NativeTouch
NativeTouch is a Canadian mobile advertising technology company, founded in 2010 and headquartered in Toronto, that operates a proprietary first-party data and creative platform serving Fortune 500 advertisers, agencies, and publishers across North America with app-based audience targeting, location-driven attribution, and in-house Rich Media creative production.
- Company typePrivate
- Founded2010
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NativeTouch does
NativeTouch is a Canadian mobile advertising technology company founded in 2010, headquartered in Toronto with a secondary office in Montreal. The company operates a proprietary data and media platform that helps Fortune 500 brands, agencies, and premium publishers execute mobile advertising campaigns, with a particular emphasis on app-based audience targeting and location-driven attribution. Its customer base spans financial services (TD, BMO, RBC, National Bank), telecommunications (Bell, Telus, Virgin), retail (Winners, Best Buy, Canadian Tire, Loblaw, Sobeys), automotive (BMW, Nissan, Chrysler, Honda, Land Rover), quick-service restaurants (Wendy's, Subway, Tim Hortons, Starbucks), entertainment (Disney, Sony, PlayStation, EA, Ubisoft), and other verticals.
NativeTouch firmographics
Firmographics- Name
- NativeTouch
- Legal name
- Native Touch Inc.
- Website
- https://nativetouch.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NativeTouch is a Canadian mobile advertising technology company, founded in 2010 and headquartered in Toronto, that operates a proprietary first-party data and creative platform serving Fortune 500 advertisers, agencies, and publishers across North America with app-based audience targeting, location-driven attribution, and in-house Rich Media creative production.
- Ownership category
- akta.pro rank
NativeTouch industry classification
Industry- Product category
- Mobile Advertising Technology
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
- akta.pro secondary industry
- Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI)
Keywords
Where NativeTouch is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
NativeTouch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Mobile Advertising Services: Native Touch operates as a mobile advertising platform that connects advertisers with publishers and app developers. They work with advertisers to deliver campaign advertising and with publishers to monetize their inventory through their technology platform.
- Creative Services: In-house creative team provides creative development services from concept to delivery. The award-winning team has built over 3000+ ads for clients across multiple verticals including Financial, Entertainment, Automobile, Telecom, Retail, QSR, and Alcohol industries.
- Data Products and Solutions: Company monetizes behavioral, device, and location data collected through SDK integrations with partner apps. Data products include audience segmentation, interest-based targeting, and location-based insights sold to advertisers.
- Podcast Advertising (via TPX Acquisition): Following acquisition of The Podcast Exchange (TPX) in November 2025, Native Touch expanded into podcast advertising sales, supporting publisher partnerships, and content creation within Canada's growing podcast market.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
NativeTouch product offering
Product offeringCore offering
Native Touch is a mobile advertising technology company that operates a proprietary platform combining first-party data products (App Detect for app ownership-based audience targeting and Geo-location Data sourced from SDK integrations with location-enabled apps) with AI-driven campaign decisioning and an in-house Rich Media creative production team. The platform serves Fortune 500 advertisers, premium publishers, and advertising agencies by delivering targeted mobile ad campaigns with foot traffic attribution, brand lift measurement, and industry-specific creative units across seven verticals.
Product overview
Native Touch is a Canadian mobile advertising technology company founded in 2010 that offers a unified platform combining data-driven audience targeting and in-house creative production. The core product consists of two proprietary data capabilities—App Detect for app ownership-based audience creation and Geo-location Data for location visit analysis—which feed into a suite of reporting and attribution modules including Brand Lift Studies, Brand Creative Engagement Reporting, and Foot Traffic Attribution. Complementing the data platform is an in-house Creative Services division that produces industry-specific Rich Media ad units across seven verticals: Financial, Entertainment, Automobile, Telecom, Retail, QSR, and Alcohol. The company recently expanded into podcast advertising through the acquisition of The Podcast Exchange (TPX).
Differentiator
Problem solved
Functional benefit
Products and services
- App Detect Proprietary audience targeting data product that enables advertisers to reach users based on which mobile applications they have installed. Built on SDK integrations with partner apps, it covers approximately 18+ million Mobile Advertising Identifiers (MAIDs) in Canada, enabling interest-based segmentation for mobile ad targeting.
- Geo-location Data Platform Proprietary location data product that collects over 120 location data points per user per day via SDK integrations with location-enabled apps (navigation, weather, dating). Covers approximately 9+ million MAIDs in Canada, enabling advertisers to identify physical locations visited by audiences for location-based targeting and POI-driven campaigns.
- Creative Services In-house creative team providing ideation, mockup, production, and distribution of Rich Media ad units and tailored creative solutions. Has built over 3,000 ads across seven verticals (Financial, Entertainment, Automobile, Telecom, Retail, QSR, and Alcohol), with capabilities spanning 360° VR experiences, interactive video, gamified brand experiences, location-aware ads, countdown promos, and map-integrated units.
- Foot Traffic Attribution Reporting Offline attribution product that uses location-enabled app data to measure foot traffic, dwell time, frequency, and conversion attribution for mobile ad campaigns. Captures 200+ data points per individual daily, providing offline conversion measurement without requiring hardware beacon deployment.
- Brand Lift Studies Survey-based measurement product that measures brand awareness lift, purchase intent, and attitude changes for users exposed to Native Touch mobile ads. Uses control vs. exposed group methodology in partnership with Impact Recherche to quantify brand advertising effectiveness.
- Brand Creative Engagement Reporting Rich Media engagement analytics product that provides detailed reporting on how users interact with ads, including engagement metrics that inform creative optimization and campaign decision-making.
- Podcast Advertising (via The Podcast Exchange / TPX) Podcast advertising sales, publisher partnership support, and content creation services for the Canadian podcast advertising market, operated through the acquired entity The Podcast Exchange (TPX), which continues to operate as a standalone entity following the acquisition.
Quantifiable outcome
- Over 3000+ ads built by the creative team
- +4 more outcomes
Companies that use NativeTouch
Customer profileNamed customers52 records
Segments5 records
Ideal customer profiles3 records
NativeTouch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
NativeTouch partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The Podcast Exchange (TPX)coreNative Touch acquired The Podcast Exchange (TPX), a Canadian podcast advertising network, amid TPX's financial challenges and bankruptcy notice. The acquisition brings stability and supports the growth of podcast advertising in Canada, with TPX continuing to operate as a standalone entity focused on podcast advertising sales, publisher partnerships, and content creation.
- Impact RecherchecoreNative Touch partnered with Impact Recherche for Brand Lift Studies, where users exposed to NT mobile ads are surveyed to understand lift in brand awareness, purchase intent, or attitudes. Control vs exposed groups are surveyed to measure brand lift.
- Data Suppliers (App Owners and Data Aggregators)coreNative Touch obtains user information from Data Suppliers who are owners of Apps or data aggregators. Data is primarily received from software development kits (SDKs) embedded directly into apps, providing mobile ad identifiers, precise geo-location, device information, and behavioral signals for targeting.
- App Partners (SDK Integration)coreNative Touch has first-party integration with app partners through SDK integrations. This allows ingestion of raw data and customization capabilities. Datasets are derived from SDK integrations with location-enabled apps (navigation, weather, dating) and partner apps for audience creation based on app ownership.
- Mobile ExchangesminorNative Touch has relationships spanning leading exchanges for programmatic ad buying and selling across mobile inventory.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
NativeTouch competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NativeTouch social profiles
Digital presenceNativeTouch compliance and trust
Trust signalCompliance2 records
NativeTouch financial estimates
Financial estimateRevenue estimate
Valuation estimate
NativeTouch leadership team
Management profileNumber of profiles
Profiles7 records
NativeTouch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NativeTouch M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NativeTouch
What does NativeTouch do?
Native Touch is a mobile advertising technology company that operates a proprietary platform combining first-party data products (App Detect for app ownership-based audience targeting and Geo-location Data sourced from SDK integrations with location-enabled apps) with AI-driven campaign decisioning and an in-house Rich Media creative production team. The platform serves Fortune 500 advertisers, premium publishers, and advertising agencies by delivering targeted mobile ad campaigns with foot traffic attribution, brand lift measurement, and industry-specific creative units across seven verticals.
Is NativeTouch a public or private company?
NativeTouch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NativeTouch founded?
NativeTouch was founded in 2010. It employs 11 to 50 people.
Where is NativeTouch based?
NativeTouch is headquartered in Montréal, Canada, in the North America region.
How does NativeTouch make money?
Four revenue lines are on record. Mobile Advertising Services are the primary driver. The others are creative Services, data Products and Solutions and podcast Advertising (via TPX Acquisition).
Does NativeTouch have an API?
No public API is recorded for NativeTouch.
What industry is NativeTouch in?
NativeTouch's product category is Mobile Advertising Technology. Its primary akta.pro industry code is BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla), with a secondary code of BPAFALAI, Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations). Its NAICS code is 541810 and its SIC code is 7311.