Charger Water Treatment Products

What Charger Water Treatment Products does

Charger Water Treatment Products, LLC is a family-owned US manufacturer and distributor of water treatment equipment founded in 1980 and domiciled in Delaware. The company designs, OEM-assembles, and distributes residential, commercial, and industrial water conditioning equipment through a wholesale dealer network, supplying water treatment professionals, plumbing contractors, and well drillers rather than selling direct to consumers. Its core product portfolio includes water softeners, iron and hydrogen sulfide filters (anchored by the patented Iron Breaker III oxidation technology), whole-house filters, scale control systems (Scale Prep SP3 catalytic media), and point-of-use systems including reverse osmosis. The ChargerPro horse-named product lines (Mustang CZ, Thoroughbred CD, Morgan CH, Shire CU, Clydesdale CT, Arabian SP, Friesian CF) provide breadth across configurations.

The company has built a proprietary brand portfolio on top of the core equipment, including the Kenai Collection (premium systems including ProElite, EcoProMax, EcoPro+, AirOxPro, EnviroPro, FreshStream RO, UVPro), the Indigo customizable brand, and the Total Connect IoT remote monitoring platform. Charger operates 16 regional OEM and distribution centers across the US serving both residential dealers and commercial end users via a dedicated Charger Prime Commercial division, with additional commercial reach into Canada. The company is a member of the Water Quality Association and multiple state water quality associations.

Revenue is generated through wholesale equipment sales to dealers, supplemental dealer services (training, marketing support, water analysis, warranty programs), and a growing aftermarket through Total Connect hardware and app-based monitoring. Pricing is not publicly disclosed and is quoted per project through regional branches. Long-tenured family ownership, exclusive reliance on American manufacturing, custom assembly at distribution centers, and WQA Gold Seal certification on the Iron Breaker III product together form the operating model. End-user industries span car washes, hotels, hospitals, restaurants, food and beverage, manufacturing, healthcare, and municipal water treatment.

Name

Charger Water Treatment Products

Legal name

Charger Water Treatment Products, LLC

Website

https://chargerwater.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Charger Water Treatment Products is a family-owned US manufacturer and wholesale distributor of water treatment equipment, supplying professional dealers, plumbing contractors, and well drillers across 16 regional distribution centers with softeners, filters, scale control systems, and IoT monitoring solutions.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Water, Sewage and Other Systems (2213)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

Keywords

• Water treatment equipment
• Water softener distribution
• Commercial water filtration
• Scale control systems
• Water quality solutions

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Treatment Equipment Sales: Charger sells water treatment equipment and products to professional dealers, plumbing contractors, and well drillers. Products include water softeners, iron filters, whole house filters, scale control systems, point-of-use systems, and commercial solutions. Equipment is sold as wholesale to professionals who then install and service for end customers.
2. Dealer Support Services: Provides turnkey services to dealers including marketing support, warranty programs, water analysis through independent labs, training programs, and technical support. These services support the primary equipment sales relationship with dealers.
3. Total Connect Monitoring Products: Remote monitoring IoT devices and subscription services for water treatment equipment. Includes sensors for salt levels, TDS, flow rate, pressure, and leak detection with accompanying app for monitoring.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Charger Water Treatment Products is an OEM manufacturer and distributor of residential, commercial, and industrial water treatment equipment, selling exclusively through a B2B dealer network. Its core offerings include professional-series water softeners, iron and H2S filters, whole-house filters, scale control systems, point-of-use systems, proprietary product lines (Kenai Collection and Indigo), and the Total Connect IoT remote monitoring platform, supplied via 16 regional OEM and distribution centers across the United States.

Product overview

Charger Water Treatment Products is a nationwide provider of water treatment solutions operating as both an OEM manufacturer and distributor. The company offers a comprehensive portfolio organized around professional-series water treatment equipment, proprietary sub-brands (Kenai Collection and Indigo), and add-on monitoring technology. Core products include Water Softeners, Iron & H2S Filters, Whole House Filters, Scale Control (Scale Prep System with SP3 Media), and Point-of-Use Systems. The ChargerPro product lines (Mustang CZ, Thoroughbred CD, Morgan CH, Shire CU, Clydesdale CT, Arabian SP, Friesian CF) provide various configurations for softening, conditioning, filtering, and specialized applications. Reverse Osmosis systems and UV filtration systems round out the treatment options. The Kenai Collection offers premium proprietary products including ProElite, EcoProMax, EcoPro+, AirOxPro, EnviroPro, FreshStream, and UVPro. Charger Total Connect provides IoT remote monitoring capabilities. Charger Prime Commercial serves commercial and industrial customers with customized solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Kenai Collection: Elite proprietary water treatment product line named after the Kenai River. Offers POE and POU solutions including ProElite, EcoProMax, EcoPro+, EcoPro 32/48, Pro+100/150, AirOxPro, AirO3Pro, EnviroPro, FreshStream, and UVPro products.
• Indigo
• Charger Total Connect
• Charger Prime Commercial

Products and services

• Water Softeners

Quantifiable outcome

• 30-50% reduction in salt usage and water waste with Fleck 5800 XTR2 AccuSense technology
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Hellenbrand: US-based OEM and distributor of residential and commercial water treatment equipment serving dealers and contractors. Closely comparable in business model — OEM assembly, multi-state distribution, and dealer-channel go-to-market targeting water softeners, iron filters, and RO.
• Hague Quality Water: Manufacturer of residential and commercial water treatment equipment distributed through authorized dealers in North America. Comparable in channel model (dealer-direct water softeners and filtration), product categories (POE and POU), and target customer (homeowner via professional installer).
• Kinetico: Non-electric water treatment equipment manufacturer with a global network of authorized dealers. Overlaps in dealer-distribution model, proprietary treatment technology, and product categories including softeners, filtration, and RO.
• RainSoft: Water treatment systems manufacturer distributed through independent dealers across North America. Directly comparable in dealer-driven sales of softeners, drinking water systems, and whole-house filtration to homeowners.
• EcoWater Systems: Water softening and filtration franchise network under Marmon/Berkshire Hathaway. Comparable product line (POE softeners, drinking water systems) and dealer-based installation model serving residential customers across the US.

Broad incumbents

• Culligan International: Global water treatment company operating a large franchise and direct-service network for residential, commercial, and industrial water treatment. Significantly larger scale than Charger; overlaps in softeners, filtration, and bottled-water-adjacent services.
• Pentair: Public multinational water solutions company manufacturing residential and commercial water treatment equipment including the Fleck valve line. Larger and more diversified, but competes head-on in the same softener and filtration categories Charger distributes.
• A. O. Smith Corporation: Global water technology company with a residential water treatment division (including softeners and filtration). Broader product portfolio (water heating, treatment) but directly overlaps in household water softening.

Emerging players

• Springwell Water: Direct-to-consumer-focused water filtration company offering whole-house, RO, and well water systems. Overlaps in product categories (POE filtration, iron/sulfur removal) but competes via a DTC channel rather than dealer network.
• Aquasana: Whole-house and point-of-use water filtration brand sold direct-to-consumer and through retail. Competes in overlapping filtration categories (carbon filtration, RO) but with an e-commerce-led model versus Charger's dealer-only distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPjKfkBL2xY6cC-xQEDC0VA
• Facebookfacebook.com/chargerwatertreatmentproducts
• LinkedInlinkedin.com/company/chargerwatertreatmentproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charger Water Treatment Products