Amanecer

What Amanecer does

Amanecer Community Counseling Service (AmanecerLA) is a 501(c)(3) nonprofit organization founded in 1975 and headquartered at 1200 Wilshire Blvd., Los Angeles, California, operating under the umbrella of Chicanos Por La Causa (CPLC). The organization delivers comprehensive mental health, psychiatric, and case management services to underserved children, transition-age youth (ages 16–25), adults (ages 26–60+), and domestic abuse victims across Los Angeles County. Programs include Community Based Programs (Full-Service Partnership, Wraparound, School-Based, Outpatient Care Service, Housing), Clinical Programs (Outpatient, Birth-to-Five, Prevention & Early Intervention, Multidisciplinary Assessment Team, Medication Management), the First Step Forward domestic violence program, and the Mobile Immigration Services Program (MISP). All services are provided at no cost to clients, regardless of immigration status or ability to pay.

Service delivery is conducted across four parallel channels: two clinic locations (Wilshire/SPA 4 and Lynwood/SPA 6), embedded school-based mental health staff in 16 LAUSD elementary, middle, and high schools, in-home and community-based visits, and telehealth. The organization reports an annual service volume of approximately 2,000 individuals (plus family members served through family therapy and parenting training), with a staff of 101–250 employees. The clinical workforce is described as nearly entirely bilingual/bicultural, and the organization is certified as a Trauma-Informed Care Agency under HIPAA-compliant practices.

Amanecer's business model is donation- and grant-funded rather than fee-for-service: revenue streams include individual donations (including a recurring 'Amanecer Allies' program), foundation and government grants (California Victims Compensation Board, California Community Foundation, Department of Health Care Access and Information, Lucille Ellis Simon Foundation, Hilda Solis First District), corporate donations (Rockefeller Capital Management), and county-funded contracts including the CalWORKs Domestic Violence Program. The organization does not disclose its budget or revenue figures publicly. Go-to-market is community-led: outreach via website, online referrals (with follow-up within four business days), LAUSD channels, community partnerships, and volunteer programs. No equity funding rounds, acquisitions, or commercial revenue lines are present.

Name

Amanecer

Legal name

Amanecer Community Counseling Service

Website

https://amanecerla.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Amanecer is a 501(c)(3) nonprofit founded in 1975 that provides free, bilingual, trauma-informed mental health, psychiatric, and case management services to underserved children, youth, adults, domestic violence survivors, and immigrants across two clinic sites and 16 LAUSD schools in Los Angeles County.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industries

ABA Therapy Providers (Clinic-Based) (EDAKAHAA), ABA Therapy Providers (Home-Based) (EDAKAHAB)

Keywords

• Community mental health
• Psychiatric counseling services
• Domestic violence support
• Case management services
• School-based counseling

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Individual donations from supporters, including monthly giving program called 'The Amanecer Allies', one-time donations, and corporate donations.
2. Foundation and Government Grants: Grants from California Victims Compensation Board, California Community Foundation, and other foundations. Also receives county funding.
3. CalWORKs Domestic Violence Program: County-funded program providing domestic violence services through the CalWORKs program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Amanecer (Amanecer Community Counseling Service) provides comprehensive mental health, psychiatric, and case management services to underserved children, adults, and domestic abuse victims in Los Angeles County. Services include Community Based Programs (Full-Service Partnership, Wraparound, School-Based, OCS, Housing), Clinical Programs (Outpatient, Birth to Five, PEI, MAT, Medication Management), the First Step Forward domestic violence program, and a Mobile Immigration Services Program (MISP). All services are delivered free of charge to clients through clinics, schools, homes, community settings, and telehealth, funded by donations, grants, and county funding.

Product overview

Amanecer is a community mental health organization providing a comprehensive suite of mental health, psychiatric, and case management services. The organization operates as a single unified service offering with distinct programs: Community Based Programs (Full-Service Partnership, Wraparound, School-Based, OCS, Housing), Clinical Programs (Outpatient, Birth to Five, PEI, MAT, Medication Management), Domestic Violence Program (The First Step Forward), and Mobile Immigration Services Program. Services are delivered via telehealth, in-office, home, and community settings to children, transition-age youth, and adults.

Differentiator

Problem solved

Functional benefit

Brands

• The First Step Forward: Domestic violence program offering individual, family and group therapy, intensive case management, parenting and life skills training, and access to employment, education, and job-training resources to individuals who have been traumatized by abuse in the home.

Quantifiable outcome

• Serve close to 2,000 individuals annually since 1975
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Chicanos Por La Causa (CPLC)coreStrategic or Co-development PartnerAmanecer is part of Chicanos Por La Causa (CPLC), a larger organization empowering the most vulnerable populations. This affiliation provides organizational support and connects Amanecer to a broader network of community services.
• Los Angeles Unified School DistrictcoreStrategic or Co-development PartnerPartnership providing mental health counseling in 16 elementary, middle, and high schools within LAUSD.
• Local Universities (MOU Partners)minorStrategic or Co-development PartnerEstablished MOUs with local universities for MSW, MFT, and APCC interns and trainees.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alma Family Services: LA-based Latino-focused nonprofit providing mental health, case management and DV services to underserved Spanish-speaking communities. Tight overlap with Amanecer's bilingual/bicultural Latino-serving mission.
• Didi Hirsch Mental Health Services: LA-based nonprofit providing mental health, substance use, and suicide-prevention services to underserved populations. Closest direct peer given overlapping outpatient counseling, school-based programs, and Spanish-language services.
• Hathaway-Sycamores Children & Family Services: Pasadena-based nonprofit serving LA County children, youth, and families with mental health, school-based counseling, and DV services. Comparable child/youth outpatient and school-based delivery model.
• Penny Lane Centers: LA County-based nonprofit delivering Wraparound, FSP, outpatient mental health, and transitional housing to underserved children, TAY, and families. Directly comparable community-based program portfolio.
• Bienvenidos Community Health Center: LA-based nonprofit serving Latino families and children with mental health, DV, child welfare, and case management services. Strong overlap with Amanecer's DV (First Step Forward) and child/youth programs.

Emerging players

• Childhelp: National nonprofit addressing child abuse, offering counseling, advocacy, and trauma-informed services. Overlapping child-and-family trauma services, though Amanecer has a broader mental health portfolio.

Regional players

• Los Angeles Centers for Alcohol and Drug Abuse (LA CADA): LA-based nonprofit providing outpatient mental health, substance use, and adolescent residential services with a similar culturally responsive LA County focus. Regional peer with adjacent behavioral health mandate.

Broad incumbents

• Pacific Clinics: One of the largest nonprofit behavioral health providers in California, operating FSP, Wraparound, residential and outpatient programs. Comparable FSP/Wraparound/Outpatient stack and school-linked services, but at much larger scale.
• LA County Department of Mental Health (DMH): The public mental health authority for LA County that funds and oversees many community-based providers including Amanecer. The dominant system player Amanecer operates within.
• Chicanos Por La Causa (CPLC): Amanecer's parent organization; a large multi-state nonprofit providing education, housing, health, and economic development services to Latino communities. Parent/incumbent across the broader CPLC portfolio.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/amanecerla
• Xx.com/amanecerla
• Facebookfacebook.com/amanecerLA
• LinkedInlinkedin.com/company/amanecer-community-counseling

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amanecer