The Chord Company

What The Chord Company does

The Chord Company is a UK-based specialist manufacturer of cables designed for hi-fi and home cinema systems. Founded in 1985 and headquartered in Amesbury, England, the company operates as a small private business with 11-50 employees, producing cabling products targeting the audiophile and prosumer home-theatre consumer segment. Its core offer is in the specialty audio/video interconnect category — a niche adjacent to consumer electronics — but specific product lines, technical specifications, and pricing structure are not disclosed in available sources. The company's 40-year operating history suggests an established position in a long-tail, brand-driven segment of the audio accessories market, though verifiable metrics on revenue, shipment volumes, or customer base are not available.

Since 2025, The Chord Company has operated as a subsidiary within the portfolio of Pro FX Tech, an India-listed company. The integration provides The Chord Company with access to Pro FX Tech's dealer network and a planned rollout of three experience centres in India, alongside the parent's broader expansion strategy. Pro FX Tech reported 30.7% revenue growth to Rs 79.3 crore in H1 FY26 with 44.5% profit growth, providing a context of a high-growth parent platform into which The Chord Company has been placed. Pricing, distribution economics, customer-segment breakdown, and revenue figures attributable to The Chord Company alone are not publicly disclosed in the source material.

Name

The Chord Company

Legal name

The Chord Company

Website

https://chord.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

The Chord Company is a UK-based manufacturer of audio and video cables for hi-fi and home cinema systems, founded in 1985 in Amesbury and recently acquired by India's Pro FX Tech as part of its consumer audio distribution expansion into the Indian market.

Ownership category

akta.pro rank

Product category

Consumer Audio Cables

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651), Electronic Connectors (3678)

akta.pro primary industry

Coaxial, RF & Specialty Signal Cable (IMADAMAE)

akta.pro secondary industries

Cable Assemblies & Patch Cords (Copper/Fiber) (HDAFALAF), Data, Communications & Fiber Optic Cable (IMADAMAD)

Keywords

• Hi-fi cables
• Audio cables
• Home cinema cables
• Speaker cables
• Interconnect cables

Headquarters

HQ city

Amesbury

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

The Chord Company designs and manufactures cables for hi-fi and home cinema systems. The company produces audio cabling products such as interconnects, speaker cables, and related audio connection accessories used by audiophiles and home theater enthusiasts. Founded in 1985, the company operates from Amesbury, United Kingdom, and sells its cable products through dealer networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Hi-Fi and Home Cinema Cables

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pro FX TechcoreStrategic or Co-development PartnerPro FX Tech, an Indian company listed in The Times of India, added The Chord Company (UK) to its portfolio as part of its expansion strategy. This acquisition/portfolio addition was announced alongside Pro FX Tech's strong H1 FY26 financial results showing 30.7% revenue growth to Rs 79.3 crore and 44.5% profit growth to Rs 7.3 crore. The addition of The Chord Company to Pro FX Tech's portfolio was cited as a key driver of the company's dealer network expansion and planned experience centre launches in India.

Recent moves3 records

Expansion highlights4 records

Direct peers

• Nordost: US-based manufacturer of high-end audio cables, power cords, and resonance-control products for the audiophile market; competes in the same premium cable segment and dealer channel.
• AudioQuest: US-based manufacturer of premium audio, video, and digital cables for hi-fi and home theater systems; the closest direct competitor to The Chord Company in the specialty audiophile cable category.
• QED: UK-based designer and manufacturer of high-performance audio and AV cables with a strong hi-fi and home cinema focus; shares The Chord Company's heritage and core customer base in British specialty audio.
• Wireworld Cable Technology: US-based premium cable manufacturer producing analogue, digital, HDMI, and power cables for audiophile and home theater use, directly comparable in product mix and target customer to The Chord Company.
• Atlas Cables: Scotland-based specialty cable maker focused on analogue, digital, and HDMI cables for hi-fi and AV; a like-sized UK boutique competitor with overlapping product lines.
• Van den Hul: Dutch manufacturer of high-end audio cables, interconnects, and tonearm wiring; a long-established European boutique cable brand comparable to The Chord Company in positioning and channel.
• IsoTek: UK-based specialist in mains power conditioning and high-end power cables for audio/AV systems; shares The Chord Company's specialty AV channel and premium-pricing model.
• Supra Cables: Swedish manufacturer of speaker, interconnect, HDMI, and power cables for hi-fi and home cinema; comparable European boutique cable brand with similar distribution model.
• Kimber Kable: US-based specialty cable manufacturer producing analogue, digital, and power cables for the audiophile market; competes with The Chord Company in the premium specialty AV channel.

Broad incumbents

• Monster: Large, broad-line US cable and consumer electronics accessories brand; operates across the same end-categories (speaker, HDMI, power cables) but at mass-market price points rather than specialty audiophile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/chordcables

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Chord Company