What Zeppelin Cat does

Zeppelin Sverige AB, operating commercially as Zeppelin Cat, is the exclusive Swedish Caterpillar dealer, selling, renting, and servicing new and used construction, mining, and power-generation equipment. The company operates through five primary business units — Construction, Mining, Power Systems, Zeppelin Rental, and Zeppelin Energy Rental — and serves customers across construction, mining, industrial manufacturing, railway, maritime, and equipment-rental verticals. Its portfolio includes over 100 Cat machine types (mini excavators such as the Cat 301.8, wheeled and tracked excavators including the M317 and Cat 330, wheel loaders from the 908 compact through the 988 XE and the newly launched 995 large wheel loader, the Cat 7495 cable shovel for mining, the 275 XE compact track loader, and mobile generators such as the XQP200), together with industrial engines and stationary generator sets. Zeppelin also distributes an EU Stage V diesel-electric power-pack developed with Caterpillar for mobile crusher applications.

Name

Zeppelin Cat

Legal name

Zeppelin Sverige AB

Website

https://zeppelin-cat.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Heavy Equipment Dealership

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction Machinery Manufacturing (333120)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Special Industry Machinery (No Metalworking Machinery) (3550), Motors & Generators (3621)

akta.pro primary industry

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)

akta.pro secondary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Industrial equipment dealership
• Construction equipment sales
• Mining machinery distribution
• Heavy equipment rental
• Power systems distribution

Headquarters

HQ city

Landvetter

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sales of new and used construction, mining, and power generation equipment under the Caterpillar brand. Product range includes over 100 machine types including excavators, wheel loaders, compactors, and generators.
2. Parts Sales: Sales of Cat genuine spare parts through online portal (parts.cat.com) and direct phone ordering. Offers 15% discount on first order and 10% on subsequent purchases for online orders.
3. Service and Maintenance: Service agreements (basserviceavtal, fullserviceavtal, Trygg Fortsättning), machine repairs, field technicians, and workshop services. Includes preventive maintenance, fluid analysis, and certified repairs.
4. Equipment Rental: Rental of construction equipment and power/cooling/heating solutions. Zeppelin Rental for machines and equipment, Energy Rental for power generation and temperature control.
5. Machine Financing: Financing solutions through Cat Financial (Nordea Finance) including installment purchase, leasing, and operational leasing for Cat machines.
6. Machine Renovation: Certified machine rebuild programs including Certified Machine Rebuild (CMR), Certified Power Train (CPT), Certified Hydraulic Repair (CHR), and component renovation. Cat REMAN exchange components also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Zeppelin Sverige AB is the exclusive Swedish Caterpillar dealer, selling new and used construction machines, mining equipment, Cat power systems (motors, generators), and Cat marine and railway engines. The company operates Zeppelin Rental and Zeppelin Energy Rental divisions, supplies Cat genuine spare parts, runs certified machine renovation programs (CMR, CPT, CHR, REMAN), and provides long-term machine service agreements, machine financing through Cat Financial, and digital fleet management via the VisionLink telematics platform.

Product overview

Zeppelin Sverige AB is the Swedish dealer for Caterpillar, operating across four main divisions: Construction, Mining, Power Systems, and Rental. Its product portfolio centers on Cat machinery — offering over 100 machine types including excavators (e.g., Cat 301.8, M317, 330, 7495 with Rope Crowd), wheel loaders (e.g., 908, 926, 988 XE, 995), compact track loaders (275 XE), and mobile generators (XQP200). The Construction division sells and services new and used construction and mining equipment; the Mining division provides heavy-duty mining machines; the Power Systems division distributes Cat industrial motors, marine engines, fire pump motors, and stationary generator sets; and the Rental division (including Zeppelin Rental and Zeppelin Energy Rental) offers short- and long-term rental of machines, equipment, and power/temperature control solutions. Zeppelin also provides a suite of technical solutions including VisionLink fleet management telematics, Cat Inspect inspection software, and Cat-certified machine renovation programs (CMR, CPT, component/hydraulics renovation, Cat REMAN exchange components), alongside machine service agreements, parts sales via parts.cat.com, and machine financing through Cat Financial (Nordea Finance).

Differentiator

Problem solved

Functional benefit

Brands

• Zeppelin Rental: Equipment rental division offering construction and earthmoving equipment rental services.
• Zeppelin Power Systems
• Zeppelin Energy Rental
• Cat
• Cat Certified Machine Rebuild (CMR)
• Cat Certified Power Train (CPT)
• Cat Certified Hydraulics Renovation (CHR)
• Cat REMAN
• VisionLink
• Cat Inspect
• ZEPart Kit

Products and services

• Cat 301.8 Mini Excavator Compact mini excavator with operating weight 2 tons, reach 4 m, and bucket capacity 70 liters, designed for compact excavation tasks. Sold to contractors and construction firms in Sweden.
• Cat XQP200 Mobile Diesel Generator Mobile diesel generator set with 200 kVA power output, designed for portable power generation at construction sites, events, and industrial applications.
• Cat M317 Tier 4/Stage V Wheeled Excavator Wheeled excavator with operating weight 17.2 tons, reach 9.2 m, and bucket capacity 800 liters, compliant with Tier 4/Stage V emissions. Sold to construction contractors.
• Cat 988 XE Large Wheel Loader Large wheel loader with tipping load 14.5 tons, operating weight 52.8 tons, and bucket capacity 13,000 liters, used in heavy construction and mining.
• Cat 908 Compact Wheel Loader Compact wheel loader with tipping load 4 tons, operating weight 6.6 tons, and bucket capacity 1,550 liters, for construction and earthmoving.
• Cat 7495 with Rope Crowd Cable Shovel Mining cable shovel (lingrävare) with bucket payload 109 tons, bucket capacity 62,700 liters, and operating weight 1,386 tons, designed for open-pit mining applications.
• Cat 330 Tier 4/Stage V Hydraulic Excavator Hydraulic excavator with operating weight 31.4 tons, reach 10.7 m, and bucket capacity 1,760 liters, meeting Tier 4/Stage V emissions. Used by construction contractors.
• Cat 275 XE Compact Track Loader Compact track loader with operating weight 5.7 tons, net power 111 kW, and rated operating capacity 1.4 tons, for construction and landscaping applications.
• Cat 926 Small Wheel Loader Small wheel loader with tipping load 8.1 tons, operating weight 12.7 tons, and bucket capacity 5,000 liters, for construction and material handling.
• Cat 995 Large Wheel Loader Caterpillar's largest wheel loader to date, building on the Cat 994K with a more modern, stronger, heavier, and more fuel-efficient design. Sold to mining and large-scale construction operators in Sweden.
• Cat VisionLink Fleet Management Telematics Cloud-based fleet management and telematics platform that provides real-time insights on machine location, health, operating hours, and fuel levels across mixed fleets regardless of machine brand or fleet size. Sold via Zeppelin as a standalone subscription-based digital product to fleet operators.
• Zeppelin Rental - Machines and Equipment Rental service for construction and civil engineering machines and equipment, offered on an as-needed basis to provide cost control and access to the latest Cat technology. Operated by Zeppelin Sverige AB through dedicated rental facilities.
• Zeppelin Energy Rental Rental solutions for power generation, cooling, and heating equipment supplied to events, construction sites, and industrial applications. Operated by Zeppelin Sverige AB.
• Cat Certified Machine Renovation (CMR, CPT, CHR, REMAN) Certified machine renovation services covering the full machine (CMR), complete power train - engine, transmission, axles (CPT), and hydraulics (CHR), plus Cat REMAN remanufactured exchange components. Renovations typically cost 30-60% of a new machine price and include two-year insurance warranty, extending machine life by 15,000+ hours. Sold to existing and new Cat machine owners.
• EU Stage V Power-Pack for Mobile Crushers Diesel-electric generator set developed in cooperation with Caterpillar for mobile crushers, fully compliant with EU Stage V emissions. Based on the Cat C18 Stage V industrial engine with series-coupled turbochargers and an optimized generator in custom-designed housing, requiring no AdBlue. Sold to crushing and aggregates operators.
• Cat Genuine Spare Parts Supply Sale of Cat genuine spare parts through Zeppelin's parts department (reservdelsavdelningen) and the parts.cat.com online platform with 24/7 availability, free store pickup, and fast delivery. Includes online ordering discounts of 15% for first orders and 10% for subsequent orders. Sold to Cat machine owners and service shops.
• Cat Machine Service Agreements (basserviceavtal, fullserviceavtal, Trygg Fortsättning) Multi-year preventive and full-service maintenance contracts for Cat machines including basserviceavtal (base service, fixed hourly cost, includes inspections, oil analysis, Cat parts, filters, travel), fullserviceavtal (full coverage including preventive repairs, engine and drivetrain renovation, customized), and Trygg Fortsättning (15% discount, adapted base service for machines over 4 years and 10 tons). 48-month contract terms with standard service intervals of 500 hours. Sold to Cat machine owners seeking uptime guarantees.
• Cat Financial Machine Financing (via Nordea Finance) Financing solutions for the purchase, leasing, or operational leasing of Cat machines, provided through Cat Financial in cooperation with Nordea Finance in Sweden. Arranged by Zeppelin sales representatives during equipment purchase. Sold to Cat equipment buyers.

Quantifiable outcome

• Machine renovation costs 30-60% of new machine price while extending useful life by 15,000+ hours
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• PJ JonssonflagshipStrategic or Co-development Partner · 1 January 2023Crusher manufacturer whose mobile crushers are specifically adapted to work with Zeppelin's EU Stage V power-pack. First Stage V power-pack above 560 kW was designed for PJ Jonsson L1208-4800 double crusher.
• Sundbergs ÅkeriflagshipStrategic or Co-development Partner · 1 January 2023First Swedish customer to use Zeppelin's EU Stage V power-pack for mobile crushers. Customer reports 10% fuel savings and smooth operation.
• Caterpillar Inc.coreChannel Partner/ Reseller/ DistributorExclusive Swedish dealer for Caterpillar products including construction equipment, mining machines, power systems, and marine engines. Markets over 100 Cat machine types with full manufacturer support including warranty, genuine parts, and certified service.
• Maskinentreprenörerna (ME)coreGTM or Marketing PartnerMembership organization for construction contractors providing members exclusive access to Cat ME Edition machine packages with unique benefits and advantages.
• SLU (Swedish University of Agricultural Sciences)minorStrategic or Co-development PartnerResearch institution operating advanced research vessel powered by Caterpillar systems. Zeppelin Power Systems provides specialized service for the vessel's marine power systems.
• VisionLink/MyVisionLinkcoreTechnology or IntegrationCat telematics platform offered through Zeppelin for fleet management and machine monitoring. Provides real-time data on location, hours, fuel levels, and machine health for optimized fleet operations.
• VSM (Värmdö Schaktmaskiner)flagshipStrategic or Co-development PartnerLong-term customer relationship with renovation of two Cat 988H wheel loaders. Demonstrates sustainable approach to equipment lifecycle extension.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lantmännen Maskin: Swedish agricultural and construction equipment dealer representing competing brands (Valtra, Fendt, Massey Ferguson, Manitou) with similar dealer business model — sales, service, parts, financing — targeting overlapping rural and construction contractor customers in Sweden.
• SMT (Services & Machinery Trading): European Caterpillar dealer operating across Belgium, France, Netherlands, Luxembourg, and parts of Africa with an identical Cat dealership model (sales, rental, service, parts, power systems) — directly comparable in operating model to Zeppelin Sverige.
• Pon Equipment: Cat dealer in the Netherlands, Norway, and other Northern European markets under the Pon Group, operating the same exclusive Caterpillar dealership model with construction, mining, and power systems divisions — strong structural and operational comparability.
• Cramo: European equipment rental company (now part of Boels) operating rental fleets of construction machines, tools, and site equipment; directly competes with Zeppelin Rental and shares the same short/long-duration rental customer base across Sweden and the Nordics.
• H&E Equipment Services: US-based distributor and rental operator for heavy construction equipment including Caterpillar products, combining equipment sales, rentals, parts, and service in a model that closely mirrors Zeppelin Sverige's integrated dealer approach.

Broad incumbents

• Volvo Construction Equipment: Sweden-headquartered OEM of wheel loaders, excavators, and articulated haulers that directly competes with the Cat product lines Zeppelin distributes; Swedish home-market OEM that competes for the same end-customers and dealer-financing relationships.
• Boels Rental: Largest European equipment rental company offering machines, tools, and site solutions across construction and industrial segments; competes with Zeppelin Rental and Energy Rental across multiple geographies and customer segments.
• United Rentals: Largest equipment rental company in the world, offering aerial work platforms, heavy machinery, and power & HVAC rentals; competes with Zeppelin Rental and Energy Rental in fleet scale, telematics-enabled fleet management, and customer cross-sell.

Regional players

• Avesco Rent: Swiss-based Cat dealer and rental operator with construction equipment, power systems, and rental divisions — comparable business model to Zeppelin Sverige but operating in Switzerland rather than Sweden.

Others

• Caterpillar Inc. OEM and parent brand of the entire product portfolio Zeppelin distributes in Sweden; the strategic supplier-partner relationship defines Zeppelin's entire addressable market and brand equity, making it the most important counterparty even though it is not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ZeppelinSverige
• Facebookfacebook.com/zeppelinsverige
• LinkedInlinkedin.com/company/zeppelin-sverige
• Instagraminstagram.com/zeppelinsverige
• TikToktiktok.com/@zeppelinsverige

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeppelin Cat