Alifarma

What Alifarma does

Alifarma is a privately held Spanish food and ingredient distribution company founded in 1988 and headquartered in Reus, Spain. Per the provided firmographic description, the company supplies savory foods, dairy products, bakery items, beverages, and confectioneries, operating across an 11-50 employee headcount band. The current product/customer details beyond the firmographic line are sparse, and no app, technology stack, or pricing methodology is documented in the input.

The company's primary observable commercial role in the available data is as a channel partner for ingredient manufacturers seeking access to the Iberian Peninsula. Specifically, Alifarma serves as Nuritas' distribution partner for the PeptiStrong clinically validated plant-based peptide ingredient in Spain and Portugal. This positions Alifarma within the nutraceutical/health-ingredient distribution layer, layering on top of its traditional food-categories business and giving international ingredient suppliers a regional route to Spanish and Portuguese formulators and brands.

Alifarma's business model is B2B distribution: it does not own consumer brands, and the available evidence indicates revenue mechanics typical of a wholesaler/regional representative — sourcing on behalf of customers and earning distribution margins, rep fees, or markup on supplied ingredients. No revenue figures, customer logos, pricing model, headcount trend, or ownership details are documented. The company's value proposition to suppliers is established Iberian distribution infrastructure; to customers, it is access to a curated portfolio spanning mainstream food categories and now clinically validated nutraceutical ingredients.

Name

Alifarma

Website

https://alifarma.com

Company type

Private

Founded year

1988

Headcount range

11–50 employees

Short description

Alifarma is a privately held Spanish food and ingredient distributor, founded in 1988 in Reus, supplying savory, dairy, bakery, beverage, and confectionery products — and now nutraceutical ingredients such as Nuritas' PeptiStrong — to customers across Spain and Portugal.

Ownership category

akta.pro rank

Product category

Food and Beverage Wholesale Distribution

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Import/Export Broadline Foodservice Distributors (AFAIAAAH)

akta.pro secondary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Food distribution
• Savory snacks wholesale
• Dairy product supply
• Confectionery distribution
• Beverage wholesale

Headquarters

HQ city

Reus

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Alifarma is a Spain-based wholesale supplier of savory foods, dairy products, bakery items, beverages, and confectioneries serving customers across Spain and Portugal. The company also operates as a regional distribution partner for nutraceutical and functional ingredient suppliers such as Nuritas, distributing clinically validated ingredients like PeptiStrong into the Iberian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Savory foods supply Wholesale supply and distribution of savory food products to B2B customers in Spain and Portugal.
• Dairy products supply Wholesale supply and distribution of dairy products to B2B customers in Spain and Portugal.
• Bakery products supply Wholesale supply and distribution of bakery products to B2B customers in Spain and Portugal.
• Beverage supply Wholesale supply and distribution of beverages to B2B customers in Spain and Portugal.
• Confectionery supply Wholesale supply and distribution of confectionery products to B2B customers in Spain and Portugal.
• PeptiStrong ingredient distribution Regional distribution of Nuritas' PeptiStrong, a clinically validated plant-based peptide ingredient, to B2B customers across Spain and Portugal as part of Nuritas' European distribution expansion.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NuritascoreChannel Partner/ Reseller/ DistributorAlifarma serves as Nuritas' distribution partner covering Spain and Portugal for its PeptiStrong ingredient. This partnership is part of Nuritas' expanded European distribution network, leveraging Alifarma's established distribution capabilities in the Iberian Peninsula to deliver Nuritas' clinically validated plant-based peptide ingredients to the Spanish and Portuguese markets.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• METRO AG: Large multinational wholesale and foodservice distribution group operating the Makro cash-and-carry banner across Europe and beyond. Comparable in business model (wholesale food and beverage distribution) but at significantly larger scale and with a much broader geographic footprint.
• Eurest (Compass Group): Global contract foodservice and support services operator with extensive European operations. While primarily a foodservice operator rather than a distributor, it is comparable in scale and in supplying multi-category food across European geographies that overlap with Alifarma's Iberian footprint.
• Sodexo Food Services: Major international foodservice and facilities management company with broad European food operations, including ingredient sourcing and distribution. Comparable to Alifarma in serving institutional and commercial customers with multi-category food solutions across European markets.

Direct peers

• Bidfood: One of the leading broadline foodservice distributors in the UK and parts of Europe, serving restaurants, caterers, and food manufacturers with a multi-category product range. Highly comparable to Alifarma's broadline food distribution model across savory, dairy, bakery, beverages, and confectionery.
• Brakes Group (Sysco): Sysco-owned broadline foodservice distributor serving the UK, Ireland, and other European markets with a multi-category portfolio including frozen, fresh, and ambient foods. Directly comparable to Alifarma in operating model, customer base, and product breadth.
• Makro (METRO): Cash-and-carry wholesale banner of METRO AG operating across Iberia and the rest of Europe, supplying food, beverages, and non-food to businesses including HoReCa and small retailers. Closely comparable to Alifarma's B2B wholesale distribution model in Spain and Portugal.
• Bidafarma: Spanish national distribution cooperative focused on pharmaceutical and health-product distribution. Comparable to Alifarma in being a Spain-headquartered B2B distribution platform with a regional, member/customer-driven model — though operating in a different product vertical, the distribution mechanics and Iberian footprint are highly analogous.
• Davigel: European frozen and fresh food distributor serving the out-of-home and foodservice channel, particularly active in France and Southern Europe. Comparable to Alifarma as a multi-temperature broadline distributor serving Iberian and Mediterranean food customers.

Emerging players

• Europastry: Spanish-headquartered frozen and ambient bakery product manufacturer and distributor with a large European footprint. Comparable to Alifarma in operating from Spain in bakery and adjacent food categories; while Europastry is primarily a manufacturer, it competes with and could be a customer of Iberian food distributors like Alifarma.

Regional players

• El Corte Inglés (food/wholesale): Spain's largest department store group with a significant food retail and B2B food service/supply operation. Comparable to Alifarma as a Spanish-headquartered multi-category food supplier, though operating at materially larger scale and with both retail and foodservice exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/alifarma
• LinkedInlinkedin.com/company/alimentacion-y-farmacia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alifarma