SYNTRON

What SYNTRON does

SYNTRON (森创运控, formally Beijing Syntron Motion Control Technology Co., Ltd., formerly Beijing Hollysys Electric Technology Co., Ltd.) is a Beijing-headquartered, privately held designer and manufacturer of precision motion control components, founded in 1995 (per company history) / 2000 (per firmographics) as a member enterprise of the HollySys Group, with 11-50 employees and operations based in Haidian District, Beijing. The company builds a vertically integrated product portfolio spanning low-voltage servo systems (including integrated UM/DM/SM series machines and servo hub motors), high-voltage AC servo systems (HS, TS, MS-E series), stepper motor systems (open and closed loop), brushless DC motor systems, planetary gear reducers, motion controllers, and two industry-specialized control systems — the Digital Winding Control System for textile machinery and the MD Dynamic Platform Integrated Controller for 4D/5D theaters and VR attractions. Its core proprietary technologies include CAN bus communication protocols, high-speed electronic traverse control algorithms for precision winding, 23-bit/17-bit absolute encoder closed-loop servo control, and an integrated servo hub motor architecture that replaces traditional motor+reducer+wheel structures for mobile robots and humanoid platforms.

The business generates revenue primarily through B2B hardware sales of motors, drives, controllers, and mechanical transmission components, plus customized turnkey motion control solutions for specific industries. Sales reach customers via direct enterprise engagement (sales hotline and email), Chinese e-commerce storefronts on 1688.com and Taobao for standard products, and industry trade shows (CeMAT ASIA, Asian Amusement Park Expo, textile machinery expositions). Pricing is quote-based with no public list pricing disclosed, and multi-year contracts are indicated for enterprise customers. Primary end markets are textile winding machinery and mobile/humanoid robotics (both flagged as primary verticals), with secondary verticals in logistics AGV, entertainment/VR motion platforms, medical equipment, packaging/printing, and new energy/solar.

Notable commercial traction includes supplying servo hub motors for Zhiyuan Robotics' A2-W wheeled humanoid robots (~100 units deployed at Fulin Precision), a custom SM series integration for Quicktron AGV systems, China Postal Service AGV deployments, and a strategic co-development partnership with Wuxi Hongyuan for next-generation air-texturing machines. The company reports 100% order growth in 2024, ~20% average annual revenue growth over its operating history, CE certification, Beijing municipal government innovation recognition, and a 2025 Excellent Partner Award from Zhiyuan Robotics. In 2026 it rebranded to the Syntron identity and announced preliminary equity cooperation with Yifan Transmission.

Name

SYNTRON

Legal name

北京森创运控科技有限公司

Website

https://syn-tron.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

SYNTRON is a Beijing-based designer and manufacturer of precision motion control components — servo motors, servo hub motors, drives, stepper and BLDC systems, and planetary gear reducers — serving industrial automation, textile winding, mobile/humanoid robotics (including Zhiyuan Robotics), logistics AGV, and entertainment motion platforms through direct enterprise sales and e-commerce channels.

Ownership category

akta.pro rank

Product category

Industrial Motion Control

NAICS

Relay and Industrial Control Manufacturing (335314), Other General Purpose Machinery Manufacturing (3339), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Motors & Generators (3621), Industrial Instruments For Measurement, Display, And Control (3823), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Servo Motors & Servo Drives (IMAGACAC)

akta.pro secondary industries

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)

Keywords

• Servo motors
• Motion control systems
• Stepper motors
• Brushless DC motors
• Planetary gear reducers

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Motor and Drive Systems Sales: Sale of precision control motors and servo drives including stepper motors, servo motors, brushless DC motors, servo hub motors, and corresponding drivers. Revenue is generated through one-time hardware sales to industrial customers.
2. Motion Control Systems and Solutions: Sale of complete motion control systems and customized turnkey solutions for specific industries (textile machinery, AGV, entertainment). Includes digital winding control systems, motion platform control systems, and integrated controllers.
3. Mechanical Transmission Components: Sale of planetary gear reducers (PS/NS, PNF/PNE, WPNF/WPNE, PNS, PL/ZPL series) for motor applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SYNTRON (北京森创运控科技有限公司) develops, manufactures, and sells precision control motors, servo drives, and motion control systems for industrial automation. Its product portfolio spans low-voltage servo systems, high-voltage AC servo systems, stepper motors (open-loop and closed-loop), brushless DC motors, servo hub motors, planetary gear reducers, and industry-specific control systems for textile winding, motion platforms, AGV, and robotics. The company supplies standardized products and customized turnkey solutions to industrial automation customers across multiple verticals.

Product overview

SYNTRON (森创运控, formerly Beijing Hollysys Electric Technology) offers a comprehensive portfolio of motion control and motor systems for industrial automation and robotics applications. The product lineup includes: (1) Low voltage servo systems with servo hub motors, integrated machines (UM, DM/SM series), and modular solutions for mobile robots, AGV, and service robots; (2) High voltage AC servo systems (HS, TS, MS-E series) for industrial machinery; (3) Stepper motor systems including open-loop and closed-loop motors with digital and bus-type drivers; (4) Brushless DC motor systems (BL series) and coreless cup brushless motors; (5) Industry-specific control systems including digital winding control for textile machinery and MD dynamic platform controllers for entertainment/simulation; (6) Special motors such as ball screw stepper motors and hollow shaft stepper motors; (7) Mechanical transmission units including planetary gear reducers (PS/NS, PNF/PNE, WPNF/WPNE, PNS, PL/ZPL series); (8) Motion control units including PLCs, motion control cards, SC series controllers, and TRIO controllers. The company serves diverse industries including humanoid/wheeled robots, textile machinery, AGV/logistics automation, entertainment/VR, medical equipment, new energy, and packaging/printing.

Differentiator

Problem solved

Functional benefit

Brands

• 森创: 运动控制及电机驱动产品品牌，包括步进电机、伺服电机、无刷直流电机等核心产品线。
• HOLLiAS-LEC

Products and services

• Low Voltage Servo System (低压伺服系统)
• Servo Hub Motor (伺服轮毂电机)
• High Voltage AC Servo System (高压交流伺服系统)
• Stepper Motor System (步进电机系统)
• Brushless DC Motor System (无刷直流电机系统)
• Digital Winding Control System (数字卷绕排线专用控制系统)
• MD Dynamic Platform Integrated Controller (MD动感平台集成控制器)
• Mechanical Transmission Units (机械传动单元)
• Motion Control Units (运动控制单元)
• Special Motors (特种电机)
• 15042 Series Servo Hub Drive System (15042系列伺服轮毂驱动系统)
• UM Series Economic Multi-turn Encoder Servo Integrated Machine (UM系列经济型多圈编码器伺服一体机)

Quantifiable outcome

• 100% order growth in 2024 with winding/doubling machines growing 100% for three consecutive years
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• 智元机器人 (Zhiyuan Robotics)coreStrategic or Co-development Partner · 26 March 2025SYNTRON supplies 15042 series servo hub motors for Zhiyuan's A2-W wheeled humanoid robots. Nearly 100 robots deployed at Fulin Precision for industrial applications, marking the first large-scale commercial deployment of embodied AI robots in manufacturing globally.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Veichi Electric (伟创电气): Chinese manufacturer of servo drives, VFDs, and motion control products serving similar B2B industrial customers. Overlaps significantly with SYNTRON's AC servo system line.
• Oriental Motor: Japanese manufacturer specializing in stepper motors, servo motors, and motion control products. Closely comparable product breadth especially in stepper and small servo systems.
• Inovance Technology (汇川技术): China's largest motion control and industrial automation company, manufacturing servo motors, drives, PLCs, and inverters. Closest direct competitor to SYNTRON's servo and stepper product lines across the same target verticals.
• Kinco Automation (步科): Specializes in stepper systems, servo drives, and HMI/motion controllers for AGV and industrial automation. Directly comparable to SYNTRON's stepper, servo, and motion control units.
• Leadshine Technology (雷赛智能): Stepper motors, servo motors, and motion controllers headquartered in Shenzhen. Closely comparable product portfolio (stepper, servo, integrated machines) targeting similar industrial automation customers.
• Estun Automation (埃斯顿): Chinese servo and industrial robotics company offering AC servo systems, motion control, and robots. Directly comparable on AC servo motors/drives and motion controllers for industrial automation.

Broad incumbents

• Yaskawa Electric: Global servo and motion control leader (Sigma series) with broad industrial automation portfolio. Sets the benchmark for servo quality and directly competes with SYNTRON's high-voltage AC servo systems.
• Mitsubishi Electric (Servo/Motion): Global incumbent offering MELSERVO servo systems and motion controllers. Comparable in servo and motion control breadth, though focused on broader factory automation.
• Delta Electronics (台达电子): Taiwan-based industrial automation major offering servo drives (ASDA series), PLCs, and motion control. Direct overlap in the servo and integrated drive space where SYNTRON also competes.

Emerging players

• Shanghai Quicktron Intelligent Technology: AGV/AMR manufacturer that is both a customer and ecosystem peer — uses low-voltage servo systems (similar to SYNTRON's) for warehouse robotics. Comparable in the AGV motion subsystem market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SYNTRON