Online Casino Suite
Online Casino Suite operates Radhe Exchange, an Indian online sports betting exchange and casino gaming platform. It serves individual bettors and decentralized Master ID agent operators via a WhatsApp- and agent-mediated distribution model, earning revenue through 2-5% commissions on winnings and Master ID license fees.
- Company typePrivate
- Founded2006
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Online Casino Suite does
Online Casino Suite operates Radhe Exchange (also branded as Radha Exchange and Radheexch), an online sports betting exchange and casino gaming platform primarily serving Indian users. The platform provides access to sports betting markets for cricket (including IPL), football, tennis, kabaddi, and horse racing, alongside casino gaming offerings including Aviator, Teen Patti, slot games, and live dealer formats. It is accessed via a web platform and an Android APK mobile application, with iOS users directed to mobile browsers. The platform employs a decentralized agent-based distribution model rather than direct self-service registration: end users obtain Sports IDs through authorized agents operating within a hierarchical structure of sub-agents, Master IDs, and Super Master IDs. Customer communication, account setup, and onboarding are routed heavily through WhatsApp. The platform excludes users from seven Indian states (Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Telangana, Tamil Nadu) where local laws prohibit participation.
Technically, the core product is a web-based exchange with real-time odds updates, live match tracking, SSL-encrypted transactions, OTP-based login, KYC-based withdrawal verification, and integration with UPI (Google Pay, PhonePe, Paytm), bank transfers (IMPS/NEFT/RTGS), digital wallets, and QR-code payments. The product portfolio spans multiple specialized IDs (generic Sports ID, Cricket Betting ID, IPL Betting ID), agent-facing tools (Master ID, Radheexch Admin panel), and sub-brands (Race Exchange for horse racing, Radhe Exchange xyz). All products share a common wallet system.
The business model generates revenue primarily through a 2-5% commission on winning bets placed through the exchange, supplemented by one-time Master ID license fees (₹50,000-₹1,00,000), hierarchical commissions skimmed from agent earnings, and promotional-funded customer acquisition (welcome bonus up to ₹10,000). Customer segments comprise individual Indian sports bettors (primary), entrepreneurial Master ID operators, and casino gamers. The company claims offshore licensing, has 1-10 listed employees per firmographic data, was founded in 2006, operates under the brand 'Radhe Exchange' without a disclosed formal corporate structure, and lists Devon Chappel as founder.
Online Casino Suite firmographics
Firmographics- Name
- Online Casino Suite
- Legal name
- Radhe Exchange (Operating as Radha Exchange / Radheexch)
- Website
- https://radheexchange.co
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Online Casino Suite operates Radhe Exchange, an Indian online sports betting exchange and casino gaming platform. It serves individual bettors and decentralized Master ID agent operators via a WhatsApp- and agent-mediated distribution model, earning revenue through 2-5% commissions on winnings and Master ID license fees.
- Ownership category
- akta.pro rank
Online Casino Suite industry classification
Industry- Product category
- Online Sports Betting and Casino Gaming
- NAICS
- Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), In-Play (Live) Betting Exchanges (MPAEAIAD)
Keywords
Online Casino Suite business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Betting Commission/Spread: The platform charges commission on winning bets placed through the exchange. Commission rates typically range from 2% to 5% on winnings, which represents the primary revenue stream for the platform.
- Agent Network Commissions: Master ID holders earn commission on every bet placed by users and sub-agents in their network, creating a hierarchical commission structure where platform takes a cut from agent earnings.
- Promotional Bonus Funding: Platform funds promotional activities including welcome bonuses, deposit bonuses, and seasonal campaigns. These promotional costs are offset against user engagement and transaction volume generated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Welcome Bonus - 100% match up to ₹10,000 |
| One time/ perpetual license | One time | Master ID Investment - ₹50,000 to ₹1,00,000 |
| Transaction based/ take rate | Pay-as-you-go | Betting Commission - 2% to 5% on winnings |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Online Casino Suite product offering
Product offeringCore offering
Online Casino Suite operates the Radhe Exchange platform, an online sports betting exchange and casino gaming service that provides Indian users real-time betting markets on cricket (including IPL), football, tennis, kabaddi, and horse racing alongside casino games such as Teen Patti, Aviator, slots, and live dealer tables. Access is distributed through a decentralized network of authorized agents who issue Sports IDs and Master IDs, with revenue generated primarily via commissions on winning bets and Master ID licensing fees.
Product overview
Radhe Exchange operates as a unified online fantasy sports and casino gaming platform primarily serving Indian users. The core offering includes the main Radhe Exchange platform (radheexchange.co) which provides sports betting markets for cricket, football, tennis, and kabaddi, alongside casino gaming options. The ecosystem includes multiple product variants: the Radhe Exchange App (mobile application for Android/iOS), specialized Cricket Betting ID and IPL Betting ID for tournament-focused access, the Sports ID for general betting access, and the Master ID for agent-level business management. Sub-brands include Race Exchange (focused on horse racing) and Radhe Exchange xyz. Administrative tools are provided through Radheexch Admin panel. All products share a common wallet system and are accessed through agent-mediated registration.
Differentiator
Problem solved
Functional benefit
Brands
- Race Exchange: Online gaming platform specializing in horse racing and sports betting, offering games such as cricket, football, tennis along with skill games, entertainment play, number games, and live games. Available on both Android and iOS.
Products and services
- Radhe Exchange Sports Betting and Casino Platform Web-based online sports betting exchange and casino gaming platform offering real-time odds on cricket (including IPL), football, tennis, and kabaddi, plus Teen Patti, Aviator, slot, and live casino games, accessed via agent-issued Sports IDs on a shared wallet.
- Radhe Exchange Mobile App (Android APK) Android mobile application providing on-the-go access to the Radhe Exchange sportsbook and casino, real-time odds, live updates, account management, deposits and withdrawals, with enhanced security and faster updates compared to the web platform.
- Radhe Exchange Master ID Program One-time licensing tier (₹50,000-₹1,00,000 investment) that grants an agent or super agent admin rights to create sub-accounts, manage wallet balances, extend credit to players, monitor real-time betting activity, and earn commission on the network's betting volume.
- Race Exchange (Horse Racing and Sports Betting Sub-Brand) Online gaming sub-brand offering horse racing and sports betting markets, including cricket, football, tennis, skill games, entertainment play, number games, and live games, available on Android and iOS.
- Radhe Exchange XYZ Variant Online sports gaming platform variant offering cricket, football, handball, number games, and sports games, with a secure wallet service and live customer support.
Quantifiable outcome
- Instant deposit and withdrawal processing (typically within hours via UPI)
- +2 more outcomes
Companies that use Online Casino Suite
Customer profileSegments3 records
Ideal customer profiles3 records
Online Casino Suite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Online Casino Suite partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Online Casino Suite competitors and assessment
Company assessmentBroad incumbents
- Dafabet: Established Asian-facing sportsbook and casino brand with strong cricket and casino offerings, serving a comparable Indian and South Asian betting audience.
- Betway: Large, established international sportsbook and casino operator with India-targeted cricket betting and casino products, competing for the same Indian sports-betting user base.
- Bet365: Global leader in online sports betting with extensive cricket, football, tennis, and in-play markets; represents the upper-tier incumbent competing for the same betting exchange user.
Direct peers
- Parimatch: Global sports betting and casino brand heavily marketed in India with cricket-focused markets, agent-based onboarding, and integrated casino verticals — closely comparable product mix and customer base.
- Melbet: International sportsbook and casino brand with significant India presence and agent-based distribution, offering similar cricket betting, casino, and live dealer products.
- 4rabet: India-focused online sportsbook and casino operator with cricket-centric markets and casino products, directly comparable in market, product, and target customer.
- 1xBet: Major international online sportsbook and casino operator with a strong presence in India, using an agent/Master ID distribution model comparable to Radhe Exchange.
- Mostbet: Online sportsbook and casino operator active in South Asian markets with comparable product mix (sports betting, live casino, slots) and customer acquisition model.
- BetWinner: International online sportsbook and casino operator with agent/affiliate networks targeting Indian users, offering similar cricket betting and casino verticals.
Emerging players
- Leon Bet: Growing international sportsbook with cricket, football, and casino products marketed in India, competing in the same niche as Radhe Exchange among Indian bettors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Online Casino Suite social profiles
Digital presenceOnline Casino Suite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Online Casino Suite leadership team
Management profileNumber of profiles
Profiles1 record
Online Casino Suite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Online Casino Suite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Online Casino Suite
What does Online Casino Suite do?
Online Casino Suite operates the Radhe Exchange platform, an online sports betting exchange and casino gaming service that provides Indian users real-time betting markets on cricket (including IPL), football, tennis, kabaddi, and horse racing alongside casino games such as Teen Patti, Aviator, slots, and live dealer tables. Access is distributed through a decentralized network of authorized agents who issue Sports IDs and Master IDs, with revenue generated primarily via commissions on winning bets and Master ID licensing fees.
Is Online Casino Suite a public or private company?
Online Casino Suite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Online Casino Suite founded?
Online Casino Suite was founded in 2006. It employs 1 to 10 people.
How does Online Casino Suite make money?
Three revenue lines are on record. Betting Commission/Spread is the primary driver. The others are agent Network Commissions and promotional Bonus Funding.
Who are Online Casino Suite's main competitors?
Broad incumbents on record are Dafabet, Betway and Bet365. Direct peers are Parimatch, Melbet, 4rabet, 1xBet, Mostbet and BetWinner. Leon Bet is listed as an emerging player.
Does Online Casino Suite have an API?
No public API is recorded for Online Casino Suite.
What industry is Online Casino Suite in?
Online Casino Suite's product category is Online Sports Betting and Casino Gaming. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 713210 and its SIC code is 6200.