What Rocklinc does

Rocklinc Investment Partners Inc. is an independent, founder-led investment management firm headquartered in Burlington, Ontario, established in January 2010 by Jonathan M. Wellum. The firm applies a concentrated value-investing philosophy — buying assets below their long-term intrinsic value and holding until that value is realized — across separately managed accounts of typically 20–30 positions. All private client assets are custodied at National Bank Independent Network Inc. (NBIN), one of Canada's highest-rated custodians, and the firm is regulated by the Ontario Securities Commission as a Portfolio Manager, Investment Funds Manager, and Exempt Market Dealer.

The firm's product surface spans four vehicles: (i) private wealth management through discretionary separately managed accounts with a $250,000 minimum, (ii) the Rocklinc Partners Fund (inception September 2017), an onshore pooled fund, (iii) the Rocklinc Kokomo Fund, a Cayman Islands-domiciled offshore fund launched in November 2022 with a $100,000 USD minimum and a 1.25% management fee, and (iv) the Rocklinc Principled Equity ETF, the firm's first exchange-traded product listed on the Toronto Stock Exchange in November 2025. The Kokomo Fund had reached approximately $4.00 million USD in total value as of March 2024. The firm has also deployed discretionary corporate capital, including a $300,000 USD investment in Gastronomous Technologies (March 2024).

Rocklinc generates revenue exclusively through asset-based management fees calculated daily and charged quarterly, with no minimum investment fees, aligning its economics with client AUM growth. Its primary client segment is high-net-worth Canadian investors served through direct sales and a multi-channel content strategy spanning newsletters (since 2011), articles, video commentary, and social media. The firm operates with a small team of 1–10 employees, is privately held with no disclosed external investors, and uses a values-based, principles-driven brand positioning that is differentiated within the Canadian wealth management landscape.

Name

Rocklinc

Legal name

RockLinc Investment Partners Inc.

Website

https://rocklinc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocklinc Investment Partners Inc. is an independent Burlington, Ontario-based investment management firm founded in 2010 by Jonathan Wellum, applying a concentrated value-investing approach across separately managed accounts and three funds for high-net-worth Canadian investors and, via the Kokomo Fund and TSX-listed Principled Equity ETF, international and retail clients.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

akta.pro secondary industries

Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO), Emerging Managers / Seeding Platforms (FSAHAKAI)

Keywords

• Investment management
• Private wealth management
• Separately managed accounts
• Value investing
• Exchange-traded funds

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Investment Management Fees: Investment fees are calculated based on assets under management (AUM). The fee is calculated daily and charged quarterly. This aligns the firm's interests with client outcomes as AUM grows with investment performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ROCKLINC is an independent Canadian investment management firm that builds and manages portfolios of high-quality assets using a value-investing approach. It offers private wealth management via separately managed accounts and manages investment funds including the Partners Fund, Kokomo Fund, and the Principled Equity ETF.

Product overview

ROCKLINC Investment Partners Inc. is an independent Canadian investment management firm offering a portfolio of investment products and wealth management services. The product lineup includes: the Rocklinc Principled Equity ETF (an actively managed ETF listed on the Toronto Stock Exchange focused on global value equities), the Partners Fund (a managed fund with 20-30 global securities), and the Kokomo Fund (a Cayman Islands-domiciled offshore fund with $100,000 USD minimum). Alongside these funds, ROCKLINC provides private wealth management services through separately managed accounts with a $250,000 minimum account size, offering discretionary portfolio management with fiduciary duty. All private client assets are custodied at National Bank Independent Network Inc. (NBIN). The firm is anchored to time-tested principles of value investing, buying assets below intrinsic value and holding until value is realized.

Differentiator

Problem solved

Functional benefit

Brands

• Rocklinc Principled Equity ETF: Actively managed ETF focusing on global equity securities with a value investment approach, listed on the Toronto Stock Exchange.
• Rocklinc Partners Fund
• Rocklinc Kokomo Fund

Products and services

• Rocklinc Principled Equity ETF An actively managed exchange-traded fund listed on the Toronto Stock Exchange focusing on global equity securities with a value investment approach, aiming to provide long-term total returns for Canadian investors by investing in high-quality businesses in growth industries.
• Rocklinc Kokomo Fund A fund domiciled in the Cayman Islands providing long-term total returns consisting of both income and capital gains through investment in a focused portfolio of 20-30 global securities. Minimum investment of $100,000 USD with a 1.25% management fee.
• Rocklinc Partners Fund A managed investment fund offering clients a low-cost and efficient way to access Rocklinc's top 20-30 quality companies in one diversified global portfolio.
• ROCKLINC Wealth Management Services Private wealth management services providing customized investment portfolios with discretionary management, fiduciary duty to act in clients' best interests, and transparency of all holdings and transactions. Minimum account size is $250,000.
• ROCKLINC Separately Managed Accounts Discretionary portfolio management services where private client assets are managed based on an Investment Policy Statement (IPS), with assets held at National Bank Independent Network Inc. (NBIN) as custodian.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• FundBankcoreOthers · 1 November 2022FundBank serves as the Fund Custodian for the Rocklinc Kokomo Fund, providing custody services for the offshore fund structure domiciled in the Cayman Islands.
• SGGG Fund Services (Cayman) Inc.coreOthers · 1 November 2022SGGG Fund Services (Cayman) Inc. serves as the Fund Administrator for the Rocklinc Kokomo Fund, handling NAV pricing and fund administration services.
• Carey OlsencoreOthers · 1 November 2022Carey Olsen serves as the Fund's legal counsel for the Rocklinc Kokomo Fund domiciled in the Cayman Islands.
• Grant Thornton (Cayman)coreOthers · 1 November 2022Grant Thornton (Cayman) serves as the Fund's Auditor for the Rocklinc Kokomo Fund, providing audit services for the offshore fund structure.
• National Bank Independent Network Inc. (NBIN)coreOthersAll private client assets are held at NBIN, an indirect wholly owned subsidiary of National Bank of Canada, one of Canada's oldest financial institutions and one of the highest rated custodians in the world. This is the primary custodian arrangement for client assets.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Canso Investment Counsel: Canadian independent manager offering separately managed accounts and pooled funds to HNW and institutional clients — directly comparable on regulated portfolio management and customized mandate delivery.
• Mawer Investment Management: Independent Canadian investment manager applying a disciplined, research-driven 'boring' investment philosophy across pooled funds and SMAs, directly comparable to Rocklinc's value approach and HNW distribution model.
• PenderFund Capital Management: Vancouver-based independent boutique running concentrated, value-tilted pooled funds for Canadian investors — overlaps with Rocklinc's concentrated 20-30 holdings approach and product structure.
• Letko Brosseau Asset Management: Boutique Canadian manager focused on quality-focused, long-term investing for institutional and private wealth clients — directly comparable in style, client base, and independent structure.

Broad incumbents

• BMO Global Asset Management: Bank-owned Canadian asset manager with extensive ETF, mutual fund, and SMA offerings — competes head-on with Rocklinc's ETF and HNW SMA businesses but with vastly greater scale and distribution.
• Sprott Inc. Toronto-based alternative asset manager with regulated PM status, mutual funds, ETFs and offshore funds — comparable as a larger, established Canadian independent with overlapping fund products and HNW reach.
• CI Financial: Large Canadian asset manager running a broad lineup of ETFs, mutual funds, and wealth platforms — provides a relevant incumbent benchmark for pricing, distribution, and HNW client expectations.

Emerging players

• Purpose Investments: Canadian asset manager with a strong ETF footprint and alternative product lineup — comparable as a fellow Canadian issuer competing on the TSX with actively managed, thesis-driven funds.
• Hamilton ETFs: Toronto-based independent ETF provider focused on active and covered-call strategies — comparable as a small, independent Canadian ETF issuer seeking distribution against larger bank-owned rivals.
• Brompton Funds: Canadian specialty fund manager offering closed-end and mutual fund structures for income and growth mandates — comparable on fund vehicles and advisor-channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocklinc