Kinekt By Cirrus Cycles

What Kinekt By Cirrus Cycles does

Kinekt By Cirrus Cycles (legally Cirrus Cycles, Inc.) is a privately held cycling components company founded in 2010 by Paul Barkley in Bellingham, Washington. The company designs, assembles, and sells active suspension seatposts and handlebar stems based on a patented undamped isolation mechanism in which the rider's body acts as the damping system, enabling friction-free vertical travel of up to 35mm across a rider weight range of 80–320 lbs. Core products include LR and XR seatpost variants in aluminum ($269.95) and carbon fiber ($349.95), and three suspension stems at $189.95 differentiated by rise angle (7° Performance, 30° Comfort, 50° Comfort+); the portfolio is extended by interchangeable spring sets, rebuild kits, shims, color kits, anti-theft collars, protective wraps, and a branded saddle bag. The company was granted a patent on its core seatpost technology in 2014, launched suspension stems in 2020, and relocated to a larger Bellingham, WA assembly facility that year, growing headcount to 20+.

The business runs primarily as a direct-to-consumer Shopify storefront (cirruscycles.com) with worldwide shipping, supplemented by a recruited dealer network of local bike shops and international distribution partners. Marketing is content-led and product-led: a YouTube library of installation and tuning tutorials, an ambassador program, customer testimonials surfaced on product pages, downloadable how-to PDFs, and a 30-day comfort guarantee that reduces purchase risk. Target customer segments are predominantly individual cyclists and small-buyer SMB channels, with named use cases spanning e-bike commuting, gravel, mountain, road, tandem, fat tire, and everyday riding — e-bike riders are emphasized as a primary segment due to heavier bike weights and higher vibration transfer.

The company is founder-owned with no disclosed outside funding, IPO, or parent entity. All Kinekt products are assembled and tested at the Bellingham headquarters. Pricing is one-time/perpetual across hardware SKUs with a parts/accessories tail generating recurring revenue from existing owners, and a digital gift card offering completes the lineup. Distribution spans North America and select international markets, with non-US customers responsible for duties, VAT, and import fees.

Name

Kinekt By Cirrus Cycles

Legal name

Cirrus Cycles, Inc.

Website

https://cirruscycles.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinekt By Cirrus Cycles designs and assembles active suspension seatposts and handlebar stems for individual cyclists, with primary demand from e-bike, gravel, commuter, and mountain riders in North America and select international markets.

Ownership category

akta.pro rank

Product category

Bicycle Suspension Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Suspension seatposts
• Suspension stems
• Bicycle comfort components
• Active suspension technology
• Cycling accessories

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Suspension Seatpost Sales: Primary revenue stream from selling active suspension seatposts in aluminum ($269.95) and carbon fiber ($349.95) variants. Available in LR (80-180 lbs) and XR (80-320 lbs) models.
2. Suspension Stem Sales: Revenue from selling suspension stems in multiple angles: 7° Performance ($189.95), 30° Comfort ($189.95), and 50° Comfort+ ($189.95).
3. Parts & Accessories: Replacement springs, bushings, rebuild kits, shims, color kits, and accessories ranging from $2 to $70. Ongoing revenue from maintenance and customization purchases.
4. Gift Cards: Digital gift cards sold in $50, $100, $200, $300, and $350 denominations for gifting purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kinekt designs, manufactures, and sells patented active suspension seatposts and stems for bicycles, plus a full line of replacement parts and accessories. Products are assembled at the company's Bellingham, WA facility and sold through a direct-to-consumer Shopify store, an authorized dealer network, and international distributors, targeting individual cyclists across e-bike, gravel, commuter, mountain, road, tandem, and fat-tire disciplines.

Product overview

Kinekt By Cirrus Cycles offers a unified product portfolio centered on active suspension technology for bicycles. The core offering consists of two product lines: Active Suspension Seatposts (available in LR and XR models, in aluminum or carbon fiber) that provide vertical compliance and body isolation from road vibrations, and Active Suspension Stems (available in 7° Performance, 30° Comfort, and 50° Comfort+ variants) that reduce upper body fatigue. The seatpost line uses interchangeable springs and adjustable preload to customize ride feel across rider weights from 80-320 lbs, while stems offer varying rise angles for different riding postures. The portfolio is complemented by a comprehensive accessories line including replacement springs, rebuild kits, shims, color kits, anti-theft collars, protective wraps, and saddle bags. Products are assembled in Bellingham, Washington, and sold primarily through the company's direct e-commerce store.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinekt Active Suspension Seatpost - LR Aluminum Lightweight aluminum active suspension seatpost for riders 80–180 lbs (36–82 kg), with adjustable spring preload and interchangeable springs for customizable comfort on road, gravel, and commuter bikes. Available in 27.2mm, 30.9mm, and 31.6mm diameters and 350mm or 420mm lengths; includes two installed black/black springs plus two additional purple/purple springs.
• Kinekt Active Suspension Seatpost - LR Carbon Premium carbon fiber active suspension seatpost for riders 80–180 lbs, offering featherweight performance (521–535g) with all-day comfort for gravel, endurance road, and XC trail riding. 27.2mm diameter; 330mm and 380mm lengths; includes protective wrap and 50mm aluminum control knob.
• Kinekt Active Suspension Seatpost - XR Aluminum Heavy-duty aluminum active suspension seatpost supporting riders 80–320 lbs (36–145 kg), engineered for e-bikes, cargo bikes, and demanding terrain with increased spring firmness. Available in 27.2mm, 30.9mm, 31.6mm, and 34.9mm diameters and 350mm or 420mm lengths; includes installed black/yellow springs plus purple/white/red additional springs.
• Kinekt Active Suspension Seatpost - XR Carbon Lightweight carbon fiber active suspension seatpost for riders 80–320 lbs, combining high-load capacity (571–587g) with performance design for e-bike and cargo bike applications. 27.2mm diameter; 330mm and 380mm lengths; includes protective wrap and 60mm nylon control knob.
• Suspension Stem - 7° Performance

Quantifiable outcome

• Vertical travel range: 0-35mm
• +4 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Kinekt Dealer NetworkcoreChannel Partner/ Reseller/ DistributorBike shop and retailer partners who stock and sell Kinekt products. The company emphasizes solid dealer margins, flexibility, support, and service. Dealers benefit from innovative products riders love and the company's established brand reputation built over 14+ years.
• International Distribution PartnerssupportingChannel Partner/ Reseller/ DistributorInternational distribution partners enable ordering for customers outside the US. Products ship internationally via UPS, FedEx, and USPS. Customers are responsible for customs duties, VAT, and import fees.
• Kinekt Ambassador TeamsupportingGTM or Marketing PartnerBrand ambassadors including Cera Reusser (Port Ludlow, WA), Mike Schreck (Ronald, WA), and Lisa Mormann (@cycling_chic73). Ambassadors receive free products, discount access, swag, and affiliate commission. They provide original content, enthusiasm, and product feedback. Currently accepting applications for 2026 program.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the Kinekt online store. Provides the technology infrastructure for product catalog, shopping cart, checkout, payment processing, and order fulfillment. Powers the direct-to-consumer sales channel.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Fox Racing Shox: Global premium suspension brand with seatpost and stem-adjacent products. Comparable premium positioning and suspension expertise at vastly larger scale.
• SRP Cycling / SR Suntour: Major global suspension manufacturer offering suspension seatposts and stems as part of a much broader cycling component portfolio. Overlaps in suspension technology but at much greater scale.
• RockShox (SRAM): Dominant suspension fork maker within SRAM's portfolio. Adjacent suspension technology and global dealer reach, though primary focus is front suspension rather than seatposts/stems.

Emerging players

• Brooks England: Premium cycling accessories brand (saddles, bags, grips) targeting comfort-oriented, often older cyclists. Comparable customer demographic and premium positioning, though not direct product overlap.
• SQ Lab: Ergonomic bike fitting components and saddles focused on cyclist comfort and pain reduction. Adjacent positioning targeting the same back/joint pain pain points Kinekt addresses.

Direct peers

• Redshift Sports: Direct competitor in suspension seatposts and stems for cycling, gravel, and e-bike use. Closely comparable product line targeting the same vibration-isolation and comfort value proposition.
• BodyFloat: Direct competitor in suspension seatposts; legacy brand in the same niche that Kinekt itself historically operated under (BodyFloat rebuild kits still appear in Kinekt's catalog).
• Ergon: Makes ergonomic cycling components including suspension seatposts and grips. Targets the same comfort-focused cyclist segments with similar premium positioning and dealer distribution.
• Cane Creek Cycling Components: Independent US-based cycling components manufacturer (headset, suspension, dropper posts). Comparable as a premium boutique US bike components brand with a similar dealer-led distribution model.
• PNW Components: Direct-to-consumer-focused dropper posts and components brand targeting mountain and gravel riders. Comparable business model (DTC-led, premium positioned, US-based).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cirruscycles.kinekt
• Instagraminstagram.com/cirruscyclesinc
• Xx.com/cirruscycles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinekt By Cirrus Cycles