Brix Realty
Brix Realty is a privately held residential real estate brokerage founded in 2020, operating across 6 Sun Belt metros (TX, OK, AR, FL) with 190+ agents, offering 100% commission structures, integrated CRM and AI marketing tools, and an in-house education platform (Boox Real Estate Academy).
- Company typePrivate
- Founded2020
- HeadquartersOklahoma City, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Brix Realty does
Brix Realty is a privately held, technology-enabled residential real estate brokerage founded in June 2020 in Oklahoma City, Oklahoma. The company operates across six metropolitan markets — Dallas, San Antonio, Oklahoma City, Tulsa, Northwest Arkansas, and Emerald Coast Florida — with regional offices in Plano TX, Pensacola FL, Oklahoma City OK, and Rogers AR, employing 51-100 staff alongside 190+ independent agent contractors. Brix serves two customer segments: licensed real estate agents (the primary economic relationship) who join to access training, technology, and commission economics; and individual home buyers and sellers (the end market) who transact through those agents. The brokerage reports $850M+ in cumulative transaction volume since founding.
The core product is the Brix Realty Brokerage Platform, which integrates a CRM, an AI Chat Assistant, a Pipeline Builder lead-generation tool ($4/lead, first 10 free), Smart Plans activity tracking, a Social Studio with generative AI marketing templates, TRAX business analytics, Dotloop transaction management, Forewarn safety/background screening, and ListReports market data. Supporting products include the Boox Real Estate Academy (licensing and coaching at $49.99/month), the Mastering Real Estate training course (hosted on Thinkific), the Open Boox Podcast, a Brix-branded merchandise store via Printful, and a Free Home Valuation lead-capture tool. Tech stack integrations span Zillow, Microsoft Teams (daily Power Hour training), Adobe Express, and thanks.io for AI-automated direct mail.
The revenue model combines transaction-based commission splits with limited recurring subscription revenue. Agents can elect either up to 100% commission with no CAP (Brix retains a small percentage), or a CAP plan of $9,000-$12,000 individually (or as low as $6,000 for team members under a team leader). The brokerage pays E&O insurance, charges zero monthly fees on basic plans, and earns up to 97.50% revenue share. Recurring revenue comes from the $49.99/month Boox coaching subscription and ancillary lead fees. Go-to-market is sales-led and community-led: agent recruitment via direct outreach, referrals, and Calendly-scheduled discovery calls, amplified by training events, mastermind groups, and content marketing.
Brix Realty firmographics
Firmographics- Name
- Brix Realty
- Legal name
- Brix Realty
- Website
- https://brixrealty.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brix Realty is a privately held residential real estate brokerage founded in 2020, operating across 6 Sun Belt metros (TX, OK, AR, FL) with 190+ agents, offering 100% commission structures, integrated CRM and AI marketing tools, and an in-house education platform (Boox Real Estate Academy).
- Ownership category
- akta.pro rank
Brix Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Real Estate Buyer Representation (FSAEAJAG), Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)
Keywords
Where Brix Realty is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Brix Realty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Real Estate Commission Splits: Brix Realty earns revenue through commission splits on real estate transactions. Agents can earn up to 100% commission with no CAP requirement, or choose CAP plans from $9,000-$12,000. Revenue share pays up to 97.50% to agents.
- Agent Coaching Subscription: $49.99/month coaching program through Boox Real Estate Academy providing Power Hour training and mentorship
- Boox Real Estate Academy: Real estate education platform providing licensing courses, career resources, and training for aspiring agents
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 100% Commission for Life |
| Transaction based/ take rate | Multi-year contract | Individual CAP Plan |
| Transaction based/ take rate | Multi-year contract | Team Leader CAP Plan |
| Subscription | Monthly | Boox Real Estate Coaching |
| Usage-based | Pay-as-you-go | Lead Generation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Brix Realty product offering
Product offeringCore offering
Brix Realty operates as a residential real estate brokerage that recruits licensed agents to represent home buyers and sellers across six U.S. markets (Dallas, San Antonio, Oklahoma City, Tulsa, NW Arkansas, and Emerald Coast Florida). Agents are offered up to 100% commission splits, no monthly desk fees, an integrated technology platform (CRM, AI chat assistant, pipeline builder, transaction management), daily training, and mentorship programs. The company also monetizes agent coaching and licensing education through Boox Real Estate Academy.
Product overview
Brix Realty operates as a technology-enabled real estate brokerage with a modular platform architecture. The core brokerage platform (Brix Realty Brokerage Platform) provides agents with 100% commission structures, CRM, transaction management, and AI-powered tools. Supporting modules include Pipeline Builder for lead generation, TRAX for business analytics, the AI Chat Assistant for customer automation, and the Boox Real Estate Academy for education. The ecosystem also includes the Open Boox Podcast for thought leadership and a merchandise store for brand merchandise. The platform serves agents across 6 markets in Texas, Oklahoma, Arkansas, and Florida.
Differentiator
Problem solved
Functional benefit
Brands
- Boox Real Estate Academy: Brix's real estate school offering comprehensive curriculum for obtaining real estate licenses, career resources, networking opportunities, and job placement assistance.
Products and services
- Brix Realty Brokerage Services
- Boox Real Estate Academy
- Brix Agent Training Program
- Mastering Real Estate: The Brix System
Quantifiable outcome
- 65% Agent Success Rate vs 87% industry failure rate in first 5 years
- +5 more outcomes
Companies that use Brix Realty
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Brix Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature9 records
Brix Realty partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Bee OrganizedminorOklahoma City partner providing organization services for real estate transactions. Contact: Catherine Warren, 405-652-9627, [email protected]
- Stax ProcessingcoreTransaction processing partner for Oklahoma City operations. Contact: Myka Ramsey, 405-778-2940, [email protected]
- 2 Fellas Moving CompanyminorMoving services partner for Oklahoma City and Tulsa markets. Contact: Heidi Herburger, 405-814-1013, [email protected]
- Home Connex Lending GroupcorePreferred lending partner providing mortgage services. Contact: Jacob Crouch NMLS #2299494, 405-395-8348, [email protected]. Offers loan application integration for seamless home buying experience.
- Boox Real Estate AcademycoreEducation and training partner providing real estate licensing courses, Power Hour training, and Boox System agent coaching. Contact: Angiee Nelson, 539-399-4442, [email protected]. Integral to Brix agent training program with $49.99/month coaching.
- Morgan Custom WindowsminorCustom windows partner for Oklahoma City market. Contact: Cameron Morgan, 918-202-3996, [email protected]
- Abstrax Title Co.coreTitle company partner for Oklahoma City. Contact: Jamie'e Thompson, 405-757-4775, [email protected]. Provides title insurance and closing services for transactions.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Brix Realty competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-enabled residential brokerage and one of the largest US independents, with proprietary technology, marketing tools, and an agent platform. While targeting higher-end coastal metros, it competes for tech-forward agents that Brix also courts.
- RE/MAX: Global residential real estate franchise with high-commission, agent-owned models operating in many of the same Texas, Oklahoma, Arkansas, and Florida markets as Brix. A traditional incumbent competing for the same agent pool.
- Redfin: Tech-enabled residential brokerage and consumer real estate portal. Overlaps with Brix in residential buy/sell representation and tech-led agent enablement, though operates at materially larger scale and a different consumer-facing model.
- Keller Williams Realty: Largest US residential brokerage franchise with a heavy training, agent-centric culture and capped commission structures. Competes with Brix for agents in many of the same Texas, Oklahoma, and Florida markets where both operate.
- Coldwell Banker: Legacy residential real estate franchise with broad US presence including Texas, Florida, and other Brix markets. Competes for the same agent and consumer base but with a traditional franchise model rather than Brix's high-split positioning.
Direct peers
- Real Brokerage: Tech-forward residential brokerage offering high commission splits (85-100%) and revenue share to attract agents from traditional firms. Operates as a direct competitor to Brix in the high-split, agent-recruitment segment with a similarly lean technology-enabled platform.
- Fathom Realty: Residential brokerage competing on high commission splits and a flat-fee model. Operates across similar secondary US markets and uses tech and agent ownership to recruit talent away from traditional franchises.
- HomeSmart: Large US residential brokerage offering high commission splits and a tech-enabled agent platform. Competes directly with Brix for agents seeking better splits than legacy firms and operates across many of the same Sun Belt and secondary metros.
- eXp Realty: Cloud-based residential brokerage operating on a high-commission, agent-centric model with revenue share and capped fees — the closest direct competitor to Brix's 100% commission, agent-recruitment-led approach. Both target agents seeking higher splits than traditional franchises.
- United Real Estate: Residential brokerage offering high commission splits (up to 100%) and revenue share to attract agents — a structurally similar competitor to Brix in the flat-fee/high-split segment of the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Brix Realty social profiles
Digital presenceBrix Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brix Realty leadership team
Management profileNumber of profiles
Profiles8 records
Brix Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brix Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brix Realty
What does Brix Realty do?
Brix Realty operates as a residential real estate brokerage that recruits licensed agents to represent home buyers and sellers across six U.S. markets (Dallas, San Antonio, Oklahoma City, Tulsa, NW Arkansas, and Emerald Coast Florida). Agents are offered up to 100% commission splits, no monthly desk fees, an integrated technology platform (CRM, AI chat assistant, pipeline builder, transaction management), daily training, and mentorship programs. The company also monetizes agent coaching and licensing education through Boox Real Estate Academy.
Is Brix Realty a public or private company?
Brix Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brix Realty founded?
Brix Realty was founded in 2020. It employs 51 to 100 people.
Where is Brix Realty based?
Brix Realty is headquartered in Oklahoma City, United States, in the North America region.
How does Brix Realty make money?
Three revenue lines are on record. Real Estate Commission Splits are the primary driver. The others are agent Coaching Subscription and boox Real Estate Academy.
Who are Brix Realty's main competitors?
Broad incumbents on record are Compass, RE/MAX, Redfin, Keller Williams Realty and Coldwell Banker. Direct peers are Real Brokerage, Fathom Realty, HomeSmart, eXp Realty and United Real Estate.
Does Brix Realty have an API?
No public API is recorded for Brix Realty.
What industry is Brix Realty in?
Brix Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 5312 and its SIC code is 6531.