What Qualibroker does

Qualibroker (legally Qualibroker AG; commercially operating as Qualibroker-Swiss Risk & Care following its 2025 merger) is a Swiss insurance brokerage and HR services firm headquartered in Zürich. The company places commercial and personal insurance, delivers occupational pension provision advisory, and provides HR services outsourcing including payroll administration, absence management, and corporate health management. Its customer base spans SMBs, multinationals, independent professions, pension fund institutions, public entities, and individuals, with concentration in French-speaking Switzerland where it holds the #1 broker position and the #2 position nationally; 8,000 corporate clients are served and CHF 1.7 billion in premiums are under management.

The firm operates a proprietary digital platform composed of four connected portals: BrokinWeb (client insurance portal available in English, French, German, and Italian), HRMS (HR data management), UniPro (absence management), and BSI (Individual Benefit Statement). These portals are integrated with actuarial consulting capabilities and a predictive absence management feature that analyzes absence frequency and duration to flag chronic patterns. The company is certified to ISO 27001 for information security and ISAE 3402 for internal controls, requirements that enable enterprise and public-sector engagement.

The revenue model is commission-based brokerage supplemented by fee-based pension consulting, HR outsourcing, and actuarial advisory services; pricing is quote-based and tailored per client. Go-to-market is sales-led through expert advisors supported by the BrokinWeb client portal and content marketing across the four-language website. The company is 100% Swiss-owned, independent of insurance carriers, and reports 430 expert employees serving the combined Qualibroker-Swiss Risk & Care group.

Name

Qualibroker

Legal name

Qualibroker AG

Website

https://qualibroker.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Qualibroker-Swiss Risk & Care is a Swiss insurance brokerage and HR services firm providing insurance placement, pension consulting, and HR outsourcing via proprietary portals (BrokinWeb, HRMS, UniPro, BSI) to 8,000 corporate and individual clients across Switzerland, holding the #1 position in French-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Risk Management Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industries

Worksite Critical Illness Insurance (FSAIAMAC), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)

Keywords

• Insurance brokerage
• Pension provisions
• HR services outsourcing
• Actuarial consulting
• Corporate risk management

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Services: Qualibroker-Swiss Risk & Care acts as an insurance broker, earning commissions from insurance companies for placing client coverage. Services include insurance of objects and assets, health insurance, personal insurance, financial risk insurance, and international insurance solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Qualibroker-Swiss Risk & Care is a Swiss insurance broker and risk management firm providing insurance brokerage, occupational pension provisions, HR services outsourcing, and actuarial consulting to companies, independent professionals, pension funds, public entities, and individuals. The firm places coverage with insurance companies on behalf of clients and supports HR departments through proprietary digital platforms including BrokinWeb, UniPro, HRMS, and BSI.

Product overview

Qualibroker operates as an insurance brokerage and HR services company offering a portfolio of proprietary digital portals alongside professional services. The core product ecosystem includes BrokinWeb (client portal), an HR Management System, an Absences Management platform (unipro), and an Individual Benefit Statement portal. These digital platforms are complemented by professional services in insurance brokerage, occupational pension provisions, HR services outsourcing, and actuarial consulting. The company positions itself as an architect of insurance and pension solutions for SMBs, independent professions, multinationals, pension funds, and individuals.

Differentiator

Problem solved

Functional benefit

Brands

• BrokinWeb: Client portal for policy management and insurance services

Products and services

• BrokinWeb Client Portal

Quantifiable outcome

• 1.7 billion premiums under management
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Swiss Risk & CarecoreStrategic or Co-development PartnerQualibroker and Swiss Risk & Care joined forces to form the leading insurance broker in French-speaking Switzerland and the second national broker in Switzerland. The partnership combines insurance brokerage expertise with HR services and risk management capabilities, creating a 100% Swiss-owned brokerage group.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aon plc: Global insurance and reinsurance broker with a Swiss presence that competes for the same mid-market and multinational corporate accounts in Switzerland, particularly on employee benefits and risk management mandates.
• Marsh & McLennan (Marsh): Largest global insurance broker and risk advisor, with a Swiss office that competes head-to-head with Qualibroker for corporate property/casualty, cyber, and international insurance program placement.
• Willis Towers Watson (WTW): Global advisory, broking, and solutions firm with significant Swiss operations across corporate risk, benefits, and actuarial consulting—overlapping directly with Qualibroker's core advisory and pension services.
• Arthur J. Gallagher & Co. US-headquartered global insurance brokerage expanding aggressively in Europe via M&A; competes with Qualibroker for mid-market Swiss corporate and employee-benefits brokerage mandates.

Direct peers

• Kessler Suisse: Swiss insurance and risk management broker serving mid-sized corporates with similar independent, multi-line positioning; one of the closest direct competitors within Switzerland.
• Swiss Life Select: Swiss financial advisory and insurance brokerage arm of Swiss Life Group offering multi-line insurance, pension, and HR-adjacent advisory services to individuals and SMEs—directly overlapping with Qualibroker's brokerage and pension proposition.
• MS Direct Insurance Brokers: Independent Swiss insurance broker serving SMEs and mid-market corporates with multi-line brokerage; competes in the same client segments and distribution model as Qualibroker.

Emerging players

• Howden Group: Fast-growing European insurance broker pursuing a multi-acquisition strategy across the continent, including in Switzerland, competing with mid-sized independents like Qualibroker for both clients and talent.

Regional players

• Helvetia Insurance Group: Major Swiss insurance carrier with a tied agency distribution channel and growing broker-relationship network; competing indirectly on placement-of-business economics in Switzerland and adjacent markets.

Others

• Adecco Group: Global HR services provider with Swiss roots that competes in the broader HR outsourcing market where Qualibroker also plays via its HRMS, UniPro, and benefit-statement portals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualibroker