Kinekt By Cirrus Cycles
Kinekt By Cirrus Cycles designs and assembles active suspension seatposts and handlebar stems for individual cyclists, with primary demand from e-bike, gravel, commuter, and mountain riders in North America and select international markets.
- Company typePrivate
- Founded2010
- HeadquartersBellingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kinekt By Cirrus Cycles does
Kinekt By Cirrus Cycles (legally Cirrus Cycles, Inc.) is a privately held cycling components company founded in 2010 by Paul Barkley in Bellingham, Washington. The company designs, assembles, and sells active suspension seatposts and handlebar stems based on a patented undamped isolation mechanism in which the rider's body acts as the damping system, enabling friction-free vertical travel of up to 35mm across a rider weight range of 80–320 lbs. Core products include LR and XR seatpost variants in aluminum ($269.95) and carbon fiber ($349.95), and three suspension stems at $189.95 differentiated by rise angle (7° Performance, 30° Comfort, 50° Comfort+); the portfolio is extended by interchangeable spring sets, rebuild kits, shims, color kits, anti-theft collars, protective wraps, and a branded saddle bag. The company was granted a patent on its core seatpost technology in 2014, launched suspension stems in 2020, and relocated to a larger Bellingham, WA assembly facility that year, growing headcount to 20+.
The business runs primarily as a direct-to-consumer Shopify storefront (cirruscycles.com) with worldwide shipping, supplemented by a recruited dealer network of local bike shops and international distribution partners. Marketing is content-led and product-led: a YouTube library of installation and tuning tutorials, an ambassador program, customer testimonials surfaced on product pages, downloadable how-to PDFs, and a 30-day comfort guarantee that reduces purchase risk. Target customer segments are predominantly individual cyclists and small-buyer SMB channels, with named use cases spanning e-bike commuting, gravel, mountain, road, tandem, fat tire, and everyday riding — e-bike riders are emphasized as a primary segment due to heavier bike weights and higher vibration transfer.
The company is founder-owned with no disclosed outside funding, IPO, or parent entity. All Kinekt products are assembled and tested at the Bellingham headquarters. Pricing is one-time/perpetual across hardware SKUs with a parts/accessories tail generating recurring revenue from existing owners, and a digital gift card offering completes the lineup. Distribution spans North America and select international markets, with non-US customers responsible for duties, VAT, and import fees.
Kinekt By Cirrus Cycles firmographics
Firmographics- Name
- Kinekt By Cirrus Cycles
- Legal name
- Cirrus Cycles, Inc.
- Website
- https://cirruscycles.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kinekt By Cirrus Cycles designs and assembles active suspension seatposts and handlebar stems for individual cyclists, with primary demand from e-bike, gravel, commuter, and mountain riders in North America and select international markets.
- Ownership category
- akta.pro rank
Kinekt By Cirrus Cycles industry classification
Industry- Product category
- Bicycle Suspension Components
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Kinekt By Cirrus Cycles is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kinekt By Cirrus Cycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Suspension Seatpost Sales: Primary revenue stream from selling active suspension seatposts in aluminum ($269.95) and carbon fiber ($349.95) variants. Available in LR (80-180 lbs) and XR (80-320 lbs) models.
- Suspension Stem Sales: Revenue from selling suspension stems in multiple angles: 7° Performance ($189.95), 30° Comfort ($189.95), and 50° Comfort+ ($189.95).
- Parts & Accessories: Replacement springs, bushings, rebuild kits, shims, color kits, and accessories ranging from $2 to $70. Ongoing revenue from maintenance and customization purchases.
- Gift Cards: Digital gift cards sold in $50, $100, $200, $300, and $350 denominations for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kinekt Active Suspension Seatpost - LR Aluminum ($269.95) |
| One time/ perpetual license | Pay-as-you-go | Kinekt Active Suspension Seatpost - LR Carbon ($349.95) |
| One time/ perpetual license | Pay-as-you-go | Kinekt Active Suspension Seatpost - XR Aluminum ($269.95) |
| One time/ perpetual license | Pay-as-you-go | Kinekt Active Suspension Seatpost - XR Carbon ($349.95) |
| One time/ perpetual license | Pay-as-you-go | Suspension Stem - 7° Performance ($189.95) |
| One time/ perpetual license | Pay-as-you-go | Suspension Stem - 30° Comfort ($189.95) |
| One time/ perpetual license | Pay-as-you-go | Suspension Stem - 50° Comfort+ ($189.95) |
| Unit Pricing | Pay-as-you-go | Replacement Parts & Accessories ($2 - $70) |
| One time/ perpetual license | Pay-as-you-go | Gift Cards ($50 - $350) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Kinekt By Cirrus Cycles product offering
Product offeringCore offering
Kinekt designs, manufactures, and sells patented active suspension seatposts and stems for bicycles, plus a full line of replacement parts and accessories. Products are assembled at the company's Bellingham, WA facility and sold through a direct-to-consumer Shopify store, an authorized dealer network, and international distributors, targeting individual cyclists across e-bike, gravel, commuter, mountain, road, tandem, and fat-tire disciplines.
Product overview
Kinekt By Cirrus Cycles offers a unified product portfolio centered on active suspension technology for bicycles. The core offering consists of two product lines: Active Suspension Seatposts (available in LR and XR models, in aluminum or carbon fiber) that provide vertical compliance and body isolation from road vibrations, and Active Suspension Stems (available in 7° Performance, 30° Comfort, and 50° Comfort+ variants) that reduce upper body fatigue. The seatpost line uses interchangeable springs and adjustable preload to customize ride feel across rider weights from 80-320 lbs, while stems offer varying rise angles for different riding postures. The portfolio is complemented by a comprehensive accessories line including replacement springs, rebuild kits, shims, color kits, anti-theft collars, protective wraps, and saddle bags. Products are assembled in Bellingham, Washington, and sold primarily through the company's direct e-commerce store.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinekt Active Suspension Seatpost - LR Aluminum Lightweight aluminum active suspension seatpost for riders 80–180 lbs (36–82 kg), with adjustable spring preload and interchangeable springs for customizable comfort on road, gravel, and commuter bikes. Available in 27.2mm, 30.9mm, and 31.6mm diameters and 350mm or 420mm lengths; includes two installed black/black springs plus two additional purple/purple springs.
- Kinekt Active Suspension Seatpost - LR Carbon Premium carbon fiber active suspension seatpost for riders 80–180 lbs, offering featherweight performance (521–535g) with all-day comfort for gravel, endurance road, and XC trail riding. 27.2mm diameter; 330mm and 380mm lengths; includes protective wrap and 50mm aluminum control knob.
- Kinekt Active Suspension Seatpost - XR Aluminum Heavy-duty aluminum active suspension seatpost supporting riders 80–320 lbs (36–145 kg), engineered for e-bikes, cargo bikes, and demanding terrain with increased spring firmness. Available in 27.2mm, 30.9mm, 31.6mm, and 34.9mm diameters and 350mm or 420mm lengths; includes installed black/yellow springs plus purple/white/red additional springs.
- Kinekt Active Suspension Seatpost - XR Carbon Lightweight carbon fiber active suspension seatpost for riders 80–320 lbs, combining high-load capacity (571–587g) with performance design for e-bike and cargo bike applications. 27.2mm diameter; 330mm and 380mm lengths; includes protective wrap and 60mm nylon control knob.
- Suspension Stem - 7° Performance
Quantifiable outcome
- Vertical travel range: 0-35mm
- +4 more outcomes
Companies that use Kinekt By Cirrus Cycles
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles4 records
Kinekt By Cirrus Cycles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kinekt By Cirrus Cycles partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Kinekt Dealer NetworkcoreBike shop and retailer partners who stock and sell Kinekt products. The company emphasizes solid dealer margins, flexibility, support, and service. Dealers benefit from innovative products riders love and the company's established brand reputation built over 14+ years.
- International Distribution PartnerssupportingInternational distribution partners enable ordering for customers outside the US. Products ship internationally via UPS, FedEx, and USPS. Customers are responsible for customs duties, VAT, and import fees.
- Kinekt Ambassador TeamsupportingBrand ambassadors including Cera Reusser (Port Ludlow, WA), Mike Schreck (Ronald, WA), and Lisa Mormann (@cycling_chic73). Ambassadors receive free products, discount access, swag, and affiliate commission. They provide original content, enthusiasm, and product feedback. Currently accepting applications for 2026 program.
- ShopifycoreE-commerce platform hosting the Kinekt online store. Provides the technology infrastructure for product catalog, shopping cart, checkout, payment processing, and order fulfillment. Powers the direct-to-consumer sales channel.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Kinekt By Cirrus Cycles competitors and assessment
Company assessmentBroad incumbents
- Fox Racing Shox: Global premium suspension brand with seatpost and stem-adjacent products. Comparable premium positioning and suspension expertise at vastly larger scale.
- SRP Cycling / SR Suntour: Major global suspension manufacturer offering suspension seatposts and stems as part of a much broader cycling component portfolio. Overlaps in suspension technology but at much greater scale.
- RockShox (SRAM): Dominant suspension fork maker within SRAM's portfolio. Adjacent suspension technology and global dealer reach, though primary focus is front suspension rather than seatposts/stems.
Emerging players
- Brooks England: Premium cycling accessories brand (saddles, bags, grips) targeting comfort-oriented, often older cyclists. Comparable customer demographic and premium positioning, though not direct product overlap.
- SQ Lab: Ergonomic bike fitting components and saddles focused on cyclist comfort and pain reduction. Adjacent positioning targeting the same back/joint pain pain points Kinekt addresses.
Direct peers
- Redshift Sports: Direct competitor in suspension seatposts and stems for cycling, gravel, and e-bike use. Closely comparable product line targeting the same vibration-isolation and comfort value proposition.
- BodyFloat: Direct competitor in suspension seatposts; legacy brand in the same niche that Kinekt itself historically operated under (BodyFloat rebuild kits still appear in Kinekt's catalog).
- Ergon: Makes ergonomic cycling components including suspension seatposts and grips. Targets the same comfort-focused cyclist segments with similar premium positioning and dealer distribution.
- Cane Creek Cycling Components: Independent US-based cycling components manufacturer (headset, suspension, dropper posts). Comparable as a premium boutique US bike components brand with a similar dealer-led distribution model.
- PNW Components: Direct-to-consumer-focused dropper posts and components brand targeting mountain and gravel riders. Comparable business model (DTC-led, premium positioned, US-based).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kinekt By Cirrus Cycles social profiles
Digital presenceKinekt By Cirrus Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinekt By Cirrus Cycles leadership team
Management profileNumber of profiles
Profiles2 records
Kinekt By Cirrus Cycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinekt By Cirrus Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinekt By Cirrus Cycles
What does Kinekt By Cirrus Cycles do?
Kinekt designs, manufactures, and sells patented active suspension seatposts and stems for bicycles, plus a full line of replacement parts and accessories. Products are assembled at the company's Bellingham, WA facility and sold through a direct-to-consumer Shopify store, an authorized dealer network, and international distributors, targeting individual cyclists across e-bike, gravel, commuter, mountain, road, tandem, and fat-tire disciplines.
Is Kinekt By Cirrus Cycles a public or private company?
Kinekt By Cirrus Cycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kinekt By Cirrus Cycles founded?
Kinekt By Cirrus Cycles was founded in 2010. It employs 11 to 50 people.
Where is Kinekt By Cirrus Cycles based?
Kinekt By Cirrus Cycles is headquartered in Bellingham, United States, in the North America region.
How does Kinekt By Cirrus Cycles make money?
Four revenue lines are on record. Suspension Seatpost Sales are the primary driver. The others are suspension Stem Sales, parts & Accessories and gift Cards.
Who are Kinekt By Cirrus Cycles's main competitors?
Broad incumbents on record are Fox Racing Shox, SRP Cycling / SR Suntour and RockShox (SRAM). Emerging players are Brooks England and SQ Lab. Direct peers are Redshift Sports, BodyFloat, Ergon, Cane Creek Cycling Components and PNW Components.
Does Kinekt By Cirrus Cycles have an API?
No public API is recorded for Kinekt By Cirrus Cycles.
What industry is Kinekt By Cirrus Cycles in?
Kinekt By Cirrus Cycles's product category is Bicycle Suspension Components. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.