Worth Ave. Group
- Company typePrivate
- Founded1974
- HeadquartersStillwater, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Worth Ave. Group firmographics
Firmographics- Name
- Worth Ave. Group
- Legal name
- Worth Ave. Group, LLC
- Website
- https://worthavegroup.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Worth Ave. Group is headquartered
LocationHeadquarters
- HQ city
- Stillwater
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Worth Ave. Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Electronic Device Insurance Premiums: Recurring subscription-based insurance premiums charged to individual consumers, families, schools, and businesses for coverage of electronic devices against accidental damage, theft, fire, flood, power surge, and other covered perils. Coverage is sold on a per-device or group basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual device insurance plans for consumers covering phones, laptops, tablets, and other electronics |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Worth Ave. Group product offering
Product offeringCore offering
Worth Ave. Group is an electronic device insurance provider offering protection plans for phones, laptops, tablets, Chromebooks, cameras, gaming systems, smartwatches, e-readers, and other consumer electronics against accidental damage, theft, fire, flood, vandalism, and power surge. The company serves individual consumers through self-serve online policies, K-12 schools and districts through group insurance programs with $0 deductibles, and small businesses and senior living communities through specialized group coverage offerings. All plans feature unlimited claims per year and 1-2 business day claim processing.
Product overview
Worth Ave. Group is an electronic device insurance provider offering a comprehensive portfolio of individual and business device protection plans. The core offering consists of 12 distinct insurance products covering specific device categories: iPhone, Cell Phone, Chromebook, Laptop, iPad, Tablet, Camera, Gaming System, iPod, e-Reader, Apple Watch, and Smartwatch insurance. These individual products are supplemented by three specialized group/business insurance programs: K-12 School Device Insurance (for educational institutions with 1:1 programs), Corporate Device Insurance (for businesses), and Small Business Device Insurance. Additionally, the company offers a Senior Living Housing Resident Damage Liability Program. All plans provide coverage for accidental damage, spills, drops, cracked screens, theft, fire, flood, and power surge events, with unlimited claims processing. The company serves individual consumers, K-12 schools, corporations, and property management companies.
Differentiator
Problem solved
Functional benefit
Products and services
- iPhone Insurance
Quantifiable outcome
- 1-2 business day claim processing
- +2 more outcomes
Companies that use Worth Ave. Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Worth Ave. Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Worth Ave. Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Device Hardware & Repair ProviderscoreHardware and repair provider partners enable Worth Ave. Group's insurance model by offering approved repair services. Policyholders with phone insurance can choose their own local repair shop, and the company covers approved repairs. These partners form the service delivery backbone of the claims process.
- Insurance BrokerscoreInsurance brokers serve as distribution partners, reselling Worth Ave. Group's electronic device insurance products to their customer bases. Brokers offer the insurance products alongside their existing insurance portfolios.
- Wireless PartnerscoreWireless carriers and mobile network operators distribute Worth Ave. Group device insurance products to their subscribers, often as a bundled or add-on protection offering alongside mobile device purchases or service plans.
- Electronic Device RetailersminorElectronics retail partners distribute Worth Ave. Group's device insurance at the point of consumer electronic device purchase.
- Insurance AgentscoreIndependent insurance agents distribute Worth Ave. Group's device insurance products to individual and business customers as part of their product offerings.
- Water Sewer LineminorA utility-related partner offering that extends Worth Ave. Group's product ecosystem beyond electronic device insurance into home utility protection.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Worth Ave. Group competitors and assessment
Company assessmentBroad incumbents
- Asurion: Asurion is the largest US provider of device protection and connected-life services, partnering with carriers and retailers to offer phone, tablet, and electronics coverage. It is a broad incumbent that competes directly with Worth Ave. in the wireless-carrier and retailer channel for device insurance.
- Apple (AppleCare+): AppleCare+ is Apple's first-party device protection and technical support offering bundled at point of sale for iPhones, iPads, Macs, and Apple Watches. It is the dominant incumbent for Apple-device coverage, directly competing with Worth Ave.'s iPhone, iPad, Laptop, and Apple Watch insurance products.
- Verizon Mobile Protect:
Emerging players
- Upsie: Upsie is a digital-native extended warranty and device protection startup selling subscription coverage for smartphones, laptops, TVs, and other electronics directly online. It competes head-to-head with Worth Ave. for self-serve online device insurance buyers with a streamlined mobile UX.
- AKKO: AKKO is an emerging digital-first device protection provider offering monthly subscription plans for phones, laptops, tablets, and gaming gear. It targets the same self-serve consumer online buyer as Worth Ave. with a tech-forward claims experience, positioning it as a direct digital competitor.
Direct peers
- Allstate Protection Plans (formerly SquareTrade): Allstate Protection Plans is a leading consumer electronics and appliance protection plan provider sold through retailers and direct-to-consumer. It directly competes with Worth Ave. across smartphone, laptop, tablet, and gaming-device categories with comparable per-device subscription pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Worth Ave. Group social profiles
Digital presenceWorth Ave. Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worth Ave. Group leadership team
Management profileNumber of profiles
Worth Ave. Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worth Ave. Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worth Ave. Group
What does Worth Ave. Group do?
Worth Ave. Group is an electronic device insurance provider offering protection plans for phones, laptops, tablets, Chromebooks, cameras, gaming systems, smartwatches, e-readers, and other consumer electronics against accidental damage, theft, fire, flood, vandalism, and power surge. The company serves individual consumers through self-serve online policies, K-12 schools and districts through group insurance programs with $0 deductibles, and small businesses and senior living communities through specialized group coverage offerings. All plans feature unlimited claims per year and 1-2 business day claim processing.
Is Worth Ave. Group a public or private company?
Worth Ave. Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Worth Ave. Group founded?
Worth Ave. Group was founded in 1974. It employs 51 to 100 people.
Where is Worth Ave. Group based?
Worth Ave. Group is headquartered in Stillwater, United States, in the North America region.
How does Worth Ave. Group make money?
One revenue line is on record: electronic Device Insurance Premiums.
Who are Worth Ave. Group's main competitors?
Broad incumbents on record are Asurion, Apple (AppleCare+) and Verizon Mobile Protect. Emerging players are Upsie and AKKO. Allstate Protection Plans (formerly SquareTrade) is listed as a direct peer.
Does Worth Ave. Group have an API?
No public API is recorded for Worth Ave. Group.