HumanGood
- Company typePrivate
- Founded2016
- HeadquartersDuarte, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
HumanGood firmographics
Firmographics- Name
- HumanGood
- Legal name
- HumanGood
- Website
- https://humangood.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
HumanGood industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
- akta.pro secondary industries
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)
Keywords
Where HumanGood is headquartered
LocationHeadquarters
- HQ city
- Duarte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HumanGood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Life Plan Community Residency Fees: Monthly fees for independent living, assisted living, memory support, and skilled nursing residences at Life Plan Communities. Residents pay for housing, amenities, and access to varying levels of care based on their needs.
- Affordable Housing Residency: Monthly fees for residents in more than 100 affordable housing communities, providing comfort, community, affordability and access to supportive services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Monthly fees for seniors in private residences within Life Plan Communities |
| Subscription | Monthly | Assisted Living - Higher tier for residents requiring daily living assistance |
| Subscription | Monthly | Memory Support - Specialized dementia care within Immerse™ program |
| Subscription | Monthly | Skilled Nursing - Highest level of care for residents requiring medical supervision |
| Subscription | Monthly | Affordable Housing - Lower-cost senior housing options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
HumanGood product offering
Product offeringCore offering
HumanGood is a nonprofit provider of senior living operating Life Plan Communities and Affordable Housing across nine U.S. states. Life Plan Communities deliver a full continuum of care on a single campus, including independent living, assisted living, memory support (via the proprietary Immerse™ program), and skilled nursing. Affordable Housing provides more than 100 communities offering lower-cost residences with supportive services for middle-income seniors.
Product overview
HumanGood is a nonprofit provider of senior living communities offering a continuum of care through two primary product lines: Life Plan Living and Affordable Housing. Life Plan Living includes independent living, assisted living, memory support (through the Immerse™ program), and skilled nursing — all within a single campus setting allowing residents to age in place. Affordable Housing provides over 100 communities offering affordable options for middle-income seniors. The company also provides educational resources including podcasts, videos, and guides to support prospective residents and families.
Differentiator
Problem solved
Functional benefit
Brands
- Immerse™: HumanGood's person-centered memory support program dedicated to the physical, mental, and spiritual well-being of individuals living with dementia. Relationship-focused program that cultivates compassion.
Products and services
- Life Plan Communities Life Plan Communities offer independent living, assisted living, memory support, and skilled nursing residences within a single campus, providing residents with a continuum of care as their needs evolve over time. Targeted at seniors and their families who want to age in place with access to multiple levels of support.
- Affordable Housing Affordable Housing provides more than 100 senior housing communities offering comfort, community, affordability, and access to supportive services for middle-income seniors across nine U.S. states. Targeted at older adults seeking lower-cost senior housing with supportive services.
- Immerse™ Memory Support Program Immerse™ is HumanGood's proprietary, person-centered memory support program dedicated to the physical, mental, and spiritual well-being of individuals living with dementia. It is relationship-focused and cultivates compassion, and is delivered within HumanGood's Life Plan Communities. Targeted at seniors living with dementia, Alzheimer's, or other memory-related conditions and their families.
Quantifiable outcome
- Implemented TrueDialog SMS platform increasing monthly messages from 4,000 to 25,000 (500%+ increase)
- +2 more outcomes
Companies that use HumanGood
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
HumanGood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HumanGood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TrueDialogcoreHumanGood implemented TrueDialog's SMS platform to improve communication with prospective residents and families while reducing regulatory risk. The implementation increased monthly message volume from 4,000 to 25,000 messages (500%+ increase) and eliminated the need for sales staff to manage communications on personal devices. The company plans to expand the texting program to its marketing and business development teams and integrate video messaging capabilities.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
HumanGood competitors and assessment
Company assessmentBroad incumbents
- Genesis HealthCare: Genesis HealthCare is one of the largest U.S. skilled nursing and post-acute care providers, with services including rehabilitation and assisted living. It is a relevant peer for HumanGood's skilled nursing service line within Life Plan Communities.
- Atria Senior Living: Atria operates a large portfolio of senior living communities across the U.S., with particular strength in assisted living and memory care. It overlaps with HumanGood on assisted living and Immerse™-style memory support offerings, though Atria is a large private for-profit platform.
- Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with a national portfolio spanning independent living, assisted living, memory care, and skilled nursing. It is a broader incumbent that competes with HumanGood across assisted living and memory support, though it is for-profit and operates at much greater scale.
- National HealthCare Corporation: NHC operates skilled nursing, assisted living, and home care programs primarily in the southeastern U.S. Its skilled nursing and assisted living overlap makes it a comparable peer to HumanGood's skilled nursing and assisted living service levels.
Direct peers
- Erickson Senior Living: Erickson Senior Living operates large-scale, multi-building continuing care retirement communities across the U.S. Its campus-based CCRC model with multiple care levels on a single site is highly comparable to HumanGood's Life Plan Communities.
- Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, and memory care communities across the U.S. Its multi-level service offering and community-based operating model make it a directly comparable peer to HumanGood's Life Plan Communities.
- Life Care Services: Life Care Services is the largest operator of CCRCs (Life Plan Communities) in the United States, managing a national portfolio of senior living communities. It is the closest direct peer to HumanGood's Life Plan Community business in both model (CCRC) and nonprofit-affiliated management structure.
- Sunrise Senior Living: Sunrise Senior Living operates assisted living and memory care communities across the U.S., with a recognized focus on quality of care and dementia programming. Its assisted living plus memory care model directly parallels HumanGood's assisted living and Immerse™ service lines.
Emerging players
- Amedisys: Amedisys is a major U.S. home health and hospice provider. It represents the at-home care alternative to facility-based senior living and is relevant for understanding competitive pressure on HumanGood's move-in funnel from home-based aging-in-place services.
Others
- Welltower: Welltower is a healthcare REIT that owns and finances senior housing, post-acute, and outpatient medical properties, including many operated by HumanGood's peers. As a major capital provider to the senior living industry, it is an ecosystem-relevant comparator for HumanGood's real estate and capital structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HumanGood social profiles
Digital presenceHumanGood financial estimates
Financial estimateRevenue estimate
Valuation estimate
HumanGood leadership team
Management profileNumber of profiles
Profiles5 records
HumanGood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HumanGood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HumanGood
What does HumanGood do?
HumanGood is a nonprofit provider of senior living operating Life Plan Communities and Affordable Housing across nine U.S. states. Life Plan Communities deliver a full continuum of care on a single campus, including independent living, assisted living, memory support (via the proprietary Immerse™ program), and skilled nursing. Affordable Housing provides more than 100 communities offering lower-cost residences with supportive services for middle-income seniors.
Is HumanGood a public or private company?
HumanGood is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HumanGood founded?
HumanGood was founded in 2016. It employs 1,001 to 5,000 people.
Where is HumanGood based?
HumanGood is headquartered in Duarte, United States, in the North America region.
How does HumanGood make money?
Two revenue lines are on record. Life Plan Community Residency Fees are the primary driver. The others are affordable Housing Residency.
Who are HumanGood's main competitors?
Broad incumbents on record are Genesis HealthCare, Atria Senior Living, Brookdale Senior Living and National HealthCare Corporation. Direct peers are Erickson Senior Living, Five Star Senior Living, Life Care Services and Sunrise Senior Living. Amedisys is listed as an emerging player. Welltower is listed as an others.
Does HumanGood have an API?
No public API is recorded for HumanGood.
What industry is HumanGood in?
HumanGood's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAG, Large Campus / Multi-Building Assisted Living Communities, with a secondary code of HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 6233 and its SIC code is 8050.