Vipp

What Vipp does

Vipp is a privately held, 3rd-generation family-owned Danish design company founded in 1939 by metalsmith Holger Nielsen in Randers, Denmark, currently headquartered in Copenhagen under CEO Kasper Egelund and Concept Director Sofie Christensen Egelund, with a wholly-owned US subsidiary, Vipp USA LLC. Originally built around a single pedal waste bin now in MoMA's permanent collection, the company has expanded into a multi-category design house spanning kitchens (V1, V3, and the all-stainless-steel V4), modular sofas (Loft and Chimney), the Swivel chair family (452, 453, 453+, plus special editions), tables, outdoor furniture (Open-Air and Lagrasse collections), Lodge and Cabin seating and tables in FSC-certified wood, lighting, and bathroom and kitchen accessories. Customers include individual design-conscious consumers, professional interior designers and architects (served through the Trade Program USA with dedicated account managers and the pCon catalog specification tool), corporate clients such as Design Hotels and Lacoste, and design-forward travelers staying in the portfolio of bookable guesthouses and co-owned Vipp Residences.

The company's commercial engine combines direct-to-consumer e-commerce on vipp.com, owned showrooms in Copenhagen, New York, and Los Angeles, made-to-order products supported by online 3D and WebAR configurators for kitchens, sofas, and cabinets, and a hospitality arm that uses physical guesthouses as both revenue source and experiential marketing. Pricing is unit-based and premium, exemplified by $1,650-$2,000 Swivel chairs, a $6,300 Chimney sofa, a $3,525 Studio Desk, cabinets from DKK 1,995, and per-night guesthouse rates of EUR 650 (Vipp Pencil Case) to USD 1,000+ (Vipp Todos Santos), with made-to-order items being non-refundable and 6-10 week lead times. Strategic positioning leans on the MoMA-recognized industrial design heritage, three-generation family design stewardship, a documented FSC and ISO 14067 sustainability program, and recurring collaborations with architecture firms (Studio KO, PPAA) and textile houses (Pierre Frey, Dedar, Kvadrat, Dinesen), with no external investment and no public revenue disclosure.

Name

Vipp

Legal name

Vipp A/S

Website

https://vipp.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

51–100 employees

Short description

Vipp is a 3rd-generation, family-owned Danish design company selling premium furniture, modular kitchens, lighting, and accessories direct-to-consumer and via a Trade Program for designers, with owned showrooms in Copenhagen, New York, and Los Angeles and a portfolio of design-led guesthouses.

Ownership category

akta.pro rank

Product category

Premium Designer Home Furnishings

NAICS

Furniture and Related Product Manufacturing (337), Upholstered Household Furniture Manufacturing (337121), Household Furniture (except Wood and Upholstered) Manufacturing (337126), Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (3372), Interior Design Services (54141)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Serviced Residences (THAGAEAJ)

akta.pro secondary industries

Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI), VIP, Executive Dining & Hospitality Suites Catering (THAHAKAI)

Keywords

• Designer home furniture
• Modular kitchen systems
• Scandinavian industrial design
• Swivel chair collection
• Premium home accessories

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture and Accessories Sales: Vipp generates revenue primarily through direct sales of furniture (sofas, chairs, tables), kitchen systems, and home accessories via their e-commerce platform and showrooms. Products include the iconic pedal bin, lighting, bathroom products, and complete kitchen systems.
2. Guesthouse Accommodations: Vipp operates a portfolio of bookable design guesthouses and vacation rentals including Vipp Residences (Finca Selva Mallorca, co-owned), individual guesthouses (Vipp Pavilion Upstate NY, Vipp Townhouse Lagrasse, Vipp Cold Hawaii, Vipp Todos Santos Mexico, Vipp Pencil Case Copenhagen), and pop-up experiences like Vipp Palazzo Monti. Revenue from nightly and multi-night stays.
3. Trade Program (B2B): B2B revenue through Trade Program USA offering exclusive pricing, early access to product launches, and tailored project solutions for interior designers, architects, furniture specifiers, and licensed general contractors.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Vipp designs, manufactures, and sells premium Danish-Industrial-design furniture and home products, including the Swivel chair series (452, 453, 453+, special editions), Loft and Chimney modular sofas, FSC-certified Cabin and Lodge wood furniture, Studio Desk, and modular kitchen systems (V1, V3, V4, plus Open-Air outdoor kitchen). Alongside its physical product catalog, Vipp runs bookable design guesthouses and co-owned Vipp Residences that generate hospitality revenue and serve as experiential showrooms, with a Trade Program USA for interior designers and architects.

Product overview

Vipp is a Danish, 3rd generation family-owned company that has evolved from a single pedal bin (designed in 1939) into a comprehensive design universe. The company's product portfolio spans furniture (swivel chairs, sofas, tables, dining room and living room furniture), kitchens (V1, V3, and V4 kitchen lines plus Open-Air outdoor kitchen), bathroom products, and accessories. The furniture collection includes the Swivel Chair series (452, 453, 453+) with special editions, the Lodge and Cabin series in FSC-certified wood, and the Loft and Chimney modular sofa systems. Vipp offers digital configurators for kitchens, sofas, and cabinets enabling custom design. The company also operates a hospitality concept through Vipp Guesthouses (bookable design vacation homes) and Vipp Residences (co-owned properties). Professional services include a Trade Program for architects and designers.

Differentiator

Problem solved

Functional benefit

Brands

• Vipp Residences: A portfolio of co-owned, design-led vacation homes available for booking, located in various destinations worldwide.

Products and services

• Swivel Chair 452 The original Vipp Swivel chair with a four-star base, low upholstered leather seat and backrest, and 360-degree rotation, sold to design-conscious residential and professional buyers.
• Swivel Chair 453 An extra-padded Swivel chair with a larger backrest, taller profile, and 360-degree rotation on a four-legged base, designed for increased support.
• Swivel Chair 453+ An extra-padded, height-adjustable Swivel chair with a five-star base, gas lift, tilt mechanism, and 360-degree rotation, targeted at home office and conference settings.
• Swivel Chair Todos Santos (Special Edition) Limited-edition Swivel chair upholstered with Pierre Frey's vivid jacquard fabric for the Vipp Todos Santos guesthouse, available for pre-order to US customers.
• Swivel Chair Curly Edition Special edition Swivel chair featuring dense, wavy Australian sheepskin upholstery on a four-legged base.
• Bespoke Swivel customization service A made-to-order customization service letting customers upholster the Swivel chair in their own fabric (or fabrics selected from bespoke projects and archives), preserving the chair's silhouette and industrial precision.
• Pedal Bin Studio KO Copper Edition Limited-edition copper-finish pedal bin designed in collaboration with Studio KO, extending Vipp's iconic 1939 pedal bin into a collector edition.
• Chimney Sofa 3-seater Modular 3-seater sofa with curvy shapes, wood and steel construction, and a slender black powder-coated steel frame; part of Vipp's made-to-order modular sofa system.
• Loft Sofa 3-seater Modular 3-seater sofa with a wide, angular shape, wood and steel construction on a slender powder-coated steel frame, with customizable upholstery options.
• Studio Desk A home office desk with a polished aluminium frame and tabletops in Ocean Grey marble, Bosco green leather with walnut, or Camel leather with light oak.
• Lodge Series (Lodge Chair, Lodge Lounge Chair, Lodge Footstool) A series of FSC-certified wood furniture including the Lodge Chair, Lodge Lounge Chair, and Lodge Footstool, marking Vipp's expansion into tactile solid-wood residential furniture.
• Cabin Series (Cabin Chair, Cabin Lounge Chair, Cabin Counter Stool, Cabin Round/Square Tables) A series of FSC-certified wood dining and lounge furniture (chairs, lounge chair, counter stool, round and square tables) designed to age gracefully over time.
• Coffee Tables and Dining Tables A collection of coffee and dining tables with steel frames and surfaces in ceramic, oak, leather, and natural stone, designed to age gracefully.
• V1 Kitchen The first Vipp kitchen design, in black steel with island modules and tall cabinets, designed for contemporary minimalism and configured via the online Kitchen Configurator.
• V3 Kitchen A modular kitchen in anodized aluminium with extruded fronts and a sleek stainless-steel countertop, designed for sculptural silhouette and contrast in interior settings.
• V4 Kitchen Vipp's all-stainless-steel modular kitchen with extruded fronts and a stainless-steel countertop, representing the brand's most recent kitchen design approach.
• Open-Air Kitchen An outdoor kitchen collection extending Vipp's moulded-metal design heritage to exterior settings.
• Open-Air and Lagrasse Outdoor Collections Outdoor furniture collections (chairs, sofas, tables) in weather-resistant materials including Dune and Meadow fabrics, bringing Vipp's contemporary forms to exterior environments.
• Custom Cabinets Made-to-order cabinets designed via the online Cabinet Configurator with preset layouts or custom dimensions and materials (including marble), made-to-order and non-refundable.
• Vipp Guesthouses A portfolio of bookable design-led guesthouses (Vipp Pavilion Upstate NY, Vipp Townhouse Lagrasse, Vipp Cold Hawaii, Vipp Pencil Case Copenhagen, Vipp Chimney House, Vipp Loft, Vipp Todos Santos Mexico, Vipp Palazzo Monti and others) offering vacation accommodations that double as Vipp product showrooms.
• Vipp Residences A portfolio of co-owned, design-led vacation residences (including Finca Selva Mallorca) offering bookable luxury stays as a complement to Vipp's full ownership of its guesthouses.
• Trade Program USA A B2B professional program for interior designers, architects, furniture specifiers, and licensed general contractors, offering preferred pricing, dedicated account management, early access to product launches, custom solutions, and invitations to special events.

Quantifiable outcome

• 74% of wood-based products are FSC-certified, aiming for 100% certification by 2030
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Studio KOflagshipStrategic or Co-development Partner · 18 June 2025Marrakesh and Paris-based architecture practice (Karl Fournier and Olivier Marty) collaborated with Vipp to design an ephemeral guesthouse for 3daysofdesign 2025 at Vipp HQ Copenhagen. Also designed a limited-edition copper pedal bin. Studio KO is known for the Yves Saint Laurent Museum in Marrakesh and Chiltern Firehouse in London.
• PPAA (Pérez Palacios Arquitectos Asociados)flagshipStrategic or Co-development Partner · 1 December 2024Mexico City-based architecture studio led by Pablo Pérez Palacios designed Vipp Todos Santos guesthouse - Vipp's 10th guesthouse and first outside Europe. The 350m2 rammed earth property features Vipp V3 kitchen and Todos Santos special edition Swivel chair.
• Pierre FreycoreTechnology or Integration · 1 December 2024French textile house whose vivid jacquard fabric is used for the Vipp Swivel Chair Todos Santos special edition. The bold colours and rich textures echo the vibrant spirit of Mexico.
• Palazzo MonticoreStrategic or Co-development Partner · 18 April 2023Vipp partnered with Edoardo Monti's art foundation in Brescia, Italy to create Vipp Palazzo Monti - a pop-up guesthouse for one month (April-May 2023). Danish interior designer Julie Cloos Mølsgaard transformed the 13th-century palazzo into a liveable installation.
• Julie Cloos MølsgaardcoreStrategic or Co-development PartnerCopenhagen-based interior designer who has led multiple Vipp guesthouse renovations including Vipp Pencil Case (Copenhagen), Vipp Palazzo Monti (Italy), and designed Vipp Home. Integral creative partner for experiential spaces.
• Henri SalonminorStrategic or Co-development PartnerCopenhagen-based salon collaboration returning the Vipp pedal bin to where it all began (Marie Nielsen's hair salon). Limited-edition products finished in 'Henri teal' introduce softer expression while preserving familiar form and function.
• Galleri Nils Stærk, Etage Projects, 2112minorStrategic or Co-development PartnerGallery partners curating art objects displayed at Vipp Pencil Factory, creating gallery vibe atmosphere in the supper club venue.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• &Tradition: Danish design company producing lighting, furniture and accessories with curated designer collaborations. Overlaps with Vipp on premium furniture, accessories, and design-led identity.
• HAY: Danish contemporary furniture and accessories brand with a global multi-channel distribution model (DTC, trade, retail). Highly comparable: premium Scandinavian design, broad furniture/accessories catalogue, strong brand collaborations.
• BoConcept: Danish-founded global furniture retailer with franchise showrooms worldwide. Broader and more mass-market than Vipp, but comparable in product category, Danish design heritage, and modular/customisable furniture systems.
• Gubi: Danish design brand combining reissued classics with contemporary furniture and lighting. Comparable through premium positioning, multi-category catalogue and designer collaborations.
• Bulthaup: Premium German kitchen manufacturer focused on minimalist, configurable kitchen systems. Directly comparable to Vipp's V1/V3/V4 modular kitchen lines and online kitchen configurator approach.
• Muuto: Copenhagen-based Scandinavian design brand with furniture, lighting and accessories. Strong product overlap with Vipp's furniture/accessories catalogue and similar DTC + trade dealer model.
• Audo Copenhagen (formerly Menu): Danish design brand producing furniture, lighting and accessories under a unified design philosophy. Direct overlap with Vipp's furniture/accessories portfolio and Scandinavian design-led brand building.
• Carl Hansen & Søn: Danish heritage furniture maker known for Wegner and modern Scandinavian designs. Overlaps with Vipp's premium wooden furniture (Cabin, Lodge series) and global trade distribution.
• Fritz Hansen: Heritage Danish furniture manufacturer (since 1872) with classic and contemporary designer collaborations. Comparable through premium positioning, owned showrooms, and B2B trade/specifier channels in addition to DTC.

Broad incumbents

• Design Within Reach (DWR): US-based multi-brand retailer of authentic modern and Scandinavian designer furniture. Comparable as a sophisticated D2C + showroom channel carrying many of Vipp's direct peers (and historically Vipp itself) to North American design consumers and trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vipp
• YouTubeyoutube.com/user/vippdesign
• Facebookfacebook.com/vippdotcom
• LinkedInlinkedin.com/company/vipp
• Instagraminstagram.com/vipp
• Pinterestpinterest.com/vippdotcom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vipp