What Axseed does

AXSEED Inc. is a Tokyo-headquartered, wholly-owned SoftBank subsidiary founded in March 2004 that builds and operates SPPM, a Japanese mobile device management (MDM) cloud service supporting iOS, Android, Windows, and Mac devices. The company's flagship product has accumulated deployments across roughly 6,200 organizations (as of February 2024), spanning government agencies, banks and financial institutions, major restaurant chains, insurers, food manufacturers, and industrial firms. SPPM 3.0 packages enrollment, configuration, security enforcement, and end-of-life retirement with a 24-hour emergency lock/wipe hotline; it competes on a carrier-free, Japan-native SaaS model rather than on raw feature breadth.

The product line has evolved into a zero-trust platform layered through partnerships: SPPM Security One bundles Okta Workforce Identity Cloud single sign-on with device management; Secure Managed EDR resells Trend Micro's Worry-Free XDR under a managed-service wrapper; SPPM Secure Filtering integrates ALSI's InterSafe GatewayConnection; and the company distributes Zebra Technologies rugged Android hardware pre-configured with SPPM. SPPM AI (April 2024) layers Azure OpenAI-based meeting transcription, encrypted storage, safety confirmation, and survey analysis on top of the bundle. A separate consumer product, Mirrorme, applies computer vision to skin-diagnosis photography. Auxiliary variants include SPPM Forcus (KIOSK-mode management) and SPPM SCHOOL MANAGER (iPad-based education deployment integrated with Apple School Manager).

Axseed monetizes through monthly per-device subscriptions (¥330 mobile, ¥550 PC, ¥1,100 Security One combo, ¥330 AI Secure Storage entry tier), hardware resale of bundled Zebra devices, and professional/managed services for setup, kitting, and Secure Managed EDR operations. The company sells primarily through direct enterprise field sales in Japan, with channel leverage added via the Qualitysoft ISM CloudOne integration (90,000+ customer reach) and the Zebra/Android Enterprise Gold Partner relationship. Certifications include Android Enterprise Gold Partner (July 2023), PrivacyMark (2017), and JIS Q 27001:2025 / ISO/IEC 27001:2022 ISMS certification (March 28, 2026). Leadership transitioned in May 2025 from Morimoto Shigeyuki to Fukusaki Kazuki as President and Representative Director.

Name

Axseed

Legal name

株式会社AXSEED

Website

https://axseed.co.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

AXSEED Inc., a Tokyo-based SoftBank subsidiary founded in 2004, sells SPPM, a Japanese MDM cloud service managing iOS, Android, Windows, and Mac devices across roughly 6,200 organizations, with bundled Okta identity, Trend Micro EDR, and AI-powered business support.

Ownership category

akta.pro rank

Product category

Mobile Device Management

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

akta.pro secondary industries

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB), Unified Endpoint Management (UEM/MDM/MAM) Security (HDADAEAE), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)

Keywords

• Mobile device management
• Zero-trust security
• Endpoint detection response
• Identity access management
• Enterprise mobility management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SPPM Cloud Service Subscription: Monthly recurring subscription revenue from MDM services. Pricing varies by device type (mobile vs PC) and includes bundled security features in Security One package. Carrier-free product allowing management of budget SIM and Wi-Fi devices.
2. Hardware Sales: Sales of Zebra Technologies enterprise Android devices bundled with pre-configured SPPM Security One, including setup and ongoing support services.
3. Professional Services: Device setup/kitting services, implementation support, and managed services including Secure Managed EDR operational support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AXSEED develops and operates the SPPM cloud-based mobile device management (MDM) platform for Android, iOS, Windows, and Mac devices, serving enterprise customers with device lifecycle management, identity integration, and security features. The company also offers adjacent security and AI-powered business support services (SPPM Security One, SPPM AI, Secure Managed EDR, Secure Filtering), as well as a consumer-facing AI skin diagnosis app called Mirrorme.

Product overview

AXSEED offers a unified product portfolio centered on SPPM (Secure Platform for Mobile), a mobile device management (MDM) solution with over 6,200 enterprise deployments. The core SPPM 3.0 platform manages iOS, Android, Windows, and Mac devices with carrier-free support. SPPM Secure Series expands into comprehensive zero-trust security by integrating Okta identity management (SPPM Security One), EDR (Secure Managed EDR via Trend Micro), and web filtering (SPPM Secure Filtering via ALSI). SPPM AI adds AI-powered business support including secure storage, meeting transcription/summarization, and survey analysis. The consumer-facing Mirrorme app provides AI skin diagnosis. Additional variants include SPPM Forcus for KIOSK mode applications and SPPM SCHOOL MANAGER for educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• SPPM: 法人向けデバイス・ID統合管理ソリューション（セキュリティサービス）
• SPPM Secure Series
• SPPM AI
• Mirrorme

Products and services

• SPPM 3.0 Next-generation mobile device management cloud service supporting iOS, Android, Windows, and Mac devices. Provides enrollment, configuration, security enforcement, and retirement capabilities with refreshed UI/UX dashboard and 24/7 emergency operations support. Carrier-free, supporting budget SIM and Wi-Fi devices.
• SPPM Security One All-in-one security package combining Okta identity management with SPPM device management for a zero-trust environment. Includes unlimited SSO, smartphone and PC device management, 24/7 emergency operations support, device certificate distribution, and cloud phonebook.
• SPPM AI AI-powered business support service offering secure cloud storage with automatic encryption, meeting minutes generation via Azure OpenAI transcription/summarization, safety confirmation system, and AI-analyzed surveys for enterprises.
• Secure Managed EDR Endpoint Detection and Response service powered by Trend Micro. AXSEED handles incident investigation, root cause analysis, and containment as a managed service. Includes 24/7 monitoring and monthly security reports.
• SPPM Secure Filtering Web filtering service using ALSI's InterSafe GatewayConnection technology. Enables browser-agnostic and network-agnostic filtering including in-app browsers, working with standard iOS and Android browsers without requiring a dedicated app.
• SPPM Forcus KIOSK mode specialized service for Android devices. Provides security features including remote lock, remote wipe, and device certificate distribution, combined with KIOSK mode (dedicated device conversion) for single or multi-app modes.
• SPPM SCHOOL MANAGER Education-focused device management system integrating with Apple School Manager for iPad management. Designed for educational institutions with simplified UI/UX and operational efficiency.
• Mirrorme AI-powered skin diagnosis mobile app that analyzes user photos to provide personalized skin condition assessment using computer vision technology. Targets individual consumers.
• SPPM 2.0 Legacy mobile device management service for Android, iOS, and Windows devices. Continues to be supported alongside SPPM 3.0. Cumulative deployments of approximately 6,200 companies across SPPM series.

Quantifiable outcome

• 6,200+ companies have deployed SPPM series products
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Qualitysoft Co., Ltd.coreChannel Partner/ Reseller/ Distributor · 30 July 2025Partnership for IT asset management and mobile management domain synergy. First phase integrates SPPM3.0 mobile management as an option within Qualitysoft's ISM CloudOne platform (domestic market share No.1, 90,000+ companies). Enables joint proposals and solution co-development. ISM CloudOne covers 55+ countries with 90,000+ company deployments.
• Okta Japan K.K.coreTechnology or Integration · 23 January 2025Strategic technology partnership for identity management integration. AXSEED provides SPPM Security One combining Okta Workforce Identity Cloud with device management. AXSEED holds highest number of Okta Certified Professional engineers in Japan (35+), enabling high-quality implementation and support. Partnership enables zero-trust security environments combining user authentication with device-level controls.
• Zebra Technologies CorporationstrategicChannel Partner/ Reseller/ Distributor · 19 December 2024Distribution partnership for Zebra Technologies enterprise Android devices. AXSEED sells Zebra devices with pre-configured SPPM Security One including remote control and geofencing features. Zebra holds 50%+ market share in rugged mobile computer market and maintains Android Enterprise Recommended certification for enterprise devices.
• Trend Micro IncorporatedcoreTechnology or Integration · 1 August 2024Service partner for managed EDR services. AXSEED resells Trend Micro's Worry-Free Managed XDR as 'Secure Managed EDR' and Virus Buster Business Security Service as 'Secure Antivirus'. AXSEED provides integrated technical support including incident investigation and response services.
• Alps System Integration Co., Ltd. (ALSI)strategicTechnology or Integration · 22 July 2024Partnership for web filtering technology integration. AXSEED resells ALSI's InterSafe GatewayConnection (ISGC) as 'SPPM Secure Filtering'. The solution provides browser-agnostic and network-agnostic web filtering including in-app browsers, enabling security without dedicated browser requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Microsoft Intune: Microsoft's cloud-based unified endpoint management solution covering Windows, iOS, Android and Mac. It is the most direct global competitor to SPPM, competing for the same enterprise zero-trust device management budgets and offering similar features like remote lock/wipe, policy enforcement and identity integration (via Entra ID).
• ManageEngine (Zoho): ManageEngine's Endpoint Central is a multi-OS UEM and MDM suite with strong presence in mid-market and APAC. Closely comparable to SPPM on feature set, subscription pricing, and target customer profile of cost-conscious IT teams.
• Hexnode: Cloud-based unified endpoint management platform supporting iOS, Android, Windows, macOS and Linux. Competes with SPPM in carrier-free, per-device subscription-based enterprise MDM with a focus on Kiosk mode and remote support.
• Jamf: A leading MDM specialist focused on Apple devices in education and enterprise, with broader UEM capabilities. Comparable to AXSEED on multi-OS device management, identity integration, and SaaS subscription model for endpoint security.
• Ivanti (incl. MobileIron): Unified endpoint management and mobile security vendor formed from the merger of Ivanti and MobileIron. Competes directly with SPPM in enterprise MDM, zero-trust device posture enforcement, and mobile threat defense.
• MobileIron (now part of Ivanti): Originally a standalone leader in enterprise MDM for iOS and Android. Its acquisition by Ivanti positions it as a direct competitor to SPPM in legacy mobile device management refresh cycles, particularly in regulated industries.

Broad incumbents

• Cisco Meraki Systems Manager: Cisco Meraki's cloud-managed MDM is part of a broader networking and security portfolio. Comparable to SPPM as an MDM capability but typically adopted by customers already standardizing on Meraki networking gear, not as a standalone MDM purchase.
• VMware Omnissa (Workspace ONE / AirWatch): Omnissa, spun out of VMware, offers Workspace ONE UEM (formerly AirWatch) alongside a broader digital workspace platform. Directly competes with SPPM at the enterprise level but bundles many capabilities outside MDM's narrow scope.
• BlackBerry (Cylance/Secusmart): BlackBerry's UEM and endpoint security portfolio is a competitor in regulated enterprise device management, historically strong in government and financial services — overlapping with AXSEED's Japanese government and banking customer base.

Emerging players

• Samsung Knox: Samsung Knox Manage provides enterprise-grade MDM tightly integrated with Samsung Galaxy devices. Compares to SPPM in Android-centric, zero-touch enrollment, and KIOSK mode scenarios, and to SPPM Forcus for dedicated device deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/axseed_oyatsu
• Xx.com/axseed_official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axseed