Wearth London
- Company typePrivate
- Founded2017
- HeadquartersLeatherhead, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Wearth London firmographics
Firmographics- Name
- Wearth London
- Legal name
- Ziracle
- Website
- https://wearthlondon.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wearth London industry classification
Industry- Product category
- Ethical and Sustainable Lifestyle Marketplace
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)
Keywords
Where Wearth London is headquartered
LocationHeadquarters
- HQ city
- Leatherhead
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Wearth London business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Marketplace product sales: The platform operates as a curated marketplace selling products from verified ethical and sustainable brands across categories including Beauty, Apparel, Home, Wellness, Food & Drink, and Kids. Revenue is generated through product transactions.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Wearth London product offering
Product offeringCore offering
Wearth London operates a curated online marketplace aggregating 160 independently verified UK brands selling ethical and sustainable lifestyle products across categories including Beauty & Self-Care, Apparel & Style, Home & Sanctuary, Refills & Reusables, Food & Drink, Wellness & Vitality, and Kids & Baby. Every brand is pre-assessed against three internal standards — Kind (ethical treatment of people and animals), Healthy (no harmful chemicals, fully labelled ingredients), and Sustainable (lighter environmental footprint from design through to delivery). The platform enables direct consumer purchases of third-party brand products through its own online storefront at ziracle.com, with goal-based and values-based browsing navigation.
Product overview
Wearth London (now rebranded to Ziracle) is a curated online marketplace for sustainable and ethical lifestyle products. The platform aggregates over 160 verified independent brands across multiple categories including Beauty & Self-Care, Apparel & Style, Home & Sanctuary, Refills & Reusables, Food & Drink, Wellness & Vitality, and Kids & Baby. The platform operates on three core pillars: Kind (ethical treatment of people and animals), Healthy (non-toxic ingredients and clear labeling), and Sustainable (environmental responsibility). Products are organized by gender (Women, Men), wellness Goals (Sleep Better, Reduce Stress, Gut Health, etc.), and Gifts (by recipient, occasion, budget, and values). The company holds B Corp certification and positions itself as a trusted destination for conscious consumers seeking verified ethical brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Curated Ethical Lifestyle Marketplace (Ziracle/Wearth) A curated online marketplace aggregating 160 independently verified UK brands of ethical and sustainable lifestyle products sold direct to individual consumers through the ziracle.com storefront. Every brand is pre-assessed against three internal standards (Kind, Healthy, Sustainable).
- Gift Cards Ziracle-branded digital or physical gift cards redeemable across the curated marketplace, sold to individual shoppers who want to give an ethical-gifting recipient the choice of any product from the 160-brand catalogue.
Quantifiable outcome
- 160 verified brands across conscious living categories
Companies that use Wearth London
Customer profileSegments6 records
Ideal customer profiles5 records
Wearth London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wearth London partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VeocoreIn 2023, Wearth joined forces with Veo, combining values and extending platform reach with more brands. The merger created a larger platform for ethical and sustainable products. In 2026, Veo became Ziracle, the new unified brand representing both entities' shared mission and standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Wearth London competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wearth London compliance and trust
Trust signalCompliance1 record
Wearth London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wearth London leadership team
Management profileNumber of profiles
Profiles1 record
Wearth London funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wearth London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wearth London
What does Wearth London do?
Wearth London operates a curated online marketplace aggregating 160 independently verified UK brands selling ethical and sustainable lifestyle products across categories including Beauty & Self-Care, Apparel & Style, Home & Sanctuary, Refills & Reusables, Food & Drink, Wellness & Vitality, and Kids & Baby. Every brand is pre-assessed against three internal standards — Kind (ethical treatment of people and animals), Healthy (no harmful chemicals, fully labelled ingredients), and Sustainable (lighter environmental footprint from design through to delivery). The platform enables direct consumer purchases of third-party brand products through its own online storefront at ziracle.com, with goal-based and values-based browsing navigation.
Is Wearth London a public or private company?
Wearth London is a private company. It is classified as unknown and is currently acquired.
When was Wearth London founded?
Wearth London was founded in 2017. It employs 1 to 10 people.
Where is Wearth London based?
Wearth London is headquartered in Leatherhead, United Kingdom, in the Europe region.
How does Wearth London make money?
One revenue line is on record: marketplace product sales.
Does Wearth London have an API?
No public API is recorded for Wearth London.
What industry is Wearth London in?
Wearth London's product category is Ethical and Sustainable Lifestyle Marketplace. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of HSACAJAL, Sustainable/Ethical Shopping & Capsule Wardrobe Building. Its NAICS code is 458 and its SIC code is 5600.