What Calysto Communications does

Calysto Communications is a privately held B2B public relations and marketing communications firm founded in 1999 and headquartered in Atlanta, Georgia. The firm specializes in serving technology companies in the AI, IoT, mobile, wireless, satellite, and telecom sectors, offering an integrated suite of services that includes positioning and messaging, content marketing, public relations, and social media strategy. Calysto operates with a distributed team across North America, Europe, and Asia, providing global coverage while maintaining a focused vertical specialization that it has cultivated for over 27 years.

The firm's business model is built on professional services engagements sold directly to enterprise technology clients on a quote-based, multi-year contract basis. Its core offerings are delivered by senior-level professionals with deep technology expertise, supported by proprietary content assets such as the PR Vibes blog and a "Fast Exit Program" designed to position companies for acquisition or IPO within a 12–24 month timeframe. Calysto's competitive positioning rests on its long-established relationships with media, bloggers, and research analysts across its target verticals, as well as its track record of having helped more than 30 companies through its Fast Exit Program.

Calysto's customer base is concentrated in enterprise technology clients across its target verticals, with named case-study customers including Soracom, Everstream, Broadsoft, Allot, Widevine, Quuppa, RacoWireless, Longview, iBasis, Baicells, KodaCloud, and Inmarsat. The firm is led by founder and CEO Laura Borgstede, who co-created the UCIoT category with analyst Zeus Kerravala of ZK Research. In May 2026, Calysto earned a Gold Stevie Award at the American Business Awards for a campaign created and managed for client Soracom.

Name

Calysto Communications

Legal name

Calysto Communications

Website

https://calysto.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Calysto Communications is a privately held B2B PR and marketing firm founded in 1999, serving enterprise technology companies in AI, IoT, mobile, wireless, satellite, and telecom sectors with integrated positioning, content marketing, public relations, and social media services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Technology public relations
• Marketing communications services
• Content marketing strategy
• Media relations services
• Social media strategy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Communications Services: Professional services revenue from positioning and messaging, content marketing, public relations, and social media strategy services for B2B technology companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Calysto Communications is a B2B marketing communications firm that provides strategic Positioning and Messaging, Content Marketing, Public Relations, and Social Media Strategy services to technology companies in the AI, IoT, cloud, mobile, wireless, satellite, and telecom sectors. The firm sells these communications services on a professional services basis and also operates a specialized Fast Exit Program to help companies achieve acquisition or IPO outcomes. Services are delivered by senior-level practitioners using a 'Repurpose. Repurpose. Repurpose.' content strategy and an extensive network of media, blogger, and analyst relationships built over 27 years.

Product overview

Calysto Communications is a B2B and B2AI technology PR firm specializing in AI, IoT, mobile, wireless and telecom sectors since 1999. The company operates as a unified service offering rather than a platform-plus-modules architecture, providing integrated communications services including Positioning and Messaging, Content Marketing, Public Relations, and Social Media Strategy. These services work together to drive awareness and results for clients—from core communications strategy to industry expansion and successful exit strategies. The company also offers a specialized 'Fast Exit' Program designed to help companies get acquired or go public through enhanced visibility using PR and social media techniques. Calysto's service delivery includes case studies and white papers as educational and proof-of-concept resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Positioning and Messaging Strategic service that develops a client's key messaging structure to articulate their unique value proposition and gain a strategic edge over competitors in AI, IoT, mobile, wireless, and telecom markets.
• Content Marketing Service that engages target audiences with compelling, differentiated stories and content across multiple channels, using Calysto's 'Repurpose. Repurpose. Repurpose.' methodology to maximize return on each piece of thought leadership.
• Public Relations Service that earns attention from influencers and generates media coverage for clients through Calysto's relationships with journalists, bloggers, and research analysts built over 27 years in AI, IoT, mobile, wireless, and telecom sectors.
• Social Media Strategy Service that strategically amplifies client successes in real-time across social media channels to extend the reach of earned media and content marketing campaigns.
• Fast Exit Program Specialized program that raises company visibility using traditional PR and social media techniques to position companies for successful acquisition or IPO within a 12-24 month timeframe. The program has helped more than 30 companies achieve successful exits.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SoracomflagshipStrategic or Co-development Partner · 12 May 2026Calysto earned a Gold Stevie Award for the campaign it created and manages for Soracom, a cloud-native IoT platform providing connectivity, cloud integration, and AI services for the Internet of Things. This represents a significant client-agency partnership where Calysto provides ongoing PR and communications services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Walker Sands Communications: Walker Sands is a B2B PR and integrated marketing agency with strong technology, SaaS and emerging-tech practices, including IoT and telecom. It is the closest direct competitor to Calysto, offering comparable positioning, content and media relations services to similar tech-vertical clients.
• ARPR: ARPR is a tech-focused PR agency that serves AI, cybersecurity, fintech and enterprise SaaS clients with messaging, media relations and content services. It competes head-to-head with Calysto for technology PR engagements and shares the tech-only positioning model.
• Ketner Group: Ketner Group is a B2B PR and communications agency specializing in IoT, retail tech and connected products, directly mirroring Calysto's IoT/telecom vertical focus. It is a frequent competitor on IoT connectivity and smart-device client PR programs.
• PAN Communications: PAN Communications is an integrated marketing and PR firm with deep technology, B2B and telecom practices serving enterprise clients. It offers comparable positioning, messaging and content services to tech-vertical accounts at a larger headcount scale.
• Codeword: Codeword is a tech-focused PR and content agency serving enterprise software, AI, developer and emerging-tech clients. It overlaps directly with Calysto on AI/enterprise-tech positioning and earned media programs.
• Highwire PR: Highwire PR is a technology PR agency serving enterprise software, security, AI and cloud clients with media relations and analyst programs. It is a direct competitor to Calysto for B2B technology PR engagements with similar senior-staffing emphasis.
• Diffusion (formerly Horn Group): Diffusion is a tech-focused PR and digital marketing agency serving enterprise technology and emerging-tech brands. It competes with Calysto on positioning, messaging and global tech media relations programs.
• Bateman Group: Bateman Group is a PR agency focused on enterprise technology, developer tools and emerging-tech clients with strong media relations capabilities. It is comparable to Calysto in targeting tech-vertical clients with senior-led, strategic communications programs.

Broad incumbents

• WE Communications: WE Communications is a global, multi-disciplinary PR and communications network with a strong technology practice. It competes with Calysto on enterprise tech accounts but at significantly larger scale, broader geographic reach and across non-tech verticals.
• Edelman: Edelman is the world's largest independent PR firm with a dedicated technology practice serving enterprise and emerging-tech clients globally. It competes with Calysto for large enterprise tech accounts but operates at much larger scale and across all major verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Calysto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calysto Communications