Edubily

What Edubily does

Edubily is a German direct-to-consumer e-commerce nutritional supplement brand operating as edubily GmbH, founded in 2015 by Chris, a biochemist, and Phil, a sports journalist. Headquartered in Cologne, the company serves over 250,000 cumulative customers in the DACH region exclusively through its owned online storefront at edubily.de. The catalog spans 50+ SKUs covering protein powders, multi-nutrient formulations, vitamins, minerals, amino acids, plant extracts, collagen, omega-3, and longevity-focused formulations, with dedicated sub-brands including eduone® (all-in-one greens, 60+ ingredients) and Vitasauri® (children's supplements). Pricing ranges from €2.95 sample sizes to €74.95 premium bundles, with tiered package options.

Edubily's core competency is nutritional formulation rather than technology. The company maintains an in-house R&D team and formulates proprietary products such as Das Multi (20 micronutrients) and eduone® (all-in-one), using exclusively named branded raw materials including Kaneka® Ubiquinol Q10, KSM-66® Ashwagandha, Algalif® Astaxanthin, BioPerine®, Longvida® Curcumin, and Creavitalis® Creatine. The brand differentiates through independent laboratory testing with publicly accessible results, Kölner Liste® anti-doping certification for sports-grade quality assurance, and bio-zertifikat compliance for select lines. Sub-brands eduone® (adult comprehensive nutrition) and Vitasauri® (children) extend the product surface across age and use-case segments.

The business model combines direct-to-consumer e-commerce with a subscription (Abo) program offering discount bonuses and welcome boxes, plus a loyalty points program. Marketing is community- and content-led, anchored by 17+ elite athlete and federation sponsorships including THW Kiel, the German Handball Federation, German Ice Hockey Federation, German Hockey Association, and Olympiastützpunkt Bayern. Ecosystem assets include the WomenCircle women's forum, a Vitamin-D calculator, educational content (Ratgeber, "Genetisches Maximum"), and a courses and knowledge platform. Distribution is exclusively through the owned DACH storefront; no third-party retail, marketplace presence, or geographic expansion outside DACH is disclosed. No external funding rounds or institutional investors are mentioned in the source data.

Name

Edubily

Legal name

edubily GmbH

Website

https://edubily.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Edubily is a German direct-to-consumer nutritional supplement brand selling 50+ SKUs of vitamins, proteins, plant extracts, and longevity products to over 250,000 cumulative customers in the DACH region through its owned e-commerce storefront and subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Wangen Im Allgäu

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Direct e-commerce product sales: Edubily generates revenue primarily through direct-to-consumer online sales of nutritional supplements. Customers purchase individual products or bundles via the edubily.de e-commerce storefront. The site also offers a subscription (Abo) model for recurring orders, and a loyalty/points program.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Edubily develops, manufactures and sells its own line of nutritional supplements including multivitamins, proteins, amino acids, collagen, plant extracts, and specialized formulations for athletes, women, and children. Products are formulated by an in-house team using branded premium raw materials, manufactured in Germany, independently laboratory tested, and sold exclusively through the company's own e-commerce store edubily.de.

Product overview

Edubily is a German nutritional supplement company founded in 2015 by Chris (biochemist) and Phil (sports journalist), operating under the tagline 'Pure. Science. Nature.' The company offers a comprehensive portfolio of high-quality dietary supplements produced in Germany with rigorous quality standards. The product range includes protein powders (whey isolate, vegan protein, egg protein, casein, clear protein variants), foundational multinutrient products (Das Multi multivitamin capsules, eduone® all-in-one greens drink), amino acids (EAA powder, individual amino acids like glutamine, glycine, citrulline, NAC, taurine, tryptophan, tyrosine, LP7), vitamins (B-complex, A, C, D, K, Q10), minerals (magnesium, zinc, iron), collagen products (hydrolyzed collagen from cattle and fish), plant extracts (ashwagandha KSM-66®, curcumin Longvida®, astaxanthin, green tea EGCG, olive leaf), and specialized offerings (omega-3, antioxidants, kids' products via Vitasauri® brand). Key differentiators include branded raw materials (Kaneka® Q10, KSM-66® ashwagandha, Algalif astaxanthin, BioPerine®), placement on the Kölner Liste® anti-doping certification, independent laboratory testing, and manufacturing in Germany. The company serves over 250,000 customers and partners with elite German athletes and sports organizations.

Differentiator

Problem solved

Functional benefit

Brands

• eduone®: All-In-One Greens Drink for daily comprehensive nutrition with over 60 carefully selected ingredients including vitamins, minerals, plant compounds, and beneficial bacteria.
• Vitasauri®

Products and services

• Das Multi A daily multivitamin and mineral foundation supplement providing the daily basics in a single dose, positioned as the starting point of the Edubily product range.
• eduone A daily electrolyte supplement delivering the electrolytes the body loses through sweat, used for hydration support during training, competition, and daily activity.
• edu care Magnesium Komplex A magnesium complex capsule from the edu care line, supplying magnesium for muscle function, nervous system support, and reduction of fatigue.
• edu care Magnesium Pulver A powdered magnesium product from the edu care line offering an alternative format for users who prefer powders over capsules.
• Whey-Isolat (Whey Protein Isolate) A whey protein isolate powder targeting muscle building, muscle maintenance, and normal bones, positioned as a premium protein for athletes and active consumers.
• Whey Protein Konzentrat A whey protein concentrate variant offering a different protein concentration profile for users preferring concentrate over isolate.
• Clear Whey Isomat A clear-format whey protein product with a juice-like drinking experience as an alternative to traditional milky protein shakes.
• Clear Vegan Protein A clear-format plant-based protein product offering a juice-like alternative to traditional plant protein shakes.
• Ei-Protein (Egg Protein) An egg-based protein powder for users seeking a non-dairy, non-plant animal protein source.
• Proteinwasser (Protein Water) A ready-to-drink or powdered protein water product for light, low-calorie protein supplementation during the day.
• Casein Protein A slow-release casein protein powder for sustained amino acid release, typically consumed before sleep.
• Aminopeptide A peptide-based amino acid product for targeted amino acid supplementation.
• Veganes Protein A plant-based protein powder for vegan users or those seeking dairy-free protein supplementation.
• Kreatin Pulver (Creatine Powder) A creatine monohydrate powder supporting strength, power output, and training performance.
• Eisen Kapseln (Iron Capsules) An iron capsule product supporting normal red blood cell formation and reduction of fatigue, particularly for users with higher iron requirements.
• EAA Pulver (Essential Amino Acids) A complete essential amino acid powder for muscle protein synthesis and intra-workout or recovery support.
• Zink-Komplex (Zinc Complex) A zinc complex supplement supporting immune function, skin health, and normal testosterone levels.
• Citrullin plus A citrulline-based product for nitric oxide support, training pump, and performance enhancement.
• Kollagen-Hydrolysat (Collagen Hydrolysate) A collagen hydrolysate powder supporting skin, hair, nails, bones, and connective tissue for beauty-from-within and longevity-focused consumers.
• Kollagen Shine A specialized collagen formulation targeted at skin radiance and beauty-from-within benefits.
• Collagen Bar A collagen-infused snack bar format offering a portable way to consume collagen supplementation.
• Vitamin D3 & K2 Tropfen A liquid vitamin D3 and K2 drops product combining the two fat-soluble vitamins for bone, immune, and vascular support.
• Omega-3 Premium A premium omega-3 fish oil supplement for cardiovascular, cognitive, and anti-inflammatory support.
• Vitamin B-Komplex A full B-vitamin complex supporting energy metabolism, nervous system function, and reduction of fatigue.
• Vitasauri Kids D3 A children's vitamin D3 drops product in the Vitasauri Kids line, formulated for pediatric supplementation needs.
• Vitasauri Kids Eisen A children's iron drops product in the Vitasauri Kids line for pediatric iron supplementation.
• Ashwagandha KSM-66 An ashwagandha supplement using the branded KSM-66 extract for stress management, sleep support, and adaptogenic benefits.
• Astaxanthin An astaxanthin antioxidant supplement using branded Algalif raw material for skin protection and antioxidant support.
• Bio-Schwarzkümmelöl (Organic Black Seed Oil) An organic black seed oil product for immune and general wellness support.
• Curcumin Longvida A curcumin supplement using the branded aXimed Longvida extract for enhanced bioavailability and anti-inflammatory support.
• Granatapfel-Extrakt (Pomegranate Extract) A pomegranate extract supplement providing concentrated polyphenols and antioxidants.
• Grüntee-Extrakt (Green Tea Extract) A green tea extract supplement providing concentrated catechins including EGCG for antioxidant and metabolic support.
• L-Theanin An L-theanine amino acid supplement for relaxation, focus, and stress reduction, often paired with caffeine.
• Lysin Komplex (Lysine Complex) A lysine complex supplement for immune support, collagen synthesis, and antiviral benefits.
• Meno Balance A women's hormonal balance formulation targeting menopause-related symptoms and hormonal health.
• Olivenblatt-Extrakt (Olive Leaf Extract) An olive leaf extract supplement for cardiovascular, immune, and antioxidant support.
• OPC-Komplex An oligomeric proanthocyanidin (OPC) complex supplement derived from grape seed extract for antioxidant support.
• Piperin A piperine extract from black pepper, formulated to enhance the bioavailability of other nutrients.
• Citrullin-Malat A citrulline malate performance supplement for training pump, endurance, and nitric oxide support.
• L-Glutamin An L-glutamine amino acid supplement for muscle recovery, gut health, and immune function.
• Glycin A glycine amino acid supplement for sleep quality, collagen synthesis, and nervous system support.
• LP7 Aminosäuren A blend of seven specific amino acids formulated for targeted muscle protein synthesis support.
• NAC (N-Acetyl Cysteine) An N-acetyl cysteine supplement for antioxidant glutathione production and respiratory and liver support.
• Taurin A taurine supplement for cardiovascular, cognitive, and exercise performance support.
• L-Tryptophan An L-tryptophan amino acid supplement for serotonin production, mood balance, and sleep support.
• L-Tyrosin An L-tyrosine amino acid supplement for focus, cognitive performance, and stress resilience.
• Ubiquinol A ubiquinol CoQ10 supplement using branded Kaneka raw material for cellular energy and antioxidant support.
• Vitamin A A standalone vitamin A supplement for vision, immune function, and skin health.
• Vitamin C A standalone vitamin C supplement for immune function, collagen synthesis, and antioxidant support.
• Vitamin D A standalone vitamin D supplement for bone health, immune function, and hormonal balance.
• edu basic An entry-level basic nutritional supplement providing foundational nutritional support in the Edubily range.

Quantifiable outcome

• 250,000+ satisfied customers across Germany and German-speaking markets
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Deutscher Eishockeybund (German Ice Hockey Federation)coreGTM or Marketing PartnerEdubily sponsors the German Ice Hockey Federation (Deutscher Eishockeybund), the governing body for German ice hockey and an international contributor to the sport. This partnership provides brand visibility with a broad German sports audience and positions Edubily as a trusted supplement brand in elite German sport.
• Deutscher Hockey-Bund (German Hockey Association)coreGTM or Marketing PartnerEdubily sponsors the German Hockey Association, representing a sport where Germany has been world-leading for decades. The partnership reinforces Edubily's commitment to elite athletic performance and international sports credibility.
• Deutscher Handballbund (German Handball Federation)coreGTM or Marketing PartnerEdubily sponsors the German Handball Federation, the governing body for German handball and home of national teams and major international title winners. The partnership provides broad national brand visibility.
• THW Kiel (Handball Club)coreGTM or Marketing PartnerEdubily sponsors THW Kiel, Germany's most successful handball club and a flagship European club. The partnership targets handball enthusiasts and athletes at all levels, complementing the federation sponsorship.
• Olympiastützpunkt Bayern (Bavarian Olympic Training Center)coreGTM or Marketing PartnerEdubily sponsors the Bavarian Olympic Training Center (Olympiastützpunkt Bayern), which trains elite German Olympic athletes across multiple sports. This is a flagship partnership that positions Edubily's products at the highest level of German sport.
• Rasta Vechta (Basketball Club)minorGTM or Marketing PartnerEdubily sponsors Rasta Vechta, a German basketball club known for its impressive youth development program. This partnership provides access to the basketball community and younger athletic demographics.
• Sprintteam Wetzlar (Sprint Athletics Club)minorGTM or Marketing PartnerEdubily sponsors Sprintteam Wetzlar, home of Germany's fastest sprinters. The partnership targets the track and field athletics community and reinforces Edubily's positioning in sports nutrition.
• Kaneka Corporation (Ubiquinol Q10 Supplier)minorOthersEdubily uses Kaneka's reduced Ubiquinol Q10 as a branded raw material in its Ubiquinol Kapseln product. Kaneka is a Japanese specialty chemicals and pharmaceutical company. The relationship is a branded ingredient supply partnership.
• KSM-66 (Ixoreal Bio — Ashwagandha Supplier)minorOthersEdubily uses KSM-66 branded Ashwagandha extract (from Ixoreal Bio) in its Ashwagandha Kapseln KSM-66 product. KSM-66 is a patented, full-spectrum Ashwagandha root extract with clinical research backing. This branded ingredient partnership signals premium quality sourcing.
• Algalif Iceland (Astaxanthin Supplier)minorOthersEdubily sources its astaxanthin ingredient from Algalif, an Icelandic biotech company specializing in natural astaxanthin from Haematococcus pluvialis microalgae. Algalif is a premium branded ingredient supplier, and Edubily highlights this origin in its product marketing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Customer concentration

• Xx.com/Edubily1
• Facebookfacebook.com/edubily
• LinkedInlinkedin.com/company/edubily

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edubily