Diagnostic Imaging Northwest

What Diagnostic Imaging Northwest does

Diagnostic Imaging Northwest (DINW) is a privately held, multi-modality diagnostic radiology provider operating three imaging centers in the Puget Sound region of Washington State (Puyallup, Sunrise, and Bonney Lake). Founded in the mid-20th century and historically rooted in the practice of Dr. William B. Jackson, the company serves individual patients and referring healthcare providers with comprehensive imaging services spanning MRI (1.5T short and long bore configurations), CT (including Cardiac CT, CCTA, CT Colonography, Low-dose CT Lung Screening, walk-in CT), digital mammography with 3D tomosynthesis, ultrasound, fluoroscopy, X-ray, bone densitometry, and breast biopsy. The company employs 101-250 staff and works with over 100 radiologists and advanced practice providers across subspecialties (neuroradiology, breast imaging, interventional, pediatric, cardiovascular), supplemented by 38+ teleradiologists.

DINW's technology stack combines on-premise imaging modalities with the MedInformatix Patient Connection Portal and DINW Mobile App for scheduling, check-in, and results access, plus PACS/InteleViewer and EMR integration for referring providers. Differentiated service lines include HeartFlow FFR-CT Analysis (AI-driven CCTA interpretation launched December 2025), the BodyLogic DEXA Scan (a $70 self-pay body composition product), and Pathways to Care (post-biopsy nurse navigation). The company holds ACR Diagnostic Imaging Center of Excellence accreditation and Great Place to Work certification.

The revenue model is fee-for-service diagnostic imaging billed to insurance or paid directly by patients, with a cash-pay pricing track for screening services (e.g., $223.80 low-dose CT lung screening, $179.40 cardiac calcium scoring, $70 BodyLogic) and selective walk-in access for non-contrast CT and X-ray. Customer segments are split between individual patients (preventive and diagnostic imaging) and healthcare providers (referral channel); distribution is purely regional through owned physical locations. The go-to-motion is direct-to-consumer for screening exams and referral-based for diagnostic imaging, supported by digital marketing (website, Instagram, blog content) and provider education programs.

Name

Diagnostic Imaging Northwest

Legal name

Diagnostic Imaging Northwest

Website

https://dinw.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Diagnostic Imaging Northwest is a privately held multi-modality diagnostic radiology provider operating three imaging centers in Pierce County, Washington, serving individual patients and referring providers with MRI, CT, mammography, ultrasound, X-ray, DEXA, and biopsy services.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFAKAA

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAD

Breast Imaging Centers (Mammography/Tomosynthesis)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAN

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAJAJ

Women’s Imaging & Breast Health Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Diagnostic imaging services
• Radiology services
• Medical imaging
• Imaging center
• Preventive screening

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Fee-for-service medical imaging provided to patients at three imaging center locations. Services are billed to insurance or paid directly by patients. Screening mammograms and certain preventive screenings may not require referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Diagnostic Imaging Northwest is a multi-modality diagnostic imaging provider operating three imaging centers in the Puget Sound region of Washington State. The company delivers a full range of radiology services including MRI, CT, mammography, ultrasound, X-ray, fluoroscopy, DEXA bone densitometry, and image-guided breast biopsies, complemented by patient-facing digital tools and provider referral infrastructure.

Product overview

Diagnostic Imaging Northwest operates as a multi-modality diagnostic imaging center offering comprehensive radiology services across three imaging centers (Puyallup, Sunrise, and Bonney Lake). The portfolio includes core imaging services: X-Ray, Ultrasound (including Breast Ultrasound and Hysterosonogram), CT Scan (including Cardiac CT, CCTA, CT Colonography, Low-dose CT Lung Screening, Walk-in CT), MRI (including Breast MRI), and Mammography (screening and diagnostic with 3D tomosynthesis). Specialized services include Bone Densitometry (DEXA), BodyLogic™ Scan (advanced body composition), and multiple breast biopsy procedures (ultrasound-guided, MRI-guided, stereotactic 3D-guided). Patient-facing digital tools include the Patient Connection Portal and DINW Mobile App. The company differentiates through sub-specialized radiology, ACR accreditation as a Diagnostic Imaging Center of Excellence, and integration with HeartFlow AI analysis for cardiac imaging.

Differentiator

Problem solved

Functional benefit

Brands

• BodyLogic™ Scan: Advanced body composition analysis using DEXA technology providing detailed measurements of body fat, lean muscle mass, and visceral fat for weight loss, athletic performance, and health monitoring purposes.
• Patient Connection
• Pathways to Care

Products and services

• BodyLogic™ Scan Self-referred body composition analysis using DEXA technology. Provides detailed measurements of body fat percentage, lean muscle percentage, and visceral fat percentage with comparisons against national databases. Targets individuals on weight loss, fitness, or health monitoring journeys.
• Bone Densitometry (DEXA) Enhanced X-ray technique measuring bone loss and diagnosing osteoporosis, providing the most accurate bone measurement available for assessing fracture risk.
• Breast Biopsy Minimally invasive tissue sampling procedures using imaging guidance including ultrasound-guided, MRI-guided, and stereotactic 3D-guided techniques.
• CT Scan Computer tomography using X-ray equipment and computer processing to obtain detailed cross-sectional images of lung, bone, soft tissue, and blood vessels.
• Coronary CT Angiogram (CCTA) with HeartFlow Analysis Non-invasive heart imaging test using CT scanner and contrast dye to capture detailed pictures of heart and coronary arteries, detecting narrowing or blockages and measuring plaque burden using HeartFlow FFR-CT AI analysis.
• CT Colonography Virtual colonoscopy using CT imaging to evaluate large intestine for cancer and polyps without need for sedation.
• Breast MRI Magnetic resonance imaging for dense breast tissue evaluation, scar tissue assessment, implant evaluation, and screening for high-risk patients.
• Fluoroscopy Continuous X-ray imaging technique providing real-time movement visualization of internal body structures for various examinations and procedures.
• Low-dose CT Lung Cancer Screening Quick, non-invasive CT scan for early lung cancer detection in high-risk individuals, designed for those with significant smoking history.
• DINW Mobile App Mobile application enabling patients to schedule appointments, access navigation for Apple and Android, view imaging results, and manage radiology care from mobile devices.
• MRI Magnetic resonance imaging using powerful magnets, radio waves, and computers to produce detailed images of organs, soft tissues, bone, and internal body structures.
• Mammography Digital breast imaging using 3D tomosynthesis combined with 2D mammography for early detection of breast cancer. Includes screening and diagnostic mammograms.
• Patient Connection Portal Secure, mobile-friendly web portal enabling patients to manage radiology care including scheduling, check-in, forms completion, and imaging result viewing.
• Pathways to Care Post-biopsy results program providing registered nurse consultations, customized resources, and care coordination for next steps in treatment.
• Cardiac CT for Calcium Scoring Non-invasive heart scan measuring calcified plaque in coronary arteries to detect early coronary artery disease and assess cardiovascular risk.
• Ultrasound Non-invasive imaging using sound waves to produce real-time pictures of internal organs and blood flow without radiation exposure.
• Walk-In Non-Contrast CT Walk-in CT services for Medicare patients requiring non-contrast exams including brain, spine, sinus, chest, and extremity imaging.
• X-Ray Common imaging test using low-dose ionizing radiation to create images for diagnosing injuries, infections, and medical conditions.

Quantifiable outcome

• Studies show routine mammography screening can reduce breast cancer mortality by up to 30-40%
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MedInformatixcoreTechnology or IntegrationMedInformatix provides the Patient Connection Portal and web scheduling platform used by DINW for patient engagement, appointment scheduling, and imaging results access.
• TRA (TRA Medical Imaging)coreStrategic or Co-development PartnerTRA Medical Imaging appears to be a related or affiliated radiology practice. The companies share branding, provider networks, and technology platforms including PACS/InteleViewer portal. DINW website references TRA locations for MRI machines and the companies appear to be integrated radiology practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ProScan Imaging: Multi-modality diagnostic imaging group with subspecialty teleradiology and outpatient imaging centers—comparable to DINW's combined local center + teleradiology model.
• TRA Medical Imaging: Puget Sound-based radiology practice sharing branding, provider networks, and PACS platforms with DINW; operates adjacent multi-modality imaging centers in the same regional market—functionally the closest direct peer/affiliate.
• Center for Diagnostic Imaging (CDI): Multi-modality outpatient imaging provider operating across multiple U.S. states with a similar model of MRI, CT, mammography, ultrasound, and subspecialty radiology reads—closely aligned with DINW's clinical offering.
• RAYUS Radiology: One of the largest U.S. outpatient diagnostic imaging networks operating multi-modality centers (MRI, CT, mammography, X-ray, ultrasound) with subspecialty radiology reads—directly comparable to DINW's multi-modality outpatient model, but at national scale.
• Touchstone Medical Imaging: Outpatient imaging operator with multi-modality centers (MRI, CT, X-ray, ultrasound, mammography) across multiple U.S. states—closely comparable outpatient diagnostic imaging model to DINW.

Broad incumbents

• SimonMed Imaging: Large national outpatient imaging chain operating multi-modality centers including MRI, CT, mammography, DEXA, and advanced AI-augmented studies (incl. HeartFlow FFR-CT). Comparable service breadth to DINW, with broader geographic reach.
• Akumin: Outpatient imaging platform with fixed-site and mobile imaging services, offering MRI, CT, PET/CT, X-ray, ultrasound, and mammography—broader modality footprint than DINW including nuclear imaging.
• RadNet: Largest U.S. outpatient imaging operator with hundreds of centers across multiple states, offering the same multi-modality services as DINW plus AI imaging subsidiaries (DeepHealth). Broad incumbent with overlapping capabilities at significantly greater scale.

Regional players

• Inland Imaging: Pacific Northwest–based radiology practice operating multi-modality outpatient imaging centers with subspecialty reads—comparable business model and geography to DINW, but serving Eastern Washington/northwest markets.

Others

• Swedish Imaging / Providence Imaging: Hospital-affiliated outpatient imaging services in the Puget Sound region operated by Providence/Swedish health system; not a like-for-like competitor but represents the hospital outpatient channel that competes for the same referral base as DINW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Instagraminstagram.com/diagnosticimagingnw
• Facebookfacebook.com/diagnosticimagingnorthwest
• LinkedInlinkedin.com/company/diagnostic-imaging-northest

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diagnostic Imaging Northwest