PRIVATE PLAN INC

What PRIVATE PLAN INC does

Private Plan Inc, founded in 2015 and headquartered in New York, operates a curated online luxury travel marketplace targeting high-net-worth individuals and corporate clients. The platform aggregates five core product categories through a web-based booking interface: mega-yacht and sailing cruises, luxury villa rentals, yacht charters, private jet charters, and full private island rentals. Destinations span the Mediterranean (Ibiza, Greek Islands, Spain, Switzerland), the Indian Ocean (Maldives, Seychelles), the Caribbean (Dominican Republic, Cuba), Southeast Asia (Bali, Singapore), and beyond. The website supports English, Spanish, Russian, and Chinese, indicating an internationally distributed customer base. The company also publishes Le Mag, an editorial content platform covering destinations, wellness, fashion, and curated playlists, and runs a separate corporate travel vertical for bespoke executive group travel.

The business model is membership-gated, with a loyalty program offering exclusive offers, early access, and members-only pricing. Revenue is generated primarily through commissions on bookings of third-party luxury travel inventory (villas, yachts, jets, private islands) rather than proprietary assets. A partnership with Parley for the Oceans ties a sustainability contribution to every booking, supporting a sustainable-luxury positioning. Pricing across the catalog spans yacht day charters from 4,000 EUR/day to mega-yacht charters above 179,000 EUR/week and private islands at 150,000 EUR/week, reflecting the ultra-high-net-worth target segment. Distribution is direct-to-consumer via the website, supported by a multi-channel presence across Instagram, Facebook, Twitter/X, LinkedIn, YouTube, Vimeo, Spotify, and email newsletters, with editorial features in Harper's Bazaar, ELLE Magazine, and Aeroflot Premium/Style as brand-validation signals.

Underlying technology is a standard web-based booking platform with multi-language localization; no proprietary AI/ML capabilities, APIs, or mobile applications are disclosed. The team is small (11–50 employees), no external funding rounds or M&A activity are disclosed, and management team details are not public. The company appears to operate as an independent, founder-led private business with continuous operation since inception (copyright 2015–2024).

Name

PRIVATE PLAN INC

Legal name

PRIVATE PLAN INC

Website

https://privateplan.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Private Plan is a New York-based, membership-gated online marketplace offering curated luxury travel experiences — including yacht charters, private villas, jet charters, mega-yacht cruises, and private islands — to high-net-worth individuals and corporate clients globally across 11+ countries.

Ownership category

akta.pro rank

Product category

Luxury Travel Marketplace

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Other Travel Arrangement and Reservation Services (56159), All Other Traveler Accommodation (721199), Deep Sea Passenger Transportation (483112)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Lessors Of Real Property, Nec (6519), Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

akta.pro secondary industries

Luxury Cruise Charters & Private Expeditions (THAEABAG), Luxury Private Island Resorts (THAGACAL), Private Aviation Experiences (Charters, Scenic Flights, Helicopter Tours) (THAJALAF), Cruise Yacht Charters (Private Crewed) (THAEADAG), Day & Short-Horizon Private Cruises (Half-Day/Day/Overnight) (THAEAEAF)

Keywords

• Luxury travel marketplace
• Private villa rentals
• Yacht charter services
• Private jet charters
• Luxury travel membership

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership and Booking Commission: Private Plan operates a membership-based model where members receive exclusive offers and loyalty program benefits. The company generates revenue through commissions on bookings of luxury travel services including mega-yacht cruises, private villas, yacht charters, jet charters, and private islands. Bookings are facilitated through their online platform with thousands of curated travel options worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Private Plan operates a membership-based online luxury travel marketplace that aggregates and books curated high-end travel experiences — mega-yacht and sailing yacht cruises, private villa rentals, yacht charters, private jet charters, and exclusive private island rentals — across global destinations. The platform is accessible via a multi-language website and supported by an editorial content platform (Le Mag) and a loyalty/sustainability program linked to Parley for the Oceans.

Product overview

Private Plan is a digital luxury travel marketplace and content platform offering a curated portfolio of high-end travel experiences through its web platform. The core offering consists of five interconnected product categories: luxury villa rentals (spanning Ibiza, Bali, Zermatt, Spain, Maldives, Singapore, Bora Bora, and Punta Cana), mega-yacht and sailing yacht cruises (visiting the Greek Islands, Seychelles, Cape Verde, French Polynesia, Senegal & Gambia, and Cuba), yacht charters (ranging from 20m day-charters to 50m+ superyachts), private jet charters (from light jets for 7 to execuliners for 24 passengers), and private island rentals (including Tagomago and Coco Privé). These booking products are supported by a content platform called Le Mag (a luxury travel magazine with destination guides and editor picks) and a membership/loyalty program offering exclusive offers, early access, and sustainability contributions through Parley for the Oceans. A corporate travel vertical serves business clients seeking bespoke group travel. The platform emphasizes easy online booking for hand-picked sustainable luxury travel worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Cruises Mega-yacht and sailing yacht cruise experiences to destinations including the Greek Islands, Seychelles, Cape Verde, French Polynesia, Senegal & Gambia, and Cuba, featuring guided excursions, water activities, onboard dining, and curated itineraries. Targeted at high-net-worth individuals seeking luxury cruise experiences.
• Luxury Villa Rentals Hand-picked luxury villa rentals across global destinations including Ibiza, Bali, Zermatt (Switzerland), La Mancha (Spain), Maldives, Singapore, Bora Bora, and Punta Cana (Dominican Republic), with features such as private pools, gyms, spas, chefs, and concierge services. Targeted at high-net-worth travelers seeking private luxury accommodations.
• Yacht Charters Luxury yacht charters in various size categories ranging from 20–30m (65–98ft), 30–40m (98–131ft), 40–50m (131–164ft), and over 50m (164ft), plus day-charter options. Notable vessels include Liquid Sky (47m), Leonard (22m), Admiral Tecnomar Entourage (46m), and Mondomarine Barents Sea (41.7m). Targeted at HNW travelers seeking private yacht experiences.
• Private Jet Charters Private jet charter services across multiple aircraft categories: Light Jets (up to 7 passengers), Mid Jets (up to 9 passengers), Heavy Jets (up to 14 passengers), and Execuliners (up to 24 passengers), including the Gulfstream G650. Targeted at HNW travelers and corporate clients needing private air travel.
• Private Islands Exclusive private island rentals including Tagomago (Ibiza area, Spain) and Coco Privé (Kuda Hithi, Maldives), offering full island buyouts with dedicated staff, private beaches, pools, spas, and activities. Targeted at ultra-high-net-worth travelers seeking complete privacy.
• Corporate Travel Bespoke corporate travel services for companies, including personalized corporate trips, group travel planning, and team-building experiences with luxury accommodations and dedicated service. Targeted at corporate clients seeking executive travel and incentive trip solutions.
• Membership Program Members-only program offering exclusive travel offers, early access to new destinations, a loyalty/rewards program, members-only pricing, curated editorial picks, and celebrity travel insights. Required to access the Private Plan booking platform.

Quantifiable outcome

• Every booking contributes to ocean conservation through Parley for the Oceans partnership

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Parley for the OceanscoreStrategic or Co-development PartnerInternational environmental organization partnership for ocean conservation. Every booking made through Private Plan contributes to preserving the biosphere of the Oceans as part of an international program. This partnership aligns with the company's sustainable luxury positioning.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inspirato: Members-only luxury vacation club offering curated villa and hotel stays with subscription pricing. Comparable business model (membership + curated luxury inventory) and HNW target, though focused on accommodations versus Private Plan's multi-asset scope.
• OneFineStay: Curated luxury vacation home rental platform serving affluent travelers with vetted villas and estates globally. Comparable inventory curation approach and HNW targeting, though focused exclusively on accommodations.
• Black Tomato: Bespoke luxury travel agency curating high-end experiences including private villas, yachts, and adventure travel for affluent travelers. Direct comparable in curated luxury booking model and experiential focus, though operating more as an agency than a self-serve platform.
• Mr & Mrs Smith: Curated luxury hotel and villa booking platform with a membership model (Smith & Co). Most directly comparable to Private Plan's curated luxury inventory approach and global high-end traveler target audience, though narrower in scope (no yachts/jets/islands).
• Velocity Black: Members-only luxury travel and lifestyle concierge offering curated experiences including private jets, yachts, and exclusive access for HNW customers. Directly comparable membership model and curated luxury offerings targeting the same affluent customer.
• Mediterranean Yacht Brokers Association Charter Platforms: Industry-standard yacht charter booking ecosystem (MYBA) covering luxury yacht charters with weekly contract terms. Private Plan's yacht charter offerings follow MYBA terms, making this the underlying industry convention Private Plan operates within.

Broad incumbents

• Luxury Retreats: Curated luxury villa rental platform acquired by Airbnb and folded into Airbnb Luxe. Directly comparable in villa rental curation for HNW travelers, though now operating under Airbnb's broader platform.
• Quintessentially: Global luxury concierge and lifestyle management company serving HNW individuals and corporate clients. Comparable in targeting the same HNW customer with bespoke luxury travel access, though broader in scope (concierge beyond travel) and more service-led than platform-led.
• Airbnb Luxe: Airbnb's luxury tier offering vetted high-end villas, estates, and curated experiences globally. Operates in the same curated luxury travel space with much larger scale and integrated booking/loyalty infrastructure, but lacks Private Plan's yacht and jet charter breadth.

Emerging players

• Paravel Cruising / Sailing Networks: Curated yacht charter and small-ship cruise operators offering multi-destination sailing experiences with concierge service. Comparable in luxury cruise/charter inventory curation though more focused on sailing itineraries versus Private Plan's broader luxury portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Private_Plan
• YouTubeyoutube.com/channel/UCZfHAOn3R4J8I0EwezLhhBg
• Facebookfacebook.com/privateplan
• LinkedInlinkedin.com/company/private-plan
• Instagraminstagram.com/private_plan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIVATE PLAN INC