Shingle Magic

What Shingle Magic does

Shingle Magic is a privately-held, Las Vegas-headquartered roof restoration company founded in 2010 that manufactures and distributes a proprietary rejuvenating clear sealer designed to penetrate asphalt shingles, bond loose granules, and extend roof life by up to 30 years per application. The product portfolio includes the core Shingle Magic Sealer for asphalt shingles, the CoolSeal line of heat-reflective color coatings (including variants for ceramic and clay tile roofs and an energy-efficient coating), Metal Magic for metal roofs, and Siding Magic for exterior ceramic wall coatings. The company positions its offering as an alternative to full roof replacement rather than as a surface coating, supported by a 10-year Consumer First Protection Labor & Material Warranty and claims of impact, wind, water, and mold/mildew resistance. ASTM-style lab testing pages (granule adhesion, water penetration, pressure testing) and earned media coverage on ABC, Bob Vila, HGTV, This Old House, and Discovery are used to establish credibility.

The business operates an asset-light, franchise-like distribution model: Shingle Magic recruits roofing contractors as certified exclusive dealers who purchase product, receive sales scripting, installation training, co-branded websites, marketing collateral, and exclusive territorial rights, then handle all customer-facing sales and installation. End customers are primarily residential homeowners seeking to avoid roof replacement, with secondary service lines for commercial and multi-family properties. Revenue is generated through product sales to dealers combined with the franchise-like support services dealers pay for; pricing to end consumers is quote-based and not publicly disclosed, supported by a 10% promotional discount and a financing offering. The company is bootstrapped with no disclosed external funding, no public listing, and no disclosed management team, and is operating across all 50 US states via its dealer network.

Name

Shingle Magic

Legal name

Shingle Magic

Website

https://shinglemagic.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Shingle Magic is a privately-held, Las Vegas-based roof restoration company that manufactures a proprietary rejuvenating clear sealer for asphalt shingles and distributes it through a nationwide network of certified dealers serving residential, commercial, and multi-family customers.

Ownership category

akta.pro rank

Product category

Roof Restoration Services

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122), Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950), Adhesives & Sealants (2891)

akta.pro primary industry

Asphalt Shingles (IMADAFAA)

akta.pro secondary industries

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Repair & Leak Remediation (HSAPAKAB)

Keywords

• Roof sealer products
• Asphalt shingle restoration
• Roof coating services
• Cool roof technology
• Exterior surface protection

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Roof Sealer Products: Shingle Magic manufactures and sells proprietary roof sealer products (clear sealer and CoolSeal colors) through a network of certified dealers. Revenue is generated from product sales to dealers who then install or sell the products to end customers. The company also offers related products for metal roofs, concrete tiles, and masonry coatings.
2. Dealer Network Licensing: The company recruits contractors to become exclusive Shingle Magic dealers who pay for the right to use the brand, receive training, marketing materials, and access to proprietary products. Dealers operate independently and pay for products and franchise-like support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Shingle Magic manufactures and distributes a proprietary rejuvenating clear sealer for asphalt shingles, sold and applied exclusively through a nationwide certified dealer network. The sealer penetrates and bonds shingle granules, extending roof life by up to 30 years per application and avoiding full re-roofing. The product line extends to CoolSeal heat-reflective color coatings, Metal Magic for metal roofs, and Siding Magic for exterior walls.

Product overview

Shingle Magic is a roof restoration company offering a portfolio of four exterior solutions centered around its proprietary rejuvenating clear sealer technology. The core product is the Shingle Magic Sealer for asphalt shingles, which provides a 10-year Consumer First Protection Warranty and can extend roof life up to 30 years. The product line includes specialized variants such as CoolSeal Colors (heat reflective coating with color options), CoolSeal for Ceramic Tile Roofs, CoolSeal for Clay Tile Roofs, and Energy-Efficient Roof Coating. Additional products include Metal Magic for metal roofs and Siding Magic for exterior ceramic wall coatings. Services are offered across residential, commercial, and multi-family segments through a nationwide network of certified dealers.

Differentiator

Problem solved

Functional benefit

Brands

• CoolSeal Colors: Heat reflective roof coating colors that provide UV resistance and energy efficiency, extending the life of shingles while adding aesthetic options.
• Metal Magic
• Siding Magic

Products and services

• Shingle Magic Sealer (Asphalt Shingle Sealer) A proprietary rejuvenating clear sealer applied to asphalt shingle roofs that penetrates the shingle, bonds loose granules, and extends roof life by up to 30 years per application. Sold and applied by certified Shingle Magic dealers to residential and commercial property owners. Includes a 10-year Consumer First Protection Labor & Material Warranty.
• CoolSeal Colors

Quantifiable outcome

• Extends roof life by up to 30 years per application
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CertainTeed: CertainTeed (Saint-Gobain) manufactures asphalt shingles, underlayments, and roofing accessories and sells through contractor networks. As a broad incumbent it offers an overlapping but replacement-focused alternative to Shingle Magic's restoration proposition.
• Owens Corning: Owens Corning is a major roofing shingle manufacturer with the Duration and Oakridge lines and an established contractor program. It targets the same residential re-roofing wallet but through full replacement rather than rejuvenation.
• GAF: GAF (Standard Industries) is the largest North American roofing manufacturer, offering asphalt shingles, coatings, and contractor programs. It competes for the same end customer but primarily through full replacement products and broad distribution rather than restoration.
• IKO: IKO is a global roofing and waterproofing manufacturer offering asphalt shingles and related accessories. It overlaps with Shingle Magic's asphalt-shingle customer base as a replacement-driven incumbent.
• Malarkey Roofing Products: Malarkey is a US asphalt shingle manufacturer with a sustainability-focused brand and contractor network. Its polymer-modified shingles compete for the same residential roof replacement budget that Shingle Magic's rejuvenation service targets.
• Atlas Roofing Corporation: Atlas Roofing manufactures asphalt shingles, polyiso insulation, and roof underlayments. It serves the same residential re-roofing contractor channel that Shingle Magic relies on for dealer recruitment.

Direct peers

• Roof Maxx: Roof Maxx is the closest direct competitor, selling a soy-based bio-oil asphalt shingle rejuvenator distributed through certified dealer applicators across the US. It mirrors Shingle Magic's value proposition, target customer (residential homeowners avoiding replacement), and franchise-like dealer GTM.

Others

• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing and exteriors in North America, supplying the same roofing contractors Shingle Magic recruits as dealers. It is a channel partner and competitive distribution alternative rather than a direct product peer.
• Beacon Roofing Supply: Beacon is one of the largest US roofing and building products distributors supplying contractors. It is an ecosystem participant that could either partner with or compete for the attention of Shingle Magic's certified dealer contractors.

Emerging players

• Rejuvenate Roof Coatings: Rejuvenate-style regional applicators offer asphalt shingle restoration products and direct-to-homeowner sales in narrower geographies. They represent the fragmented long tail of competitors Shingle Magic faces in local markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCDDwI8J-GNA3RMeHAu-RTA
• Facebookfacebook.com/Shingle-Magic-Sealer-112651540462758

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shingle Magic