Medland Orthodontics

What Medland Orthodontics does

Medland Orthodontics is a privately held specialist orthodontic practice operating across four clinic locations on the Gold Coast, Queensland, Australia (Benowa headquarters, Robina, Helensvale, and Upper Coomera). Founded circa 1989–1990 and led by specialist orthodontists Dr William Luong, Dr Patty Medland and Dr William Medland, the practice delivers orthodontic treatment to three patient segments — adults, teens and children — with adults representing roughly half of patients.

The core service offering spans traditional braces, ceramic LightForce 3D-printed braces, lingual (hidden) braces, Invisalign and Invisalign Teen clear aligners, SureSmile robotic arch-wire treatment, and Accelerated Orthodontics add-ons (AcceleDent/Propel). Treatment workflows follow a defined six-stage process: consultation, 3D imaging, fitting, adjustments, removal and retainers, supported by digital intraoral scanning and remote progress monitoring via Dental Monitoring. The practice holds Align Technology's Blue Diamond Invisalign Provider status — the highest tier — and self-identifies as Queensland's #1 Invisalign Provider.

The business model is fee-for-service with subscription-style multi-year payment plans. Comprehensive orthodontic treatment carries a minimum price point of $8,000 AUD, with interest-free instalment plans structured over the treatment duration (typically 12–24 months). Patient acquisition is distributed across free online bookings, a structured dentist-referral pipeline, and a $250 gift-card patient-referral program; supplementary demand comes from blog content, Facebook/Instagram/LinkedIn organic social, and an SEO-driven website. Private health insurance typically reimburses 25–50% of cost, and Medicare covers qualifying cleft-palate cases. The practice is privately held with no disclosed external funding, parent company, or M&A activity.

Name

Medland Orthodontics

Legal name

Medland Orthodontics

Website

https://medlandorthodontics.com.au/

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Medland Orthodontics is a dental clinic that provides all types of orthodontic consulting and services.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Clear aligner therapy
• Orthodontic dental care
• Teeth alignment solutions

Headquarters

HQ city

Benowa

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: The primary revenue stream is providing orthodontic treatment services including braces (traditional, ceramic, lingual), Invisalign clear aligners, and LightForce braces. Treatment is provided through structured payment plans with initial payments followed by instalments spread over the course of treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Medland Orthodontics is a specialist orthodontic practice that diagnoses and treats misaligned teeth and bite issues for adults, teens, and children. The practice sells orthodontic treatment services including traditional braces, Invisalign clear aligners, LightForce 3D-printed ceramic braces, lingual (hidden) braces, SureSmile robotic arch-wire treatment, and accelerated orthodontics using vibration devices, delivered across four Gold Coast locations.

Product overview

Medland Orthodontics is a Queensland-based orthodontic practice offering a comprehensive portfolio of teeth straightening treatments. The core offering centers on five main product lines: traditional Braces, ceramic LightForce Braces, hidden Lingual Braces, and the Invisalign clear aligner system (including dedicated Invisalign Teen). The practice also offers advanced SureSmile treatment with robotic wire-bending technology and Accelerated Orthodontics using vibration devices. These products serve three patient segments: adults, teens, and children. The practice operates across three Gold Coast locations (Benowa, Robina, Upper Coomera) and holds Blue Diamond Invisalign Provider status as Queensland's #1 Invisalign provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign A virtually invisible clear aligner system that gently corrects tooth alignment and bite concerns, offered by Medland Orthodontics as an alternative to traditional braces for adult patients.
• Invisalign Teen Clear aligner treatment specifically designed for teenagers, including a wear indicator feature to help orthodontists monitor compliance during treatment.
• Braces Traditional and self-ligating bracket and wire orthodontic system for correcting tooth alignment and bite issues across all age groups (adults, teens, and children).
• LightForce Braces 3D printed ceramic braces customized specifically for each patient's teeth, offering a more precise and aesthetic orthodontic solution than off-the-shelf brackets.
• Lingual Braces Braces placed on the inside (lingual) surface of the teeth, providing a hidden treatment option that is invisible to others during orthodontic treatment.
• SureSmile Advanced orthodontic treatment utilizing robotic technology, 3D imaging, and specialized arch-wires for more precise and faster teeth alignment, potentially reducing treatment time by 6-8 months compared to traditional braces.

Quantifiable outcome

• Treatment times can be 6-8 months shorter than traditional orthodontics with SureSmile technology
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• LightForcecoreTechnology or IntegrationMedland Orthodontics is an authorised provider of LightForce 3D printed ceramic braces - a fully customised orthodontic solution where braces are manufactured specifically for each patient's teeth using 3D printing technology.
• Invisalign (Align Technology)coreTechnology or IntegrationMedland Orthodontics is a Blue Diamond provider of Invisalign clear aligners - the highest tier of provider status awarded for treating high volumes of patients successfully. This partnership provides access to Invisalign treatment technology and materials.
• SureSmilecoreTechnology or IntegrationMedland Orthodontics utilises SureSmile robotic technology for arch-wire fabrication. This technology uses 3D imaging and robotic wire-bending to create precise, customised arch-wires for more accurate and faster orthodontic treatment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacific Smiles Group: ASX-listed Australian dental services operator running ~100+ dental clinics across the east coast, including orthodontic offerings. Comparable as a multi-site Australian dental/orthodontic provider competing for the same Gold Coast and broader Queensland patient pool.
• National Dental Care: Large Australian DSO with clinics across multiple states, offering general dentistry and specialist orthodontic services. Comparable as a scaled, multi-location dental group that competes for the same specialist orthodontic case mix in Australian regional markets.
• Maven Dental: Australian/New Zealand DSO operating a wide network of dental and orthodontic clinics, owned by Abano Healthcare. Comparable as a multi-site specialty dental group providing orthodontic services alongside general dentistry in shared regional catchments.
• 1300SMILES: Listed Australian dental group (now part of Healthia) operating dental clinics across Queensland, NSW, and other states. Comparable as a multi-location Australian dental chain that includes orthodontic offerings in markets overlapping Medland's catchment.
• Bupa Dental: Insurance-owned dental network with clinics across Australia, including orthodontic services. Comparable as a large incumbent provider with privileged patient funnels via health-insurance relationships competing for the same Australian orthodontic demand.

Emerging players

• Impress: European-born clear-aligner orthodontic chain operating proprietary clinics with vertically-integrated aligner production. Comparable as an emerging specialist orthodontic brand challenging traditional practices through tech-forward, branded patient experience in the same adult clear-aligner segment.

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign clear-aligner system and iTero scanners. Comparable as the primary technology enabler for Medland's largest product line; while not a direct competitor, Align's go-to-market decisions (provider tiers, pricing, DTC pilots) directly shape Medland's economics.
• LightForce Orthodontics: US-based manufacturer of 3D-printed, fully-customized ceramic braces and digital treatment planning software. Comparable as the technology partner behind Medland's LightForce braces offering — adjacent rather than competitive, but central to the practice's customization story.
• SureSmile by Dentsply Sirona: Provider of robotic arch-wire bending and digital orthodontic treatment planning software, owned by Dentsply Sirona. Comparable as the technology enabler for Medland's accelerated-treatment offering; not a clinical competitor but a strategic supplier.

Regional players

• Star Orthodontics: Specialist orthodontic group with clinics across South East Queensland / Brisbane region. Comparable as a regionally-focused orthodontic specialty practice competing for the same Invisalign, braces, and clear-aligner patients in adjacent Queensland catchments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medlandorthodontics
• LinkedInlinkedin.com/company/medland-orthodontics-gold-coast
• Instagraminstagram.com/medlandorthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medland Orthodontics