Sonaki Vitamin C Shower Filter

What Sonaki Vitamin C Shower Filter does

Sonaki (legally Healthy Shower LLC) is a privately-held Austin, Texas-based direct-to-consumer e-commerce company founded in 2004 that designs, distributes and sells Vitamin C shower filtration hardware and consumables. The company's product portfolio spans handheld showerheads with integrated Vitamin C filters (Rain, Lotus, Stream, Tornado models, $89-$127.99), inline filter units that attach between the shower arm and any standard US showerhead (VitaPure 100, 200, 300/PureFlow, 350P, 350S, 400SPX; $59-$127.99), and replacement cartridges and parts. Underlying technology relies on pharmaceutical-grade ascorbic acid (Vitamin C) to neutralize chlorine and chloramines through chemical reaction, paired in higher-end models with PureMax Activated Carbon Fiber (ACF) filtration and SediMax sediment filtration; products are designed in Los Angeles and manufactured in Korea with claimed third-party testing to NSF and CA standards.

The business operates an exclusive North American distribution arrangement with Sonaki Global Distribution and runs a Shopify-powered direct storefront at sonaki.com with a self-serve subscription autoship program (15-25% lifetime discount, quarterly delivery) alongside Amazon as a claimed top-distributor channel. Revenue is generated through one-time hardware sales ($59-$148 per unit) and recurring consumable refills ($42-$65 per quarter) targeting health-conscious and beauty-conscious residential consumers, with adjacent use cases for pet owners and a single named commercial wellness studio. Operations are lean (1-10 employees), no institutional funding or revenue figures are disclosed, and the company has no patents, no AI/ML capabilities, and no disclosed enterprise or wholesale contracts beyond anecdotal testimonials.

Name

Sonaki Vitamin C Shower Filter

Legal name

Healthy Shower LLC

Website

https://sonaki.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Sonaki (Healthy Shower LLC) is a privately-held Austin, Texas D2C e-commerce company founded in 2004 that designs and distributes Vitamin C and activated carbon fiber shower filters and replacement cartridges to health- and beauty-conscious residential consumers across North America via its own Shopify storefront and Amazon.

Ownership category

akta.pro rank

Product category

Consumer Water Filtration Hardware

akta.pro primary industry

Showerhead Water Filters (CRAJAJAG)

Keywords

• Vitamin C shower filters
• Chlorine removal filters
• Activated carbon shower filtration
• Handheld filtered showerheads
• Inline shower water filters

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Shower Filter Hardware Sales: One-time purchase revenue from handheld showerheads with integrated Vitamin C filters and inline filter units. Products include showerheads ranging from $75-$127 and inline filters from $59-$119.
2. Filter Replacement Subscriptions: Recurring subscription model delivering filter refills every 3 months with 15-25% discount locked in for life. Includes Vitamin C filters (replace every 4-6 weeks) and PureMax filters (replace every 90 days).
3. Replacement Filter Cartridges: One-time purchases of replacement filter cartridges including Vitamin C refills (5-pack at $49), PureMax filters (3-pack at $50-59), and SediMax filters (3-pack at $45).
4. Replacement Parts: Sales of replacement parts including hoses ($21.99), filter housings ($19.99-$24.99), handles ($19.99), wrenches ($2-$34.99), and head replacements ($40).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sonaki designs and sells Vitamin C-based shower filtration products that neutralize chlorine, chloramines, and other contaminants in shower water. The lineup includes handheld showerheads with integrated Vitamin C filters (Rain, Lotus, Stream, Tornado models) and inline filter units (VitaPure 100, 200, 300/PureFlow, 350P, 350S, Dual SediMax PureMax Combo) that attach to existing showerheads, supported by replacement filter cartridges and parts sold direct-to-consumer via sonaki.com and Amazon.

Product overview

Sonaki offers a comprehensive portfolio of Vitamin C-based shower filtration products designed to remove chlorine, chloramines, heavy metals, and other contaminants from shower water for improved skin and hair health. The product line consists of handheld showerheads with built-in Vitamin C filters (Rain, Lotus, Stream, Tornado models) and inline filter units (VitaPure 100, 200, 300, 350P, 350S, 400SPX) that connect to existing showerheads. The company also provides replacement filters and parts. The core technology uses pharmaceutical-grade Vitamin C (ascorbic acid) which is 99.9% effective at neutralizing chlorine and chloramines, paired with PureMax Activated Carbon Fiber (ACF) filtration in advanced models. Products are designed in Los Angeles and manufactured in Korea, with 3rd party testing to NSF and CA standards.

Differentiator

Problem solved

Functional benefit

Brands

• VitaPure: Product line featuring Vitamin C filtration technology for shower filters and showerheads
• PureMax
• SediMax
• PureFlow

Products and services

• Rain Vitamin C Filter Handheld Showerhead Handheld showerhead with one strong spray mode, 100mm head size, and up to 30% water savings (6.1 L/min). Includes 2 Vitamin C filters to neutralize chlorine and chloramines for individual consumer use.
• Lotus Vitamin C Handheld Showerhead Handheld showerhead combining massage and soft spray modes; neutralizes chlorine and chloramines to improve dry, irritated skin including babies' skin.
• Stream Vitamin C Chlorine Filter Handheld Shower Head Low-flow, high-pressure handheld showerhead with 3 spray modes (Jet, Eco Stop, Shower) and up to 40% water savings (4.9 L/min). Ships with hanger, 5ft stainless steel hose, plumbers tape, and 2 Vitamin C filters.
• Tornado Vita C Filtered Showerhead Premium handheld showerhead with 3 spray modes (Shower Rain, Massage Jet, Combo), strong jet massage spray up to 300% high pressure, water saving up to 30% (5.3 L/min), and a 125-micron stainless steel mesh filter.
• PureFlow 6-Stage Inline Shower Filter (formerly VitaPure VPX-300) Advanced 6-stage dual inline filter that pairs PureMax with Vitamin C to remove chlorine, chloramines, THMs, heavy metals, and VOCs. Compact inline design works with any showerhead for individual consumer installation.
• SONAKI Vitapure 100 Inline Vitamin C Shower Filter Inline Vitamin C shower filter delivering up to 99.9% chlorine and chloramines removal; works with any showerhead for softer skin and silkier hair.
• Sonaki Vitapure 200 5-Stage Inline PureMax Shower Filter 5-stage inline filter with activated carbon cotton fabric, FDA-certified Nano Silver non-woven fabric, and FIR Ceramic Ball. Removes chlorine, heavy metals, sediment, THMs, VOCs, and bacteria at up to 99% effectiveness; replacement every 90 days.
• Dual SediMax PureMax Combo Inline Shower Filter (400SPX) Compact dual universal inline shower filter combining a 5-10 micron melt-blown polypropylene SediMax filter (10,000 L capacity) with an ACF PureMax filter (up to 20,000 L capacity) to remove rust, impurities, bacteria, heavy metals, and chlorine.
• Sonaki VitaPure 350P Inline Shower Filter Larger cotton-based Activated Carbon Fiber (ACF) inline filter with 10X absorption ratio and 200X capacity versus standard carbon filters. Removes rust, iron, heavy metals, chlorine, sediment, phenols, THMs, and Chromium 6; filter life 3-6 months.
• Sonaki VitaPure 350S Sediment Inline Filter NSF-certified melt-blown polypropylene sediment filter with 5-10 micrometer filtering, recyclable material, and translucent case for visual monitoring; targets rust and impurities for individual consumer installation.
• PureMax Inline Shower Filter Refill - 3 Pack Replacement PureMax ACF cartridges in a 3-pack, removing chlorine, heavy metals, and residual chlorine for 300 inline models and pre-2020 200 models.

Quantifiable outcome

• 99.9% chlorine and chloramine removal effectiveness
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonaki Vitamin C Shower Filter