Redberry Group

What Redberry Group does

Redberry Restaurants is a Toronto-headquartered multi-brand Quick Service Restaurant (QSR) franchisee founded in 2005, operating exclusively in the Canadian market. The company owns and operates three distinct franchise systems under exclusive Canadian development agreements: Burger King (171 restaurants across Manitoba, Ontario, and Quebec, where it is Canada's largest franchisee), Taco Bell (34 restaurants across Ontario, where it is the 2nd-largest franchisee, under a rights agreement since 2020), and Jersey Mike's (26 restaurants as of 2024, with Redberry serving as both corporate operator and Canadian Area Director/Development Lead). The portfolio is further anchored by a 220+ store Burger King development agreement, a 300-store Jersey Mike's development commitment through 2034, and plans to remodel approximately 30% of existing Burger King locations.

Redberry's operating model is that of a multi-brand franchisee platform: revenue is generated transactionally through food sales at owned-and-operated restaurant locations, with growth funded through new builds, third-party franchise acquisitions, and franchisor-issued development agreements. The company pursues an active franchise-acquisition pipeline (explicitly soliciting franchise resales) and a parallel real-estate acquisition program (prioritizing drive-thru-capable retail spaces) to grow the network.

Corporate-level operations are supported by a Restaurant Support Center (functions including marketing and finance under co-founder/CEO Ken Otto and CFO Gregory Pope), and the company describes its operating philosophy through five brand pillars emphasizing operational excellence, food consistency, service, internal team development, and community investment. As of the most recent disclosed headcount band (1001-5000 employees), the workforce scales with the planned near-tripling of the restaurant footprint. The company's 2013 funding round from Roynat Equity Partners underscores its institutional growth backing; revenue, valuation, and ownership composition beyond that point are undisclosed.

Name

Redberry Group

Legal name

Redberry Restaurants

Website

https://redberry.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Redberry Restaurants is a Toronto-based multi-brand QSR franchisee that owns and operates 230+ Burger King, Taco Bell, and Jersey Mike's restaurants across Canada, holding Canadian Area Director and Development Lead roles with active franchise-acquisition and new-build expansion programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. QSR Restaurant Operations: Redberry generates revenue by operating quick service restaurants as a franchisee for Burger King, Taco Bell, and Jersey Mike's brands. Revenue comes from food sales at their owned and operated locations across Canada.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Redberry Restaurants is a Canadian multi-brand quick-service restaurant (QSR) franchisee that owns and operates Burger King, Taco Bell, and Jersey Mike's restaurants across Canada. The company generates revenue by selling food and beverages at its 230+ owned and operated restaurant locations, while also pursuing aggressive growth through new builds, franchise acquisitions, and development agreements for additional locations.

Product overview

Redberry Restaurants is a multi-brand Quick Service Restaurant (QSR) franchisee company operating three distinct franchise brands: Burger King (171 restaurants, Canada's largest franchisee), Taco Bell (34 restaurants, Ontario), and Jersey Mike's (26 restaurants, national expansion planned). The company operates as a unified franchisee platform managing corporate-owned locations, franchise development, and restaurant support operations across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Burger King Restaurants Redberry operates 171 Burger King quick-service restaurants across Manitoba, Ontario, and Quebec, serving as Canada's largest Burger King franchisee. The restaurants offer Burger King's standard menu of burgers, fries, and other fast-food items to Canadian consumers, with priority on drive-thru locations and ongoing expansion through new builds and acquisitions.
• Taco Bell Restaurants Redberry owns and operates 34 Taco Bell quick-service restaurants across Ontario, offering Taco Bell's standard menu of Mexican-inspired fast food including tacos, burritos, and related items to Canadian consumers. The company is pursuing growth via new builds and acquisitions in the Ontario market.
• Jersey Mike's Restaurants Redberry serves as the Area Director and Development Lead for Jersey Mike's in Canada, operating 26 Jersey Mike's sub sandwich restaurants with plans to open 300 locations across Canada by 2034 through a combination of Redberry-owned-and-operated stores and supported franchisee locations.

Quantifiable outcome

• 230+ restaurants currently operating across Canada
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Jersey Mike'scoreChannel Partner/ Reseller/ Distributor · 1 January 2024Redberry was named Area Director for Canada in 2024, operating 2 corporate-owned locations in Ontario. Redberry serves as Development Lead for Canada with plans to open 300 Jersey Mike's restaurants by 2034.
• Taco BellcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Redberry has owned and operated Taco Bell restaurants since 2020, with 34-35 locations across Ontario. Currently seeking growth through new builds and acquisitions in the Ontario market.
• Burger KingcoreChannel Partner/ Reseller/ Distributor · 1 January 2005Redberry has operated Burger King restaurants since 2005 and is Canada's largest Burger King franchisee with 170+ restaurants across Manitoba, Ontario, and Quebec. They have signed a 220+ store development agreement and plan to remodel 30% of current locations.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• A&W Food Services of Canada: Canada's 2nd-largest burger QSR chain and franchisee/franchisor hybrid. Comparable to Redberry as a burger-focused QSR franchisee operator with a national footprint.
• Imvescor Restaurant Group: Canadian multi-brand restaurant operator (Pizza Delight, Mikes, Scores). Comparable to Redberry as a multi-concept franchisee in Canada, though with a smaller unit base.
• MTY Food Group: Montreal-based multi-concept QSR franchisor and franchisee operator (Thai Express, Tiki Ming, and many others). Highly comparable as a multi-brand Canadian QSR franchisee platform.
• Northland Properties: Privately held Canadian hospitality and restaurant operator (Sandman Hotels, Denny's Canada, Moxie's). Multi-concept restaurant franchisee comparable to Redberry.
• Recipe Unlimited Corporation: Canada's largest multi-brand restaurant operator (Swiss Chalet, Harvey's, Montana's, etc.). Closest direct peer to Redberry as a Canadian multi-concept restaurant platform, though Recipe operates full-service rather than QSR-dominant.
• Boston Pizza International: Canadian casual dining and sports bar franchisee/franchisor with multi-concept operations. Comparable multi-brand Canadian restaurant platform to Redberry.

Broad incumbents

• Yum! Brands: Parent of Taco Bell, KFC, and Pizza Hut. Relevant as the franchisor of Redberry's Taco Bell operations and as a broad incumbent defining global QSR franchise economics.
• Restaurant Brands International: Parent company of Burger King and Tim Hortons (Redberry's largest franchisor). Relevant as both the counterparty in Redberry's largest franchise agreement and a broader incumbent in the Canadian QSR market.
• Jersey Mike's Subs: US-based sub QSR franchisor of which Redberry is the exclusive Canadian Area Director. Relevant as the franchisor partner and category compounder behind Redberry's 300-unit Canadian development pipeline.

Regional players

• Priszm (QSR Group): Former Canadian franchisee operator of KFC, Taco Bell, and Pizza Hut units (now under different ownership). Historic comparable to Redberry as a multi-brand QSR franchisee in Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redberry Group