Groupe GM
Groupe GM is a privately-held French manufacturer founded in 1972 that designs, formulates, and distributes cosmetic amenities and toiletries — including dispensers, miniatures, dry amenities, and tailor-made solutions — to hotels, resorts, cruise lines, and boutique establishments across more than 80 countries through an exclusive distributor network and a licensed portfolio of over 75 luxury brands.
- Company typePrivate
- Founded1972
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Groupe GM does
Groupe GM is a privately-held French manufacturer founded in 1972 and headquartered in Paris that designs, formulates, and supplies cosmetic amenities and toiletries to the global hospitality industry. The company sells through an exclusive distributor network spanning 80+ countries across Africa, the Americas, Asia, Europe, the Middle East, and Oceania, serving hotels and resorts (primary), cruise lines, and boutique establishments. It does not sell directly to consumers; instead, it operates a B2B model in which exclusive country-level distributors deliver the company's products to hospitality clients.
The company's product portfolio is organized around four solution categories: large-format dispensers (refillable pump bottles for liquid soap, body lotion, and similar amenities), miniatures (signature travel-size toiletry bottles), dry amenities (bamboo toothbrushes, wooden combs, biodegradable cotton products), and Tailor-Made Solutions (fully bespoke formulations, packaging design, and signature collections customized to a hotel's brand identity). Manufacturing is conducted in compliance with European cosmetic regulation and Good Manufacturing Practices (GMP). Underpinning the commercial offer is a licensed brand portfolio of over 75-80 exclusive luxury and lifestyle brands — including Clarins, Guerlain, Nuxe, Frédéric Malle, Algotherm, Mugler, Trussardi, Azzaro, Codage, Phytomer, and Anne Semonin — made available exclusively through Groupe GM for hospitality amenity lines.
The business model combines B2B product sales (one-time license / per-unit fulfillment) with brand licensing and royalty arrangements with luxury cosmetics, fashion, and spa houses. Pricing is quote-based and not publicly disclosed, calibrated to each establishment's volume and customization requirements. Recent commercial activity has emphasized sustainability-led product innovation: the Ecofill Stonecast next-generation refillable system (2026), a 0% Plastic Accessories line (2026), and the Algotherm Ocean Spa Collection (2026) all reinforce the company's Care About Earth program, which targets eco-design, vegetable-based formulations, plastic reduction, and CO2 reduction. Groupe GM products are also referenced by the Green Key / Clef Verte international sustainability label, supporting hotel customers' environmental certification requirements. The company is family-/privately-controlled with no disclosed parent, PE backing, or institutional investors identified in the source material.
Groupe GM firmographics
Firmographics- Name
- Groupe GM
- Legal name
- Groupe GM
- Website
- https://groupegm.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Groupe GM is a privately-held French manufacturer founded in 1972 that designs, formulates, and distributes cosmetic amenities and toiletries — including dispensers, miniatures, dry amenities, and tailor-made solutions — to hotels, resorts, cruise lines, and boutique establishments across more than 80 countries through an exclusive distributor network and a licensed portfolio of over 75 luxury brands.
- Ownership category
- akta.pro rank
Groupe GM industry classification
Industry- Product category
- Hospitality Amenities Manufacturing
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL)
- akta.pro secondary industry
- Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)
Keywords
Where Groupe GM is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Groupe GM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Amenity Product Sales: B2B sales of cosmetic amenities to hospitality businesses including hotels, boutique establishments, and cruise lines. Products include dispensers, miniatures, dry amenities, and bespoke formulations.
- Licensing and Brand Partnerships: Exclusive partnerships and licensing agreements with luxury cosmetic and fashion brands for hospitality amenity distribution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Groupe GM product offering
Product offeringCore offering
Groupe GM manufactures and supplies hospitality amenities including large-format dispensers, miniature toiletries, eco-friendly dry amenities (bamboo toothbrushes, wooden combs, biodegradable cotton products), and fully bespoke tailor-made cosmetic formulations for hotels, cruise lines, and boutique establishments. The company also licenses and distributes an exclusive portfolio of more than 75 luxury cosmetic, spa, and fashion brands (including Clarins, Guerlain, Nuxe, Algotherm, and Frédéric Malle) for use as in-room guest amenities. Manufacturing is conducted in compliance with European cosmetic regulations and Good Manufacturing Practices, with sustainability integrated through the Care About Earth program.
Product overview
Groupe GM is a French creator of exclusive hotel amenities and cosmetics operating over 50 years, providing high-quality and sustainable products in more than 80 countries through exclusive partnerships and licensing agreements. The company offers a comprehensive portfolio of amenity solutions including dispensers (large-format pump bottles), miniatures (signature collection travel sizes), dry amenities (eco-friendly bamboo toothbrushes, wooden combs, biodegradable cotton products), and fully bespoke tailor-made solutions. The core differentiator is access to over 75 licensed luxury brands including Clarins, Guerlain, Nuxe, Frederic Malle, and Algotherm for exclusive hotel amenity lines. Manufacturing is conducted with compliance to European cosmetic regulations and Good Manufacturing Practices. Sustainability is integrated through the Care About Earth program focusing on eco-design, respectful formulas, and CO2 reduction.
Differentiator
Problem solved
Functional benefit
Products and services
- Dispensers Large-format pump bottles and dispensing systems for liquid soap, body lotion, and other liquid amenities designed for hotel bathrooms, intended for hospitality businesses seeking to reduce single-use plastic waste.
- Miniatures Small amenity bottles and travel-sized toiletries for hotels, available in signature collection designs including licensed luxury brand options, for hospitality establishments offering in-room guest amenities.
- Dry Amenities Eco-friendly dry amenities including bamboo toothbrushes, wooden combs, and biodegradable packaging for cotton swabs and pads, designed for hospitality businesses pursuing sustainable bathroom amenity programs.
- Tailor-Made Solutions Fully bespoke creation services for custom formulations, packaging design, and signature collections tailored to specific hotel establishment needs, intended for hotels and boutique properties seeking to express a unique brand identity.
- Manufacturing Services Industrial expertise in cosmetic production, research, and development with full compliance to the strictest worldwide cosmetic regulations including European regulation and Good Manufacturing Practices (GMP), available to hospitality clients and brand partners.
- Ecofill Stonecast Next-generation sustainable refillable system combining high-end design with advanced sustainability for luxury hospitality guest amenities, intended for hotels seeking to reduce plastic waste without compromising brand presentation.
- Algotherm Ocean Spa Collection Ocean-inspired luxury hotel collection featuring shower gel, shampoo, conditioner, and body cream in pump bottles. The Algotherm brand harnesses marine ingredients to develop skincare solutions that remineralize and regenerate skin, with high-performance clinically recognized ingredients inspired by aesthetic medicine, adapted for hotel amenities.
- 0% Plastic Accessories Sustainable hospitality accessories line featuring eco-friendly sewing kits with 0% plastic packaging, designed for hotels seeking to eliminate plastic in guest room accessories and reduce environmental impact.
Companies that use Groupe GM
Customer profileSegments3 records
Ideal customer profiles3 records
Groupe GM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Groupe GM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Green Key / Clef VertecoreGroupe GM is recognized by Green Key, the leading international sustainability label for tourism. Their products referenced by Green Key support environmental responsibility across the hospitality industry. Hotels holding Green Key certification can use Groupe GM products that meet Clef Verte requirements for bath and body products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Groupe GM competitors and assessment
Company assessmentBroad incumbents
- THG (The Hygiene Group): THG is a UK-listed consumer products group whose portfolio includes luxury hotel amenity brands and contract manufacturing for hospitality. It is a broader incumbent that overlaps with Groupe GM on premium toiletries and amenity manufacturing, though it operates a more diversified consumer-and-hospitality portfolio.
- Sysco Guest Supply: Sysco Guest Supply is a large North American hospitality amenity supplier offering personal care products, room accessories, and brand collaborations to hotels. As a subsidiary of Sysco, it is a broader incumbent with overlapping product categories to Groupe GM, though at significantly larger scale and more US-centric distribution.
Direct peers
- ADA International: ADA International is a direct competitor in the hotel amenities space, manufacturing and supplying toiletries, soaps, and cosmetics to hotels and resorts globally. Like Groupe GM, it competes for hotel chain amenity contracts through branded and private-label product portfolios.
- Royal Amenities: Royal Amenities is a US-based manufacturer of hotel guest room amenities and toiletries serving hotels, resorts, and cruise lines. It directly competes with Groupe GM in the B2B amenity supply category with comparable product breadth across liquids, soaps, and accessories.
- Bellagio International: Bellagio International is a manufacturer and supplier of hospitality guest room amenities, including toiletries, accessories, and packaging. It competes directly with Groupe GM for hotel and resort amenity contracts across multiple international markets.
- Aroma Amenities: Aroma Amenities manufactures and supplies personal care amenity products for hotels, resorts, and serviced apartments. It is a direct competitor to Groupe GM in the B2B hospitality amenity category, with overlapping product lines across soaps, shampoos, lotions, and accessories.
Regional players
- Kırbaç Hotels: Kırbaç Hotels is a Turkish manufacturer of hotel amenities, slippers, and packaging serving the hospitality industry across Eastern Europe, MENA, and Central Asia. It is a regional peer offering comparable amenity categories to Groupe GM but primarily serving different geographies.
Emerging players
- Pharma Plus International: Pharma Plus International supplies hotel toiletries and amenities across MENA and select international markets. It is an emerging peer that overlaps with Groupe GM in hotel amenity manufacturing and distribution but operates with narrower geographic coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Groupe GM social profiles
Digital presenceGroupe GM compliance and trust
Trust signalCompliance2 records
Groupe GM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe GM leadership team
Management profileNumber of profiles
Groupe GM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe GM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe GM
What does Groupe GM do?
Groupe GM manufactures and supplies hospitality amenities including large-format dispensers, miniature toiletries, eco-friendly dry amenities (bamboo toothbrushes, wooden combs, biodegradable cotton products), and fully bespoke tailor-made cosmetic formulations for hotels, cruise lines, and boutique establishments. The company also licenses and distributes an exclusive portfolio of more than 75 luxury cosmetic, spa, and fashion brands (including Clarins, Guerlain, Nuxe, Algotherm, and Frédéric Malle) for use as in-room guest amenities. Manufacturing is conducted in compliance with European cosmetic regulations and Good Manufacturing Practices, with sustainability integrated through the Care About Earth program.
Is Groupe GM a public or private company?
Groupe GM is a private company. It is classified as unknown and is currently operating.
When was Groupe GM founded?
Groupe GM was founded in 1972. It employs 11 to 50 people.
Where is Groupe GM based?
Groupe GM is headquartered in Paris, France, in the Europe region.
How does Groupe GM make money?
Two revenue lines are on record. Amenity Product Sales are the primary driver. The others are licensing and Brand Partnerships.
Who are Groupe GM's main competitors?
Broad incumbents on record are THG (The Hygiene Group) and Sysco Guest Supply. Direct peers are ADA International, Royal Amenities, Bellagio International and Aroma Amenities. Kırbaç Hotels is listed as a regional player. Pharma Plus International is listed as an emerging player.
Does Groupe GM have an API?
No public API is recorded for Groupe GM.
What industry is Groupe GM in?
Groupe GM's product category is Hospitality Amenities Manufacturing. Its primary akta.pro industry code is IMALAJAL, Sampling & Travel-Size Packaging (Minis, Vials, Blisters), with a secondary code of IMAMAGAJ, Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs). Its SIC code is 2844.