What Furrerhugi. does

Furrerhugi is a privately held, owner-managed communications agency headquartered in Bern, Switzerland, founded in 2006 by Andreas Hugi and Lorenz Furrer. The firm specialises in public affairs, corporate communications, crisis management, media relations, election and voting campaign management, digital and visual communication, and event management. It employs 51–100 staff across five offices (Bern, Zurich, Lausanne, Lugano, and Brussels), making it one of the few Swiss agencies with full coverage of the country's three principal language regions plus an EU regulatory interface. The client base spans large pharmaceutical and technology corporates (Novartis, Amazon, Mastercard Europe, Bristol-Myers Squibb, Sanofi, Swisscom), trade and industry associations (economiesuisse), and foundations and NGOs (Carelink, Reka, CARA).

The business operates as a project-based professional services consultancy: revenue is generated through consulting fees tied to discrete mandates (campaigns, retainers, crisis engagements) rather than software or licensing. Go-to-market is direct, senior-partner-led enterprise field sales, with pipeline supported by a thought-leadership newsletter ('influence') and event presence (e.g., Swiss Cyber Security Days). Documented deliverables include the management of multiple Swiss federal and cantonal referendum campaigns, with published outcomes such as the e-ID vote (50.4% approval, September 2025), organ transplantation law (60.2%, May 2022), and Ticino tax reform (56.9%, June 2024).

The operating model is partner-led with no external parent, no subsidiaries, and no disclosed funding rounds. Distinctive assets are concentrated in human capital — former senior journalists from RTS, NZZ, Handelszeitung, Tamedia and SSR — and in political access anchored in Bern, supplemented by a Brussels office for EU affairs. A sub-brand (Narwal PR) sits inside the agency. There is no proprietary technology platform; all service delivery relies on consulting teams and partner-managed client engagement.

Name

Furrerhugi.

Legal name

furrerhugi. ag

Website

https://furrerhugi.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Furrerhugi is a Swiss owner-managed communications agency (founded 2006, 51–100 staff) specialising in public affairs, corporate communications, crisis management, and referendum campaign management for corporates, associations, and NGOs across Switzerland and Brussels.

Ownership category

akta.pro rank

Product category

Public Affairs and Corporate Communications Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industries

Public Affairs & Government Relations (MPAAADAE), Media Relations & Press Office Services (BPAFADAF), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Public affairs consulting
• Strategic communications
• Crisis management
• Media relations
• Election campaign management

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communications Consulting: Project-based consulting fees for public affairs, corporate communications, crisis management, media relations, and campaign management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Furrerhugi is a Swiss owner-managed communications agency that delivers professional consulting services in public affairs/lobbying, corporate and organisational communications, crisis management, media relations, election and voting campaign management, marketing communication, digital communication, visual communication, and event management. Services are tailored for trade associations, large corporations in pharmaceuticals, technology, finance and industry, government bodies, and non-profit organisations operating in Switzerland and at EU level.

Product overview

Furrerhugi is a Swiss communications agency offering professional consulting services rather than software products. Their service portfolio includes Public Affairs/Lobbying, Corporate and Organisational Communication, Crisis Management, Media Relations, Election/Voting Campaigns, Marketing Communication, Digital Communication, Visual Communication, Event Management, and Monitoring. Services are delivered through teams of consultants and are tailored to client needs in the political, economic, and societal domains. No distinct branded product names, software modules, or SaaS offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Brands

• Narwal PR: A business unit within furrerhugi for which Pascal Ihle serves as responsible head, and also editor-in-chief of the furrerhugi communications portal influence.

Products and services

• Public Affairs / Lobbying Strategic public affairs and legislative lobbying services for trade associations, political organisations, and corporations requiring influence in Swiss political processes, stakeholder management, and campaign coordination.
• Corporate and Organisational Communication Strategic corporate and organisational communications for enterprises, foundations, and associations covering messaging, positioning, member communication, and brand reputation.
• Crisis Management Crisis communications advisory for organisations facing reputational, political, or operational crises in Switzerland, including stakeholder coordination and media strategy.
• Media Relations Media relations services including strategic media work, press engagement, and editorial placement with Swiss and international media for political, corporate, and association clients.
• Election and Voting Campaigns End-to-end campaign management for Swiss referenda, popular votes, and political elections, including campaign strategy, coalition building, and communication execution.
• Event Management Event conception and execution services for conferences and large-scale events, delivered in partnership with event agency evenjo, including Swiss Cyber Security Days.
• Digital Communication Digital communication services including online analysis, monitoring, social media strategy, and digital public affairs for brands, events, and political campaigns.
• Visual Communication Visual communication and graphic design services including key visuals, corporate design, brochures, flyers, and graphics for events, campaigns, and corporate clients.
• Narwal PR Sub-brand business unit of Furrerhugi providing strategic communication consulting for listed companies, startups, foundations, and universities, with focus on new technologies such as blockchain, fintech, and artificial intelligence.

Quantifiable outcome

• e-ID proposal approved by 50.4% of voters (September 2025)
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• evenjominorImplementation/ SI/ Consulting Partnerevenjo is furrerhugi's event partner for event conception and execution, providing additional capacity and expertise for large-scale events and conferences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Interel Group: Brussels-based public affairs and association management consultancy; overlaps in EU public affairs where Furrerhugi's Brussels office operates.
• Rud Pedersen Group: European public affairs and communications group headquartered in the Nordics with Brussels presence; comparable lobbying/public affairs model but a different core geography.

Broad incumbents

• FGS Global: Global strategic communications and public affairs firm handling crisis, corporate and government relations; a larger incumbent with overlapping services but international scale.
• Kekst CNC: International strategic and financial communications firm handling crisis and corporate reputation; comparable service set but larger, cross-border footprint.
• Edelman: World's largest independent PR firm offering public affairs, crisis and corporate communications; broad incumbent competing on the same service categories at global scale.
• APCO Worldwide: Global public affairs and strategic communications consultancy specializing in government relations, overlapping strongly with Furrerhugi's lobbying focus.

Direct peers

• Hirzel.Neef.Schmid.Konsulenten: Swiss public affairs and corporate/financial communications consultancy serving corporations and associations, overlapping directly with Furrerhugi's core offering.
• Dynamics Group: Zurich-based strategic communications and public affairs advisory firm serving Swiss and international clients, a direct competitor in the Swiss market.
• Farner Consulting: Switzerland's largest independent communications agency offering public affairs, PR and campaign services; competes directly with Furrerhugi for Swiss corporate and political mandates.

Others

• furrer.hugi... Placeholder omitted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/furrerhugi

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furrerhugi.