Seed Today

What Seed Today does

Seed Today is a quarterly B2B trade publication serving the North American seed industry. Operated by GEAPS Media Group, the publication covers seed breeding, production, conditioning, marketing, and wholesale distribution and is distributed free of charge to qualifying members of seven major US and Canadian seed trade associations (American Seed Trade Association, Atlantic Seed Association, Independent Professional Seed Association, Northern Seed Trade Association, Pacific Seed Association, Southern Seed Association, Western Seed Association). The company describes itself as the "premier operations publication" for seed industry leaders in the US and Canada. International subscribers outside the US and Canada pay $60 per year.

The company operates a digital publishing platform comprising the seedtoday.com website, an online digital magazine reader hosting current and archived quarterly editions, RSS syndication, an email newsletter distributed via DragonForms, and social media channels (LinkedIn, Facebook, X/Twitter). The underlying technology is standard web-based content delivery with no proprietary features or custom platform components identified. Approximately 12 staff are deployed across editorial (SVP Content/Editorial, Editorial Director, Content Manager), sales (VP Group Publisher, Associate Publisher, Sales Rep), circulation, production, digital operations, and accounting functions.

Revenue is generated through advertising (with a media kit cross-promoted through the related Grain Journal media kit) and subscription fees. The publication sits within the broader GEAPS Media Group portfolio of trade publications covering grain, milling, and processing verticals. Seed Today is privately held within the GEAPS Media Group structure with no disclosed institutional investors, venture capital backing, or public listing.

Name

Seed Today

Legal name

Seed Today

Website

https://seedtoday.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seed Today is a quarterly B2B trade publication operated by GEAPS Media Group, distributed free to members of seven US/Canadian seed trade associations and covering breeding, production, conditioning, marketing, and wholesale distribution for seed industry decision-makers.

Ownership category

akta.pro rank

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: Revenue generated from advertisements placed in the publication and on the website, with a media kit available for advertisers.
2. Subscriptions: Free subscriptions for qualifying US and Canada individuals; $60 per year foreign subscription rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Seed Today is a quarterly print and digital trade publication serving decision-makers in the seed industry across the United States and Canada. It delivers equipment, product, service, and industry information covering seed breeding, production, conditioning, marketing, and wholesale distribution. The publication is distributed free to members of seven major US and Canadian seed trade associations and generates revenue through advertising and paid international subscriptions.

Product overview

Seed Today, published by the GEAPS Media Group, operates as a media and publishing company serving the seed industry. The company offers two core products: the Seed Today Magazine (a quarterly print and digital publication distributed to members of seven major seed associations including the American Seed Trade Association, Atlantic Seed Association, and others) and the Seed Today Website (an online news platform providing industry coverage across categories including seed news, crop science, agronomy, supplier news, and international content). The publication delivers equipment, product, and service information along with industry insights to decision-makers engaged in seed breeding, production, conditioning, marketing, and wholesale distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Seed Today Magazine
• Seed Today Website

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Grain Journal: Sister publication under GEAPS Media Group covering grain handling and storage operations; directly comparable as a B2B trade publication with overlapping sales, editorial, and circulation infrastructure.
• Milling Journal: Another GEAPS Media Group publication serving the milling industry; comparable B2B trade-media model, advertiser base, and distribution approach.
• SeedWorld: Long-standing B2B trade publication covering the global seed industry; directly comparable audience (seed breeders, producers, distributors) and editorial mission.
• CropLife: B2B ag-media publication covering crop production inputs including seed; comparable trade-publication model targeting ag retailers, input suppliers, and growers.
• AgriMarketing: B2B trade publication covering ag marketing and communications, including the seed sector; comparable audience and ad-supported model.
• SeedQuest: Online B2B information portal for the global seed industry; directly comparable audience and digital ad-supported model.

Broad incumbents

• Farm Journal: Large, diversified ag-media company with multiple print and digital properties; broader portfolio but overlapping advertiser base and editorial coverage of seed topics.
• DTN Progressive Farmer: Major ag information services and media company covering crop production including seed; broader scope but comparable B2B ag-media business model.
• Successful Farming: Established ag-media brand with digital and print channels; overlapping advertiser base (seed/input suppliers) but with a broader farmer audience than Seed Today.

Others

• ASTA (American Seed Trade Association): Key distribution partner and industry association rather than a competitor; comparable ecosystem position as a seed-industry information and community hub, and a channel through which Seed Today reaches readers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/seedtoday
• Facebookfacebook.com/seedtoday1
• LinkedInlinkedin.com/company/seed-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seed Today