Crystal Inn

What Crystal Inn does

Crystal Inn Hotel & Suites is a privately held, founder-owned independent hotel group operating four limited-service properties across the Intermountain West, with three locations in the Salt Lake City, Utah metro area (Salt Lake City, Murray Midvalley, West Valley City) and one in Great Falls, Montana. Founded in 1994 by Crystal Maggelet and operated through MacCall Management, L.L.C. (with brand trademarks held by MacCall Holdings, L.L.C.), the company targets both business and leisure/family travelers with value-priced rooms bundled with complimentary amenities including breakfast, airport shuttle, high-speed Wi-Fi, in-room refrigerators and microwaves, pool, laundry, and free parking. According to Smith Travel Research, Crystal Inn delivers its guest experience for less money than other limited-service hotels.

The business model is built on nightly room revenue supplemented by ancillary fees (pet fees, smoking violation fees) and a direct-booking incentive layer in the form of the Crystal Rewards loyalty program, which issues cash rewards to members who book direct. Distribution runs through a central reservation system on crystalinns.com and dedicated property websites, an 800-number reservation center, and a broad set of third-party online travel agencies (Expedia, Booking.com, Trip.com, Trivago, Kayak, Agoda, GetARoom.com). The technology stack is conventional for a regional hotel group: TravelClick and Pegasus Solutions for reservation and channel management, Google Analytics and Adobe Analytics for site analytics, and standard compliance posture (CCPA, GDPR, WCAG 2.0 Level AA).

Crystal Inn reports 101–250 employees and has remained at four properties for the duration of its 30-year operating history, with public messaging indicating that additional locations are constantly being evaluated. The booking platform on the corporate website also surfaces third-party branded hotels (Staybridge Suites and Holiday Inn Express properties in Nevada and Colorado), suggesting tentative exploration of a broader distribution role, though no formal partnership terms are disclosed. There is no disclosed AI capability, no proprietary platform technology, and no institutional funding or M&A activity in the available data.

Name

Crystal Inn

Legal name

MacCall Management, L.L.C.

Website

https://crystalinns.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Limited-Service Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Limited-service hotels
• Hotel accommodations
• Guest loyalty programs
• Complimentary breakfast hotels
• Intermountain west lodging

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Primary revenue stream from guest room bookings across all Crystal Inn locations. Rooms are available at various nightly rates with standard check-in at 3PM and check-out at 12PM. Rates vary by room type, dates, and availability.
2. Ancillary Fees: Additional revenue from pet fees ($100 plus tax per pet, up to 7 nights), smoking in non-smoking rooms ($100 cleaning fee), and other incidental charges.
3. Crystal Rewards Program: Loyalty program incentivizing direct bookings through cash rewards, with enrollment offering various Cash Reward options to drive repeat customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Crystal Inn Hotel & Suites operates a portfolio of four limited-service hotel properties in the Intermountain West (Salt Lake City, Murray Midvalley, West Valley City in Utah, and Great Falls in Montana), selling nightly guest room accommodations bundled with complimentary amenities including breakfast, high-speed Wi-Fi, airport shuttle service, pool, laundry facility, convenience store, and in-room refrigerators and microwaves. The brand sells rooms directly via its website and reservation center, through third-party online travel agencies, and via travel agents, while driving repeat bookings through the Crystal Rewards cash-reward loyalty program.

Product overview

Crystal Inn Hotel & Suites is a single-brand hotel chain operated by MacCall Management, featuring four limited-service hotel properties in Utah (Salt Lake City, Murray Midvalley, and West Valley City) and Montana (Great Falls). The brand operates as a unified product with consistent amenities including complimentary breakfast, high-speed Wi-Fi, shuttle service, pool access, laundry facilities, and in-room refrigerators and microwaves across all locations. The portfolio also includes a loyalty program called Crystal Rewards. All properties are independently branded under the Crystal Inn name and share a centralized booking system and management.

Differentiator

Problem solved

Functional benefit

Brands

• Crystal Rewards: Loyalty rewards program offering cash reward options for guests who book direct.

Products and services

• Crystal Inn Hotel & Suites (limited-service hotel accommodations) Limited-service hotel accommodations across four properties, offering guest rooms with in-room refrigerators, microwaves, complimentary high-speed Wi-Fi, complimentary breakfast, airport shuttle service, pool, laundry facility, convenience store, and free parking, sold to business and leisure travelers in the Intermountain West.
• Crystal Rewards (guest loyalty program) A guest loyalty rewards program offering cash rewards for direct bookings, with enrolled members able to select from various Cash Reward options to drive repeat bookings and direct-channel preference.
• Crystal Inn Salt Lake City Hotel property near downtown Salt Lake City offering standard Crystal Inn limited-service accommodations, complimentary amenities, and access to Salt Lake International Airport approximately 15 minutes away.
• Crystal Inn Great Falls Hotel property in Great Falls, Montana, offering standard Crystal Inn limited-service accommodations with complimentary amenities; the only Crystal Inn location offering smoking rooms.
• Crystal Inn Murray Midvalley Hotel property in suburban Midvalley-Murray, Utah, offering standard Crystal Inn limited-service accommodations with complimentary amenities, located approximately 15 minutes from downtown Salt Lake City.
• Crystal Inn West Valley City Modern hotel property in West Valley City, Utah, offering standard Crystal Inn limited-service accommodations with complimentary amenities, located less than 10 minutes from Salt Lake City International Airport.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hampton by Hilton: Hilton's flagship limited-service brand offering complimentary breakfast, Wi-Fi, and clean rooms at midscale pricing. Operates multiple properties in the Salt Lake City metro competing directly with Crystal Inn's three Salt Lake-area hotels.
• Country Inn & Suites by Radisson: Radisson's limited-service brand with complimentary hot breakfast, Wi-Fi, and residential-style rooms. Operates in similar mid-market and regional geographies and targets the same family and business traveler mix as Crystal Inn.
• Comfort Inn (Choice Hotels): Choice Hotels' midscale limited-service brand bundled with complimentary breakfast and Wi-Fi. Targets the same value-conscious business and leisure travelers as Crystal Inn and is widely distributed in Utah and Montana.
• Quality Inn (Choice Hotels): Choice's value-tier limited-service brand positioned just below Comfort Inn. Competes with Crystal Inn on price-sensitive travelers across the Intermountain West, including Montana where Crystal Inn's Great Falls property is located.
• La Quinta by Wyndham: Wyndham's limited-service brand emphasizing complimentary breakfast, Wi-Fi, and pet-friendly rooms. Crystal Inn notably charges pet fees, indicating overlapping but not identical positioning in the same value-conscious segment.
• Ramada by Wyndham: Wyndham's longstanding midscale brand with broad regional distribution, including multiple properties in Utah and Montana. Targets the same mid-market business and leisure traveler as Crystal Inn with comparable amenity bundles.
• Holiday Inn Express (InterContinental Hotels Group): IHG's limited-service express brand. Crystal Inn's own booking engine surfaces Holiday Inn Express properties as comparable inventory, indicating they compete head-to-head for the same business and leisure travelers in the Salt Lake City market.
• Sleep Inn (Choice Hotels): Choice Hotels' compact limited-service brand positioned at the value end of the midscale segment. Competes with Crystal Inn on price-sensitive overnight travelers in similar highway-adjacent and regional markets.

Emerging players

• Staybridge Suites (InterContinental Hotels Group): IHG's extended-stay limited-suite brand. Crystal Inn's booking engine surfaces a Staybridge Suites Carson City property, evidencing direct overlap with Crystal Inn's family/leisure segment for longer-duration Utah-adjacent stays.

Broad incumbents

• Best Western Hotels & Resorts: A global hotel franchisor operating a portfolio that includes Best Western, SureStay, and BW Signature Collection. Directly competes with Crystal Inn in the limited-service/midscale tier but at vastly greater scale and with a national loyalty program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/crystal_inns

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crystal Inn