TrueGrid
TrueGrid, an Airlite Plastics brand, manufactures 100% post-consumer recycled HDPE permeable interlocking paver systems sold primarily to commercial/industrial and residential customers for stormwater management and ground stabilization.
- Company typePrivate
- Founded2013
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TrueGrid does
TrueGrid, operated as a brand of Airlite Plastics Company, manufactures permeable interlocking paver systems injection-molded from 100% post-consumer recycled High-Density Polyethylene (HDPE). Founded in 2013 and acquired by Airlite Plastics Co. in 2019, the company is headquartered at 2500 Summer Street in Houston, Texas, and reports installations across all 50 U.S. states and multiple international countries. Its core catalog comprises four paver lines — PRO LITE for residential and light commercial use, PRO PLUS® for commercial and industrial sites, ROOT® for grass and vegetation stabilization, and MACK™ for extreme industrial loads — complemented by accessories including SuperSpot®, SnowSpots™, 360° Reflectors, The PLATE®, DECK®, and DECO™. The underlying technology rests on circular-cell grids with patented flex joints, X-anchors, and H20/HS20-rated load performance, protected by at least seven granted U.S. patents (e.g., 8,734,049; 9,617,698; 9,670,624; 10,072,383; 9,909,266; 9,909,264; D792,987), with additional applications pending for the DECK, DECO, and PLATE product families.
The company serves two distinct customer segments. The commercial/industrial segment — including enterprise logos such as Google, AutoNation, Whole Foods Markets, NASCAR, the U.S. Military, Marten Transport, UC-Santa Cruz, Joe Myers Toyota, and Saint Arnold Brewery — is reached through an engineer-led specification channel aided by AIA CEU approved courses (Provider 40107948) and a Revit/BIM library distributed through a partnership with BIMsmith, with quote-based sales and a 24-hour quote turnaround for projects over 800 square feet. A separate direct-to-consumer e-commerce channel handles the residential and DIY segment for projects under 800 square feet, where PRO PLUS is priced at $175 per 40-square-foot box and PRO LITE at $208 per 72-square-foot box. The business also runs a national dealer network and a certified installer program, with delivered-to-job-site pricing for larger projects. Revenue is generated from one-time unit sales of molded plastic grids plus accessories, with no disclosed subscription, licensing, or recurring component.
TrueGrid firmographics
Firmographics- Name
- TrueGrid
- Legal name
- Airlite Plastics Company & TRUEGRID® Pavers
- Website
- https://truegridpaver.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrueGrid, an Airlite Plastics brand, manufactures 100% post-consumer recycled HDPE permeable interlocking paver systems sold primarily to commercial/industrial and residential customers for stormwater management and ground stabilization.
- Ownership category
- akta.pro rank
TrueGrid industry classification
Industry- Product category
- Permeable Pavement Systems
- NAICS
- Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Pavers & Permeable Paving Blocks (Clay/Concrete) (IMADABAH)
Keywords
Where TrueGrid is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrueGrid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Permeable Paver Products: Sale of plastic grid permeable pavers (PRO LITE, PRO PLUS, ROOT, MACK) and accessories (SuperSpot, SnowSpots, Reflectors, DECK, DECO, PLATE). Products sold in boxes or pallets with pricing per unit area covered.
- Delivered Pricing: Products priced with delivered freight to job site. Quotes provided based on project location and size. E-commerce for smaller orders with direct pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PRO PLUS commercial paver |
| Unit Pricing | Pay-as-you-go | PRO LITE residential paver |
| Unit Pricing | Pay-as-you-go | PRO PLUS SuperSpot accessory |
| Unit Pricing | Pay-as-you-go | Sample packs |
| Unit Pricing | Multi-year contract | Large project pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
TrueGrid product offering
Product offeringCore offering
TrueGrid manufactures and sells 100% post-consumer recycled HDPE permeable paver grid systems that absorb stormwater and detain water below the surface as an alternative to concrete and asphalt. The product line includes four core pavers (PRO LITE for residential, PRO PLUS for commercial/industrial, ROOT for grass stabilization, MACK for extreme industrial use) plus accessory markers and surface solutions sold to commercial buyers, contractors, and DIY homeowners.
Product overview
TRUEGRID manufactures interlocking permeable paver systems made from 100% post-consumer recycled HDPE plastic, designed for stormwater management through gravel or grass infill. The product line consists of four core paver products (PRO LITE, PRO PLUS®, ROOT®, MACK™) and six accessory products (SuperSpot®, SnowSpots™, Reflectors, The PLATE®, DECK®, DECO™). PRO LITE serves residential and light commercial applications while PRO PLUS handles heavy-duty commercial and industrial use. ROOT® enables no-excavation grass stabilization, and MACK™ provides extreme industrial-grade reinforcement. The accessory line extends functionality with parking delineation markers (SuperSpot, SnowSpots, Reflectors, PLATE) and specialized surface solutions (DECK for ADA-compliant walkways, DECO for decorative stepping stones). All products share the same modular interlocking grid technology and are compatible as an integrated system.
Differentiator
Problem solved
Functional benefit
Brands
- PRO LITE: Residential and light commercial permeable paver designed for moderate vehicular load and traffic, pedestrian and bike applications. Made from 100% post-consumer recycled HDPE.
- PRO PLUS®
- ROOT®
- MACK™
- SuperSpot®
- SnowSpots™
- DECK®
- DECO™
- The PLATE®
- Reflectors
Products and services
- PRO LITE Residential and light commercial permeable paver made from 100% post-consumer recycled HDPE with H20/HS20+ load rating. Designed for moderate vehicular load, pedestrian, and bike applications including driveways, pathways, and grass pavement. Previously branded as ECO.
- PRO PLUS Commercial and industrial grade permeable paver, the company's flagship heavy-use product. Engineered for 100% pervious cover with stormwater detention underneath, featuring deep cells that eliminate gravel migration and patented flex joints to prevent cracking under heavy loads including fire trucks and semi-trucks.
- ROOT Grass stabilization paver with patented X-Anchors and Gripper Teeth that installs directly over existing grass without excavation. Enables instant use of stabilized grass pavement for cars, light trucks, and festival sites with no permits required.
- MACK Industrial grade permeable paver with patented double wall, I-beam design and ground gripping teeth for extreme industrial applications where permeability or dust control is required.
- SuperSpot High visibility parking delineators that pop into the PRO PLUS grid system. Maintenance-free striping solution available in multiple colors for standard parking, fire lanes, and ADA-compliant handicap designated spaces.
- SnowSpots Snow plow-friendly parking markers designed to be flush with the paver surface. Long-term UV resistant markers in yellow or white for standard striping, blue for disabled-access spaces, and red for fire lanes.
- Reflectors 360-degree omni-directional reflective pavement markers providing nighttime safety and visibility. Patented dome design with prismatic inner surface for headlight reflection from any direction, compatible with PRO PLUS.
- The PLATE Parking space identification plates that pop into PRO PLUS grids for numbering paid parking or inventory lots, marking fire lanes, and designating ADA/accessibility spaces. Available in numbers, reserved, visitor, wheelchair, and fire lane variants.
- DECK Gravel-free, 100% permeable deck paver with textured grip surface for wheelchairs, shopping carts, and high heels. Pre-assembled to PRO PLUS base with double beam construction, available in blue or charcoal gray for walkways, sidewalks, and patios.
- DECO Decorative stepping stone paver accessory compatible with 16-inch square or smaller step stones. Connects to PRO PLUS system for creating ribbon driveways, walkways, and poolside paths with border cells for grass or gravel fill.
Quantifiable outcome
- 1000+ inches/hour infiltration rate with 0.0-0.05 runoff coefficient
- +6 more outcomes
Companies that use TrueGrid
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
TrueGrid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TrueGrid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BIMsmithcorePartnership to offer TRUEGRID Revit families through BIMsmith Market and BIMsmith Forge Revit configurator for architectural design integration. Enables architects to access TRUEGRID BIM objects for commercial project design.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
TrueGrid competitors and assessment
Company assessmentDirect peers
- NDS (National Diversified Sales): NDS is a leading manufacturer of stormwater management and drainage products, including permeable paver grids such as the EZ Roll and NDS Flo-Cell systems. Direct competitor to TRUEGRID in the HDPE permeable paver category serving commercial, residential, and landscape drainage applications.
- Presto Geosystems: Presto Geosystems manufactures GEOPARK, GEOPAVE, and GEOBLOCK porous pavements made primarily from recycled HDPE. Direct competitor to TRUEGRID's PRO PLUS and ROOT lines for commercial parking, fire lanes, and grass stabilization, with overlapping engineering and DOT specifications.
- Invisible Structures: Invisible Structures produces Grasspave2, Gravelpave2, and Rainstore3 porous pavement systems for stormwater management. Direct competitor in permeable pavers and subsurface stormwater detention, sharing TRUEGRID's commercial site-work and detention pond elimination value proposition.
- Permaloc (Aluminum Edge Products): Permaloc manufactures aluminum and recycled plastic edging systems and is a key supplier in the hardscape and permeable paver installation ecosystem. Comparable as a complementary product supplier and overlapping specifier base used in commercial permeable paving projects alongside TRUEGRID installations.
- Geo-Con LLC: Geo-Con distributes and supplies geosynthetics, geogrids, and porous pavement solutions used in stormwater and parking lot projects. Competes for the same engineering specifier relationships and project bids as TRUEGRID, particularly in commercial and DOT infrastructure.
Broad incumbents
- Oldcastle APG (CRH): Oldcastle APG is the largest U.S. manufacturer of concrete pavers, retaining walls, and hardscape products through brands like Belgard and Pavestone. Broad incumbent serving the same commercial and residential paving market as TRUEGRID, though its portfolio centers on concrete rather than HDPE grid systems.
- Unilock: Unilock is a major North American manufacturer of concrete pavers, permeable pavers, and segmental retaining walls. Competes with TRUEGRID's residential and light commercial offerings as an established hardscape brand with comparable specifier reach and dealer network.
- ACO Drainage Systems: ACO is a global manufacturer of surface drainage, channel drains, and stormwater management products used alongside or in place of permeable paving. Adjacent incumbent serving the same engineering/specifier market and overlapping on commercial site-work stormwater objectives.
Regional players
- Hannay (HanStone Hardscapes): HanStone Hardscapes is a regional hardscape manufacturer distributing permeable and conventional pavers through dealer networks in select U.S. markets. Comparable channel model and product category but with narrower geographic reach than TRUEGRID's all-50-states footprint.
Emerging players
- AirField Systems (AirPave): AirPave by AirField Systems is a newer entrant offering HDPE permeable pavers focused on aviation, helipads, and heavy-load applications. Emerging niche player with similar material science approach and partial overlap with TRUEGRID's MACK industrial line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TrueGrid social profiles
Digital presenceTrueGrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueGrid leadership team
Management profileNumber of profiles
Profiles1 record
TrueGrid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueGrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueGrid
What does TrueGrid do?
TrueGrid manufactures and sells 100% post-consumer recycled HDPE permeable paver grid systems that absorb stormwater and detain water below the surface as an alternative to concrete and asphalt. The product line includes four core pavers (PRO LITE for residential, PRO PLUS for commercial/industrial, ROOT for grass stabilization, MACK for extreme industrial use) plus accessory markers and surface solutions sold to commercial buyers, contractors, and DIY homeowners.
Is TrueGrid a public or private company?
TrueGrid is a private company. It is classified as corporate owned and is currently operating.
When was TrueGrid founded?
TrueGrid was founded in 2013. It employs 11 to 50 people.
Where is TrueGrid based?
TrueGrid is headquartered in Houston, United States, in the North America region.
How does TrueGrid make money?
Two revenue lines are on record. Permeable Paver Products are the primary driver. The others are delivered Pricing.
Who are TrueGrid's main competitors?
Direct peers on record are NDS (National Diversified Sales), Presto Geosystems, Invisible Structures, Permaloc (Aluminum Edge Products) and Geo-Con LLC. Broad incumbents are Oldcastle APG (CRH), Unilock and ACO Drainage Systems. Hannay (HanStone Hardscapes) is listed as a regional player. AirField Systems (AirPave) is listed as an emerging player.
Does TrueGrid have an API?
No public API is recorded for TrueGrid.
What industry is TrueGrid in?
TrueGrid's product category is Permeable Pavement Systems. Its primary akta.pro industry code is IMADABAH, Pavers & Permeable Paving Blocks (Clay/Concrete). Its NAICS code is 32412 and its SIC code is 2950.