Michigan Association of CPAs

What Michigan Association of CPAs does

The Michigan Association of CPAs (MICPA), founded in 1901 and headquartered in Troy, Michigan, is a private nonprofit professional membership association serving over 15,000 licensed CPAs and accounting professionals statewide. Its core function is to provide continuing professional education (CPE), licensure support, legislative advocacy in Lansing, peer review administration, and a statewide professional community for Michigan CPAs across public accounting, corporate finance, government, nonprofit, and education sectors. The organization is governed by a 15-21 member Board of Directors whose composition includes senior representatives from the Big 4 (Deloitte, KPMG, EY, PwC), BDO USA, Grant Thornton, Plante Moran, Baker Tilly, Rehmann, and major Michigan employers (Daimler Truck North America, Stryker, Henry Ford Health, The Kresge Foundation), giving it institutional ties across the profession.

MICPA's product surface centers on its CPE course catalog delivered in four formats — in-person, online, self-study, and on-demand-live — supplemented by a CPE Tracker tool for license-renewal compliance, the MICPA Connect online community platform, a Career Center job board (careers.micpa.org), Connections Magazine (print and digital), the Off the Ledger Podcast, customized corporate training solutions, and the administration of the AICPA peer review program in Michigan. The underlying technology is conventional web/mobile infrastructure (micpa.org, MICPA Mobile, MICPA Connect apps) with Google Analytics, Hotjar, and a recently deployed AI-powered Virtual Assistant Chatbot for site navigation. MICPA is not a technology company; the platform is delivery infrastructure for a member-funded association.

Revenue is generated through a diversified multi-stream model: annual membership dues across Fellow, Life, Honorary, and Affiliate categories (amounts set by the Board, billed July 1 to June 30), CPE course sales, signature event tickets and sponsorships (Celebrate Awards at $150/person, Small Firm Practitioners Conference in Frankenmuth), advertising and sponsorship revenue across the magazine, weekly email newsletter (12,000-subscriber reach), website, and custom email marketing, plus non-member account fees for products and event registrations. Distribution is primarily self-serve via the website and mobile apps, with inside sales via the CPE Concierge service and field sales for customized training. The association is member-governed, has no parent company or external investors, and operates with approximately 35 staff.

Name

Michigan Association of CPAs

Legal name

The Michigan Association of Certified Public Accountants

Website

https://micpa.org

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

The Michigan Association of CPAs is a nonprofit professional membership association founded in 1901, serving 15,000+ CPAs across Michigan through continuing education, licensure support, advocacy, peer review administration, and statewide networking programs.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

akta.pro secondary industries

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Professional membership association
• Continuing professional education
• Cpe compliance tracking
• Legislative advocacy services
• Accounting career resources

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues are the primary revenue stream. Fellow Members hold CPA certificates issued by Michigan or another US state jurisdiction. Life Members and Honorary Members are additional classifications. Dues are prorated for new members from the first of the month following their join date through the succeeding June 30. Annual dues are due July 1 covering the dues year July 1 to June 30. The Board of Directors determines the amount of dues and may categorize classifications with different dues amounts.
2. CPE Course Sales: MICPA offers CPE (Continuing Professional Education) courses in multiple formats: in-person, online, self-study, and on-demand-live. Sessions qualify for CPE credit. The Learning Showcase series offers free CPE to members, sponsor-supported. Customized training solutions are available for organizations. Free CPE hours (up to 20) are available to members.
3. Event Tickets and Sponsorships: MICPA hosts signature events including the Celebrate Awards (tickets at $150 per person), Small Firm Practitioners Conference, and other conferences. Organizations sponsor Learning Showcase sessions, event sponsorships, and conference exhibits to reach MICPA's member audience. Sponsorship tiers include Vision Partners, Impact Partners, Pipeline Partners, and others.
4. Advertising and Sponsorship Revenue: Organizations advertise in the MICPA Connections Magazine (print and digital), on the micpa.org website, in the weekly email newsletter (reach: 12,000), and via ad retargeting. Partnership levels (3 tiers) provide year-round visibility. Custom email marketing under the MICPA brand is also offered.
5. Non-Member Account Fees: Non-members may create website accounts and purchase products, services, and event registrations through the platform. Members are directed to a separate login and membership management system.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

MICPA delivers a member-centric professional association platform for Michigan CPAs centered on annual membership dues, with Continuing Professional Education courses delivered in in-person, online, self-study, and on-demand-live formats. Complementary paid offerings include the Career Center job board, customized training solutions for firms and organizations, signature events such as the Celebrate Awards and Small Firm Practitioners Conference, advertising and sponsorship placements across Connections Magazine, the weekly newsletter, and the website, and non-member account fees for product and event purchases.

Product overview

The Michigan Association of CPAs (MICPA) offers a member-focused platform combining professional education, networking, advocacy, and career resources. The core offerings center on CPE courses and the CPE Tracker for license compliance, supported by the MICPA Connect community platform and Career Center. Additional products include publications (Connections Magazine, Off the Ledger Podcast), advocacy tools (legislative tracking, PAC), and member resources (Member Advantage discounts, Peer Review administration, AI for CPAs guidance). Signature Events and the Small Firm Practitioners Conference provide in-person engagement, while the Virtual Assistant Chatbot offers AI-powered assistance on the website.

Differentiator

Problem solved

Functional benefit

Products and services

• CPE Courses and Programs Continuing Professional Education offerings including in-person, online, self-study, and on-demand-live formats covering topics such as technology, tax, accounting, auditing, and professional development for Michigan CPAs seeking to meet licensure requirements.
• CPE Tracker A member-facing tool that enables Michigan CPAs to manage CPE requirements, report progress, and renew their licenses through the State of Michigan.
• MICPA Connect An online community platform where MICPA members can ask questions, discuss trends, and network with professionals across Michigan.
• Career Center A job board featuring accounting-focused positions and internship opportunities for MICPA members, candidates, and CPA employers.
• Peer Review Administration of the AICPA peer review program in Michigan, helping firms maintain quality standards and compliance with professional requirements.
• Customized Training Solutions Tailored training programs developed for organizations to build team talent and address specific professional development needs of their CPA staff.
• Small Firm Practitioners Conference Annual conference held August 11-13 in Frankenmuth, Michigan, providing conversations, camaraderie, and career-building opportunities for small firm CPAs.
• Signature Events (Celebrate Awards) Annual flagship events including the Celebrate Awards gala providing networking, education, and recognition for the Michigan accounting profession.
• Connections Magazine A publication for Michigan's accounting and finance professionals delivered in print and digital formats, featuring articles, industry trends, and member achievements; supports advertising and sponsorship placements.
• Off the Ledger Podcast Audio content featuring industry insights, member stories, and accounting profession updates for Michigan CPAs.
• Advertising and Sponsorship Programs Paid placements in Connections Magazine (print and digital), on the micpa.org website, in the weekly email newsletter (12,000 recipients), via ad retargeting, and through custom email marketing under the MICPA brand across multiple partnership tiers.
• Licensure Support FAQs, guidance, and resources for maintaining CPA or firm licenses, including CPE requirements and Michigan-specific ethics courses.
• MICPA Annual Membership Annual membership subscription for Michigan CPAs (Fellow, Life, Honorary, and Affiliate classifications) providing access to CPE benefits (up to 20 free CPE hours), the CPE Tracker, MICPA Connect community, Career Center, member discounts, advocacy representation, peer review, and publications; dues are set by the Board of Directors on an annual July-to-June basis with pro-rating for new members.

Quantifiable outcome

• 15,000+ CPAs served across Michigan
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Partnerships

20 partnerships are on record, tiered minor and core.

• Gift Of Life MichiganminorGTM or Marketing PartnerDisplayed as a partner logo on the MICPA homepage. Nature of partnership not explicitly detailed beyond logo placement as a community-support alliance.
• PaychexminorGTM or Marketing PartnerA business development sponsor displayed as a logo partner on the MICPA homepage. Paychex provides payroll services and appears as a partner offering member discounts or benefits.
• CPA ChargeminorGTM or Marketing PartnerA business development sponsor displayed as a logo partner. CPA Charge provides financing solutions for CPA firms.
• Blue Cross Blue Shield of MichiganminorGTM or Marketing PartnerA business development sponsor and alliance partner. BCBSM provides health insurance and appears as a partner in the Member Advantage program.
• MSU Federal Credit Union (MSUFCU)minorGTM or Marketing PartnerAn alliance partner displayed on the MICPA homepage. MSUFCU provides financial services and has partnered with MICPA on wellness awards.
• Blue JminorGTM or Marketing PartnerA partner whose banner advertisement appears on the MICPA website for Blue J's tax research platform. Also listed as a sponsor on the homepage. Blue J provides AI-powered tax research tools.
• DeloittecoreGTM or Marketing PartnerA Vision Partner for the 2025 Celebrate Awards. Deloitte contributes to MICPA's annual fundraising event benefiting the Michigan Accountancy Foundation. Board Director Kyle Urek is associated with Deloitte.
• KPMGcoreGTM or Marketing PartnerA Vision Partner for the 2025 Celebrate Awards. KPMG supports MICPA's annual awards event. Board Director Megan Wietfeld is associated with KPMG.
• Yeo & Yeo CPAscoreGTM or Marketing PartnerA Vision Partner for the 2025 Celebrate Awards. Yeo & Yeo CPAs is a Michigan-based public accounting firm. Rising Star award recipient Michael Wilson II is a Manager at Yeo & Yeo.
• RehmanncoreGTM or Marketing PartnerAn Impact Partner for the 2025 Celebrate Awards. Rehmann is a Michigan-based CPA and advisory firm. Board Director Victoria A. Mundinger is associated with Rehmann.
• Emagine EntertainmentminorGTM or Marketing PartnerA Pipeline Partner for the 2025 Celebrate Awards. Emagine Entertainment is a Michigan-based entertainment company. Chair's Service award recipient Paul Glantz is Co-founder, Chairman and CEO.
• CPAcomminorGTM or Marketing PartnerA Reception Sponsor for the 2025 Celebrate Awards. CPAcom is a technology and services company serving CPA firms.
• Walsh CollegeminorGTM or Marketing PartnerAn Ally in Accounting + Dessert Sponsor for the 2025 Celebrate Awards. Walsh College is a Michigan-based institution offering accounting education.
• CPAChargeminorGTM or Marketing PartnerA Favor Sponsor for the 2025 Celebrate Awards. CPACharge provides payment processing solutions for CPA firms.
• BCBSM (Blue Cross Blue Shield of Michigan)minorGTM or Marketing PartnerA Photo Booth Sponsor for the 2025 Celebrate Awards. BCBSM provides health insurance and partners with MICPA on member benefit programs.
• AHP CPAs & AdvisorsminorGTM or Marketing PartnerA Premium Table Host for the 2025 Celebrate Awards. AHP CPAs & Advisors is a Michigan-based accounting firm. Volunteer of the Year award recipient Duane Reyhl is an Audit and Accounting Partner at AHP.
• National Association of Black Accountants (NABA) at Western Michigan UniversityminorGTM or Marketing PartnerA Student Table Sponsor for the 2025 Celebrate Awards. The NABA chapter at WMU received the Future of Accounting Award. NABA inspires students through professional development, scholarships, and mentoring.
• TrionminorGTM or Marketing PartnerA Mentor Table Sponsor for the 2025 Celebrate Awards.
• American Institute of Certified Public Accountants (AICPA)coreStrategic or Co-development PartnerMICPA operates under a joint ethics enforcement agreement with AICPA (JEEP - Joint Ethics Enforcement Procedures). MICPA's Code of Professional Conduct conforms to the AICPA Code. MICPA administers the AICPA peer review program in Michigan.
• Michigan State Board of AccountancycoreOthersMICPA maintains a close working relationship with the Michigan State Board of Accountancy, which issues CPA licenses in Michigan. MICPA provides guidance on licensure maintenance and CPE requirements and reports disciplinary actions to the Board.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florida Institute of CPAs (FICPA): FICPA is the statewide professional association for Florida CPAs, delivering CPE, advocacy, and member services. It is directly comparable to MICPA as a state-level peer with similar governance and revenue model.
• New York State Society of CPAs (NYSSCPA): The largest U.S. state CPA society by membership, NYSSCPA provides continuing education, advocacy, networking, and member services to New York-licensed CPAs. NYSSCPA is the most directly comparable peer to MICPA given an identical member-association model, state-level scope, and CPE/advocacy product mix.
• California Society of CPAs (CalCPA): CalCPA is the state CPA society for California CPAs, offering CPE, advocacy, member benefits, and publications. It mirrors MICPA's role in a much larger state and operates a comparable membership-plus-CPE-plus-events revenue model.
• Texas Society of CPAs (TXCPA): TXCPA is the statewide professional association for Texas CPAs and an institute/chapter network delivering CPE, advocacy, and member services. It is a directly comparable state-society peer with similar scale and member-driven governance.
• Illinois CPA Society: The Illinois CPA Society is a state CPA member association providing CPE, advocacy, peer review and networking for Illinois CPAs. It is a close peer given adjacent regional context and a nearly identical mix of dues, CPE, events, and advocacy-driven programming.
• Pennsylvania Institute of CPAs (PICPA): PICPA is the Pennsylvania state society serving CPAs with CPE, advocacy, peer review, and member resources. It is one of the largest U.S. state CPA societies and a directly comparable peer to MICPA in structure, scope, and product mix.
• Massachusetts Society of CPAs (MassCPAs): MassCPAs is the Massachusetts state society serving CPAs with CPE, advocacy, and member engagement. It is a directly comparable state society peer, similar in size and program structure to MICPA.
• Ohio Society of CPAs (OSCPA): OSCPA is the statewide Ohio professional association for CPAs, providing CPE, advocacy, networking, and member benefits. It is a directly comparable state society peer within the Great Lakes region.

Broad incumbents

• American Institute of Certified Public Accountants (AICPA): AICPA is the national professional association of CPAs and MICPA's strategic peer and partner. MICPA operates under AICPA's joint ethics enforcement procedures and administers AICPA's peer review program in Michigan, making it the relevant U.S. national counterpart to which MICPA's state-level activities benchmark.

Emerging players

• Becker Professional Education: Becker is a large private CPE and CPA Exam prep provider offering online, self-study, and live formats. It is an adjacent peer because it competes for the same member education wallet, particularly in CPA Exam review and online CPE where MICPA also delivers content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/micpa
• Xx.com/michigancpas
• Facebookfacebook.com/michigancpas

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Association of CPAs