What ATF Services does

ATF Services Pty Ltd is an Australian private company founded in 1989 that supplies temporary fencing, crowd control barriers, and height safety equipment on a hire and sale basis to the construction, civil infrastructure, and events industries. Its core product range comprises engineer-certified portable fencing panels (2.1m x 2.65m standard; 2.4m with barbed wire for high-security sites), crowd control barriers (1.1m x 2.5m), solid construction infill panels, and a full suite of edge protection, void protection, and working platform systems for residential and industrial/commercial building applications. Equipment is manufactured or refurbished to Australian Standards and supported by a national fleet renewal program partnered with Corrective Services Industries.

The company operates a capital-intensive asset rental model, generating recurring revenue from equipment hire (fencing and height safety) and one-time revenue from DirectPanel fencing sales via atfdirect.com.au. Go-to-market is sales-led through 40+ owned branch locations across Australia and New Zealand, with regional account managers, a national phone-based quote line (13 17 16), and location-specific landing pages supporting local SEO. Pricing is quote-based and not publicly disclosed.

ATF Services serves approximately 2,000+ enterprise customers across five distinct segments: Tier 1 construction and civil contractors (Fulton Hogan, Downer, Shadforth, Daracon), government infrastructure (NSW Government, Queensland Government), the events industry, industrial/commercial building, and residential building. In November 2025, under newly appointed CEO Ian Martin, the company launched its National Panel Renewal Program — the most significant asset investment in over a decade — combining fleet refurbishment with a new-generation panel rollout and a partnership-based community impact program.

Name

ATF Services

Legal name

ATF Services Pty Ltd

Website

https://atfservices.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

ATF Services is an Australian private company that hires and sells temporary fencing, crowd control barriers, and height safety equipment to Tier 1 construction contractors, civil infrastructure projects, events, and government clients via 40+ branch locations across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Temporary Fencing & Height Safety Equipment

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Insulation, Scaffolding & Access Services (ISA) (IMAIACAF)

Keywords

• Temporary fencing hire
• Crowd control barriers
• Height safety equipment
• Edge protection systems
• Construction site security

Headquarters

HQ city

Granville

HQ country

Australia

HQ region

Oceania

Offices29 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Temporary Fencing Hire: Core revenue stream from rental of temporary fencing equipment including panels, crowd control barriers, and accessories. Equipment is delivered and installed to customer sites across Australia.
2. Temporary Fencing Sales: DirectPanel brand temporary fencing sales delivered direct-to-site through atfdirect.com.au for customers preferring to purchase rather than hire equipment.
3. Height Safety Equipment Hire: Rental of height safety and edge protection equipment including guardrail systems, working platforms, and void protection solutions for industrial, commercial and residential applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ATF Services rents, delivers, and installs temporary fencing panels, crowd control barriers, and height safety equipment (edge protection, void protection, working platforms) to construction, civil, government, and event customers across Australia and New Zealand through 40+ branch locations. The company also sells DirectPanel-branded fencing direct-to-site and is engineer-certified to Australian Standards.

Product overview

ATF Services offers a comprehensive portfolio of temporary fencing and height safety equipment available for hire across Australia. The core offering comprises temporary fencing panels and crowd control barriers as the primary hire products, supplemented by security-focused add-ons including barbed wire panels and solid construction infill panels. A separate DirectPanel sales channel enables direct purchase of temporary fencing products. Height safety solutions span industrial/commercial edge protection systems, residential safety equipment, void protection for floor openings, and working platform systems for roof work. Site surveillance cameras are available through a partnership with Vision Intelligence. The company operates through over 40 locations nationwide with engineer-certified products meeting Australian Standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Fencing Panels High-quality, portable temporary fencing panels measuring 2.1 metres (H) x 2.65 metres (W) with 1.8-metre high mesh infill, available for hire with concrete blocks (600mm x 220mm x 150mm, approximately 36kg) across Australia for construction, civil, and event customers.
• Crowd Control Barriers Portable crowd control barriers measuring 1.1 metres (H) x 2.5 metres (W) designed for sporting events, concerts, public gatherings, construction sites, and designated areas requiring crowd diversion or public exclusion.
• Barbed Wire Panels Security fencing panels measuring 2.4 metres (H) x 2.65 metres (W) with barbed wire options (1 or 3 rows), extensions up to 2.4m high, providing enhanced security barrier for construction and high-risk sites.
• Solid Construction Infill Panels Solid construction infill fence panels measuring 2.1 metres (H) x 2.65 metres (W) with 1.8-metre plastic infill panels, designed to provide quick and easy barrier to falling objects, dust, and debris during construction.
• DirectPanel Temporary Fencing Sales DirectPanel brand temporary fencing products available for purchase direct-to-site through atfdirect.com.au, offering customers a buying alternative to hiring.
• Industrial & Commercial Height Safety Systems Comprehensive height safety and edge protection systems for industrial and commercial building applications, including multiple guardrail configurations (Clamp-On, Edge Safe, Perimeter, Deck Set, Re-roof, Concrete Bolt-On, Concrete Bolt-Down, Parapet Clamp), bolt-on and bolt-down solutions, and perimeter protection.
• Residential Height Safety Systems Height safety solutions designed for residential construction, providing fall protection for carpenters, plumbers, roof tilers, and other trades working at heights on housing projects.
• Void Protection Solutions Safety systems protecting workers from falls through openings in floors during construction, including domestic braced systems, access ladders, and configurable protection for multi-level buildings.
• Working Platforms Temporary working platform systems for roof and elevated work, including light duty platforms, block wall systems, domestic braced systems, overhang platforms, cantilever systems, and adjustable plank support systems for various pitch roofs up to 36 degrees.

Quantifiable outcome

• Trusted by 2000+ enterprise customers including major contractors and government organizations
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Corrective Services Industries (CSI)coreStrategic or Co-development Partner · 26 November 2025ATF Services has partnered with Corrective Services Industries (CSI) for their national Panel Renewal Program. The partnership supports rehabilitation by providing people in custody with practical skills, industry experience, and a pathway to employment while delivering high-quality refurbished fencing panels for customers.
• Vision IntelligenceminorGTM or Marketing PartnerVision Intelligence is a site surveillance and timelapse camera partner available through select ATF branches. The partnership offers customers integrated site monitoring solutions alongside temporary fencing and height safety equipment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coates Hire: Australia's largest equipment rental company, offering temporary fencing, site accommodation, and a broad range of construction equipment hire nationally. Directly competes with ATF in temp fencing for Tier 1 contractors and overlaps heavily on customer base and delivery model.
• Kennards Hire: Long-established Australian equipment rental chain providing temporary fencing, access equipment, and tools to trade and construction customers. Overlaps with ATF on temp fencing hire and branch-based service model across Australia and New Zealand.
• Onsite Rental Group: Australian national rental provider specializing in temporary fencing, site sheds, and event hire. Competes head-to-head with ATF on construction site perimeter security and crowd control across metropolitan and regional Australia.
• HRH (Heron Rapid Hire): Australian temporary fencing and site services hire company serving construction and event customers. Direct competitor to ATF in temp fencing panels, crowd control barriers, and site delivery.
• SafeSite Facilities: Provider of temporary fencing, portable toilets, and site facilities for construction and events in Australia. Competes with ATF in temp fencing and complementary site services with national delivery.

Broad incumbents

• United Rentals: Largest equipment rental company globally, offering fencing, traffic control, and a broad portfolio of construction and industrial equipment. Operates a fencing/aerial platform business unit that overlaps with ATF's offering but on a much wider product portfolio.
• Sunbelt Rentals: Major North American and UK equipment rental provider with fencing, barriers, and site services as part of a broader industrial and construction equipment fleet. Adjacent incumbent competing in the same category as ATF but at much greater scale and geographic reach.

Emerging players

• Moddex Group: Australian manufacturer and supplier of modular handrails, barriers, and edge protection systems for construction and infrastructure. Overlaps with ATF's height safety business, particularly guardrails and edge protection, but competes on a product basis rather than hire fleet.

Regional players

• Rapid Temporary Fencing: Smaller Australian temporary fencing hire specialist focused on construction and event markets. Competes with ATF on price in specific metropolitan and regional catchments rather than national coverage.
• Site Fencing Solutions: Regional Australian temporary fencing hire and installation provider serving local construction and civil projects. Comparable in product offering to ATF but with limited geographic footprint and smaller fleet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atf-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATF Services