SEFCU

What SEFCU does

Broadview Federal Credit Union (formerly SEFCU – State Employees Federal Credit Union) is a federally chartered, not-for-profit financial cooperative headquartered in Albany, New York. The credit union operates across four New York State metros — the Capital Region, Syracuse, Binghamton, and Buffalo — and reports approximately 500,000 account holders served by a workforce of 501 to 1,000 employees. Its legal name, Broadview Federal Credit Union, carries NMLS identifier 458314, with member deposits federally insured by the NCUA to at least $250,000.

The core platform is a multi-channel banking stack combining a physical branch network, an online banking platform, and the Broadview Mobile App on iOS and Android that delivers mobile deposit, account alerts, and card management. On top of this, the credit union layers a full suite of consumer and commercial products: personal checking and savings, share certificates (up to 3.75% APY), personal loans (8.49%–17.50% APR), vehicle loans (starting 3.99% APR), credit cards, mortgages and HELOC ($0 closing costs on HELOC), student loans, and the MAP HomeAssist down-payment assistance program. Business banking adds checking, credit cards, commercial real estate loans, and lines of credit, with a mobile branch deployment option. Two wholly-owned subsidiaries — Broadview Insurance Agency, LLC (watercraft and recreational vehicle insurance) and Broadview Wealth Management — and an integrated SuperiorIRA partnership extend the platform into insurance, retirement, and advisory services. Community-facing programs (Giving for Good, Why I Care Awards, Infrastructure Grants, Scholarships) and a Broadview Cares Foundation, alongside a MoneyEdu financial-education suite, round out the offering.

Revenue mechanics follow the standard credit union model: net interest income on loans (mortgage, auto, personal, student, commercial real estate) and investment securities, supplemented by transaction and account fees (overdraft, certificate early-withdrawal penalties, service charges) and subsidiary revenue from insurance and wealth management. Go-to-market is direct-to-consumer across the four-metro footprint, with member acquisition through branches, digital onboarding, the contact center (800-727-3328), and shared community programming. The cooperative is member-owned with no external equity holders, no public ticker, and no disclosed funding rounds or M&A.

Name

SEFCU

Legal name

Broadview Federal Credit Union

Website

https://sefcu.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Broadview Federal Credit Union (formerly SEFCU) is a not-for-profit, NCUA-insured financial cooperative serving approximately 500,000 members across New York's Capital Region, Syracuse, Binghamton, and Buffalo through branch, mobile, and online banking.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Business / Corporate Credit Cards (FSAKABAF)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage and HELOC financing
• Business banking solutions
• Credit union membership

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: As a credit union, Broadview FCU primarily generates revenue through interest earned on loans (mortgages, vehicle loans, personal loans, credit cards, business loans, commercial real estate) and investment securities. This is the traditional model for financial institutions.
2. Fee-Based Services: Various banking fees including overdraft protection fees, certificate early withdrawal penalties, and other account service charges that may reduce earnings.
3. Subsidiary Operations: Revenue from wholly owned subsidiaries including Broadview Insurance Agency, LLC and Broadview Wealth Management, providing insurance and wealth management services to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Broadview Federal Credit Union (formerly SEFCU) is a federally chartered, not-for-profit, member-owned credit union providing deposit products (checking, savings, share certificates, IRAs), consumer and business lending (credit cards, vehicle loans, personal loans, mortgages, HELOCs, commercial real estate loans), and ancillary services through digital banking, a member service center, and wholly owned insurance and wealth management subsidiaries.

Product overview

Broadview Federal Credit Union (formerly SEFCU - State Employees Federal Credit Union) is a not-for-profit financial institution offering a comprehensive suite of banking products and services. The organization operates as a platform-plus-modules architecture, providing core personal and business banking products (checking, savings, loans, credit cards) alongside specialized services including digital/mobile banking, home lending with the MAP HomeAssist program, youth financial education programs, and insurance/wealth management through wholly owned subsidiaries. The credit union serves approximately 500,000 members with digital-first banking capabilities and community-focused initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Personal checking account with debit card access, overdraft protection options, and personal line of credit features for individual members' everyday banking needs.
• Savings & Certificates Savings accounts including build-your-savings programs, share certificates with APY up to 3.75%, and IRA management options for individual members.
• Credit Cards Personal and business credit card products offering rewards, competitive rates, and flexible credit solutions for members.
• Vehicle Solutions Auto loan financing with vehicle buying services and a 90-day no-payment option for purchasing new or used vehicles at rates as low as 3.99% APR for 24-month terms.
• Personal Loans Unsecured personal loans with rates from 8.49% to 17.50% APR, student loan options, and debt protection programs for members.
• Home Lending Solutions Mortgage products for home purchases and refinancing plus Home Equity Lines of Credit (HELOC) with $0 closing costs. Includes the MAP HomeAssist program providing up to $12,000 for down payment and closing costs with no repayment if program terms are met. Available in New York State only.
• Digital Banking Online and mobile banking platform with mobile deposit, account alerts, card management, and how-to guides for account management.
• Broadview Mobile App Mobile banking application available on iOS and Android for managing accounts, making deposits, and accessing digital banking features on the go.
• Business Banking Business checking, savings, credit cards, commercial real estate loans, and business loans and lines of credit with dedicated business experience services for small and medium business members.
• Youth Services Youth savings accounts, Accelerate Youth Program, and Youth Savings Challenge programs aimed at financial education for young members.
• MoneyEdu Financial well-being education platform providing courses, workshops, webinars, and calculators for member financial literacy.
• Broadview Insurance Agency Insurance products including watercraft and recreational vehicle insurance offered through a wholly owned subsidiary of Broadview Federal Credit Union.
• Broadview Wealth Management Wealth management and investment advisory services for members, operated as a subsidiary of the credit union.

Quantifiable outcome

• Nearly 500,000 account holders served
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Apple (App Store)coreTechnology or IntegrationMobile banking app available for download on Apple's App Store, allowing iOS users to access Broadview FCU banking services.
• Google (Google Play)coreTechnology or IntegrationMobile banking app available for download on Google Play Store, allowing Android users to access Broadview FCU banking services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bethpage Federal Credit Union: Large New York-based federal credit union with a similar full-service retail and business banking platform, member-owned structure, and physical branch + digital distribution model directly comparable to Broadview FCU.
• Teachers Federal Credit Union: New York-based federal credit union offering consumer and business banking, mortgages, and member-assistance programs; comparable scale and product breadth to Broadview FCU.
• Kinecta Federal Credit Union: Federal credit union offering consumer and business banking, mortgages, wealth management, and insurance through subsidiaries — a direct structural analogue to Broadview FCU's subsidiary strategy.

Broad incumbents

• Navy Federal Credit Union: Largest U.S. federal credit union by membership and assets; benchmarks the upper end of CU scale, digital capabilities, and product breadth that Broadview could aspire to as it grows.
• Golden 1 Credit Union: Multi-state federal credit union with a comparable full-service depository, lending, and digital banking platform; useful for benchmarking mid-to-large CU operating models.
• VyStar Credit Union: Large regional federal credit union with a comparable member-owned model and broad suite of consumer/business products; relevant for scaling and digital banking benchmarks.
• M&T Bank: Major regional commercial bank headquartered in Buffalo, NY with overlapping consumer, mortgage, and commercial banking offerings across the same NY markets Broadview serves.
• Capital One: National bank with a strong digital and credit-card franchise competing for the same consumer deposit and credit-card wallet as Broadview FCU.

Regional players

• Community Bank, N.A. Upstate New York-headquartered commercial bank with retail and business banking across the Capital Region and other NY metros overlapping Broadview's service area.

Emerging players

• SchoolsFirst Federal Credit Union: Large federal credit union with a member-focused not-for-profit model and growing digital + subsidiary (insurance/wealth) offerings, comparable in growth strategy to Broadview.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sefcu
• Facebookfacebook.com/sefcu
• LinkedInlinkedin.com/company/broadview-federal-credit-union/mycompany
• Instagraminstagram.com/Broadviewfcu_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEFCU