Purdue University Daniels School of Business

What Purdue University Daniels School of Business does

Purdue University Mitch Daniels School of Business is an AACSB-accredited business school operating as an academic division of Purdue University, a top U.S. public research university. The school offers bachelor's degrees across accounting, business analytics, economics, finance, marketing, supply chain, and the signature Integrated Business and Engineering (IBE) program; MBA programs in full-time, one-year, evening, weekend, and online formats; six specialty MS degrees (Accounting, Business Analytics, Finance, Global Supply Chain Management, Human Resource Management, Marketing); PhD programs across nine business disciplines; and pre-college summer camps. Curriculum is differentiated by STEM designation on multiple MS programs and integration of data-analytics tools (R, Python, Tableau) within Brightspace/myPurdue learning platforms.

The school delivers programs through a direct-to-consumer model: the Daniels website serves as the storefront with inquiry forms and Acuity-scheduled appointments for admissions consultations, supplemented by events (campus visits, open houses, the Lincoln Leadership Institute at Gettysburg leadership immersion, summer camps), alumni-driven referrals from a 40,000+ Daniels and 600,000+ Purdue alumni network, and inside-sales motions handled by admissions counselors for online and graduate programs. Revenue is generated through per-semester tuition (degree programs), executive education and short courses (including the $4,000 Gettysburg experience; $2,500 for Weekend/Online MBA students), fee-based pre-college summer camps, and philanthropic/endowment income including a $20 million Ricks Family Foundation commitment in 2026. Corporate relationships operate through advisory councils (e.g., MSHRM Corporate Advisory Council with Rolls Royce, Eaton, Wabash, Thermo Fisher, Lightspeed Venture Partners) that channel employer recruiting demand.

Recent strategic activity centers on geographic expansion to Purdue Indianapolis (IBE program extended Fall 2025), new dual-degree pathways (IBE+IE in 2025; OMBA/MS Engineering in 2026), international pipeline development via the NMIMS (India) partnership, and capital deployment enabled by the Ricks Family Foundation institute gift. The school is accredited by AACSB for business and accounting, holds STEM designation on multiple MS programs, and is consistently top-ranked by U.S. News, QS, Eduversal, and CEO Magazine — particularly in supply chain management, production/operations, accounting, HRM, and online MBA.

Name

Purdue University Daniels School of Business

Legal name

Purdue University

Website

https://business.purdue.edu

Company type

Private

Founded year

1869

Operating status

Operating

Short description

Purdue University's Mitch Daniels School of Business is an AACSB-accredited business school offering undergraduate, MBA, MS, online, and PhD programs with a STEM-infused curriculum delivered at West Lafayette and Indianapolis campuses.

Ownership category

akta.pro rank

Product category

Business Higher Education

NAICS

Business and Secretarial Schools (611410), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

Keywords

• Business school education
• Graduate business programs
• Undergraduate business degrees
• Executive education
• Online MBA programs

Headquarters

HQ city

West Lafayette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition (Degree Programs): Recurring tuition revenue from undergraduate, graduate (MBA, MS, PhD), and online degree programs, billed per semester/term.
2. Executive Education & Short Courses: Non-degree executive programs, certificates, and short courses (including leadership immersions like the Gettysburg trip) generating professional services revenue.
3. Pre-College Summer Camps: Fee-based summer camps for high-school students (residential and day), priced per program enrollment.
4. Philanthropic Giving & Endowment Income: Major gifts and endowments (e.g., $20M Ricks Family Foundation commitment) supporting programs, scholarships, and faculty chairs.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Mitch Daniels School of Business is an academic division of Purdue University delivering undergraduate majors, full-time and professional MBAs, specialty MS degrees (Accounting, Finance, Marketing, HRM, Business Analytics, Global Supply Chain Management), online master's programs, PhD programs, non-degree certificates, and pre-college summer camps. Curriculum is STEM-infused, with data-analytics tools (R, Python, Tableau) integrated across business coursework, and several MS programs carry STEM designation.

Differentiator

Problem solved

Functional benefit

Brands

• The Bruce White Undergraduate Institute: The undergraduate institute within the Mitch Daniels School of Business that houses the school's undergraduate programs.
• The Krannert Graduate Institute
• Purdue Brock-Wilson Center for Women in Business
• Larsen Leaders Academy

Products and services

• Undergraduate Programs
• Full-Time and Professional MBA Programs Master of Business Administration degrees delivered in full-time, one-year, evening, weekend, and online formats, with concentrations in supply chain, finance, marketing, consulting, and business analytics.
• Specialty Master's Programs One-year specialized Master of Science degrees in accounting, business analytics, finance, global supply chain management, human resource management, and marketing, several with STEM designation for international students.
• Online Master's Programs Fully online graduate degree programs (MS Business Analytics, MS Economics, MS Global Supply Chain Management, MS Human Resource Management, Online MBA, Online MBT) delivered asynchronously for working professionals.
• PhD Programs Research-oriented doctoral programs in business disciplines providing stipend/fellowship support, research mentorship, and academic career placement.
• Non-Degree and Certificate Programs Online graduate certificates and custom corporate programs delivered to professionals and organizations seeking targeted skill development.
• Pre-College Summer Business Camps Residential and day summer business camps introducing high-school students to business concepts and the campus experience.
• Lincoln Leadership Institute at Gettysburg Experience Experiential in-residence leadership immersion course at the Gettysburg battlefield delivered in partnership with the Lincoln Leadership Institute for Daniels students.
• OMBA / MS Engineering Dual Degree Dual-degree pathway combining the Online MBA with an MS in Engineering, designed for working professionals seeking both business leadership and technical engineering credentials.
• IBE + IE Double-Degree Program Undergraduate double-degree pathway combining the Integrated Business and Engineering (IBE) major with a Bachelor of Science in Industrial Engineering, completed in 8-9 semesters.

Quantifiable outcome

• #5 Best Production/Operations Management (U.S. News 2025)
• +5 more outcomes

Named customers36 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, moderate and minor.

• NMIMS (Narsee Monjee Institute of Management Studies)coreStrategic or Co-development PartnerAcademic partnership enabling cross-continental student/faculty exchange and program collaboration between Purdue Daniels and NMIMS in India.
• Lincoln Leadership Institute at GettysburgcoreStrategic or Co-development PartnerProvider of an in-residence leadership immersion experience at the Gettysburg battlefield for Daniels students, with a $4,000 / $2,500 (Weekend/Online MBA) participation fee.
• The Washington CampuscoreStrategic or Co-development PartnerPartner delivering Washington D.C.-based policy and leadership programming to Daniels students, with tuition supplements noted.
• MITx MicroMastersmoderateTechnology or IntegrationCurriculum/integration partnership in which MicroMasters credential holders can apply credit toward Daniels master's programs, creating an articulated pathway.
• Rolls RoycemoderateGTM or Marketing PartnerMember of the MSHRM Corporate Advisory Council — advises curriculum and recruits MS HRM / MS Marketing graduates.
• White LodgingmoderateGTM or Marketing PartnerMember of the MSHRM Corporate Advisory Council supporting HRM talent pipeline.
• TalentLignmoderateGTM or Marketing PartnerMember of the MSHRM Corporate Advisory Council supporting HRM talent and curriculum input.
• Eaton CorporationmoderateGTM or Marketing PartnerMember of the MSHRM Corporate Advisory Council; top employer of MS HRM graduates.
• WabashmoderateGTM or Marketing PartnerMember of the MSHRM Corporate Advisory Council; top employer of MS HRM graduates.
• BeldenmoderateGTM or Marketing PartnerMember of the MSHRM Corporate Advisory Council supporting HRM talent pipeline.
• Thermo Fisher ScientificmoderateGTM or Marketing PartnerMember of the MSHRM Corporate Advisory Council supporting HRM talent pipeline.
• Spill the T ConsultingminorImplementation/ SI/ Consulting PartnerMember of the MSHRM Corporate Advisory Council providing HRM consulting perspective.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Others

• MIT Sloan School of Management: Elite STEM-infused peer with MicroMasters credentialing — Daniels' MITx MicroMasters articulation partnership makes Sloan an incumbent competitor in the same analytics/technology-business segment.

Direct peers

• Indiana University Kelley School of Business: Direct in-state peer at a comparable Midwestern Big Ten public university, offering overlapping undergraduate, MBA, MS, and online programs with similar STEM-infused positioning and a similar corporate recruiting base.
• Arizona State University W. P. Carey School of Business: Large public-research business school with a comparable online MBA and MS portfolio, competing head-to-head for working-professional online applicants and ranking in similar CEO Magazine and U.S. News tiers.
• Carnegie Mellon Tepper School of Business: Direct peer combining a top business school with a leading engineering college, mirroring Daniels' STEM-infused value proposition; competes in business analytics and quantitative MBA/MS segments.
• University of Michigan Ross School of Business: Big Ten peer with overlapping undergraduate, MBA, MS, and online programs; competes for the same applicant pool and corporate recruiting slots in the Midwest, especially in supply chain and operations.
• Ohio State University Fisher College of Business: Direct public-research peer in the same Big Ten footprint with overlapping undergraduate, MBA, MS, and online degrees, competing for the same Midwest employer base and similar STEM-designated specialty masters.
• University of Illinois Gies College of Business: Big Ten public-research peer with overlapping iMBA and specialty MS programs, competing for online and Midwest corporate recruiter demand and STEM-designated international student cohorts.

Broad incumbents

• University of Chicago Booth School of Business: Elite private business school competing for top MBA talent and finance/consulting recruiters; provides the upper-bound benchmark on placement outcomes that Daniels' MS Finance graduates are measured against.
• University of Pennsylvania Wharton School: Global incumbent at the top of the MBA market, competing for international applicants, finance and consulting recruits, and alumni network effects that Daniels references in its own positioning.
• Northwestern University Kellogg School of Management: Tier-1 MBA program and broad incumbent that competes with Daniels for full-time MBA applicants and corporate recruiting attention, despite operating at a substantially higher price point and brand tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PurdueBusiness
• YouTubeyoutube.com/purdueuniversity
• Facebookfacebook.com/PurdueBusiness
• LinkedInlinkedin.com/company/purduebusiness
• Instagraminstagram.com/lifeatpurdue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purdue University Daniels School of Business