Soils Alive
- Company typePrivate
- Founded1997
- HeadquartersGarland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Soils Alive does
Soils Alive is a privately held, locally owned organic lawn care company founded in 1997 and headquartered in Garland, Texas, serving residential customers throughout the Dallas-Fort Worth metro area. The company differentiates itself from conventional chemical lawn care operators through a soil-first methodology, applying proprietary in-house liquid compost blends and organic fertilizers specifically formulated for DFW clay soils across seasonally timed treatment schedules. Its service portfolio is anchored by a three-tier recurring Soil Building Program (All-In, Boost & Defend, Soil Starter Kit), with no annual contract required, and is augmented by add-on services including core aeration, deep root fertilization, beneficial nematodes, fire ant control, drought buster treatment, and a seasonal Mosquito Control Program using essential oil-based fogging and larvicide.
The business model is fundamentally recurring-revenue and field-service based: trained technicians and Quality Control Managers deliver treatments directly to customer properties on scheduled routes, with revenue generated through annual subscriptions, a la carte add-ons, and per-treatment mosquito control billed every two weeks from April through October. Customer acquisition is driven by a content-marketing-heavy blog, online reputation management across Google, Top Rated Local, and Facebook, and the Spread the Green referral program that pays $50 credits to both referrer and referred customer. The company has accumulated 700+ Google reviews with a 95%+ five-star rating and is led by founder and president Brad Young with COO Justin Cernoch.
Soils Alive operates exclusively within a single metropolitan geography (DFW) and has no disclosed funding rounds, acquisitions, parent company, or institutional investors. The company is independent, family-style in ownership posture, and positions itself around sustainability, safety for children and pets, and long-term lawn resilience rather than quick-fix chemical treatments.
Soils Alive firmographics
Firmographics- Name
- Soils Alive
- Legal name
- Soils Alive
- Website
- https://soilsalive.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Soils Alive industry classification
Industry- Product category
- Residential Lawn Care Services
- NAICS
- Landscaping Services (561730), Soil Preparation, Planting, and Cultivating (115112), Fertilizer and Compost Manufacturing (32531)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
- akta.pro secondary industries
- Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF), Soil Preparation, Composting & Amendment Services (HSAIAFAD), Small Turf Repair & Patchwork (Bare Spots, Pet Damage) (HSAIAAAJ)
Keywords
Where Soils Alive is headquartered
LocationHeadquarters
- HQ city
- Garland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Soils Alive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Soil Building Program (Recurring Service Plans): Soils Alive generates primary revenue through recurring subscription-style service plans. Three tiers are offered: All-In (6+ liquid compost applications, unlimited service calls), Boost & Defend (6 applications with 2 complimentary service calls), and Soil Starter Kit (6 liquid compost treatments + 1 spring fertilization, with add-on services on an as-needed basis at $75+ per service call). All plans are billed on an ongoing basis with no annual contract required.
- Add-On Services (A la Carte): Supplementary services including core aeration, deep root fertilization, beneficial nematode applications, fire ant control, drought buster treatment, and liquid aeration are charged separately on top of base plans.
- Mosquito Control Program: Seasonal mosquito control billed per treatment every two weeks (April–October). Base fogging + larvicide treatment plus optional In2Care bucket system at additional per-treatment cost scaled by property size ($25 per treatment for properties under 8,000 sq ft; $12.50 per additional 4,000 sq ft).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-In Plan: Unlimited service calls, 6+ liquid compost treatments, fertilization, weed control, insect and fungal disease treatment included |
| Subscription | Annual | Boost & Defend Plan: 6 applications, 2 complimentary service calls; additional service calls $75+ |
| Subscription | Annual | Soil Starter Kit Plan: 6 liquid compost treatments + 1 spring fertilization; add-on services on as-needed basis at $75+ per service call |
| Unit Pricing | Pay-as-you-go | Mosquito Control: Base fogging + larvicide every two weeks, April–October |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Soils Alive product offering
Product offeringCore offering
Soils Alive provides organic residential lawn care services in the Dallas-Fort Worth metro area, anchored by a proprietary Liquid Compost blend and a year-round Soil Building Program. Offerings include three subscription tiers (All-In, Boost & Defend, Soil Starter Kit), supplemental add-ons such as fire ant control, deep root fertilization, core aeration, beneficial nematodes, and drought buster, plus an all-natural Mosquito Control Program using essential-oil-based fogging and larvicide treatments.
Product overview
Soils Alive offers a comprehensive organic lawn care service portfolio centered on its Soil Building Program, which uses proprietary Liquid Compost blends to nourish soil and create healthy lawns. The company provides three service tiers: the All-In Plan (8 treatments, unlimited service calls), Boost & Defend (4 treatments, 2 complimentary service calls), and Soil Starter Kit (6 treatments for soil focus only). Add-on services extend the core offering to include fire ant control, deep root fertilization, core aeration, beneficial nematodes, and the Mosquito Control Program with a 2-step fogging and larvicide system. The company also operates a referral program called Spread the Green. All services emphasize organic, sustainable methods tailored to North Texas (DFW) soil types.
Differentiator
Problem solved
Functional benefit
Brands
- Liquid Compost: In-house proprietary liquid compost product developed for DFW soil types, the core of Soils Alive's soil building program.
- Spread the Green
Products and services
- Soil Building Program (All-In Plan) A flagship year-round organic lawn care program featuring eight seasonal soil building treatments, custom treatment plans, disease and insect monitoring, weed control, and ongoing assessments for lawns, shrubs, flowerbeds, and trees up to 15 feet tall. Targeted at residential homeowners in the DFW metro.
- Boost & Defend Plan A mid-tier service plan including 4 annual liquid compost treatments, fertilization, weed control, and disease/insect coverage with a 2-visit cap on complementary service calls. Targeted at residential homeowners seeking a lighter annual program.
- Soil Starter Kit An entry-level plan providing 6 annual liquid compost treatments and 1 spring fertilization, focusing exclusively on soil fertility with optional weed control add-on. Targeted at residential homeowners seeking a lower-cost entry into organic lawn care.
- Liquid Compost The company's proprietary in-house organic liquid compost blend serving as the foundation of its soil building approach, specifically formulated for DFW soil types. Applied as part of the Soil Building Program subscription plans.
- Mosquito Control Program An all-natural mosquito control program utilizing a 2-step protection system with targeted essential-oil fogging applications and larvicide treatments, scheduled every two weeks from April to October, with optional In2Care bucket system. Targeted at residential homeowners seeking chemical-free mosquito management.
- Fire Ant Control A multi-step organic approach using targeted liquid fertilizers and treatments to eliminate fire ants and prevent severe infestations, sold as an add-on to base plans for residential customers.
- Deep Root Fertilization Tree and shrub fertilization service delivering organic liquid fertilizer directly to the root zone for maximum absorption and optimal growth, sold as an add-on to base plans for residential customers.
- Core Aeration Mechanical soil aeration service that pulls plugs from compacted soil to enhance air, water, and nutrient exchange, promoting deep root development, sold as an add-on for residential customers.
- Beneficial Nematodes A 100% organic soil pest prevention treatment using microscopic worms that enter insect hosts through natural openings and release toxin-producing bacteria to eliminate pests, sold as an add-on for residential customers.
- Drought Buster A summer application combining Hydretain granular treatment (water-absorbing polymer) with Dispatch liquid aeration to maximize irrigation efficiency and reduce heat stress, sold as an add-on for residential customers.
Quantifiable outcome
- Over 20 million fewer pounds of chemicals would be released into the environment each year if every American lawn used 80% less herbicide with spot-treatment for weeds
- +1 more outcomes
Companies that use Soils Alive
Customer profileSegments1 record
Ideal customer profiles1 record
Soils Alive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Soils Alive partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Soils Alive competitors and assessment
Company assessmentDirect peers
- Weed Man: Franchise lawn care provider with strong presence across the US and Canada offering fertilization and weed control programs. Comparable residential subscription model with regional operator structure.
- Lawn Doctor: National lawn care franchise with localized service delivery, custom-blended treatments, and recurring service plans. Comparable business model with field-based technician delivery to residential customers.
- NaturaLawn of America: National franchise specializing in organic-based lawn care programs. Most direct comparable given organic-first positioning, residential D2C model, and proprietary treatment approach similar to Soils Alive's Soil Building Program.
- Spring-Green Lawn Care: Mid-sized US lawn care franchise offering recurring fertilization, weed control, and pest management programs to residential customers. Similar subscription-based service tiers and route-based delivery model.
Broad incumbents
- TruGreen: Largest US residential lawn care company with national coverage. Operates broader portfolio of conventional and increasingly natural services; competes with Soils Alive across DFW but lacks the same organic-first brand positioning.
- SavATree: Larger regional provider offering integrated tree, shrub, and lawn care services. Comparable add-on service categories (deep root fertilization, pest control) but operates at broader portfolio scale.
Regional players
- Lawn Pride: Regional Midwest US lawn care company offering fertilization and weed control programs to residential customers. Comparable subscription service model with local route delivery.
- GreenDrop Lawns: Canadian-based lawn care company with organic and natural treatment focus. Comparable organic positioning but operates exclusively in Canada rather than directly competing in DFW.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Soils Alive social profiles
Digital presenceSoils Alive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soils Alive leadership team
Management profileNumber of profiles
Profiles2 records
Soils Alive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soils Alive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soils Alive
What does Soils Alive do?
Soils Alive provides organic residential lawn care services in the Dallas-Fort Worth metro area, anchored by a proprietary Liquid Compost blend and a year-round Soil Building Program. Offerings include three subscription tiers (All-In, Boost & Defend, Soil Starter Kit), supplemental add-ons such as fire ant control, deep root fertilization, core aeration, beneficial nematodes, and drought buster, plus an all-natural Mosquito Control Program using essential-oil-based fogging and larvicide treatments.
Is Soils Alive a public or private company?
Soils Alive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soils Alive founded?
Soils Alive was founded in 1997. It employs 11 to 50 people.
Where is Soils Alive based?
Soils Alive is headquartered in Garland, United States, in the North America region.
How does Soils Alive make money?
Three revenue lines are on record. Soil Building Program (Recurring Service Plans) is the primary driver. The others are add-On Services (A la Carte) and mosquito Control Program.
Who are Soils Alive's main competitors?
Direct peers on record are Weed Man, Lawn Doctor, NaturaLawn of America and Spring-Green Lawn Care. Broad incumbents are TruGreen and SavATree. Regional players are Lawn Pride and GreenDrop Lawns.
Does Soils Alive have an API?
No public API is recorded for Soils Alive.
What industry is Soils Alive in?
Soils Alive's product category is Residential Lawn Care Services. Its primary akta.pro industry code is IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control), with a secondary code of HSAIAGAF, Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes). Its NAICS code is 561730 and its SIC code is 700.