Diamond and Diamond Personal Injury Lawyers

What Diamond and Diamond Personal Injury Lawyers does

Diamond and Diamond Lawyers LLP is a Canadian personal injury law firm headquartered in Toronto with 12 offices across Ontario, Alberta, British Columbia and Nova Scotia. Founded under its current ownership in 2013 by Jeremy Diamond, Sandra Zisckind and Isaac Zisckind, the firm employs 65+ lawyers and positions itself as "Canada's Largest Personal Injury Law Firm" by lawyer count, while the operating entity claims over 40 years of continuous practice in Toronto. The firm provides contingency-fee legal representation (capped at 33% of recovery under Law Society of Ontario rules) across motor-vehicle accidents, brain injuries, birth injuries, catastrophic injuries, slip and fall, dog bites, long-term disability disputes, class actions, and recently added sexual assault, medical malpractice and e-scooter matters. Secondary practice groups include wills and estates (probate, estate litigation, guardianship) and corporate/commercial law (real estate, civil litigation, incorporations), billed on flat-fee or hourly retainer.

Diamond and Diamond operates a multi-channel intake model: a 24/7 national hotline (1-800-567-HURT), free in-person consultations at offices or via lawyers traveling to client homes or hospitals, self-service online case evaluation forms, and an SEO-optimized website with location- and practice-specific landing pages. Marketing investments span the "Right Side of the Law" blog, the "Know Your Rights" podcast, a YouTube channel, active presences on Instagram, TikTok, Facebook, LinkedIn and X, plus earned media on CTV, CP24, CityTV, Forbes, 680 News, CHCH and Omni Television. Since 2013, the firm reports $1B+ in gross client settlements and 20,000 clients served, with $150M+ settled for 2,800 clients in 2024. Core technology is described as standard legal practice management and intake tooling; no proprietary AI, API, or developer-facing platform is disclosed, and the firm operates without institutional funding, parent-company ownership, or public listing.

Name

Diamond and Diamond Personal Injury Lawyers

Legal name

Diamond and Diamond Lawyers LLP

Website

https://diamondlaw.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Diamond and Diamond Lawyers LLP is Canada's largest personal-injury law firm by lawyer count, operating 12 offices across Ontario, Alberta, British Columbia and Nova Scotia to provide contingency-fee representation for accident victims and supplemental wills, estates and corporate legal services.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Personal injury law
• Accident compensation
• Legal representation
• Insurance claims
• Wrongful death litigation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Personal Injury Contingency Fees: Primary revenue stream from personal injury cases. Law firm operates on contingency fee basis where clients pay nothing unless the firm recovers money for them. Maximum contingency fee is 33% as regulated by the Law Society of Ontario.
2. Corporate/Commercial Legal Services: Flat fee and/or hourly retainer arrangements for real estate, corporate law, employment matters, and other non-personal injury services.
3. Wills and Estates Services: Estate litigation, probate, and guardianship services billed on flat fee or hourly basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Diamond and Diamond Lawyers LLP is a Canadian law firm that principally represents individuals who have been injured in accidents (motor vehicle collisions, slip and fall, long-term disability, medical malpractice, wrongful death) on a contingency-fee basis, charging up to 33% of the settlement. It also offers Wills & Estates, Corporate Law, and Class Action Litigation services on a flat-fee or hourly basis, delivered through 12 offices across four Canadian provinces by a team of 65+ lawyers.

Product overview

Diamond and Diamond Personal Injury Lawyers operates as a national Canadian personal injury law firm offering a comprehensive suite of legal services organized into four primary practice areas: Personal Injury Legal Services (the core offering covering motor vehicle accidents, brain injuries, birth injuries, catastrophic injuries, medical malpractice, long-term disability, slip and fall, dog bites, and specialty areas like e-scooter accidents), Wills & Estates (probate, estate litigation, guardianship), Corporate Law (real estate, commercial litigation, business incorporation), and Class Action Litigation. The firm operates on a contingency fee basis for personal injury cases with free initial consultations. They utilize online case evaluation tools and provide resource materials including OCF forms assistance for auto insurance claims. The firm has 65+ lawyers across Canada with offices in Ontario, Alberta, and British Columbia.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation Full-service legal representation for individuals who have been physically or psychologically injured in accidents (motor vehicle collisions, slip and fall, long-term disability, medical malpractice, wrongful death). Contingency-fee model with a maximum 33% of settlement, no fees unless the firm wins, and free initial consultation; clients also receive access to a 24/7 intake hotline.
• Wills & Estates Services Estate-planning and administration services for individual clients, including wills, powers of attorney, and estate administration, typically delivered on a flat-fee or hourly basis.
• Corporate Law Services Legal services for businesses and entrepreneurs including incorporations, shareholder and partnership agreements, commercial contracts, and general corporate maintenance, typically billed on an hourly-retainer or flat-fee basis.
• Class Action Litigation Representation of groups of claimants in class-action proceedings, leveraging the firm's trial and personal-injury expertise to pursue mass-claim recoveries.

Quantifiable outcome

• $1 Billion+ in gross settlements since 2013
• +4 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• McLeish Orlando Personal Injury Lawyers: One of Ontario's most established plaintiff personal injury firms with similar contingency-fee model and focus on catastrophic injury, brain injury, and spinal cord cases. Directly comparable in size, practice mix, and target client base.
• Thomson Rogers Personal Injury Lawyers: Toronto-based plaintiff personal injury firm with a long track record of high-value settlements and trial work. Closely comparable in client segment (accident victims), practice areas, and use of contingency fee model.
• Gluckstein Personal Injury Lawyers: Ontario personal injury boutique founded by a well-known trial lawyer; focuses on severe injury cases including brain and spinal cord injuries. Comparable in PI specialization and contingency-based representation model.
• Bogoroch & Associates: Toronto plaintiff personal injury firm known for catastrophic injury and medical malpractice cases. Comparable in plaintiff-side PI focus and concentration on high-severity matters.
• Howie, Sacks & Henry LLP: Ontario personal injury firm with a national presence and similar multi-office operating model. Directly comparable in practice areas (MVA, catastrophic injury, medical malpractice) and contingency fee structure.
• Oatley Vigmond Personal Injury Lawyers: Ontario personal injury firm known for brain and spinal cord injury cases, with comparable target client base and case-type focus. Operates on similar contingency model.
• Neinstein LLP: Toronto-based plaintiff personal injury firm with growing national profile. Comparable in mass-market PI focus, marketing-driven client acquisition, and contingency fee structure.
• Samfiru Tumarkin LLP: Toronto plaintiff firm with personal injury and employment law practices, comparable in contingency fee model and client acquisition approach with strong media presence.
• Klein Lawyers LLP: British Columbia-based personal injury firm that competes with Diamond and Diamond's Vancouver operations. Comparable in plaintiff-side PI focus and contingency fee model, but geographically focused on BC.

Broad incumbents

• Siskinds LLP: Larger Canadian plaintiff-side law firm with broad practice including class actions, personal injury, and product liability. Comparable in plaintiff-side orientation and class action practice, but broader and more diversified across practice areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diamondlawtor
• YouTubeyoutube.com/channel/UCRHVoVMKyoS2gk4wr1cBJlA
• Facebookfacebook.com/diamondanddiamondinjurylaw
• LinkedInlinkedin.com/company/diamond-and-diamond-personal-injury-lawyers
• Instagraminstagram.com/diamond_lawyers
• TikToktiktok.com/@diamondlawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond and Diamond Personal Injury Lawyers