Goosebump Ltd

What Goosebump Ltd does

Goosebump Limited is a Dublin-based, through-the-line creative advertising agency founded in 2007 and operating as a subsidiary within WPP Group, the global advertising and communications services conglomerate. The agency delivers integrated creative services spanning advertising campaigns, brand strategy, and multi-channel marketing solutions to enterprise and mid-market clients, with documented work across television, digital, and through-the-line executions.

The agency's portfolio is concentrated in food and beverage (Bulmers, Budweiser, Avonmore, Mooju, Dairygold, Denny, Folláin, Charleville, Ravifruit, DaVinci Gourmet, McDonnells), sports organizations (Paralympics Ireland, FAI, NPRO, Seven Summits), insurance (Liberty Insurance), comparison services (Bonkers.ie), healthcare (Hidden Hearing), and automotive (MG). Repeat engagements with major clients — including at least five distinct Bulmers campaigns, two Avonmore campaigns, and two Liberty Insurance campaigns — indicate ongoing retainer and project relationships rather than one-off commissions.

The business operates on a professional services model with project-based and retainer engagements priced on a quote basis; revenue, contract values, and pricing structure are not publicly disclosed. GTM is direct enterprise field sales targeting brand managers and marketing departments, with lead generation supported by an organic social presence (Facebook, LinkedIn, Twitter/X, Instagram) and a portfolio-driven website. The agency is headquartered at 30-31 Francis Street in Dublin's Liberties district (D08 YHW1), employs 11–50 people, and serves the Irish market as its primary geography. There is no disclosed API, product, or technology platform; the offering is creative services rather than software.

Name

Goosebump Ltd

Legal name

Goosebump Limited

Website

https://goosebump.ie

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Goosebump Limited is a Dublin-based, through-the-line creative advertising agency and WPP Group subsidiary serving Irish and international brands with integrated multi-channel campaigns, anchored in food and beverage, sports, and consumer clients.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Creative advertising services
• Through-the-line marketing
• Brand campaign development
• Integrated advertising agency
• Video campaign production

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative services including advertising campaigns, brand strategy, and through-the-line marketing solutions delivered to enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Goosebump Ltd is a Dublin-based full through-the-line creative services agency that delivers integrated advertising and marketing solutions across multiple channels and touchpoints. It creates bold, effective creative ideas spanning brand strategy, campaign development, video production, and digital marketing for enterprise and mid-market clients in food & beverage, sports, insurance, automotive, and nonprofit sectors.

Product overview

Goosebump Ltd is a Dublin-based full through-the-line creative services agency. The agency offers integrated advertising and marketing solutions across multiple channels and touchpoints, delivering bold and effective creative ideas for clients. The portfolio consists of a core creative services offering supplemented by a comprehensive showreel and numerous campaign projects across diverse sectors including beverages (Bulmers, Budweiser, Avonmore, Mooju), sports (Paralympics Ireland, FAI, Liberty Insurance), food (Dairygold, Denny, Folláin, Charleville), automotive (MG), financial services (Bonkers.ie, Hidden Hearing), and others. The agency works with major Irish and international brands to create campaigns spanning television, digital, and multi-channel advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Through-the-Line Creative Services Full through-the-line creative advertising agency service offering brand strategy, campaign concept development, video production, and digital marketing for enterprise and mid-market clients. Delivered as project-based work and ongoing retainers to brand owners across food & beverage, sports, insurance, automotive, and nonprofit sectors.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Brill Building: Dublin-based creative agency producing brand campaigns, content and digital work for Irish and international clients. Comparable channel mix and creative-led model with a similar mid-market client profile.

Direct peers

• Folk Wunderman Thompson: Dublin creative agency combining brand creative with Wunderman Thompson's data and CRM capabilities. Targets similar mid-to-large Irish brands with integrated campaigns.
• TBWA\Dublin: Irish outpost of global TBWA network, providing integrated creative services across multiple channels. Comparable size, Dublin location, and multinational parent structure; competes directly for the same F&B and sports mandates.
• BBDO Dublin: Dublin office of BBDO Worldwide offering full creative advertising services. Comparable scale, multinational parent, and Irish enterprise brand focus; competes directly for the same pitches.
• Core: Dublin-based creative agency producing integrated campaigns across film, digital, and OOH for Irish F&B and consumer brands. Overlaps directly with Goosebump's Irish enterprise brand proposition.
• DDFH&B: Dublin-based creative agency (now part of VMLY&R / Havas creative network). Operates a full through-the-line model serving major Irish enterprise brands, including F&B and retail categories where Goosebump also competes.
• Definition: Irish creative and content agency with similar sized team working on integrated brand campaigns for Irish enterprise clients. Comparable scale, channel mix, and category focus.
• Rothco: Dublin-based creative advertising agency operating in the Irish market with a similar full-service through-the-line offering, serving Irish and international enterprise brands across F&B and sports. Direct competitor for the same client roster Goosebump targets.

Broad incumbents

• Publicis Dublin: Dublin office of Publicis Groupe, a large global incumbent offering integrated creative and media services. Operates broader portfolio breadth but competes for the same Irish enterprise clients.
• Ogilvy Ireland: Irish operation of Ogilvy, a WPP sibling network within the same holding company. Geographic and category overlap with Goosebump, but operates at greater scale with broader service lines (PR, consulting, health).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goosebumpers
• Facebookfacebook.com/GoosebumpIRE
• LinkedInlinkedin.com/company/goosebump-marketing-agency
• Instagraminstagram.com/goosebump_agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goosebump Ltd