El Dorado Insurance Agency, Inc.
Family-owned insurance brokerage founded in 1968 in Houston, Texas, specializing in commercial coverage for hard-to-insure industries including security guard firms, private investigators, alarm installers, and fire safety contractors nationwide, with carrier commissions as its primary revenue model.
- Company typePrivate
- Founded1968
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What El Dorado Insurance Agency, Inc. does
El Dorado Insurance Agency, Inc. is a privately held, family-owned insurance brokerage founded in 1968 in Houston, Texas by Robert L. "Bob" Ring, Jr. The firm specializes in placing commercial coverage for industries that mainstream carriers avoid — primarily security guard firms, private investigators, alarm installers, executive protection specialists, process servers, fire safety contractors, security consultants, and janitorial services — operating under a positioning of "experts at insuring the hard to insure." Revenue is earned through standard brokerage commissions on a product stack anchored by Commercial General Liability and Workers' Compensation, with ancillary Commercial Auto, Commercial Property, EPLI, Fidelity Bonds, Umbrella coverage, and a PPACA-compliant Employee Benefits Solution for low-wage workforces.
The operating model relies on conventional agency infrastructure rather than proprietary technology. Distribution runs through direct phone sales (1-800-221-3386), a self-serve online Application Center enabling quotes in approximately 10 minutes, and referrals from state-level industry associations. Back-office systems include the Vertafore Client Portal for policy management, Certificate Hero for certificate retrieval, Simply Easier Payments for premium collection, and third-party administrators (Cornerstone, MeMD, Lyric Health) for benefits administration. No in-house underwriting engine, mobile application, AI/ML capability, or proprietary platform is evidenced. The Houston headquarters and Bakersfield, California branch (California Insurance License #OE59720, DBA El Dorado Security Services Insurance Agency) serve clients nationwide.
Customer acquisition is broad-based and SMB-heavy: a typical GL premium for a small security guard firm runs $3,000-$4,000 per year, varying by operations, contractual obligations, loss history, and management experience. The El Dorado/ASSIST/TBFAA workers compensation purchasing group (established 1993) leverages collective buying power and has paid dividends for 13 consecutive years; long-tenured carrier relationships with First Mercury/CoverX (since 1991), Texas Mutual, AIG, Progressive, The Hartford, Travelers, and Crum & Forster provide specialty capacity. Leadership remains in the founder's family — Bob Ring (CEO) with sons Josh Ring (President, UT McCombs) and Andy Ring (Vice President) — and no external institutional investment has been disclosed.
El Dorado Insurance Agency, Inc. firmographics
Firmographics- Name
- El Dorado Insurance Agency, Inc.
- Legal name
- El Dorado Insurance Agency, Inc.
- Website
- https://eldoradoinsurance.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned insurance brokerage founded in 1968 in Houston, Texas, specializing in commercial coverage for hard-to-insure industries including security guard firms, private investigators, alarm installers, and fire safety contractors nationwide, with carrier commissions as its primary revenue model.
- Ownership category
- akta.pro rank
Where El Dorado Insurance Agency, Inc. is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
El Dorado Insurance Agency, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Insurance Brokerage Commissions: El Dorado Insurance Agency operates as an insurance agency/brokerage earning commissions from insurance carriers for placing coverage. They represent multiple insurance companies and work to find the best coverage and pricing for their clients in hard-to-insure industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized commercial insurance packages for security guard firms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
El Dorado Insurance Agency, Inc. product offering
Product offeringCore offering
No source content was provided for analysis. The company's core offering cannot be determined from the supplied input.
Product overview
El Dorado Insurance Agency, Inc. is a specialized insurance agency offering a comprehensive portfolio of insurance products for hard-to-insure industries, primarily serving the security and protective services sector. The core offering consists of industry-specific insurance programs (Security Guard, Security Consultant, Executive Protection, Private Investigator, Process Server, Alarm Installer, Fire Safety, and Janitorial) built around Commercial General Liability as the foundation. These are supplemented by core commercial coverages (Workers' Compensation, Commercial Auto, Commercial Property, EPLI, Fidelity Bond, and Umbrella) and specialized employee benefits solutions (PPACA-compliant health benefits, telehealth). The company operates through an Application Center for online quoting and binding, a Client Portal for policy management, and maintains strategic partnerships with carriers including First Mercury Insurance Company, CoverX Specialty, and Texas Mutual Insurance Company.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Claims managed from first file to resolution
Companies that use El Dorado Insurance Agency, Inc.
Customer profileNamed customers3 records
Segments8 records
El Dorado Insurance Agency, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
El Dorado Insurance Agency, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- El Dorado/ASSIST/TBFAA Workers Compensation Purchasing GroupcoreWorkers compensation purchasing group established in 1993 providing member savings through collective purchasing power, access to Texas Star Network healthcare, safety programs, loss prevention consultants, and 24/7 claims handling. Has earned dividends for 13 consecutive years.
- First Mercury Insurance Company & CoverX SpecialtycoreLong-term carrier relationship established in 1991 for placing specialty insurance coverage for security industry clients. This partnership provides El Dorado with stable capacity for hard-to-insure risks in the security sector.
- Texas Mutual Insurance CompanycoreLeading workers compensation provider in Texas, insuring 40% of the Texas workers compensation market with over 62,000 business owners and 1.3 million workers. El Dorado leverages this relationship for workers comp coverage in Texas.
- Alarm Association of Florida (AAF)minorIndustry association partnership for alarm installation industry
- ASIS InternationalminorGlobal security industry association providing networking and professional development resources
- Associated Security Services and Investigators of the State of Texas (ASSIST)minorTexas state association for security services and investigators; co-founder of the workers compensation purchasing group
- California Association of Licensed Investigators (CALI)minorCalifornia state association for licensed investigators
- California Association of Licensed Security Agencies, Guards and Associates (CALSAGA)minorCalifornia state association for security agencies and guards
- Burglar and Fire Alarm Association of MichiganminorMichigan state association for alarm industry professionals
- Texas Burglar and Fire Alarm Association (TBFAA)minorTexas state association; co-founder of the workers compensation purchasing group
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
El Dorado Insurance Agency, Inc. competitors and assessment
Company assessmentDirect peers
- Risk Placement Services (RPS): Specialty insurance wholesale broker and managing general agent focusing on niche and hard-to-place risks. Directly comparable as a specialty distribution partner leveraging carrier relationships to place non-standard commercial lines.
- Burns & Wilcox: National specialty insurance brokerage placing hard-to-place commercial risks across multiple niche industries. Highly comparable to El Dorado in serving underserved classes where standard markets decline coverage, with broader geographic reach.
- J. Smith Lanier & Co. Mid-market specialty insurance brokerage with industry-specific practice groups and multiple carrier appointments. Similar niche-focused brokerage model placing specialized commercial coverage.
- Heffernan Insurance Brokers: Mid-market specialty commercial insurance brokerage serving niche industries with dedicated practice groups. Comparable business model of placing hard-to-place coverage through multiple carrier relationships for underserved segments.
- Woodruff-Sawyer & Co. Commercial insurance brokerage serving mid-market and specialty clients across multiple industry verticals. Comparable specialty brokerage model with deep carrier relationships and industry-specific expertise.
- Brown & Riding Insurance Services: Specialty insurance brokerage and wholesale operation focused on complex, hard-to-place risks across niche industry verticals. Comparable to El Dorado in serving accounts that mainstream carriers decline.
Emerging players
- Founder Shield: Insurtech-focused commercial brokerage targeting niche and high-growth industry verticals with streamlined digital placement. Emerging competitor to traditional specialty brokerages like El Dorado in serving underserved commercial segments.
Broad incumbents
- Ironshore / Liberty Specialty: Specialty carrier (now part of Liberty Mutual) underwriting hard-to-place commercial classes. Adjacent as a carrier partner relationship and peer in the specialty insurance value chain.
- USI Insurance Services: Large national commercial insurance brokerage with property/casualty, employee benefits, and specialty practices. Comparable to El Dorado in serving niche commercial segments but at much greater scale and geographic breadth.
- CRC Insurance Group: Large wholesale specialty insurance distributor serving retail agents with hard-to-place commercial risks. Adjacent peer operating in specialty distribution with broader product set than El Dorado.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
El Dorado Insurance Agency, Inc. social profiles
Digital presenceEl Dorado Insurance Agency, Inc. compliance and trust
Trust signalCompliance1 record
El Dorado Insurance Agency, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Dorado Insurance Agency, Inc. leadership team
Management profileNumber of profiles
El Dorado Insurance Agency, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Dorado Insurance Agency, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Dorado Insurance Agency, Inc.
What does El Dorado Insurance Agency, Inc. do?
No source content was provided for analysis. The company's core offering cannot be determined from the supplied input.
Is El Dorado Insurance Agency, Inc. a public or private company?
El Dorado Insurance Agency, Inc. is a private company. It is classified as unknown and is currently operating.
When was El Dorado Insurance Agency, Inc. founded?
El Dorado Insurance Agency, Inc. was founded in 1968. It employs 11 to 50 people.
Where is El Dorado Insurance Agency, Inc. based?
El Dorado Insurance Agency, Inc. is headquartered in Houston, United States, in the North America region.
How does El Dorado Insurance Agency, Inc. make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are El Dorado Insurance Agency, Inc.'s main competitors?
Direct peers on record are Risk Placement Services (RPS), Burns & Wilcox, J. Smith Lanier & Co., Heffernan Insurance Brokers, Woodruff-Sawyer & Co. and Brown & Riding Insurance Services. Founder Shield is listed as an emerging player. Broad incumbents are Ironshore / Liberty Specialty, USI Insurance Services and CRC Insurance Group.
Does El Dorado Insurance Agency, Inc. have an API?
No public API is recorded for El Dorado Insurance Agency, Inc..