Fleurs De Villes
Fleurs de Villes is a Vancouver-based experiential events company, founded in 2016, that produces traveling fresh-flower mannequin exhibitions at premier retail destinations, historic estates, and cultural venues across North America, the UK, and Australia, partnering with local florists and luxury brand sponsors.
- Company typePrivate
- Founded2016
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fleurs De Villes does
Fleurs de Villes Inc. is a Vancouver-based, privately-held experiential events company founded in 2016 that produces traveling floral exhibitions built around fresh-flower mannequin installations created by local florists. The core product is a series of themed, multi-city shows — including NOËL (holiday), WONDER (natural wonders), AUTUMN (seasonal), THE GILDED AGE (HBO series tie-in), and bespoke collections — staged at premier retail destinations (Hudson Yards, South Coast Plaza, Bal Harbour Shops, Oakridge Centre, Bloor-Yorkville), historic estates (Cheekwood, Filoli, Lynnewood Hall, Greystone Mansion, Lyndhurst, Flagler Museum), and cultural venues (VanDusen Botanical Garden, Covent Garden) across Canada, the United States, the United Kingdom, and Australia.
The underlying technology is intentionally lightweight: a Webflow-hosted marketing site paired with a Mailchimp newsletter funnel and a global florist partnership network coordinated manually. Revenue is generated through three channels: ticketed admission (sold through host venue systems), brand sponsorships with luxury partners (Coach, Dior, Godiva, Taittinger, Air France, Diptyque, Four Seasons), and hosting collaborations with retail and cultural venues. Pricing is event-specific — some shows are free public floral trails (e.g., Bloor-Yorkville, Robson Street) while others are ticketed, bundled with venue admission. The business runs on a multi-sided model connecting venues, florists, brand sponsors, and audiences, with no disclosed funding rounds, an 11–50 employee footprint, and ownership concentrated with co-founder Tina Barkley.
Fleurs De Villes firmographics
Firmographics- Name
- Fleurs De Villes
- Legal name
- Fleurs de Villes Inc.
- Website
- https://fleursdevilles.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fleurs de Villes is a Vancouver-based experiential events company, founded in 2016, that produces traveling fresh-flower mannequin exhibitions at premier retail destinations, historic estates, and cultural venues across North America, the UK, and Australia, partnering with local florists and luxury brand sponsors.
- Ownership category
- akta.pro rank
Fleurs De Villes industry classification
Industry- Product category
- Floral Event Production & Exhibitions
- NAICS
- Florists (45931), Museums, Historical Sites, and Similar Institutions (712), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Arts, Crafts & Maker Fairs (MPAGAFAJ), Parks, Gardens & Botanical Attractions (THAJACAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Literary, Film & Pop-Culture Location Tours (THAJAAAL)
Keywords
Where Fleurs De Villes is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fleurs De Villes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Event Tickets: Revenue from ticketed entry to floral exhibitions at venues such as Cheekwood Estate & Gardens, Filoli House & Gardens, Lynnewood Hall, and Greystone Mansion. Tickets are sold through venue ticketing systems or host venue websites.
- Brand Partnerships & Sponsorships: Partnerships with brands across luxury, hospitality, fashion, and lifestyle categories. Brand partners receive visibility and engagement opportunities at shows in exchange for sponsorship support. Partners include Coach, Dior, Godiva, Taittinger, and other premium brands.
- Host Venue Collaborations: Collaborations with retail destinations, shopping centers, and cultural venues that host shows. Venues benefit from increased foot traffic and footfall while Fleurs de Villes provides the event concept and florist network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ticketed admission to floral exhibitions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fleurs De Villes product offering
Product offeringCore offering
Fleurs de Villes produces immersive traveling floral exhibitions featuring fresh floral mannequins and installations created by local florists at iconic retail, botanical, and heritage venues. It monetizes through ticketed and free public shows, host-venue collaborations, and brand sponsorships.
Product overview
Fleurs de Villes operates as an event-based company producing immersive floral exhibitions. Their core offering consists of traveling floral shows featuring mannequins adorned with fresh flowers created by local florists. The company organizes themed event series including THE GILDED AGE (inspired by HBO's series), NOËL (holiday-themed), WONDER (natural wonders), and AUTUMN (seasonal). Additional offerings include a Journal (editorial content) and a Florist Partnership Program connecting local florists with their exhibitions. The company has staged over 125 shows in 29 cities across 5 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleurs de Villes Floral Shows Immersive traveling floral exhibitions featuring fresh floral mannequins and installations created by local florists, staged at iconic global destinations to showcase local floral artistry for public audiences and venue hosts.
- Fleurs de Villes THE GILDED AGE A themed floral celebration inspired by the HBO series The Gilded Age, bringing opulence and iconic characters to life through floral storytelling at prestigious historic estates.
- Fleurs de Villes NOËL Annual holiday-themed floral trail celebrating the Christmas season with winter-themed installations and signature floral mannequins created by local florists.
- Fleurs de Villes WONDER A fresh floral celebration of the natural wonders of the world, featuring floral mannequins inspired by nature's extraordinary marvels.
- Fleurs de Villes AUTUMN A fresh floral celebration of the golden season, featuring fresh floral mannequins reflecting autumnal storytelling and artistry.
- Fleurs de Villes Journal A monthly editorial collection of floral stories from cities around the world, covering celebration, culture, style, voyage, and floral artistry.
- Florist Partnership Program A program connecting the company with local florists worldwide to participate in floral events and exhibitions, showcasing florists' talents through mannequin designs.
- Newsletter Subscription A monthly newsletter providing cultivated floral stories from cities around the world and invitations to upcoming shows.
Companies that use Fleurs De Villes
Customer profileSegments4 records
Ideal customer profiles4 records
Fleurs De Villes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fleurs De Villes partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major, minor and flagship.
- Cheekwood Estate & GardenscoreHost venue for Fleurs de Villes THE GILDED AGE Nashville (August 1-9, 2026). Provides botanic hall, Frist Learning Center, and historic mansion spaces for floral mannequin exhibitions.
- Bloor-Yorkville BIAcoreBusiness improvement area partnership for Toronto NOEL annual floral trail. Host of recurring annual Fleurs de Villes events in Toronto's downtown core.
- Hudson YardsmajorNew York City destination hosting Fleurs de Villes exhibitions. Previously hosted HAMILTON-themed floral mannequins showcasing Schuyler Sisters.
- Covent GardenmajorIconic London destination hosting Fleurs de Villes Covent Garden exhibitions. Featured WICKED-themed mannequins created by local florists.
- Oakridge CentrecoreVancouver shopping destination that has hosted multiple Fleurs de Villes events, including Mother's Day celebrations and seasonal exhibitions.
- South Coast PlazamajorLuxury shopping center in Costa Mesa, California hosting Fleurs de Villes exhibitions as part of SCP brand partnership.
- Bal Harbour ShopsmajorLuxury retail destination in Miami hosting Fleurs de Villes exhibitions.
- Filoli House & GardenscoreHistoric house and garden estate in Northern California hosting Fleurs de Villes THE GILDED AGE (September 18, 2026).
- Lynnewood HallcoreGilded Age estate in Philadelphia hosting Fleurs de Villes THE GILDED AGE (September 25 - October 4, 2026) as first public opening in 84+ years.
- Greystone MansioncoreHistoric Beverly Hills estate hosting Fleurs de Villes THE GILDED AGE (October 28 - November 4, 2026).
- Lyndhurst MansioncoreHudson Valley Gilded Age estate hosting Fleurs de Villes THE GILDED AGE (November 20 - December 1, 2026) overlooking the Hudson River.
- Prudential Center (Boston)coreBoston shopping destination hosting Fleurs de Villes WONDER U.S. premiere (November 4-8, 2026).
- Place Ste-FoycoreQuebec City shopping center hosting Fleurs de Villes NOËL Quebec City debut (November 11-15, 2026).
- Scottsdale Fashion SquarecoreArizona luxury mall hosting Fleurs de Villes NOËL debut (November 11-15, 2026) featuring 15 couture floral mannequins.
- Flagler Museum (Palm Beach)coreHistoric Whitehall estate hosting Fleurs de Villes THE GILDED AGE (December 18-27, 2026) featuring Henry Morrison Flagler's 1902 mansion.
- VanDusen Botanical GardencoreVancouver botanical garden hosting Fleurs de Villes WONDER (May 22-31, 2026). Admission includes entry to the floral exhibition.
- Air FranceminorBrand partner contributing to Fleurs de Villes events and marketing activations.
- TaittingerminorChampagne brand partner for Fleurs de Villes events, providing hospitality and brand association with luxury floral experiences.
- CoachminorFashion brand partner for Fleurs de Villes exhibitions, aligning floral artistry with fashion heritage.
- Hamilton (Musical)majorBroadway musical collaboration creating HAMILTON-themed floral mannequins featuring Schuyler Sisters at Hudson Yards NYC exhibition.
- Wicked (Musical)majorBroadway musical collaboration creating WICKED-themed floral mannequin at Covent Garden London exhibition.
- HBO (The Gilded Age)flagshipMedia partnership creating Fleurs de Villes THE GILDED AGE exhibition theme inspired by the HBO original series. Multiple shows scheduled for 2026 at prestigious venues including Lynnewood Hall, Greystone Mansion, and Lyndhurst Mansion.
- DiptyqueminorLuxury fragrance brand partner for Fleurs de Villes events and exhibitions.
- Four Seasons HotelsminorLuxury hospitality brand partner providing accommodations and brand association with premium floral experiences.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fleurs De Villes competitors and assessment
Company assessmentBroad incumbents
- RHS Chelsea Flower Show: The Royal Horticultural Society's flagship floral exhibition is a globally recognized, sponsor-rich, themed flower show held in London — comparable in theme-driven floral spectacle and luxury brand sponsorship ecosystem (relevant given Fleurs de Villes' Covent Garden UK presence).
- Philadelphia Flower Show (PHS): Operated by the Pennsylvania Horticultural Society, the Philadelphia Flower Show is a long-running, large-scale ticketed floral exhibition with themed installations and sponsor integrations — comparable in event-scale, themed installation format, and consumer-ticketed model.
- Meow Wolf: An immersive art/experiential entertainment company operating large themed installations with sponsorship and ticketing — a useful comparable for the experiential-events, themed-installation, brand-sponsorship business model even though the medium (digital/physical art vs. florals) differs.
- 1-800-Flowers: Large public florist/gifting platform with brand partnerships and floral-content marketing — comparable as a brand-facing floral ecosystem player, though commercial model (gifts vs. exhibitions) differs; useful for sponsorship economics context.
- Floralies Internationales (Liège/Ghent): A long-running, large-scale themed international floral exhibition held in Belgium every five years, with mannequins/installations and country pavilions — a thematic, large-format floral-show peer with similar immersive, sculptural-floral design DNA.
Regional players
- Singapore Garden Festival / Gardens by the Bay Floral Display: Asia-based floral exhibitions and conservatory displays featuring large-scale themed floral installations at botanical gardens — a regional peer in the botanical-garden-hosted floral exhibition category overlapping with Fleurs de Villes' work at VanDusen and Cheekwood.
Direct peers
- Macy's Flower Show (historical): Macy's ran large-scale floral exhibitions inside flagship department stores for over 60 years — a directly comparable, venue-anchored floral showcase concept targeting retail audiences, now dormant but historically the closest analog to Fleurs de Villes' mannequin-format shows.
- Art in Bloom (various museums, e.g., North Carolina Museum of Art): Museum-hosted floral exhibitions pairing florists with artworks — same thematic, florist-created installation concept executed at cultural institutions, comparable in event duration, partnership structure, and ticketing.
- Bouquets to Art (de Young Museum): An annual floral exhibition at San Francisco's de Young Museum where florists create art-inspired arrangements displayed alongside the museum's collection — directly comparable as a museum-hosted, florist-partnered, themed ticketed installation event.
Others
- Experiential marketing agencies (e.g., MKG, Sparks): Large experiential marketing agencies that produce sponsored brand activations at retail and cultural venues — adjacent competitors for the same brand-sponsorship budgets Fleurs de Villes relies on, even though their medium is broader than floral art.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fleurs De Villes social profiles
Digital presenceFleurs De Villes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleurs De Villes leadership team
Management profileNumber of profiles
Profiles1 record
Fleurs De Villes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleurs De Villes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleurs De Villes
What does Fleurs De Villes do?
Fleurs de Villes produces immersive traveling floral exhibitions featuring fresh floral mannequins and installations created by local florists at iconic retail, botanical, and heritage venues. It monetizes through ticketed and free public shows, host-venue collaborations, and brand sponsorships.
Is Fleurs De Villes a public or private company?
Fleurs De Villes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fleurs De Villes founded?
Fleurs De Villes was founded in 2016. It employs 11 to 50 people.
Where is Fleurs De Villes based?
Fleurs De Villes is headquartered in Vancouver, Canada, in the North America region.
How does Fleurs De Villes make money?
Three revenue lines are on record. Event Tickets are the primary driver. The others are brand Partnerships & Sponsorships and host Venue Collaborations.
Who are Fleurs De Villes's main competitors?
Broad incumbents on record are RHS Chelsea Flower Show, Philadelphia Flower Show (PHS), Meow Wolf, 1-800-Flowers and Floralies Internationales (Liège/Ghent). Singapore Garden Festival / Gardens by the Bay Floral Display is listed as a regional player. Direct peers are Macy's Flower Show (historical), Art in Bloom (various museums, e.g., North Carolina Museum of Art) and Bouquets to Art (de Young Museum). Experiential marketing agencies (e.g., MKG, Sparks) is listed as an others.
Does Fleurs De Villes have an API?
No public API is recorded for Fleurs De Villes.
What industry is Fleurs De Villes in?
Fleurs De Villes's product category is Floral Event Production & Exhibitions. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of MPAGAFAJ, Arts, Crafts & Maker Fairs. Its NAICS code is 45931 and its SIC code is 7900.