Cyberport Digital Outfitters

What Cyberport Digital Outfitters does

Cyberport Digital Outfitters (legal entity Cyberport SE) is a Germany-based multi-channel consumer electronics retailer founded in 1998 and headquartered in Dresden. The company operates an e-commerce platform at cyberport.de alongside a network of physical retail stores, including locations in Dresden (Elbepark, Waldschlösschen) and Berlin-Mitte, serving both private consumers (Privatkunden) and business customers (Geschäftskunden) across Germany and the broader DACH region. Its assortment spans approximately 40,000 technology products across categories including Apple devices, notebooks, gaming hardware, smartphones and tablets, PC components, televisions and audio, smart home devices, household appliances, and refurbished outlet stock. As an authorized Apple Service Point, Cyberport also provides repair services, AppleCare+ distribution, and Apple for Business administration, and integrates Jamf-based mobile device management for enterprise customers. Cyberport is a privately held subsidiary of Hubert Burda Media, a diversified German media conglomerate, and is led by Managing Directors Maik Friedrich and Dr. Stefan Köhler, with Dr. Maximilian Preisser serving as Chairman of the Supervisory Board. The company was co-founded by Helmar Hipp, Jeremy Gluck, and Joachim Kuerten.

The business model is anchored in hardware resale at competitive daily-updated pricing, supplemented by service revenue from authorized Apple repairs and enterprise device management. Customer acquisition leverages a multi-channel marketing mix including email newsletter, content marketing via the CyberBlog, a YouTube channel, dedicated mobile applications on iOS and Android, and seasonal promotional campaigns (TECH WEEK, BLACK WEEK, CyberDeals). Pricing is unit-based for consumer transactions with 0% financing available up to 36 months, while B2B customers receive volume discounts and dedicated sales support. Distribution runs through a dual online-and-offline model within Germany, with a dedicated business sales line and Austria listed as an additional operating market. No public revenue, margin, or GMV figures are disclosed, and no venture funding is evidenced beyond a 1999 capital event involving Acton Capital; Cyberport's ownership remains with the Hubert Burda Media group.

Name

Cyberport Digital Outfitters

Legal name

Cyberport SE

Website

https://cyberport.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cyberport Digital Outfitters (Cyberport SE) is a Dresden-based, multi-channel consumer electronics retailer founded in 1998, serving private and business customers across Germany and the DACH region with 40,000+ technology products via e-commerce and physical stores.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

Keywords

• Consumer electronics retail
• E-commerce platform
• Apple authorized reseller
• Business technology procurement
• Refurbished electronics outlet

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electronics Retail: Cyberport generates revenue primarily through the sale of consumer electronics, computer technology, and digital entertainment electronics. The company offers a wide product range including notebooks, smartphones, televisions, gaming equipment, and accessories through both online and physical retail channels.
2. Apple Service & Repairs: As an authorized Apple Service Provider, Cyberport provides professional repair services, AppleCare support, and device management solutions for Apple products.
3. B2B Business Solutions: Dedicated business customer segment serving corporate clients with technology procurement, device management, and enterprise solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cyberport Digital Outfitters (Cyberport SE) is a multi-channel consumer electronics retailer selling Apple products, notebooks, gaming hardware, smartphones, PC components, TV/audio, smart home, and household appliances through its online storefront cyberport.de and physical stores in Dresden and Berlin. It also operates a B2B business supplying businesses with hardware, volume pricing, financing, and managed Apple device deployment (Jamf MDM), and runs an Authorized Apple Service Point for after-sales repair and service.

Product overview

Cyberport Digital Outfitters operates as a multi-channel consumer electronics and technology e-commerce retailer based in Germany, founded in 1998. The company offers a comprehensive product portfolio across multiple categories including Apple products (MacBooks, iPhones, iPads, Apple Watch, AirPods), notebooks, gaming equipment, smartphones, tablets, PC components, monitors, TV and audio systems, smart home devices, and household appliances. The company also operates an outlet section for discounted A-Ware and refurbished B-Ware products, and provides services including Apple Service Point repairs, AppleCare+ protection plans, and business solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple products (Mac, iPad, iPhone, Apple Watch, accessories) Retail sale of Apple hardware and accessories to consumers and business customers through cyberport.de and physical stores.
• Notebooks (Windows PC and other laptops) Retail sale of Windows and other notebooks to consumers and business customers.
• Gaming hardware (gaming PCs, consoles, accessories) Retail sale of gaming PCs, consoles and gaming accessories aimed at enthusiast consumers.
• Smartphones (non-Apple / multi-brand) Retail sale of multi-brand smartphones and related accessories.
• PC components Retail sale of PC components such as CPUs, GPUs, storage and peripherals.
• TV and audio Retail sale of televisions and audio equipment for consumers.
• Smart home products Retail sale of smart home devices and connected home products.
• Household appliances Retail sale of household appliances to consumers.
• Outlet / refurbished electronics Sale of outlet and refurbished consumer electronics at promotional prices.
• Apple Business (B2B hardware procurement) Dedicated B2B service for businesses procuring Apple hardware with volume pricing and business financing terms.
• Apple Service Point (authorized Apple repair) Authorized Apple after-sales repair and service delivered through Cyberport's Apple Service Point for Apple customers.

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ApplecoreStrategic or Co-development PartnerCyberport operates as an Apple Service Point, providing authorized repair services, AppleCare support, and device management for Apple products. The partnership includes Apple Business administration services and Jamf mobile device management integration for enterprise customers.
• Dell TechnologiesminorChannel Partner/ Reseller/ DistributorCyberport serves as a Dell partner offering commercial Dell products including monitors and computers for business customers.
• BelkinminorChannel Partner/ Reseller/ DistributorPartnership with Belkin for screen protection installation services offered in Cyberport stores, providing Belkin ScreenForce protectors professionally installed.
• Hubert Burda MediacoreOthersCyberport SE is part of the Hubert Burda Media corporate group. The parent company's compliance management system and Supplier Code of Conduct apply to Cyberport operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Coolblue: Dutch online consumer electronics specialist actively expanding in Germany with a customer-experience-led proposition. Comparable as a multi-channel European online electronics retailer focused on service quality.

Broad incumbents

• Otto: One of Germany's largest online retailers, with a broad assortment that includes consumer electronics, household appliances, and smart home. Overlaps with Cyberport on multi-category electronics and household appliance retail.
• Conrad Electronic: Long-established German electronics and technology retailer operating online and through B2B channels (Conrad Sourcing). Comparable in combining consumer electronics, B2B, and broad product assortment.
• Apple (Retail): Apple's own online and physical retail channels in Germany are both a key supplier relationship and a competitive threat to Cyberport's authorized Apple reseller and service business.
• Amazon.de: Dominant German e-commerce marketplace with the widest assortment and pricing power in consumer electronics. Cyberport competes with Amazon across virtually every product category it carries.

Direct peers

• Saturn: Sister brand of MediaMarkt within Ceconomy, also operating multi-channel consumer electronics retail in Germany. Overlaps almost completely with Cyberport's product categories and target customers.
• Notebooksbilliger.de: One of Germany's leading online specialists for notebooks, PCs, and consumer electronics, with a strong focus on competitive pricing. Closest direct e-commerce peer to Cyberport in the German market.
• Mindfactory: Large German online retailer specializing in PC components, hardware, and consumer electronics. Directly comparable as a German e-commerce specialist in the same SKU universe as Cyberport's PC & Components category.
• MediaMarkt: Germany's largest consumer electronics specialty retailer (Ceconomy group), operating both online and a large physical store network. Directly competes with Cyberport across notebooks, smartphones, TVs, gaming, and Apple assortment.
• Alternate: German online retailer of IT hardware, components, gaming, and consumer electronics, serving both consumers and B2B customers. Mirrors Cyberport's mix of consumer and business customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/cyberport
• Xx.com/cyberport_de
• Facebookfacebook.com/Cyberport.DE
• LinkedInlinkedin.com/company/cyberport

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyberport Digital Outfitters