What SenseGraphics does

SenseGraphics, operating commercially as Pin Up Casino, is an online gambling platform operated by Carletta N.V., a corporation registered in Curaçao. Founded in 2016 and headquartered at Dr. Henri Ferguson Weg 1, Willemstad, Curaçao, the platform operates under Curacao gaming license OGL/2024/580/0570. It delivers a unified casino and sports betting product to consumers across 10 country markets — with India identified as the primary market, alongside Kazakhstan, Uzbekistan, Azerbaijan, Mexico, Chile, Bangladesh, Ecuador, Guatemala, and Bolivia — supported by localized domains and 15+ interface languages.

The product surface spans online slots, table games, live dealer games, crash games (Aviator), lotteries, bingo, TV-games, and the Pin Up Bet sportsbook covering cricket (including IPL), esports, and traditional sports. The platform is delivered via a web application, a native Android APK distributed directly from the official site, and an iOS Progressive Web App. Game content is licensed from major third-party providers including Pragmatic Play, Evolution, Play'n GO, NetEnt, Hacksaw Gaming, BGaming, and Ezugi, with India-specific titles (Andar Bahar, Teen Patti). Payment infrastructure supports INR and 10+ other fiat currencies via local rails (UPI, BHIM, PhonePe, PayTm, Netbanking) plus card and bank transfer, alongside cryptocurrency (BTC, ETH, USDT on multiple chains, DOGE, LTC, TRON, Solana, TON, USDC). Player retention is driven by a Pincoins tiered loyalty program, VIP perks, welcome bonuses, and responsible gaming controls.

Revenue is generated through house edge on casino games, commission on sports wagers (including restrictive bonus wagering terms at x50), and higher player value extraction from VIP tiers. There are no publicly disclosed fees or subscription pricing; the business operates on a transaction-based take-rate model. Marketing is digital-first, relying on SEO, affiliate partnerships, direct web traffic, and bonus-driven acquisition campaigns. No revenue, headcount, funding, or ownership figures beyond the operator entity are disclosed in the available source material.

Name

SenseGraphics

Legal name

Carletta N.V.

Website

https://sensegraphics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SenseGraphics (commercially Pin Up Casino) is an online casino and sports betting platform operated by Carletta N.V. under a Curacao license, serving players across 10 countries with India as the primary market, offering slots, live dealer, sportsbook, and mobile apps.

Ownership category

akta.pro rank

Product category

Online Casino & Sports Betting

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Crypto Payments & Digital Asset Settlement for Gaming (MPAEALAL), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Online casino games
• Sports betting platform
• Mobile gambling apps
• Casino loyalty program
• Live dealer games

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Casino Gaming Revenue: House edge on casino games including slots, table games, and live dealer games. RNG certified by providers ensures fair play. Wagering requirements (x50) on bonuses generate additional revenue from uncompleted playthroughs.
2. Sports Betting Margins: Commission on sports wagers with stake restrictions and minimum odds requirements. Includes cricket betting (IPL) and esports.
3. VIP Tier Benefits: Higher tier VIP players receive increased withdrawal limits and faster payouts, with revenue generated through overall higher player value and volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pin Up Casino operates an online gambling platform that aggregates casino gaming (slots, table games, live dealer games, crash games including Aviator) and a sportsbook (cricket/IPL, esports, traditional sports) under a single account system, with tiered loyalty rewards (Pincoins) and dedicated Android (APK) and iOS/PWA mobile apps. The platform accepts wagers in INR and multiple other fiat currencies plus several cryptocurrencies, with deep India-focused payment integration (UPI, BHIM, PhonePe, PayTm, Netbanking, WhatsApp Pay) and localized Hindi/English support.

Product overview

Pin Up Casino is an online gambling platform operated by Carletta N.V., featuring a unified platform that combines casino gaming (slots, table games, live dealers, crash games like Aviator) and sports betting (Pin Up Bet). The platform offers dedicated mobile apps for Android (APK) and iOS/PWA, supports INR and multiple fiat/crypto currencies, and includes a tiered loyalty/VIP program. The core Pin-Up Casino Platform and Pin Up Bet sportsbook share the same account system and welcome bonuses.

Differentiator

Problem solved

Functional benefit

Products and services

• Pin-Up Casino Platform Online casino platform offering slot games, table games, live dealer games, crash games (including Aviator), and a sportsbook under a single account system with INR payments, multi-currency support, and a tiered Pincoins loyalty/VIP program. Targeted at adult players (18+) in India and other licensed markets.
• Pin Up Bet (Sportsbook) Sports betting platform covering cricket (including IPL), esports, and traditional sports with welcome bonuses and stake/odds terms; shares the same account and wallet as the casino platform.
• Pin-Up Android App Native Android application downloadable as APK from the official Pin-Up site, providing 2FA authentication, PIN/biometric access, push notifications, and full casino and sportsbook functionality for adult players.
• Pin-Up iOS PWA Progressive Web App accessible via Home Screen icon on iOS devices, offering comparable casino and sportsbook functionality to the Android app without requiring App Store distribution.

Quantifiable outcome

• KYC review time: 15 minutes to 24 hours
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mostbet: Curacao-licensed online casino and sportsbook with India, CIS and LATAM focus, similar multi-currency and crypto support, and affiliate-led acquisition model.
• 1xBet: Large Curaçao-licensed online casino and sportsbook with extensive emerging-market presence (India, CIS, LATAM, Africa), affiliate-heavy acquisition and broad crypto support — closely comparable operator profile.
• Parimatch: Globally licensed online sportsbook and casino operator with one of the strongest India footprints, INR/local payment integration and cricket-led sportsbook product — directly comparable GTM motion and product mix.
• 4rabet: India-first online casino and sportsbook operator with INR support and IPL-focused sportsbook product — directly competes for the same primary player segment.
• 22Bet: Curacao-licensed sportsbook and casino operating across emerging markets with multi-currency and crypto support; comparable operator model and geographic footprint.
• Melbet: Curaçao-licensed sportsbook/casino with deep India, CIS and LATAM presence, affiliate-driven acquisition and broad payment/crypto coverage — similar operator profile.

Broad incumbents

• Bet365: Largest globally diversified online gambling operator with sportsbook and casino; overlaps on product surface and serves some of the same India-facing player base through its international site.
• LeoVegas: Publicly listed mobile-first online casino and sportsbook operator across multiple regulated European and LATAM markets — comparable mobile-led product approach, but stronger regulatory footprint.
• Betway: Established global online sportsbook and casino brand with regulated-market presence (MGA, UKGC) and India-facing product — a larger, more diversified incumbent targeting overlapping segments.

Emerging players

• Stake: Crypto-native online casino and sportsbook with strong brand in emerging markets and Latin America — overlapping product/customer base and an alternative model for crypto-led player acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sensegraphics
• LinkedInlinkedin.com/company/sensegraphics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SenseGraphics