Across Health

What Across Health does

Across Health is a privately held, Belgium-based (Ghent) consultancy founded in 2008 that operates globally in the life sciences sector. The company sells brand-level competitive diagnostics and omnichannel strategy services to biopharma brand teams, with a stated customer base of 80+ life science companies across 50+ markets and 30+ therapeutic areas, supported by a syndicated research base of 65+ million historic data points and roughly 10,000 HCP surveys per year.

Its core product, Navigator365 Benchmark, is a syndicated HCP research study that integrates omnichannel engagement dynamics (channels, frequency, share of voice, cost to serve) with customer response and brand dynamics (content quality, ESDAR brand attributes, CX scores, and adoption funnel metrics) in a single cause-to-effect diagnostic framework. Every metric is measured at the brand level and benchmarked against three to five named competitors per market, rather than against company or industry averages. Optional extensions include an Activation Lab workshop to convert findings into prioritized actions and Tracker Waves for ongoing competitive visibility.

Across Health monetizes through custom-priced enterprise subscriptions tied to brand scope, geographic coverage, and add-on modules, with services distributed via a consultative, expert-led direct sales motion ('Talk to an expert' engagement). The company has 13+ years of proprietary domain expertise in life science omnichannel engagement, positions itself as a strategic advisor to brand, marketing, and commercial leadership, and has signaled a roadmap toward an AI-native conversational interface for diagnostic data, though that capability is not yet launched.

Name

Across Health

Website

https://across.health

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Across Health is a Belgium-based life-sciences consultancy that sells brand-level competitive diagnostics and omnichannel strategy subscriptions to biopharma brand teams via its Navigator365 Benchmark platform, benchmarking performance against named competitors across 50+ markets and 30+ therapeutic areas.

Ownership category

akta.pro rank

Product category

Pharmaceutical market research and brand diagnostics

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

akta.pro secondary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Omnichannel engagement strategy
• Brand health diagnostics
• Pharmaceutical benchmarking services
• HCP market research
• Competitive intelligence consulting

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Navigator365 Benchmark Services: Across Health generates revenue through subscription-based benchmarking and diagnostic services. The company provides brand-level competitive diagnostics measuring omnichannel execution, customer experience, and brand dynamics against named competitors. Services include the core Navigator365 Benchmark study plus optional add-ons such as Activation Lab workshops and Tracker Waves for ongoing competitive tracking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Across Health sells Navigator365 Benchmark, a syndicated HCP-research diagnostic that quantifies omnichannel execution, customer experience, and brand (ESDAR) dynamics at the brand level against 3–5 named competitors. Optional Activation Lab workshops translate findings into prioritised action plans, and Tracker Waves provide longitudinal competitive visibility over time.

Product overview

Across Health offers Navigator365, a strategic omnichannel and brand health diagnostics platform for life sciences. The core product is Navigator365 Benchmark, a brand-level competitive diagnostic that measures omnichannel execution, customer experience, and brand dynamics against named competitors. The portfolio includes add-on extensions: Activation Lab (a half-day workshop to translate Benchmark findings into action plans) and Tracker Waves (ongoing competitive tracking through follow-up research waves). An AI-native platform for conversational search and AI-assisted analysis is planned as a future extension.

Differentiator

Problem solved

Functional benefit

Products and services

• Navigator365 Benchmark Brand-level competitive diagnostic that quantifies omnichannel engagement dynamics (channels, frequency, SOV, cost to serve) together with customer response and brand dynamics (ESDAR attributes, CX scores, adoption funnel of awareness, trial, usage, preference, advocacy) for a specific brand against 3–5 named competitors in each market, sold to biopharma brand and commercial teams as a subscription-based diagnostic study.
• Navigator365 Activation Lab Half-day facilitated workshop that translates Navigator365 Benchmark findings into a prioritised, evidence-based action plan covering what to start, stop, scale, or pilot for a biopharma brand team, sold as an add-on to the core Benchmark subscription.
• Navigator365 Tracker Waves Longitudinal follow-up research waves providing ongoing competitive visibility and measuring the performance impact of brand-level omnichannel and content interventions over time, sold as an optional add-on to the Navigator365 Benchmark subscription.

Quantifiable outcome

• 0.84 correlation coefficient between omnichannel performance and CX scores (dermatology benchmark)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ZS Associates: ZS is a large life sciences-focused consulting firm with deep expertise in sales, marketing, and omnichannel analytics for biopharma. It is one of the closest comparables to Across Health's omnichannel strategy and brand diagnostics offering, though it operates at significantly greater scale.
• Trinity Life Sciences: Trinity provides strategic consulting, benchmarking, and evidence-based insights to biopharma brand and commercial teams. Its brand-level benchmarking and competitive intelligence services directly overlap with Navigator365 Benchmark.
• Beghou Consulting: Beghou is a life sciences commercial consulting firm focused on sales, marketing, and analytics for biopharma. It competes with Across Health on omnichannel strategy and customer engagement advisory for pharma clients.
• Axtria: Axtria is a life sciences-focused analytics and technology firm that delivers commercial operations, sales, and marketing solutions to biopharma. It overlaps directly with Across Health's omnichannel and brand diagnostic services and competes for the same enterprise buyers.
• Dudnyk: Dudnyk is a specialty health and biopharmaceutical marketing agency focused on brand strategy and customer experience for pharma brands. Its brand-level diagnostics and HCP engagement work overlap with Across Health's brand health and CX analytics.

Broad incumbents

• IQVIA: IQVIA is the largest life sciences commercial services and data provider, offering analytics, RWE, and consulting as part of a broad portfolio. It overlaps with Across Health on brand and channel analytics but at much greater scale and with deeper client relationships.
• Inizio Evoke: Inizio Evoke is a global health-focused marketing and communications agency that helps biopharma brands develop strategy, content, and engagement programs. Its omnichannel and brand strategy offerings are adjacent to Across Health's diagnostics-led approach.
• Veeva Systems: Veeva is a leading life sciences CRM and commercial data platform. While not a consulting firm, its MyInsights and customer engagement products are increasingly used by brand teams to perform in-house analytics that historically required services like Across Health's Navigator365 Benchmark.
• Epsilon (Publicis Groupe): Epsilon is a large data-driven marketing agency that operates a healthcare practice serving biopharma clients with CX, audience, and omnichannel engagement capabilities. It competes with Across Health for brand and customer experience mandates at enterprise scale.

Emerging players

• Real Chemistry: Real Chemistry is a health-focused marketing and data analytics firm serving biopharma and consumer health clients. It competes with Across Health for omnichannel strategy and brand engagement mandates, with a stronger creative and integrated communications layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Across Health