Josh Rosebrook
Josh Rosebrook is a bootstrapped, founder-owned natural skincare brand founded in 2009, selling plant-based skincare, hair care, and body care directly to consumers and via wholesale stockists with global reach and premium $18-$250+ pricing.
- Company typePrivate
- Founded2009
- HeadquartersPalm Desert, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Josh Rosebrook does
Josh Rosebrook is a founder-owned natural skincare brand established in 2009 by hairstylist Josh Rosebrook and headquartered between Palm Desert and Los Angeles, California. The company develops and sells plant-based skincare, hair care, and body care products through a direct-to-consumer e-commerce site, supplemented by select retail stockists and a "Become a Retailer" wholesale program, with stated global reach and international press placements. Its portfolio is anchored by signature launches including the Cacao Antioxidant Mask (2009) and the multi-award-winning Nutrient Day Cream SPF 30 (2014), with products priced across roughly $18 to $250+.
The company's product line is organized around several proprietary formulation platforms — Networked Antioxidants, Bioidentical Collagen, Botanical Hyaluronic Acid (derived from Indian Senna Seed), and Biofermentation — which form the technical backbone of its skincare positioning. The business generates revenue through unit sales across a wide price band, a subscription tier offering approximately 10% off, and a loyalty rewards program that supports repeat purchase economics. Distribution combines owned DTC, wholesale stockists, and international press-driven discovery, and the brand has integrated sustainability into packaging inputs via ocean-waste plastic and sugar cane bio-resin.
The company remains privately held and bootstrapped, with a stated 1-10 employee headcount and no disclosed outside funding. Public-facing brand validation has come primarily through editorial coverage in Vanity Fair, Vogue, Good Housekeeping, and WWD, both domestically and internationally (Vanity Fair Italy and Spain, Vogue India), rather than through paid media scale or large enterprise channels.
Josh Rosebrook firmographics
Firmographics- Name
- Josh Rosebrook
- Legal name
- Josh Rosebrook
- Website
- https://joshrosebrook.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Josh Rosebrook is a bootstrapped, founder-owned natural skincare brand founded in 2009, selling plant-based skincare, hair care, and body care directly to consumers and via wholesale stockists with global reach and premium $18-$250+ pricing.
- Ownership category
- akta.pro rank
Josh Rosebrook industry classification
Industry- Product category
- Natural Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Conditioners & Hair Masks (CRABABAB)
- akta.pro secondary industry
- Shampoo & Scalp Cleansers (CRABABAA)
Keywords
Where Josh Rosebrook is headquartered
LocationHeadquarters
- HQ city
- Palm Desert
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Josh Rosebrook business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Primary revenue stream through direct-to-consumer e-commerce sales of skincare, hair care, and body care products. Products sold at various price points from $20 to $110+ with subscription options offering 10% discount.
- Gift Cards: Digital gift cards sold in denominations from $25 to $250, generating revenue upfront with deferred redemption across multiple orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Serums - Premium treatment products |
| Subscription | Monthly | Hydration and Mist Products |
| Subscription | Monthly | Moisturizers and SPF |
| Subscription | Monthly | Cleansers and Toners |
| Subscription | Monthly | Hair Care Products |
| Subscription | Monthly | Masks and Treatments |
| Subscription | Monthly | Facial Oils |
| One time/ perpetual license | Pay-as-you-go | Skincare Sets and Kits |
| One time/ perpetual license | Pay-as-you-go | Hair Care Kits |
| Unit Pricing | Pay-as-you-go | Lifestyle and Fragrance |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Josh Rosebrook product offering
Product offeringCore offering
Josh Rosebrook designs, formulates, and sells organic, bioactive botanical and biomimetic skin, hair, and body care products. The company offers a full lineup including cleansers, toners, mists, serums, moisturizers, masks, mineral SPF, facial oils, shampoos, conditioners, styling products, fragrance, curated kits, and digital gift cards, sold primarily through its direct-to-consumer e-commerce website with optional subscription discounts for repeat purchases.
Product overview
Josh Rosebrook is an integrity-founded skin, hair, and body care company offering high-performance organic skincare and beauty products. The portfolio includes cleansers (Complete Moisture Cleanse, Essential Balm Cleanse), toners (Daily Acid Toner), mists (Hydrating Accelerator), serums (Bioidentical Collagen Serum, C Complex Serum, Eye Area Complex, Ultra Peptide Cream, Hydration Boost Concentrate), facial oils (Herbal Infusion Oil, Active Infusion Oil), moisturizers (Vital Balm Cream, Nutrient Day Cream SPF 30), masks (Advanced Hydration Mask, Cacao Antioxidant Mask, Active Enzyme Exfoliator), and body care (Body Acid Serum). Hair care includes shampoos (Nourish Shampoo, Balance Shampoo), conditioners (Nourish Conditioner, Balance Conditioner), and styling products (Organic Firm Hold Hair Spray, Serum Spray, Lift Spray, Hair Cream, Enrich Mask). The company also offers curated skincare kits (The Essentials, Renew Kit, Hydration Kit, The Starter Kit, The Essential Method), lifestyle tools, fragrance (Ethereus), and gift cards. Products are formulated with organic, wildcrafted, and biomimetic ingredients combined with advancements in herbalism and biotechnology.
Differentiator
Problem solved
Functional benefit
Products and services
- Bioidentical Collagen Serum Micro collagen facial serum delivering micro-molecular type 1 bioidentical collagen to improve skin suppleness, elasticity, and density. Sold from $99-$110.
- Eye Area Complex Multi-benefit eye serum targeting the delicate eye area. Priced at $80.
- Hydrating Accelerator Plant-based hydrating facial mist for daily use. Delivers immediate surface hydration and preps skin for subsequent products. Priced from $38.
- Herbal Infusion Oil Nourishing facial oil made with nutrient-dense botanicals to restore balance. Priced at $55.
- Vital Balm Cream Rich cream facial moisturizer combining the barrier benefits of a balm with cream absorption. Suitable for normal to dry, dehydrated, and sensitive skin. Includes an unscented variant. Priced from $55.
- C Complex Serum Vitamin C facial serum for brightening, supporting cellular synthesis, and protecting against environmental stressors. Priced at $70.
- Body Acid Serum Exfoliating body serum with glycolic acid, hibiscus flower acid, and papaya enzymes for smoothing rough texture. Priced at $50.
- Nutrient Day Cream SPF 30 Broad spectrum mineral SPF 30 with non-nano zinc oxide. Delivers UV protection and daily hydration in one step. Available in untinted and tinted variants. Priced from $69.
- Daily Acid Toner Award-winning brightening facial toner with hibiscus flower acid and glycolic acid for gentle resurfacing. Priced at $40.
- Active Enzyme Exfoliator Dual-action exfoliating treatment combining walnut shell physical exfoliation with papaya enzymes. Priced $45-$75.
- Complete Moisture Cleanse pH-balanced gel facial cleanser that removes makeup, dirt, and excess oil without stripping. Priced from $50.
- Essential Balm Cleanse Oil-based balm cleanser that melts into silky oil then emulsifies into milky cream. Removes makeup and pollution.
- Hydration Boost Concentrate Oil-free hydration serum with botanical hyaluronic acid and antioxidant-rich plant extracts.
- Advanced Hydration Mask Hydrating facial mask for dry and dehydrated skin. Delivers botanical hyaluronic acid and herbal actives. Can be used as overnight treatment.
- Ultra Peptide Cream Facial serum concentrate with clinically advanced peptides for smoothing fine lines and strengthening skin barrier. Priced at $65.
- Cacao Antioxidant Mask Purifying facial mask powered by organic cacao, one of the richest plant sources of antioxidant polyphenols.
- Active Infusion Oil Retinoid and vitamin C facial oil for visible smoothing and brightness. Combines plant-derived retinoid with vitamin C. Priced at $85.
- Nourish Shampoo Deep nourishing shampoo for balanced to dry hair. Sulfate-free, color-safe formula. Priced from $24.
- Balance Shampoo Balancing shampoo for oily hair. Sulfate-free, color-safe formula.
- Nourish Conditioner Deep nourishing conditioner for balanced to dry hair. Color-safe formula.
- Balance Conditioner Balancing conditioner for oily hair. Color-safe formula.
- Organic Firm Hold Hair Spray Firm hold hair spray suitable for sensitive scalps. Priced at $20.
- Serum Spray Smoothing, anti-frizz spray for hair styling. Bottled in ocean waste plastic.
- Lift Spray Texture and volume spray for hair styling.
- Hair Cream Style cream for hair styling and frizz control.
- Enrich Mask Conditioning hair mask for deep nourishment. Priced at $28.
- The Essentials Kit Discovery skin care routine kit for beginners. Priced at $38.
- Renew Kit Travel-size kit focused on visible skin renewal with gentle exfoliation. Priced at $45.
- Hydration Kit Travel-size discovery kit for maximum hydration support with humectants and lipid-rich balms.
- The Starter Kit Three-step foundational skincare set with Complete Moisture Cleanse, Daily Acid Toner, and Vital Balm Cream.
- The Essential Method Five-piece skincare set with Daily Acid Toner, Complete Moisture Cleanse, Hydrating Accelerator, Nutrient Day Cream, and Vital Balm Cream.
- Style Trio Hair styling trio for lift, hold, and smoothness. Priced at $49.
- Hair Care Trios Bundled hair care trios (Nourish LIFT Trio, Nourish Hair Cream Trio, Nourish Hair Spray Trio, Nourish Serum Spray Trio) targeted to balanced or dry hair types.
- Hair Care Travelers Travel-size hair care kits available for balanced/oily and balanced/dry hair types (Balance Hair Care Travelers and Nourish Hair Care Travelers).
- Daily Acid Toner Set Toner and reusable organic cotton round duo.
- Ethereus Botanical fragrance and eau de parfum. Priced at $95.
- Wide Paddle Hair Brush Lightweight hair brush for styling. Priced at $35.
- Reusable Organic Cotton Rounds Reusable facial wipes for sustainable skincare application. Priced at $25.
- Gift Cards Digital online e-card for gifting. Available in $25, $100, $150, $200, and $250 denominations.
Quantifiable outcome
- Products reported to deliver dramatic improvements in skin appearance based on customer feedback
- +2 more outcomes
Companies that use Josh Rosebrook
Customer profileSegments6 records
Ideal customer profiles7 records
Josh Rosebrook technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Josh Rosebrook partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Josh Rosebrook competitors and assessment
Company assessmentDirect peers
- Rahua: Natural, plant-derived haircare brand using rainforest-sourced ingredients. Most directly comparable to Josh Rosebrook's hair care line on clean-beauty positioning, salon/professional channel, and premium price points.
- Youth to the People: Plant-based skincare brand with vegan, sustainable positioning across cleansers, serums, moisturizers, and eye care. Overlaps with Josh Rosebrook on botanical actives, multi-tier pricing, and Sephora-anchored clean-beauty positioning.
- Innersense Organic Beauty: Organic, clean haircare brand with sulfate-free shampoos, conditioners, and styling products. Comparable to Josh Rosebrook's hair care line in clean-beauty positioning, salon/professional channel presence, and ingredient-led storytelling.
- OSEA Malibu: Natural, plant- and seaweed-based skincare and body care brand. Comparable to Josh Rosebrook on clean-beauty formulation philosophy, body-and-skin product breadth, and DTC-first distribution.
- Drunk Elephant: Clean, ingredient-focused skincare brand built around a founder-led formulation philosophy. Overlaps with Josh Rosebrook on bio-compatible, fragrance-free positioning and premium serums/cleansers/moisturizers — though Drunk Elephant operates at materially larger scale and broader retail distribution.
- Indie Lee: Clean, founder-led skincare brand with botanical and naturally derived formulations across toners, serums, moisturizers, and SPF. Comparable to Josh Rosebrook on clean-ingredient positioning, founder narrative, and DTC-plus-stockist distribution.
- Tata Harper: Luxury natural skincare brand with a similar ingredient-led, plant-based formulation philosophy and premium DTC positioning. Comparable product breadth across serums, moisturizers, masks, and SPF, and similar reliance on founder authenticity and clean-beauty storytelling.
- Herbivore Botanicals: Natural, plant-based skincare and body care brand with similar clean-beauty DTC positioning and use of botanical actives across serums, masks, oils, and body products. Comparable price points and target audience of clean-beauty consumers.
- Briogeo: Natural, founder-led haircare brand offering sulfate-free shampoos, conditioners, masks, and styling products. Most directly comparable to Josh Rosebrook's hair care line (Nourish/Balance systems, Enrich Mask, hair sprays) in formulation philosophy and premium DTC positioning.
Broad incumbents
- Tatcha: Premium skincare brand with broader product breadth, large marketing budget, and major retail distribution. Comparable as a prestige-positioned skincare peer but operates at materially larger scale and broader category footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Josh Rosebrook social profiles
Digital presenceJosh Rosebrook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Josh Rosebrook leadership team
Management profileNumber of profiles
Profiles1 record
Josh Rosebrook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Josh Rosebrook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Josh Rosebrook
What does Josh Rosebrook do?
Josh Rosebrook designs, formulates, and sells organic, bioactive botanical and biomimetic skin, hair, and body care products. The company offers a full lineup including cleansers, toners, mists, serums, moisturizers, masks, mineral SPF, facial oils, shampoos, conditioners, styling products, fragrance, curated kits, and digital gift cards, sold primarily through its direct-to-consumer e-commerce website with optional subscription discounts for repeat purchases.
Is Josh Rosebrook a public or private company?
Josh Rosebrook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Josh Rosebrook founded?
Josh Rosebrook was founded in 2009. It employs 1 to 10 people.
Where is Josh Rosebrook based?
Josh Rosebrook is headquartered in Palm Desert, United States, in the North America region.
How does Josh Rosebrook make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards.
Who are Josh Rosebrook's main competitors?
Direct peers on record are Rahua, Youth to the People, Innersense Organic Beauty, OSEA Malibu, Drunk Elephant, Indie Lee, Tata Harper, Herbivore Botanicals and Briogeo. Tatcha is listed as a broad incumbent.
Does Josh Rosebrook have an API?
No public API is recorded for Josh Rosebrook.
What industry is Josh Rosebrook in?
Josh Rosebrook's product category is Natural Skincare. Its primary akta.pro industry code is CRABABAB, Conditioners & Hair Masks, with a secondary code of CRABABAA, Shampoo & Scalp Cleansers. Its NAICS code is 45612 and its SIC code is 2840.