What Groupe P&V does

Groupe P&V is a Belgian cooperative insurance group headquartered at Rue Royale 151, Brussels, founded in 1907 and operating continuously for more than 100 years. The group serves Belgian individuals, businesses, institutions, and self-employed professionals with personal and commercial insurance coverage, distributing products through two wholly owned sub-brands: P&V Assurances (primary brand) and Vivium (secondary brand with specialized coverage positioning). As a société coopérative, ownership rests with the company's members/cooperators rather than external shareholders, and the group is explicitly guided by human values, fair pricing, and societal engagement rather than profit maximization.

The business model is built on recurring insurance premiums collected from a broad base of Belgian consumers and businesses, with a horizontal segmentation approach that does not concentrate on a single industry vertical. Pricing is quote-based and tailored to individual risk profiles; specific premium amounts and tiers are not publicly disclosed. Distribution is direct, through the group's own brands, supported by a digital infrastructure that includes a corporate website, a LinkedIn presence, a YouTube channel for employer branding, and an SAP SuccessFactors-based self-serve career portal. The group also maintains an internal training unit called the P&V Group Academy to support continuous employee development.

Operationally, the group has 1,001-5,000 employees and received Top Employer 2026 certification from the Top Employer Institute. Activities beyond core insurance include documented commitments to societal engagement, environmental engagement, and sustainable investing. The company markets itself around three employer-brand pillars: a values-driven cooperative DNA, employee wellbeing, and structured career development opportunities. No acquisitions, funding rounds, M&A, public listings, or geographic expansion outside Belgium are reported in the input data.

Name

Groupe P&V

Legal name

Groupe P&V

Website

https://chouettejob.be

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Groupe P&V is a Belgian cooperative insurance group founded in 1907, headquartered in Brussels, that distributes personal and commercial insurance coverage to Belgian consumers and businesses through its P&V Assurances and Vivium brands on a recurring premium basis.

Ownership category

akta.pro rank

Product category

Cooperative Insurance Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

CO-OP / Nonprofit Individual Market Plans (HLAEABAH)

Keywords

• Cooperative insurance
• Personal insurance
• Commercial insurance
• Property insurance
• Liability coverage

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: Groupe P&V generates revenue through insurance premiums collected from policyholders. As a cooperative insurer, the company operates on a not-for-profit basis guided by human values rather than profit maximization. Premiums are collected on a recurring basis from personal and commercial insurance policies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Groupe P&V is a Belgian cooperative insurance group that distributes personal and commercial insurance products through its wholly-owned sub-brands P&V Assurances and Vivium. Operating under a cooperative (société coopérative) structure, the group prioritizes societal commitment and fair pricing over profit maximization, serving Belgian individuals, businesses, institutions, and self-employed professionals. Founded in 1907, the group complements its insurance distribution with internal training programs through the P&V Group Academy.

Product overview

Groupe P&V is a Belgian cooperative insurance group offering a multi-brand portfolio centered around insurance products. The Group distributes its offerings through two main sub-brands: P&V Assurances and Vivium. As a cooperative insurer guided by human values rather than profit maximization, the Group focuses on providing insurance coverage to the maximum number of people at fair prices, with societal commitment embedded in its cooperative DNA. The Group also operates the P&V Group Academy for internal training and development.

Differentiator

Problem solved

Functional benefit

Brands

• P&V Assurances: Primary insurance brand offering various insurance products
• Vivium

Products and services

• P&V Assurances Primary insurance sub-brand of the Groupe P&V cooperative, offering personal and commercial insurance products to Belgian consumers and businesses at fair prices in alignment with the cooperative's societal commitment mission.
• Vivium Insurance sub-brand under the Groupe P&V cooperative umbrella, providing specialized insurance coverage as part of the cooperative's multi-brand product portfolio serving Belgian consumers.
• P&V Group Academy Internal training and development academy that provides continuous professional education and skill development for Groupe P&V employees in the insurance sector.

Quantifiable outcome

• Top Employer 2026 certification validates the company's employee-centric HR practices and workplace culture.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ethias: Ethias is a Belgian mutual insurance company providing personal, property, and commercial insurance across Belgium. It is the closest structural peer to Groupe P&V given its similar cooperative/mutual ownership model, Belgian-only footprint, and multi-line insurance offering to consumers and businesses.
• KBC Insurance: KBC Insurance is the insurance arm of KBC Group, distributing personal and commercial insurance products through the bancassurance channel in Belgium. It competes head-to-head with Groupe P&V in the Belgian retail and SME insurance market via a tightly integrated bank-insurance distribution model.
• Belfius Insurance: Belfius Insurance is the insurance subsidiary of Belfius Bank, offering life and non-life insurance products to Belgian consumers and businesses. It is a direct competitor to Groupe P&V in the Belgian market, leveraging bank-channel distribution similar to KBC Insurance.

Broad incumbents

• AG Insurance: AG Insurance is one of Belgium's largest insurance providers, operating as a subsidiary of Ageas (formerly Fortis). It offers a broad life, non-life, and health insurance portfolio to Belgian consumers and businesses, directly overlapping with Groupe P&V's customer segments while operating at significantly larger scale.
• AXA Belgium: AXA Belgium is the Belgian subsidiary of global insurer AXA, providing personal, commercial, and health insurance products across Belgium. As a major international brand operating in the same Belgian retail and SME segments, it competes with Groupe P&V's P&V Assurances and Vivium brands.
• Allianz Belgium: Allianz Belgium is part of the global Allianz Group, offering property, casualty, life, and health insurance products to Belgian customers through agents and brokers. It overlaps significantly with Groupe P&V's general insurance offering for Belgian consumers and businesses.
• Baloise Belgium: Baloise Belgium (formerly Bâloise Belgium) is the Belgian arm of Swiss-based Baloise Group, providing personal and commercial insurance to Belgian customers. As a mid-sized multi-line Belgian insurer with cross-border backing, it competes with Groupe P&V in both retail and commercial segments.

Regional players

• Achmea: Achmea is the largest cooperative insurance group in the Netherlands, offering non-life, life, and health insurance under brands such as Centraal Beheer and Interpolis. It is a strong structural analogue to Groupe P&V given its cooperative ownership model and multi-brand general insurance strategy, although it operates in a different national market.
• Unipol Gruppo: Unipol is a major Italian cooperative insurance group with both non-life and life operations under the UnipolSai brand. It is comparable to Groupe P&V as a large-scale cooperative insurer competing in personal and commercial lines, with a similar focus on member-value rather than shareholder returns.
• Folksam Ömsesidig Livförsäkring: Folksam is a Swedish mutual insurance company owned by its policyholders, providing personal, property, and commercial insurance in Sweden. It is structurally analogous to Groupe P&V given its mutual/cooperative ownership and member-aligned mission, although it serves a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/GroupePVGroep
• LinkedInlinkedin.com/company/p-v-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe P&V