The Wallis Annenberg Center

What The Wallis Annenberg Center does

The Wallis Annenberg Center for the Performing Arts is a 501(c)(3) nonprofit performing arts venue operating since 2013 from a single campus in Beverly Hills, California, at 9390 N. Santa Monica Blvd. Its physical footprint combines the restored 1933 Italian Renaissance Revival former Beverly Hills Post Office (the Paula Kent Meehan Historic Building, which retains rare WPA fresco murals by Charles Kassler) with a purpose-built 500-seat Bram Goldsmith Theater designed by Zoltan Pali of SPF:architects, alongside a 150-seat Lovelace Studio Theater (black-box), a 6,600 sq ft outdoor East West Bank Plaza, and the 2,625 sq ft Randall Grand Hall.

The center presents and produces a September-through-August season spanning theater, music, dance, film, and lectures, anchored by resident programming with the Los Angeles Chamber Orchestra, co-presentations with LA Opera, the National Theatre in America screening series, and Film Independent Presents. Complementary offerings include GRoW @ The Wallis arts education (Grauman Fellowship, In-School Programming, Student Matinees, Creative Aging 55+), free Family Fest outdoor events, venue rentals for corporate and private events, and on-site F&B via the Briskin Bar and Sculpture Garden Bar.

Revenue is generated through single tickets and season subscriptions, group sales, venue rentals, hospitality concessions, and institutional donor support led by the Annenberg Foundation with additional backing from the City of Beverly Hills, East West Bank, the California Arts Council, and LA County Arts & Culture. Distribution is direct via thewallis.org, the physical box office, phone reservations, and a group-sales channel. The organization is led by incoming Executive Director and CEO Jean Davidson, appointed in March 2026 from the Kennedy Center.

Name

The Wallis Annenberg Center

Legal name

Wallis Annenberg Center for the Performing Arts

Website

https://thewallis.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wallis Annenberg Center for the Performing Arts is a 501(c)(3) nonprofit venue in Beverly Hills that presents and produces a season of theater, music, dance, and film across a 500-seat and 150-seat theater, serving LA-area audiences, students, families, and corporate event renters.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Motion Picture and Video Exhibition (51213), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Community & Cultural Screenings (Museums, Cultural Centers) (MPADAKAH), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Performing arts venue
• Live theater programming
• Arts education programs
• Venue rental services
• Classical music concerts

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single tickets and subscription packages for performances across theater, music, dance, and film programming. The center offers multi-buy packages and season subscriptions.
2. Venue Rentals: External rental inquiries accepted subject to availability and at the discretion of administrative, production and artistic staff. Rental spaces include Bram Goldsmith Theater, Lovelace Studio Theater, East West Bank Plaza, Jim and Eleanor Randall Grand Hall, and various event spaces.
3. Food and Beverage: On-site bars including Briskin Bar in the Randall Grand Hall and Jamie Tisch Sculpture Garden Bar, offering craft cocktails, wine, beer, tea, coffee, and snacks.
4. Donations and Fundraising: Donor support including the Wallis Annenberg Legacy Foundation and various giving levels with benefits. The center is a 501(c)(3) organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Wallis presents and produces a season of theater, music, dance, film, lectures, and young-audiences programming across its 500-seat Bram Goldsmith Theater and 150-seat Lovelace Studio Theater, supplemented by the GRoW @ The Wallis arts education programs and external venue rentals for corporate and private events. The center sells single tickets, multi-buy packages, and season subscriptions to individual consumers, while also generating revenue through on-site hospitality, event rentals, and institutional donor and grant support as a registered 501(c)(3) nonprofit.

Product overview

The Wallis Annenberg Center for the Performing Arts is a performing arts venue in Beverly Hills, California, consisting of two distinct buildings: the historic 1933 Italian Renaissance Revival former Beverly Hills Post Office and a new 500-seat state-of-the-art Bram Goldsmith Theater. The venue operates multiple performance spaces including the Bram Goldsmith Theater (500 seats) and Lovelace Studio Theater (150-seat flexible black box), along with event venues such as East West Bank Plaza and the Jim and Eleanor Randall Grand Hall. The center presents and produces a diverse season of theater, music, dance, film, and lectures, complemented by GRoW @ The Wallis arts education programs (including the Grauman Fellowship, In-School Programming, and Creative Aging 55+). Services include ticketing, venue rentals, and hospitality through on-site bars and restaurant partnerships. Programming partnerships include National Theatre in America screenings and Film Independent Presents film events.

Differentiator

Problem solved

Functional benefit

Brands

• GRoW @ The Wallis: Arts education space and programming wing
• The Sorting Room

Products and services

• Season Programming (2026/2027 Season)

Quantifiable outcome

• The Wallis hosts the Los Angeles Chamber Orchestra season alongside its own produced programming
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Film IndependentcoreGTM or Marketing PartnerOngoing partnership with Film Independent for exclusive screenings, live readings, and conversations with award-winning film actors, directors, composers, and producers. Past events have featured Guillermo del Toro, Andrew Garfield, Seth Meyers, Patrick Stewart, Donald Glover, and many more.
• LA OperacoreStrategic or Co-development PartnerCo-presentations of opera performances and recitals at The Wallis, including appearances by Erin Morley, Lawrence Brownlee, Sondra Radvanovsky, Jamie Barton, and other LA Opera artists.
• Los Angeles Chamber OrchestracoreStrategic or Co-development PartnerLACO performs its season at The Wallis, presenting orchestral concerts throughout the year including classical repertoire, world premieres, and collaborative performances.
• National Theatre in AmericacoreChannel Partner/ Reseller/ DistributorNational Theatre in America (NT Live) screens London's West End productions at The Wallis, bringing world-class British theater to Beverly Hills audiences. Over 100 productions released to date, screened in 2,500 venues across 74 countries.
• GRoW @ Annenberg FoundationcoreGTM or Marketing PartnerPresenting Sponsor of National Theatre in America @ The Wallis. Also supports the GRoW education wing of The Wallis.
• Los Angeles Master ChoraleminorStrategic or Co-development PartnerSingers from the Los Angeles Master Chorale perform with LACO for special orchestral-vocal works such as Bach's Christmas Oratorio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LA Opera (Dorothy Chandler Pavilion): Major LA opera company that co-presents at The Wallis and competes for opera/classical audiences; a much larger institution that overlaps on classical music programming and donor pool.
• Los Angeles Philharmonic (Walt Disney Concert Hall): Anchor LA classical-music institution with far larger capacity, endowment, and brand; overlaps with The Wallis on classical music programming and competes for the same donor and subscriber base.
• Kennedy Center: National flagship performing arts center where incoming CEO Jean Davidson previously led the NSO; operates on a much larger scale but sets the benchmark institutional model The Wallis aspires toward.

Direct peers

• Geffen Playhouse: Westside LA theater presenting a season of plays and programming with comparable ~500-seat capacity and similar donor/patron mix; directly competes for Beverly Hills-adjacent subscribers.
• Center Theatre Group (Ahmanson Theatre / Mark Taper Forum): Downtown LA's flagship theater operator presenting Broadway tours and new works across multiple venues; competes directly with The Wallis for LA theater audiences and corporate event rentals.
• Segerstrom Center for the Arts: Orange County mid-to-large size performing arts center presenting resident companies (Pacific Symphony, Phil Harmonic) and national tours; directly comparable multi-venue, multi-discipline regional PAC model.
• The Soraya (Younger Lane Center for the Arts at CSUN): LA-area mid-size performing arts presenter (formerly Valley Performing Arts Center) with similar ~1,700-seat hall offering music, dance, and family programming comparable to The Wallis's season mix.
• Pasadena Playhouse: Historic Pasadena theater producing and presenting plays with a similar mid-size, donor-supported operating model; competes for Greater LA theatergoers and corporate rental clients.
• CAP UCLA (Center for the Art of Performance at UCLA): University-affiliated LA presenter of music, dance, and theater with comparable mid-size venues and subscription model; presents overlapping artists and competes for Westside audiences.

Emerging players

• Film Independent: Nonprofit film organization that is also a programming partner of The Wallis; comparable as a curatorial/presenting nonprofit that monetizes screenings and live events rather than as a direct venue competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thewallisbh
• Facebookfacebook.com/TheWallisBH
• LinkedInlinkedin.com/company/wallis-annenberg-center-for-the-performing-arts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wallis Annenberg Center