig® All-in-one real estate CRM and brokerage software for Swiss real estate professionals. Centralizes property and contact management, listing distribution, website CMS, mobile app, statistics, automatic matching, and AI-based features on a single platform. Sold via tiered subscription (Lite, Pro, Developer).
• DigiRENT Standalone digital rental management solution integrated with the Immomig® CRM. Centralizes and simplifies residential and commercial rental workflows including application processing, AI-powered document verification, tenant file management, online visit booking, and KPI tracking. Sold on a per-property, per-day usage-based billing model.
• dreamo.ch Proprietary real estate portal operated by IMMOMIG SA that enables Swiss real estate agencies to publish property listings and receive contact requests directly into their Immomig® CRM. Features AI-powered matching between sellers and brokers, a tenant candidate space, centralized messaging, and identity federation. Included free with Immomig® subscriptions.
• SwissMLS

Quantifiable outcome

• 95% user satisfaction rate with software and customer support
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FirstcautioncoreTechnology or Integration · 25 June 2026Integration partnership between DigiRENT and Firstcaution to simplify rental processes up to rent guarantee. Enables automated rent guarantee verification within the DigiRENT digital rental workflow.
• Immodating SAminorStrategic or Co-development Partner · 1 June 2023Acquired in June 2023, Immodating SA added additional capabilities to the IMMOMIG ecosystem.
• SwissMLScoreStrategic or Co-development PartnerReal estate distribution network alliance enabling property listing distribution to dreamo.ch, properstar.ch, urbanhome.ch, and 100+ international portals through a single publishing contract.
• ImmoScout24coreTechnology or IntegrationIntegration enabling DemandBoost feature directly within Immomig software. Properties can be advertised on Facebook, Instagram, and Scout24 network (Nzz.ch, Blick.ch, 20min.ch, Ricardo.ch) with automatic ad creation.
• DigiRENTcoreStrategic or Co-development PartnerDigital rental solution developed by IMMOMIG SA, fully integrated with Immomig CRM for residential and commercial property rental management.
• dreamo.chcoreStrategic or Co-development PartnerReal estate portal developed by IMMOMIG SA enabling agencies to publish properties and receive leads directly in their Immomig CRM. Includes AI-powered matching and tenant candidate space.

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Buildium (RealPage): Property management SaaS owned by RealPage, serving residential property managers with CRM-like functionality, tenant screening, and accounting. Comparable vertical SaaS for real estate operators, though primarily US-focused and more oriented toward residential property management than Swiss brokerage.
• Yardi Systems, Inc. Global enterprise real estate software vendor covering CRM, property management, accounting, and AI-enabled features for residential and commercial real estate. Overlaps with Immomig in CRM and AI features for real estate but serves large enterprises and multi-country operators rather than Swiss SMB brokers.
• AppFolio, Inc. US-listed vertical SaaS for property managers and real estate operators, offering CRM, accounting, and tenant portals on a subscription basis. Comparable in vertical-SaaS, recurring-revenue model for real estate; differs in geography (US-centric) and primary focus on property management rather than brokerage.
• Aareon AG: Large European (German-headquartered) vendor of software and digital services for the real estate industry, including CRM, ERP, and property management suites. Overlaps with Immomig in CRM and property management, but operates at much greater scale and across multiple European countries rather than specializing in a single market.

Direct peers

• flowfact GmbH: German real estate CRM and brokerage software provider serving German-speaking brokers with property management, contact matching, and portal distribution. Closely comparable to Immomig in product surface (CRM, matching, MLS publishing) and DACH target market, making it the most direct cross-border competitor.
• onoffice GmbH: German vertical SaaS for real estate agents and brokers offering CRM, property management, websites, and MLS distribution. Comparable in target customer, business model (subscription SaaS), and product breadth to Immomig; represents the largest German-language real estate software incumbent.
• Propstack GmbH: Cloud-based real estate CRM for agencies, property managers, and developers in the DACH region. Closely aligned with Immomig in customer segments (agencies, developers), SaaS delivery model, and CRM-centric feature set.

Others

• ImmoScout24 Schweiz: Switzerland's leading real estate portal and a DemandBoost integration partner of Immomig. While primarily a marketplace rather than a CRM, ImmoScout24 is a key ecosystem participant whose portal distribution Immomig helps agencies access, making it a strategically adjacent comparable for traffic, listings, and audience dynamics.
• Dealfront (Leadfeeder): European B2B go-to-market platform offering visitor identification, lead generation, and account-based marketing tooling. Not a direct CRM competitor but comparable as a European vertical-leaning SaaS that could serve real estate brokerages with prospecting and lead-routing capabilities adjacent to Immomig's matching and acquisition features.

Regional players

• CASABLANCA hotelsoftware AG: Swiss property management and hotel software provider serving the Swiss hospitality and real estate sectors. Comparable as a Swiss-based vertical SaaS serving property operators, though more focused on hotels than brokerage; useful comp for pricing and customer dynamics in the Swiss market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/immomig
• Facebookfacebook.com/IMMOMIGAG
• LinkedInlinkedin.com/company/immomig-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immomig