Pillsbury & Coleman

What Pillsbury & Coleman does

Pillsbury & Coleman, LLP is a California-based law firm founded in 1991 and headquartered at 100 Green Street in San Francisco, structured as a limited liability partnership. The firm is one of a small number of California practices focused exclusively on representing policyholders against insurance companies, with no defense-side or insurer representation. Its six named attorneys cover two principal segments: individual policyholders pursuing disability (LTD/STD), ERISA, long-term care, and life insurance claims, and business policyholders in disputes over commercial general liability, directors and officers liability, cyber liability, construction defect, environmental liability, technology E&O, maritime coverage, business interruption, fidelity, and professional liability policies. Practice areas include disability denial appeals, bad faith insurance litigation, and representation in disputes governed by ERISA, with documented verdicts including $26.5 million against Travelers, $32 million in a landmark insurance case, $31 million in a disability matter, and $12.5 million against Farmers Insurance, with cumulative reported recoveries exceeding $1 billion. Named institutional clients include Intel, CISCO, PG&E, the Regents of the University of California, Crowley Maritime, and Quantum Corporation.

The firm operates a sales-led go-to-market motion centered on direct inbound client acquisition through a content-heavy website (blog, video center, carrier- and occupation-specific resource pages covering more than 10 LTD and LTC insurers), free initial consultations, peer and client referrals, and an active social media footprint. Geographic scope is exclusively California, with services delivered remotely and from the San Francisco office to clients throughout the state. Revenue is generated through professional services fees, primarily contingency arrangements on bad faith cases (where the firm pursues punitive damages alongside compensatory relief) and traditional hourly or flat-fee billing for ERISA, disability, and commercial policy matters. Fee specifics are not publicly disclosed and are negotiated per matter; the firm does not publish pricing tiers. Operating status is active, with website content and case announcements from 2025–2026. The firm has no parent company, no subsidiaries, no external investors, and no disclosed funding events.

Name

Pillsbury & Coleman

Legal name

Pillsbury & Coleman, LLP

Website

https://pillsburycoleman.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Pillsbury & Coleman is a San Francisco-based California law firm representing policyholders exclusively in insurance disputes, including disability denials, ERISA claims, long-term care, and specialized business insurance coverage litigation.

Ownership category

akta.pro rank

Product category

Insurance Litigation Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYFSAEADAH

Claims Advocacy & Loss Recovery Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Insurance litigation
• Disability claims
• Bad faith insurance
• ERISA claims
• Insurance disputes

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Legal Services - Contingency Fees: Law firm representing policyholders in insurance disputes, likely operating on contingency fee arrangements for bad faith claims where they pursue punitive damages in addition to compensatory damages.
2. Legal Services - Hourly/Flat Fees: Traditional legal fee arrangements for various insurance litigation matters including ERISA claims, disability denials, and business policy disputes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pillsbury & Coleman, LLP is a California-based law firm exclusively representing policyholders in insurance disputes and bad faith litigation. The firm provides legal representation across disability denial claims (short-term, long-term, and ERISA), long-term care insurance claims, and a wide range of business insurance coverage disputes including commercial general liability, D&O, cyber liability, environmental, construction defect, maritime, and professional liability policies. Over four decades, the firm has recovered more than $1 billion for clients against major insurance carriers through trial verdicts and settlements.

Product overview

Pillsbury & Coleman, LLP is a California-based law firm offering legal services exclusively for insurance policyholders. The firm provides specialized legal representation across multiple practice areas including bad faith insurance litigation, disability insurance claims (short-term and long-term), ERISA claims, long-term care insurance, and various business insurance disputes. The firm's services cover both individual policyholders and business entities, addressing issues such as claim denials, delays, policy cancellations, and insurer bad faith practices. The practice spans diverse insurance types including property, casualty, cyber liability, D&O, employment practices liability, professional liability, maritime, environmental, construction defects, and technology errors & omissions coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Bad Faith Insurance Claims Legal representation for policyholders suing insurance companies that intentionally deny or delay valid claims to avoid honoring their policies. Pursues compensatory and punitive damages against insurers.
• Disability Denial Claims Legal assistance to recover benefits under long-term or short-term disability policies when claims are denied, including representation against carriers such as Unum, MetLife, Prudential, The Standard, and others.
• ERISA Disability Claims Legal representation for employees with long-term disability insurance through employer benefit plans governed by ERISA laws, including appeals and federal court litigation.
• Long-Term Care Insurance Claims Legal representation for disputes regarding policies purchased to fund nursing home care or long-term care for loved ones, including disputes with carriers such as Genworth, John Hancock, MetLife, Prudential, and Northwestern Mutual.
• General Business Insurance Policies Legal representation for businesses in disputes with insurers over liability, duty to defend, and standard commercial policies including commercial general liability, product liability, fidelity bonds, employment practices liability, and business interruption insurance.
• Specialized Business Policy Disputes Legal representation for complex business insurance disputes including cyber liability, construction defects, environmental liability, maritime coverages, professional liability, technology errors and omissions, and financial services policies.

Quantifiable outcome

• Over $1 billion recovered for policyholders
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• The Law Offices of Scott Glovsky: California-based insurance bad faith law firm representing policyholders against insurance carriers. Comparable plaintiff-side practice focused on California insurance disputes with similar contingency-based representation model.
• Bonnett, Fairbourn, Friedman & Balint PC: Arizona-based law firm representing policyholders in insurance bad faith claims, with significant class action practice against disability insurers. Operates in overlapping plaintiff-side insurance litigation space, including ERISA and individual disability claims.
• Anderson Kill PC: National law firm with significant insurance recovery and policyholder practice representing clients in coverage disputes and bad faith claims against insurers. Comparable in insurance coverage litigation services with multi-state presence.
• Shernoff Bidart Echeverria LLP: California-based law firm specializing in insurance bad faith litigation against insurance companies on behalf of policyholders. Directly competes with Pillsbury & Coleman in California insurance bad faith practice, with similar plaintiff-side focus and contingency fee model.
• Matthews, Stein, Smith & Schrempp LLP: California-based boutique law firm focused on insurance bad faith litigation against insurance carriers on behalf of policyholders. Direct peer in California market for individual and commercial insurance disputes.
• Zelle LLP: National law firm specializing in insurance coverage litigation and representing policyholders in complex insurance disputes. Comparable in commercial insurance coverage and bad faith representation for corporate clients.
• Kantor & Kantor LLP: California law firm focused on representing claimants in long-term disability insurance disputes, particularly ERISA-governed claims. Highly comparable to Pillsbury & Coleman's disability insurance practice with overlapping client base and contingency fee structures.

Emerging players

• Hagens Berman Sobol Shapiro LLP: Plaintiff-side law firm with insurance bad faith and consumer protection practice, including class actions against insurers. Overlapping practice area but broader plaintiff practice beyond insurance disputes.
• Binder & Binder (now part of Disability Law Group): National disability insurance law firm representing claimants in Social Security disability and long-term disability disputes. Partial overlap with Pillsbury & Coleman's disability practice with broader focus on Social Security.

Regional players

• The Strange Law Firm: California-based plaintiff firm handling insurance bad faith claims, primarily disability and life insurance disputes. Comparable regional peer with similar client demographic and case types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pg/Pillsbury-Coleman-LLP-1520678741524129/reviews/?ref=page_internal
• Xx.com/BadFaithLawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pillsbury & Coleman